What ZOK System does

ZOK System (ZOK-system s.r.o.) is a Czech-based manufacturer and installer of custom shop-fitting systems for the European retail market. Founded in 1997 and headquartered in Prague with a manufacturing hub in Havlíčkův Brod, the company operates through wholly-owned subsidiaries in Austria (ZOK-system GmbH), Slovakia (ZOK-System Slovensko, s.r.o.), and Germany. ZOK is a member of the NWI Group, a multinational shop-fitting conglomerate, and employs approximately 186 people, including 25 on-site installers. The company has delivered roughly 1,986 shop installations over its operating history and serves enterprise retail clients including Tchibo, Ahold, Samsung, Würth, Tesco, OMV, dm drogerie markt, Kaufland, Heineken, Deichmann, Bauhaus, Tescoma, Datart, and Brauunion.

ZOK designs and manufactures in-house a portfolio that includes the proprietary HK25 modular shelving system, POS display systems, custom counters, seating areas, and bespoke store fixtures. Production uses wood, glass, metal, and acrylic materials, with documented monthly capacity of 2,420 meters of welding, 28,000 meters of price bars, and 14,000 sqm of wood processing annually. The HK25 system is differentiated by its front-support modularity, optional 7-degree connecting elements that create an "arena effect" in gondolas, and a circular-economy design that allows up to 70% of components to be refurbished and reused, reducing redesign costs for retail clients.

Commercially, ZOK operates as a full-service project provider under direct enterprise sales motions. Revenue is generated through one-off manufacturing contracts and professional-services engagements covering consulting, visualization, manufacturing, and on-site installation, with no public pricing, no resellers, and no self-serve channel. Sales are handled by regional account managers across the Czech Republic, Austria, Slovakia, and Germany, with pricing established via direct inquiry and project-based quotations. The company has been recognized with a German Design Award 2023 from the German Design Council for the Tadsen World of Beverages project, alongside earlier industry recognition through the German Shopfitting Association's Storebook 2021 and Rundschau für den Lebensmittelhandel awards.

Name

ZOK System

Legal name

ZOK-system s.r.o.

Website

https://zok-system.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

ZOK System is a Czech-based manufacturer of custom retail shop-fitting systems serving enterprise retail clients across Central Europe. With approximately 186 employees and operations in four countries, ZOK designs, manufactures, and installs proprietary shelving, counters, POS displays, and modular fixtures from in-house production facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Shop-fitting Systems Manufacturing and Installation: ZOK designs and manufactures individually customized shop-fitting systems including POS displays, functional furniture, shelving, counters, and seating areas. Products are built in-house according to customer requirements and approved design concepts. Revenue is generated through project-based contracts encompassing design, manufacturing, and installation services.
2. Full-service Consulting and Project Management: Consulting services for new shop and shopping experience concepts, including visualization, realization, and on-site installation. The company acts as a full-service provider supplying not only furniture but also advertising, price labels, and other related products as part of comprehensive project engagements.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ZOK System designs, manufactures, and installs custom shop-fitting systems for retail environments, including shelving, counters, seating areas, POS displays, and price bar systems built in-house from wood, glass, metal, and acrylic. The company operates as a full-service provider handling the entire process from consulting and visualization through manufacturing to on-site installation, with the HK25 modular shelving system enabling reconfigurable, sustainable retail fixtures. Serving enterprise retail clients across the Czech Republic, Austria, Slovakia, and Germany, ZOK combines proprietary modular design with circular economy principles allowing up to 70% of components to be refurbished and reused.

Product overview

ZOK System is a full-service provider of exceptional shop-fitting systems, offering custom-designed retail fixtures and displays. Their portfolio includes the HK25 modular shelving system, POS display systems, and custom store fixtures (shelving, counters, seating areas) manufactured in-house using wood, glass, metal, and acrylic materials. The company provides end-to-end services from consulting and visualization to realization and on-site installation, serving major European retail brands across the Czech Republic, Austria, Slovakia, and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop-Fitting Systems Custom-designed shop-fitting systems for retail spaces, including shelving, counters, seating areas, and POS displays, manufactured in-house using wood, glass, metal, and acrylic materials, supplied together with project services from consulting through on-site installation.
• HK25 Modular Shelving System Modular shelving system with front support and 7-degree connecting elements that allow central gondolas to be configured into an oval arena-effect layout. Systems can be made room-high with partially transparent printed stretch cloth coverage, and up to 70% of components can be refurbished and reused to support circular economy retail operations.
• POS Display Systems Point-of-sale display systems designed to give new or hero products prominent highlighted status in retail environments.
• Custom Store Fixtures Individually designed retail fixtures including shelving, counters, and seating areas built in-house according to customer requirements and approved design concepts, using wood, glass, metal, and acrylic materials.
• Glass and Acrylic Displays Transparent display solutions using glass and acrylic materials for retail environments, providing modern aesthetics and maximizing natural light utilization in store interiors.
• Full-Service Shop-Fitting Project Delivery End-to-end shop-fitting service for retailers, covering consulting for new shop and shopping experience concepts, visualization, realization, on-site installation by 25 dedicated installers, and supply of related materials such as advertising and price labels.

Quantifiable outcome

• Up to 70% of shelving components can be refurbished and reused, reducing waste and replacement costs
• +2 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NWI GroupcoreOthersZOK System s.r.o. is a member of the NWI Group (NWI-Group), a multinational company operating in the shop-fitting and retail equipment industry. NWI Group's logo is displayed on ZOK's website as a key identifier of corporate affiliation.
• KOENIG Planning TeamminorStrategic or Co-development PartnerThe KOENIG planning team designed and implemented the Tadsen World of Beverages project using ZOK's HK25 shelving system. This represents a collaborative project delivery relationship between ZOK's product capabilities and KOENIG's retail planning expertise.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tegometall: Swiss-headquartered manufacturer of shop fitting and storage shelving systems with European production footprint. Directly comparable as a metal/wood shelving and retail fixture producer serving European retail chains.
• Wanzl: German manufacturer of retail equipment including shop fittings, shelving, and merchandising systems for grocery, DIY, and specialty retail. Comparable in-house manufacturing scale, Central European footprint, and enterprise retail customer base.
• Wittmann: Austrian shop-fitting and retail interior specialist serving Central European retailers. Comparable project-based delivery model and regional customer overlap in Austria, Germany, and Eastern Europe.
• Kesseböhmer: German retail shelving and fitting solutions manufacturer with operations across Europe. Comparable modular shelving systems, in-house manufacturing, and multi-vertical retail customer base.
• HL Display: Nordic-headquartered provider of retail display and merchandising solutions across Europe. Comparable as a manufacturer/integrator of in-store fixtures and display systems for enterprise retail clients.
• Lederer: German shop-fitting manufacturer producing custom shelving, counters, and store fixtures for European retail chains. Comparable in product scope (custom retail fixtures) and German-language market footprint.
• Umdasch Shop Fitting: Austrian-headquartered full-service shop-fitting provider serving major European and international retail brands. Highly comparable to ZOK in offering integrated design, manufacturing, and installation of retail fixtures across multiple verticals.

Others

• Hettich: German furniture fittings manufacturer supplying hardware (hinges, drawer runners, connectors) used in shop fixtures and casegoods. Not a direct competitor but a key supplier ecosystem participant adjacent to ZOK's manufacturing.

Broad incumbents

• Vitra: Swiss designer and manufacturer with a retail-fit-out and contract furniture business alongside its broader office and home portfolio. Overlaps with ZOK on custom retail interiors but is a much larger, design-led incumbent with a wider scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zoksystem.official
• LinkedInlinkedin.com/company/zok-system-s-r-o
• Instagraminstagram.com/zoksystem

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOK System