Hubel Labs
Hubel Labs is a Hong Kong-based boutique advisory firm that provides independent, bespoke AI and technology strategy advisory to the C-suite and boards of large-cap corporations, with a USD$200k minimum annual engagement fee.
- Company typePrivate
- Founded2017
- HeadquartersAberdeen, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hubel Labs does
Hubel Labs is a boutique, independent advisory firm founded in 2017 and headquartered in Hong Kong, providing bespoke AI and technology advisory services to the C-suite of large-cap corporations and non-executive directors. The firm does not develop software products; its offering consists of human-delivered consulting engagements spanning AI and tech strategy review, RFP and pitch evaluation for large AI consulting contracts, executive upskilling programs, internal tech talent and organizational review, and establishment and chairmanship of Tech/AI Advisory Boards. Its distinguishing positioning is independence: Hubel Labs deliberately does not provide AI implementation or development services, enabling conflict-free advice in vendor and RFP selection.
The firm monetizes through bespoke annual engagements with a stated minimum fee of USD$200k per client. Go-to-market is exclusively direct enterprise sales targeting CEOs, CDOs, Presidents, and board directors of corporates valued at US$1Bn or above, with engagement initiation via RFP form or founder-led outreach. The team is small (1–10 employees) and is anchored by founder Lily Cheng, whose board directorships at Cathay Pacific, Chow Tai Fook, and GovTech Singapore, and prior presidency of TripAdvisor Asia Pacific, provide direct distribution into target buyer profiles. The firm leverages an external expert network and a strategic partnership with The Positive Group to deliver cognitive and behavioral science components addressing the human factors of tech-driven transformation. An internal AI assistant ("Hubel Bot") is used for content creation including the firm's blog.
Hubel Labs firmographics
Firmographics- Name
- Hubel Labs
- Legal name
- Hubel Labs
- Website
- https://hubel-labs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hubel Labs is a Hong Kong-based boutique advisory firm that provides independent, bespoke AI and technology strategy advisory to the C-suite and boards of large-cap corporations, with a USD$200k minimum annual engagement fee.
- Ownership category
- akta.pro rank
Hubel Labs industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where Hubel Labs is headquartered
LocationHeadquarters
- HQ city
- Aberdeen
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Hubel Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- AI & Tech Advisory Services: Bespoke consulting engagements for C-suite executives navigating technological change. Revenue is generated through high-value professional advisory services with a minimum annual engagement fee of USD$200k.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise advisory packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hubel Labs product offering
Product offeringCore offering
Hubel Labs is a boutique advisory firm that delivers bespoke, independent AI and technology advisory services to the C-suite (CEOs, CDOs, Presidents) of large-cap corporations navigating technological change. Engagements typically bundle AI and tech strategy review, RFP and vendor evaluation support, accelerated CEO upskilling, internal tech talent and organizational review, and the establishment and chairmanship of Tech/AI Advisory Boards.
Product overview
Hubel Labs is a boutique AI and tech advisory firm providing bespoke, independent advisory services for C-suite executives of large-cap corporations. The core offering is AI & Tech Advisory Services, which encompasses multiple advisory modules including AI strategy review, RFP/pitch evaluation support, executive upskilling programs, tech talent assessment, and Tech/AI Advisory Board establishment and chairmanship services. The company does not develop or sell software products; its services are consulting-based and delivered through personalized engagement with senior executives navigating technological change.
Differentiator
Problem solved
Functional benefit
Brands
- Hubel Bot: AI Agent used by Hubel Labs for content creation, including writing blog posts such as the AI Statistics Report.
Companies that use Hubel Labs
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Hubel Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hubel Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Positive GroupcoreHubel Labs partners with Positive Group to provide essential leadership and cognitive psychological training for companies undergoing tech-driven change. This partnership addresses the human factors in AI transformation, helping organizations overcome inertia, biases, and fears. The collaboration brings together tech advisory expertise with behavioral science specialists.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hubel Labs competitors and assessment
Company assessmentBroad incumbents
- Accenture: Accenture is a global professional services firm with a massive AI/tech strategy and implementation practice that competes with Hubel Labs for large-cap transformation mandates, with the trade-off of being a vendor/implementer rather than a fully independent advisor.
- Boston Consulting Group (BCG): BCG is a top-tier global consultancy with BCG Platinion and BCG GAMMA serving large-cap clients on AI and technology strategy, competing with Hubel Labs for board-level digital transformation mandates at the same enterprise tier.
- Bain & Company: Bain & Company is a leading global management consultancy serving C-suite of large corporations with strategy and digital practice capabilities, directly competing for advisory engagements at the enterprise tier Hubel Labs targets.
- McKinsey & Company: McKinsey is the largest global management consulting firm with deep CEO-level relationships and a dedicated McKinsey Digital/QuantumBlack practice serving large-cap clients on AI strategy and technology transformation, competing for the same advisory budgets as Hubel Labs at greater scale.
Direct peers
- Egon Zehnder: Egon Zehnder is a global executive search and leadership advisory firm serving boards and senior executives with technology and CEO advisory services, comparable to Hubel Labs in targeting large-cap board-level mandates at boutique scale.
- SparkOptimus: SparkOptimus is a boutique digital strategy advisory firm based in Europe serving executives of large corporations on digital and AI transformation, directly comparable in size and boutique positioning to Hubel Labs.
- Heidrick & Struggles: Heidrick & Struggles is a premier executive search and leadership advisory firm with technology and digital advisory practices serving boards and CEOs of large corporations on technology leadership topics directly comparable to Hubel Labs' offering.
- Spencer Stuart: Spencer Stuart is a leading executive search and board advisory firm serving large-cap corporations and boards with technology leadership and CEO advisory services comparable to Hubel Labs' AI advisory practice.
- The Positive Group: The Positive Group is Hubel Labs' named collaboration partner, specializing in workplace psychology, behavioral science, and organizational change for large enterprises. They are directly comparable as adjacent executive advisory specialists co-delivering in the same client engagements.
- Teneo: Teneo is a global CEO advisory firm providing strategic counsel to senior executives of large corporations, directly comparable to Hubel Labs in serving C-suite of large-cap companies on strategic, reputational, and digital transformation matters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hubel Labs social profiles
Digital presenceHubel Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubel Labs leadership team
Management profileNumber of profiles
Profiles2 records
Hubel Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubel Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubel Labs
What does Hubel Labs do?
Hubel Labs is a boutique advisory firm that delivers bespoke, independent AI and technology advisory services to the C-suite (CEOs, CDOs, Presidents) of large-cap corporations navigating technological change. Engagements typically bundle AI and tech strategy review, RFP and vendor evaluation support, accelerated CEO upskilling, internal tech talent and organizational review, and the establishment and chairmanship of Tech/AI Advisory Boards.
Is Hubel Labs a public or private company?
Hubel Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hubel Labs founded?
Hubel Labs was founded in 2017. It employs 1 to 10 people.
Where is Hubel Labs based?
Hubel Labs is headquartered in Aberdeen, Hong Kong SAR China, in the Asia region.
How does Hubel Labs make money?
One revenue line is on record: AI & Tech Advisory Services.
Who are Hubel Labs's main competitors?
Broad incumbents on record are Accenture, Boston Consulting Group (BCG), Bain & Company and McKinsey & Company. Direct peers are Egon Zehnder, SparkOptimus, Heidrick & Struggles, Spencer Stuart, The Positive Group and Teneo.
Does Hubel Labs have an API?
No public API is recorded for Hubel Labs.
What industry is Hubel Labs in?
Hubel Labs's product category is Management Consulting. Its primary akta.pro industry code is BPAHAIAM, Instrumentation, Controls & Automation Engineering Consulting. Its NAICS code is 54161 and its SIC code is 8742.