H&S Adviesgroep

What H&S Adviesgroep does

H&S Adviesgroep B.V. is a privately held Dutch HR consultancy headquartered in Alkmaar, Netherlands, operating exclusively within the Noord-Holland Noord region. Founded in 1993, the firm has operated for over 30 years as a regional HR advisor to organizations across healthcare, government, banking, housing, food production, agriculture, and SMB hospitality. Its service portfolio is organized around six core pillars: Assessment, Coaching, Team Development (Teamontwikkeling), Employee Research (Medewerkersonderzoek), Compensation (Belonen), and HR Consultancy, supplemented by newer offerings including Pulse Measurements (Pulsemetingen), an Interactive Power BI dashboard, the Inclusiescan DEI assessment tool, and MDIEU subsidy advisory. Service delivery is grounded in established HR assessment frameworks — Gallup Q12, Thomas-Kilmann Conflict Mode Instrument, DISC, and Profile Dynamics — rather than proprietary technology, with Power BI used for HR analytics and survey-based regional benchmarking across Noord-Holland Noord employers.

The firm operates on a professional-services revenue model with no recurring SaaS or platform component. Pricing is per engagement: HR consultancy is billed hourly or half-daily; assessments, coaching, and training are priced per signed agreement; employee research is priced per study. Multi-year contracts include minimum annual volume commitments, and rates are adjusted annually per the CBS Services Price Index. Go-to-market is sales-led and relationship-based, with no resellers, marketplaces, or digital channels. Client acquisition relies on direct contact via website, phone, email, and an active content-marketing presence (blog, LinkedIn, Facebook, Instagram, X). A notable structural advantage is the sister-company relationship with Regio Talent, a regional recruitment firm, which generates a bidirectional referral pipeline of both candidates and employers. The team is small — three named consultants (Director Jeroen Veerman since 2004, Senior Consultant Monique Dijkhuizen since 2021, Consultant Kelsey Leijen since 2023) — despite firmographic data suggesting 11-50 total employees, implying the consulting core is supported by undisclosed back-office capacity. The business is owner-operated with no external PE, VC, or public-market participation identified.

Customer concentration is moderate, with a publicly visible logo wall exceeding 20 named regional clients (e.g., GGZ Noord-Holland-Noord, Noordwest Ziekenhuisgroep, Rabobank Kop van Noord-Holland, Gemeente Alkmaar, Woonwaard, De BUCH, Giant ICT, Hessing, Bakker Brothers). Project-based engagements, multi-year survey contracts, and the absence of disclosed pricing or revenue figures together point to a sub-scale, regionally embedded consultancy with stable but not venture-scale economics.

Name

H&S Adviesgroep

Legal name

H&S Adviesgroep B.V.

Website

https://www.hsadviesgroep.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

H&S Adviesgroep is a privately held Dutch HR consultancy based in Alkmaar, serving exclusively organizations in the Noord-Holland Noord region with assessment, coaching, team development, employee research, compensation, and HR consultancy services for over 30 years.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), Compensation & Performance Administration Outsourcing (annual cycles, merit, reviews) (BPACAKAL), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• HR consulting services
• Employee engagement research
• Team development programs
• Compensation strategy consulting
• Leadership development coaching

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. HR Consultancy - Hourly/Daily Rate: HR Consultancy & Support services are billed per hour or per half-day based on agreed-upon rates in the quotation. Monthly invoicing applies for assignments longer than one month.
2. Assessment, Coaching, and Training: Assessments, coaching (including career guidance), and training sessions are priced per engagement based on signed agreements. Individual coaching sessions and group training programs are billed according to the contracted scope.
3. Medewerkersonderzoek (Employee Research): Employee research is priced per study based on the quotation, with costs invoiced at the start of the survey (questionnaire opening). Multi-year contracts include minimum annual volume commitments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

H&S Adviesgroep provides HR advisory and consulting services to organizations in the Noord-Holland Noord region of the Netherlands. Its core offerings are six integrated service pillars: Assessment, Coaching, Team Development, Employee Research/Survey (Medewerkersonderzoek), Compensation (Belonen), and HR Consultancy, delivered on a project basis by a small in-house consultant team using established assessment and survey methodologies.

Product overview

H&S Adviesgroep is an HR advisory firm serving organizations in North Holland North for over 30 years. The core offering consists of six integrated service pillars: Assessment, Coaching, Team Development, Employee Research (Medewerkersonderzoek), Compensation (Belonen), and HR Consultancy. These services address HR questions at organizational, team, and individual levels. The portfolio includes complementary offerings such as Pulse Measurements (Pulsemetingen) for ongoing feedback and an Interactive Dashboard for data visualization. The company also provides specialized advisory services including MDIEU subsidy guidance and an Inclusiescan tool. Services are delivered through customized projects with regional benchmarking, distinguishing the firm as a consultative partner rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Regio Talent: A sister company that helps businesses in North-Holland North find the right professionals for open vacancies and assists job seekers in finding new opportunities.

Products and services

• Assessment Assessment services that provide targeted answers to selection or development questions through reliable methods, identifying qualities and development points with personal attention, transparency, and feedback as central elements. Intended for organizations seeking objective insight into candidates or current employees in the Noord-Holland Noord region.
• Coaching Personal, interactive, and goal-oriented coaching focused on individual growth and development, with attention to awareness, intrinsic motivation, and ownership of talents and ambitions. Sold per engagement and per individual or group program for employees and leaders within client organizations.
• Teamontwikkeling (Team Development) Helps team members' talents reach their full potential and strengthens collaboration, providing insight into behavior and its influence on group performance. Delivered to intact teams within client organizations in Noord-Holland Noord.
• Medewerkersonderzoek (Employee Research) Custom-designed employee survey that gives organizations insight into how employees experience the organization, creates open conversations about improvement, and serves as management information with direct indicators of organizational health. Priced per study with regional benchmarking against other Noord-Holland Noord organizations.
• Belonen (Compensation) Compensation advisory that provides insight into how positions are valued and how salaries relate to the market, using salary benchmarks, clear function and salary structures, and pay transparency. Delivered to client organizations seeking market-conform compensation frameworks.
• HR Consultancy Helps organizations create overview and coherence in HR issues, supporting informed decisions on HR setup, performance, employability, and personnel planning. Delivered as project-based consultancy billed per hour or per half-day based on agreed quotations.
• MDIEU Subsidie Begeleiding Support services for companies applying for the MDIEU subsidy (Maatwerkregeling Duurzame Inzetbaarheid en Eerder Uittreden), including business analysis and activity planning. Sold as an advisory engagement to regional employers.
• Inclusiescan Assessment instrument that maps which skills people have to make inclusion successful, create more space for differences, and better utilize everyone's talent. Sold as a standalone scan to organizations working on inclusion and diversity.

Quantifiable outcome

• Improved employee retention and engagement through evidence-based interventions
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GITP: Dutch HR consultancy specializing in assessments, leadership development, and occupational psychology. Direct competitor to H&S on the assessment, coaching, and team development pillars, with a similar methodology-driven delivery model but national rather than regional scope.
• Leeuwendaal: Dutch HR advisory firm with strong public-sector and government focus, delivering HR consultancy, team development, and leadership programs. Comparable to H&S on the government client segment (De BUCH, Gemeente Alkmaar) and on multi-pillar HR advisory delivery.
• Bureau Zuidema: Dutch HR consultancy focused on organizational development, leadership, and team effectiveness. Direct competitor to H&S on the team development and coaching pillars with comparable methodology-driven delivery for mid-market and enterprise clients.
• LTP: Dutch HR and people-performance consultancy with practices in assessments, leadership development, and HR strategy. Comparable to H&S across multiple service pillars, with national rather than regional focus.
• Hudson: Dutch HR and recruitment consultancy offering talent assessment, coaching, and HR advisory services. Comparable to H&S on assessment, coaching, and the recruitment-adjacent HR advisory offering; sister-company dynamic at H&S (Regio Talent) parallels Hudson's recruitment model.

Broad incumbents

• Berenschot: One of the largest Dutch management and HR consultancies, offering HR strategy, organizational design, compensation, and leadership services across all sectors. Comparable to H&S on the consultancy pillar but at national scale and broader scope, making it an incumbent alternative for larger regional clients.
• Twynstra Gudde: Major Dutch management consultancy with a substantial HR and people-change practice covering strategy, organization design, and team development. Comparable to H&S on the strategic HR consultancy and team development pillars, though operating at significantly larger scale.
• Korn Ferry: Global organizational consulting firm with deep assessment, executive coaching, and reward practices operating in the Netherlands. Comparable to H&S on assessment, coaching, and compensation, but at a vastly larger scale and with international benchmark access.

Emerging players

• Effectory (Q&A Insights): Dutch-headquartered employee listening and research specialist offering benchmarked surveys and analytics. Direct overlap with H&S's Medewerkersonderzoek and Pulse Measurement offerings, but delivered via a scalable SaaS platform rather than bespoke consultancy.

Others

• Visma Circle: Dutch HR advisory and implementation firm focused on HRIS/HCM strategy and tooling. Adjacent peer to H&S: H&S provides HR advisory with Power BI dashboards, while Visma Circle operationalizes HR tech — making them enabling partners or substitutes depending on client need.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hsadviesgroep
• LinkedInnl.linkedin.com/company/h&s-adviesgroep
• Xx.com/hsadviesgroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&S Adviesgroep