Sero Colombia
Sero Colombia is a privately held Colombian food company founded in 2012 in Cali that produces freeze-dried fruits and vegetables, marketed as healthy, convenient food solutions for health-conscious consumers via its own e-commerce site.
- Company typePrivate
- Founded2012
- HeadquartersCali, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sero Colombia does
Sero Colombia is a Colombian food processing company founded in 2012 and headquartered in Cali that produces freeze-dried fruits and vegetables marketed as healthy, convenient food solutions. The company is privately held and operates with a headcount in the 11–50 range, placing it in the small-to-mid sized enterprise bracket typical of niche consumer food brands in Latin America. Its core product proposition combines freeze-drying technology — which preserves nutritional content, color, and flavor while extending shelf life — with a convenience-oriented positioning aimed at health-conscious consumers.
The company's go-to-market appears to center on direct online distribution through its own e-commerce site at serocolombia.com. Pricing model, distribution partners, retail footprint, export markets, and customer segmentation are not disclosed in the available data, and the corporate website is currently rendering only a verification/loading state, which further limits visibility into product catalog, SKUs, certifications (e.g., HACCP, INVIMA, organic), and production capacity. As a result, the revenue model, unit economics, and channel mix cannot be substantiated from primary sources, and any assessment of commercial scale should be treated as preliminary.
The input data does not contain funding history, investor roster, ownership structure, management bios, financial filings, certifications, M&A activity, partnerships, or technology stack disclosures. Accordingly, this company description rests entirely on high-level firmographic data, and a full diligence profile should be revisited once primary-source disclosures — INVIMA registrations, audited financials, or direct company communications — become available.
Sero Colombia firmographics
Firmographics- Name
- Sero Colombia
- Website
- https://serocolombia.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- Sero Colombia is a privately held Colombian food company founded in 2012 in Cali that produces freeze-dried fruits and vegetables, marketed as healthy, convenient food solutions for health-conscious consumers via its own e-commerce site.
- Ownership category
- akta.pro rank
Sero Colombia industry classification
Industry- Product category
- Freeze-Dried Fruits and Vegetables
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Canning, Pickling, and Drying (31142), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)
- akta.pro primary industry
- Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders) (AFAKAFAE)
- akta.pro secondary industry
- Frozen Fruits & Vegetables Manufacturing (AFAKACAF)
Keywords
Where Sero Colombia is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Sero Colombia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Sero Colombia product offering
Product offeringCore offering
Sero Colombia produces and sells freeze-dried fruits and vegetables positioned as healthy, convenient food solutions. The company leverages freeze-drying (lyophilization) to preserve fruits and vegetables, enabling nutrient retention, extended shelf life, and ready-to-eat convenience for end consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Freeze-Dried Fruits Freeze-dried fruit products marketed as healthy, convenient food items for consumers seeking nutrient-dense, ready-to-eat snacks or ingredients.
- Freeze-Dried Vegetables Freeze-dried vegetable products positioned as convenient, healthy food solutions with extended shelf life and retained nutritional value for end consumers.
Companies that use Sero Colombia
Customer profileIdeal customer profiles1 record
Sero Colombia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sero Colombia competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Sero Colombia social profiles
Digital presenceSero Colombia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sero Colombia leadership team
Management profileNumber of profiles
Sero Colombia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sero Colombia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sero Colombia
What does Sero Colombia do?
Sero Colombia produces and sells freeze-dried fruits and vegetables positioned as healthy, convenient food solutions. The company leverages freeze-drying (lyophilization) to preserve fruits and vegetables, enabling nutrient retention, extended shelf life, and ready-to-eat convenience for end consumers.
When was Sero Colombia founded?
Sero Colombia was founded in 2012. It employs 11 to 50 people.
Where is Sero Colombia based?
Sero Colombia is headquartered in Cali, Colombia, in the Latin America region.
Does Sero Colombia have an API?
No public API is recorded for Sero Colombia.
What industry is Sero Colombia in?
Sero Colombia's product category is Freeze-Dried Fruits and Vegetables. Its primary akta.pro industry code is AFAKAFAE, Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders), with a secondary code of AFAKACAF, Frozen Fruits & Vegetables Manufacturing. Its NAICS code is 311423 and its SIC code is 2030.