Linberg
Linberg is a Dutch caravan and outdoor recreation retailer founded in 1968 in Molenschot, Netherlands, operating as a multi-brand dealer for Hobby, Knaus, Weinsberg, Dethleffs, and T@B caravans, with complementary workshop, storage, rental, and camping equipment sales serving consumer buyers in the Netherlands and Belgium.
- Company typePrivate
- Founded1968
- HeadquartersMolenschot, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Linberg does
Linberg is a privately held Dutch caravan and outdoor recreation retailer founded in 1968 and headquartered in Molenschot, Netherlands, with 11-50 employees. The company operates as a multi-brand authorized dealer for five leading European caravan brands: Hobby (since 1982), Knaus, Weinsberg, Dethleffs, and T@B, with new caravan unit prices ranging from approximately €17,450 (entry-level Hobby Beachy 360) to €49,700 (premium Hobby Maxia 660 WQM), and used caravans from approximately €8,995 to €35,580. Beyond caravan sales, Linberg generates revenue through caravan rental, workshop and maintenance services (BOVAG-certified), caravan storage (stalling) at its Hulten facility (reportedly fully booked), trade-in and buyback programs, and a broad accessories and outdoor equipment retail business spanning awning tents, camping furniture, hiking gear, winter sports equipment, and beachwear.
The business operates a hybrid go-to-market combining a physical showroom and workshop with an e-commerce website (linberg.nl) supported by social media presence on Facebook and Instagram. The retail showroom in Molenschot and operations support facility in Hulten (workshop + storage) form the operational backbone. Free shipping on orders over €100 and next-day delivery for orders before 16:00 underpin the online channel. A shop-in-shop arrangement with Plugro Just Tennis extends the store into dedicated tennis equipment retail. The customer base is distributed across Dutch and Belgian consumer segments including families, couples, active sports enthusiasts, EV owners seeking compatible lightweight caravans, and outdoor activity enthusiasts — with no enterprise accounts or anchor customer dependencies.
The technology stack is conventional retail rather than proprietary; no AI/ML capabilities, APIs, or digital platforms are disclosed. Manufacturer-provided online configurators (Knaus, Weinsberg, T@B) support custom caravan orders but are third-party tools. Linberg's competitive position rests on its long-tenured Hobby dealership (since 1982), broad multi-brand portfolio, BOVAG-certified service capability, and integrated workshop/storage offering that creates post-sale customer stickiness. Revenue is not publicly disclosed.
Linberg firmographics
Firmographics- Name
- Linberg
- Legal name
- Linberg
- Website
- https://linberg.nl
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Linberg is a Dutch caravan and outdoor recreation retailer founded in 1968 in Molenschot, Netherlands, operating as a multi-brand dealer for Hobby, Knaus, Weinsberg, Dethleffs, and T@B caravans, with complementary workshop, storage, rental, and camping equipment sales serving consumer buyers in the Netherlands and Belgium.
- Ownership category
- akta.pro rank
Linberg industry classification
Industry- Product category
- Caravan Dealership and Outdoor Recreation Retail
- NAICS
- Recreational Vehicle Dealers (44121), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Recreational Goods Rental (532284)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Camping & Overlanding Equipment Retail (CRAMAAAC)
- akta.pro secondary industries
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Backpacking & Trekking Gear Retail (CRAMAAAA)
Keywords
Where Linberg is headquartered
LocationHeadquarters
- HQ city
- Molenschot
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Linberg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Caravan Sales: Sale of new caravans from branded manufacturers including Hobby, Knaus, Weinsberg, Dethleffs, and T@B. New caravan models are sold at listed prices, with occasional discounts and special purchase advantages.
- Used Caravan Sales (Occasions): Sale of pre-owned caravans taken in trade or purchased directly. Used caravan inventory is listed with model year, weight, and pricing.
- Caravan Rental: Rental of Hobby, Knaus, and Weinsberg caravans to customers.
- Workshop Services: Workshop and maintenance services including BOVAG inspection, chassis service, moisture measurement, damage repair, accessory installation (air conditioning, movers, level systems, E-trailer systems), and caravan storage (stalling).
- Accessories and Equipment Retail: Sale of camping equipment, caravan accessories, outdoor gear including tents, awnings, camping furniture, hiking shoes, clothing, winter sports equipment, and beachwear through both physical store and online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Caravans – Entry level (Beachy, Ontour, Sport, CaraCito) |
| One time/ perpetual license | Pay-as-you-go | New Caravans – Mid-range (De Luxe, Excellent, Excellent Edition, Südwind, CaraOne) |
| One time/ perpetual license | Pay-as-you-go | New Caravans – Premium (Prestige, Maxia, large Südwind) |
| One time/ perpetual license | Pay-as-you-go | Used Caravans (Occasions) |
| Other | Pay-as-you-go | Workshop Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Linberg product offering
Product offeringCore offering
Linberg is a Dutch caravan and outdoor recreation retailer that sells new and used caravans from multiple European brands (Hobby, Knaus, Weinsberg, Dethleffs, T@B), complemented by camping equipment, awnings, caravan accessories (movers, air conditioning, level systems), outdoor apparel, hiking and winter sports gear. Beyond retail, the company offers caravan rental, a BOVAG-certified workshop for maintenance and accessory installation, caravan storage (stalling), and a used-caravan trade-in/buyback program, all delivered through a physical showroom in Molenschot, an e-commerce storefront, and a workshop in Hulten.
Product overview
Linberg is a Dutch outdoor recreation retailer specializing in caravans and camping equipment, established in 1968 and located in Molenschot. The company operates as a multi-brand caravan dealer offering Hobby, Knaus, Weinsberg, Dethleffs, and T@B caravans, along with comprehensive services including rental, purchase assistance, workshop maintenance, and storage. The product portfolio includes multiple caravan series spanning entry-level compact models (Hobby Ontour, Knaus Sport), mid-range family options (Hobby De Luxe, Weinsberg CaraOne), premium luxury lines (Hobby Maxia, Knaus Südwind), and innovative electric models (Knaus Yaseo, Weinsberg CaraCito). Beyond caravans, Linberg offers extensive accessories including movers, air conditioning, monitoring systems, as well as complete camping equipment including awning tents, awnings, furniture, and apparel for hiking and winter sports.
Differentiator
Problem solved
Functional benefit
Brands
- Plugro Just Tennis: A shop-in-shop concept at Linberg offering tennis equipment and apparel.
Products and services
- Hobby Caravans (multi-series) New Hobby caravans sold through Linberg covering seven series from compact entry-level (Beachy, Ontour) through mid-range (De Luxe, Excellent, Excellent Edition) to premium (Prestige, Maxia), with prices ranging approximately €17,450 to €49,700.
- Knaus Caravans (multi-series) New Knaus caravans sold through Linberg, including the EV-compatible Yaseo with E.POWER technology, budget Sport, the iconic Südwind Black Selection, and the Sport & Fun Black Edition with AL-KO VARIO X chassis. Prices range from approximately €22,370 to €45,550.
- Weinsberg Caravans (multi-series) New Weinsberg caravans including the entry-level CaraOne family series, the [HOT] action edition, and the fully electric CaraCito with induction cooking. Features Dyonic chassis for safety.
- Dethleffs Caravans (multi-series) Dethleffs caravans sold at Linberg, featuring the C'Joy, C'Go, and Summer Edition series known for comfort and customization options.
- T@B Caravans (multi-series) Timeless T@B caravans in BASIC, METROPOLIS, and OFFROAD variants, with a T@B configurator allowing customers to design custom specifications.
- Used Caravans (Occasions) Pre-owned caravans taken in trade or purchased directly by Linberg, listed with model year, weight, and pricing. Used caravan inventory ranges from approximately €8,995 (Dethleffs Camper 450 DB, 2006) to €35,580 (Südwind Black Selection 540 UE).
- Caravan Rental Service Rental service for Hobby, Knaus, and Weinsberg caravans to customers seeking to try caravan travel before purchase or for short-term holidays.
- Workshop & Maintenance Services Professional BOVAG-certified workshop services including BOVAG inspection, chassis maintenance, moisture measurement, damage repair, accessory installation (air conditioning, movers, level systems, E-trailer systems), and other technical services for caravans.
- Caravan Storage (Stalling) Caravan storage facility located in Hulten, providing secure off-season stalling for caravan owners.
- Caravan Purchase Assistance (Buyback/Trade-in Program) Service to purchase used caravans from owners, with Linberg continuously seeking interesting pre-owned caravans for its used inventory (occasions) program.
- Voortenten (Awning Tents) Range of caravan awning tents from leading brands including Isabella, Doréma, Walker, Unico, and StarCamp, in various styles from allround to inflatable.
- Luifels (Awnings) Side and cassette awnings including Thule Omnistor 6300 cassette awning, Fiamma caravanstore, and various patio and terrace awnings.
- Camping Furniture Range of camping furniture including chairs, tables, parasols, loungers, cabinets, and organizers from brands such as Crespo, Summertime, Travellife, and Lafuma.
- Hiking & Walking Products Hiking equipment including hiking shoes (Hanwag, Lowa, Meindl, Dachstein, Jack Wolfskin), clothing, backpacks, water systems, and walking sticks.
- Winter Sports Products Winter sports equipment including ski clothing, ski boots, skis, ski accessories, helmets, goggles, and service/maintenance options.
- Beach & Summer Fashion Beach and summer clothing including swimwear, summer dresses, sports clothing, sandals, and slippers from various brands.
- Caravan Accessories (Movers, Air Conditioning, Levels, Monitors) Extensive range of caravan accessories sold separately and as installed accessories, including bike carriers, electric caravan movers (Reich Easydriver and Enduro lines), roof air conditioning units (Mestic, Truma, Dometic), E&P level systems, Enduro Autosteady levellers, and the E-trailer smartphone monitoring system.
- Camping Accessories & Caravan Techniek Parts Wide assortment of camping accessories (BBQ equipment, cookers, cool boxes, lighting, heaters, toiletten) and caravan technical parts and consumables (gas fittings, water pumps, cables, batteries, fasteners, adhesives, anti-theft items, levellers, couplings).
Companies that use Linberg
Customer profileSegments5 records
Ideal customer profiles5 records
Linberg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Linberg partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Hobby (Caravans)coreLinberg has been an authorized Hobby caravan dealer since 1982. The partnership covers the full range of Hobby caravan series including Beachy, Ontour, De Luxe, Excellent, Excellent Edition, Prestige, and Maxia. Linberg stocks new and used Hobby models and provides workshop services for this brand.
- KnauscoreLinberg is an authorized Knaus caravan dealer offering the full Knaus range including Yaseo, Sport, Südwind Black Selection, and Sport & Fun Black Edition. The partnership includes access to Knaus configurators for custom builds.
- WeinsbergcoreLinberg is an authorized Weinsberg caravan dealer offering CaraOne, CaraOne EDITION [HOT], and CaraCito series. Weinsberg is a brand under Knaus Tabbert group.
- DethleffsminorLinberg offers Dethleffs caravans including the C'Joy, C'Go, and Summer Edition series.
- T@BminorLinberg offers T@B caravans including BASIC, METROPOLIS, and OFFROAD models, along with T@B configurator access.
- Plugro Just TennisminorA Shop-in-Shop arrangement within the Linberg store, operated by Plugro Just Tennis, offering tennis equipment within the outdoor recreation retail environment.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Linberg competitors and assessment
Company assessmentBroad incumbents
- Camping World: Camping World is the largest US RV dealer network, operating a multi-brand sales-and-service model with new/used RVs, accessories, and service centers. It is a structural analog to Linberg's caravan dealership plus workshop plus accessories business model, though operating at much greater scale in a different geography.
- Decathlon: Decathlon is the global sporting goods and outdoor equipment retailer with extensive Dutch and Belgian store footprints. It competes with Linberg across camping, hiking, and winter sports categories at lower price points, while also encroaching on the family outdoor recreation segment Linberg targets.
Direct peers
- Bever: Bever is the leading Dutch specialty outdoor recreation retailer, selling camping equipment, hiking gear, winter sports products, and outdoor apparel. It is a direct peer to Linberg's outdoor/camping/winter sports division, serving the same Dutch consumer base with a comparable product mix across hiking shoes, sleeping systems, and seasonal outdoor categories.
- Perry Sport: Perry Sport is a Dutch sporting goods chain with stores across the Netherlands selling outdoor, fitness, and seasonal sports equipment. It overlaps with Linberg's hiking, winter sports, and outdoor apparel assortment for the same Dutch consumer market.
- A.S. Adventure: A.S. Adventure is Belgium's largest outdoor and leisure retailer, operating stores across Belgium and the Netherlands. It is directly comparable to Linberg's outdoor/camping/hiking/winter sports assortment, with overlapping customer segments in family outdoor recreation and similar reliance on leading European outdoor brands.
Regional players
- Mountain Warehouse: Mountain Warehouse is a UK-based outdoor clothing and equipment retailer with growing European presence. It targets a similar family outdoor/hiking/winter sports customer as Linberg's outdoor division but operates primarily in the UK and does not directly compete in the Dutch market.
- Go Outdoors: Go Outdoors is the UK's largest outdoor and camping superstore chain, selling camping, hiking, cycling, and outdoor equipment. It is a direct functional analog to Linberg's outdoor equipment division but operates exclusively in the UK market.
- Cotswold Outdoor: Cotswold Outdoor is a UK specialty outdoor retailer selling hiking, camping, climbing, and winter sports equipment from leading brands. It mirrors Linberg's outdoor assortment structure and customer profile but operates exclusively in the UK.
- Trespass: Trespass is a UK outdoor and ski clothing and equipment retailer with international stores. Its product mix across camping, hiking, ski, and outdoor apparel overlaps with Linberg's outdoor categories, though it does not directly compete in the Benelux market.
Others
- Halfords: Halfords is a UK retailer of motoring, cycling, and outdoor leisure products. It overlaps with Linberg only loosely via cycling accessories and outdoor-adjacent categories, and is more a thematic reference point than a direct competitor given the different geographic and category focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Linberg social profiles
Digital presenceLinberg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linberg leadership team
Management profileNumber of profiles
Linberg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linberg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linberg
What does Linberg do?
Linberg is a Dutch caravan and outdoor recreation retailer that sells new and used caravans from multiple European brands (Hobby, Knaus, Weinsberg, Dethleffs, T@B), complemented by camping equipment, awnings, caravan accessories (movers, air conditioning, level systems), outdoor apparel, hiking and winter sports gear. Beyond retail, the company offers caravan rental, a BOVAG-certified workshop for maintenance and accessory installation, caravan storage (stalling), and a used-caravan trade-in/buyback program, all delivered through a physical showroom in Molenschot, an e-commerce storefront, and a workshop in Hulten.
Is Linberg a public or private company?
Linberg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linberg founded?
Linberg was founded in 1968. It employs 11 to 50 people.
Where is Linberg based?
Linberg is headquartered in Molenschot, Netherlands, in the Europe region.
How does Linberg make money?
Five revenue lines are on record. New Caravan Sales are the primary driver. The others are used Caravan Sales (Occasions), caravan Rental, workshop Services and accessories and Equipment Retail.
Who are Linberg's main competitors?
Broad incumbents on record are Camping World and Decathlon. Direct peers are Bever, Perry Sport and A.S. Adventure. Regional players are Mountain Warehouse, Go Outdoors, Cotswold Outdoor and Trespass. Halfords is listed as an others.
Does Linberg have an API?
No public API is recorded for Linberg.
What industry is Linberg in?
Linberg's product category is Caravan Dealership and Outdoor Recreation Retail. Its primary akta.pro industry code is CRAMAAAC, Camping & Overlanding Equipment Retail, with a secondary code of CRAMAMAA, Camping, Hiking & Backpacking Gear Retail. Its NAICS code is 44121 and its SIC code is 5940.