We Rent

What We Rent does

We Rent (WeRent Egypt) is a private, Egypt-based event furniture and decor rental company headquartered in Heliopolis, Cairo. Founded in 2017 by Eng. Yehia Allam — an art director and the founder of sister creative agency Allamz Advertising Agency — the company rents chairs, sofas, lounges, tables, bars, chandeliers, lighting, props, rugs, mirrors, and accessories to corporate event planners, agencies, wedding organizers, exhibition organizers, sports and entertainment event producers, and photography/media clients across Egypt and the broader Middle East. Its core inventory is organized into Collections (LVR living room, BR bedroom, BED, Cha chairs, DIN dining) and continuously refreshed through a 'New Arrivals' pipeline.

The business operates a warehouse and showroom at 49A Tharwa Street, Heliopolis, with a dedicated Photography Facility in central Cairo offering hourly furniture and prop rentals (minimum 3-hour booking) for professional shoots. We Rent also offers custom furniture design and in-house manufacturing for bespoke pieces, and routes clients to sister company Allamz Events for event branding, custom logos, patterns, and surface branding on bars, tables, and dance floors. The underlying 'technology' is a physical inventory and logistics operation with a WordPress-based e-commerce-style website; no proprietary software platform, API, SDK, or AI capabilities are disclosed.

Revenue is generated via transaction fees: quote-based rental charges for furniture/decor (pricing not publicly disclosed), hourly usage-based fees for the photography facility, and professional services fees routed through Allamz for branding. Go-to-market is sales-led B2B with direct outreach via phone, WhatsApp, email, and showroom visits, supplemented by word-of-mouth and an active multi-platform social/content marketing presence (Facebook, Instagram, Pinterest, YouTube, LinkedIn, Twitter, Telegram). The company reports 24/7/365 service availability and a headcount band of 101-250 employees. No external funding rounds, institutional investors, or parent company are disclosed; ownership is concentrated among founders and management.

Name

We Rent

Legal name

WeRent Egypt

Website

https://werentegypt.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

We Rent is an Egypt-based B2B event furniture and decor rental company founded in 2017, serving corporate, wedding, exhibition, sports, and media clients across Egypt and the Middle East through its Heliopolis warehouse, Cairo photography facility, and in-house custom manufacturing.

Ownership category

akta.pro rank

Product category

Event Furniture Rental

NAICS

General Rental Centers (5323), Consumer Goods Rental (5322)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Event furniture rental
• Decor rental services
• Wedding furniture hire
• Corporate event rentals
• Photography studio rental

Headquarters

HQ city

Heliopolis

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture and Decor Rental: WE RENT generates revenue through renting furniture, decor items, and accessories for events. The company provides tables, chairs, lounges, sofas, bars, chandeliers, pillows, rugs, mirrors, frames, office furniture, residential furniture, props, and other accessories for both indoor and outdoor events. Revenue is earned through rental fees based on event duration and inventory selected.
2. Photography Facility Rental: Hourly rentals for photography studio space in Cairo, including furniture and props available on-site. Minimum daily rental of three hours with appointment booking required. Saves clients transportation and location customization costs.
3. Event Branding and Custom Production: Through sister company Allamz Events, WE RENT offers custom design services including logos, patterns, and branding applied to surfaces such as bars, bar backs, tables, towers, dance floors for one-of-a-kind event branding experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

We Rent rents event furniture, lighting, chandeliers, lounge and dining pieces, decorative accessories, and themed props to corporate clients, agencies, event planners, and private individuals hosting weddings, exhibitions, conferences, and media or sports events across Egypt and the Middle East. The company complements rentals with an in-house photography studio available for hourly booking, custom furniture design and manufacturing through its workshop, and curated themed collections for one-off or recurring events.

Product overview

We Rent is an event furniture and decor rental company based in Egypt, established in 2017. The company operates as a single unified rental service offering furniture and accessories across multiple categories including Collections (LVR living room, BR bedroom, BED, Cha chairs, DIN dining), Decor Rental (lighting, props, centerpieces), and a Photography Facility service. The core offering centers on furniture rental for various event types, complemented by the Chiavari Chair specialty line and custom furniture design capabilities. Their product portfolio includes New Arrivals for latest inventory additions and Events Inspiration showcasing past event implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Rental Rental service providing a wide variety of event furniture including lounges, sofas, chairs, tables, bars, chandeliers, pillows, rugs, mirrors, frames, office and residential furniture, props, and accessories for corporate events, weddings, conferences, exhibitions, and themed celebrations. Customers include companies, agencies, event planners, and private individuals across Egypt and the Middle East, served from the Cairo warehouse and showroom.
• Decor Rental Rental of decorative accessories including lighting, chandeliers, centerpieces, props, mirrors, frames, rugs, pillows, and themed event decor items for weddings, galas, corporate events, and themed celebrations.
• Photography Facility Minimal photography studio space in central Cairo providing hourly rentals with on-site furniture and props, intended for professional shoots, product photography, and media production clients. Saves clients transportation and location customization costs by combining furniture inventory with studio space.
• Custom Furniture Design and Production Bespoke furniture design and manufacturing service leveraging We Rent's in-house workshop to produce custom pieces tailored to specific event themes, with custom branding, patterns, and logos applied to surfaces such as bars, bar backs, tables, towers, and dance floors in collaboration with sister company Allamz Events.

Quantifiable outcome

• 24/7/365 service availability ensures customer satisfaction and support

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Allamz Advertising AgencycoreStrategic or Co-development Partner · 1 January 2017Allamz Advertising Agency is the sister company of WE RENT, founded by Eng. Yehia Allam in 2009. Allamz provides communication solutions and event branding services including graphic design, custom logo creation, pattern design, and branding for event surfaces. WE RENT refers clients needing event branding services to Allamz, while Allamz provides design capabilities that complement WE RENT's furniture rentals for comprehensive event solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cort Event Rentals: Major US furniture rental incumbent with a dedicated event rental division offering furniture and accessories for corporate events and trade shows. Larger portfolio but comparable product category.

Direct peers

• Sedan Events: UK event furniture hire specialist offering designer chairs, tables, and lounge furniture for weddings and corporate events. Closely mirrors WeRent's designer event furniture model.
• Bright Event Rentals: Large US event rental company providing furniture, tents, and decor for corporate events, weddings, and galas. Comparable event-driven rental model serving similar B2B segments.
• AFR Furniture Rental: US national event and trade show furniture rental company serving corporate events, weddings, and exhibitions. Closest functional comparable to WeRent given event-focused rental model and broad furniture/decor catalog.
• Be Our Guest Party & Event Rentals: Event furniture and decor rental company serving weddings, corporate functions, and galas. Comparable short-term rental model focused on premium event aesthetics.
• Reflections Event Rentals: US-based event furniture and decor rental company offering premium lounge, table, and chair rental. Closely aligned with WeRent's luxury positioning and corporate/wedding customer mix.
• The Total Group: UK-based event rental and production company offering furniture, decor, and staging for corporate events, weddings, and exhibitions. Direct comparable in product range and customer segments.

Regional players

• Al-Laith Event Services: UAE-based event production and rental company serving corporate events, exhibitions, and large-scale entertainment across the Gulf. Comparable MENA regional peer with overlapping event services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/werentegypt
• Facebookfacebook.com/werenteg
• LinkedInlinkedin.com/company/we-rent
• Instagraminstagram.com/werentegypt
• Pinterestpinterest.com/werenteg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Rent