What The Big Heart Foundation does

The Big Heart Foundation (TBHF) is a non-profit humanitarian organization founded in May 2015 by Her Highness Sheikha Jawaher bint Mohammad Al Qasimi and headquartered in Sharjah, United Arab Emirates. Its mission is to provide relief and development assistance to vulnerable children, women, and families worldwide, with all beneficiaries located outside the UAE. The foundation operates programs across four core verticals — education, healthcare, protection, and humanitarian aid — delivered through a portfolio of multilateral and corporate partnerships with organizations including UNHCR, the International Committee of the Red Cross (ICRC), Save the Children, TAAWON, Hyundai, First Abu Dhabi Bank, and the luxury house Asprey.

The foundation runs a digital donation platform with tiered contribution options ranging from AED 50 upward, and publicly states that 100% of donations reach programs (no administrative fees deducted). Programmatic activity includes school reconstruction in Zanzibar (with Save the Children), aid delivery for children in Gaza (with TAAWON), specialized healthcare initiatives such as prosthetics and cardiac care, and broader humanitarian relief across multiple geographies including Morocco and Mexico. The foundation also convenes the SIARA Awards (now in its 9th edition, 2025) and has launched a luxury commercial fundraising line — the Asprey & Irthi "Precious Heart" jewellery collaboration — to reach high-net-worth donor segments.

Operationally, TBHF operates with a team of 11–50 employees and is funded through a mix of individual donations, corporate contributions, and proceeds from branded collaborations. Its competitive position rests on royal-family patronage, government-backed access within the UAE, and a multi-stakeholder delivery network that would be costly for competing NGOs to replicate. The foundation's geographic and programmatic scope has expanded materially across 2024–2025, though it discloses no financial figures and reports no AI/ML technology investments.

Name

The Big Heart Foundation

Legal name

The Big Heart Foundation

Website

https://tbhf.ae

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Big Heart Foundation is a Sharjah-based non-profit humanitarian organization, founded in 2015 under royal-family patronage, that delivers education, healthcare, protection, and humanitarian aid programs to vulnerable children, women, and families outside the UAE via a network of multilateral and corporate partnerships.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Humanitarian aid services
• Charitable donations
• Refugee support programs
• Child welfare initiatives
• Humanitarian foundation

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: TBHF operates entirely on donations from individuals, corporations, and government entities. The foundation collects donations through online platforms, SMS, bank transfers, and corporate partnerships, directing funds toward humanitarian projects in education, healthcare, protection, livelihood, and emergency relief for refugees and vulnerable children worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Big Heart Foundation operates a charitable giving platform and humanitarian program portfolio that channels 100% of donations (no administrative fees deducted) toward protecting vulnerable children and families worldwide. Its core deliverable is the online donation portal, themed fund accounts (Palestinian Children, Refugee Children, Girl Child, Zakat, Lebanon), charitable gift cards, and a portfolio of on-the-ground programs covering education, healthcare, protection, livelihood, and emergency relief implemented through NGO partners in crisis-affected regions.

Product overview

The Big Heart Foundation (TBHF) is a humanitarian organization operating as a unified charitable platform with multiple interconnected programs and fundraising mechanisms. The core offering consists of an online donation platform and gift card system that facilitate global charitable giving across themed funds (Palestinian Children, Refugees, Girl Child, Zakat, Lebanon). TBHF's program portfolio includes educational initiatives (Educate the Heart school campaign, The Big Heart Educational Center), advocacy events (SIARA award, IIFMENA conference), humanitarian campaigns (For Gaza children with prosthetics/rehab), mobile medical services, and volunteering opportunities. The organization enables engagement through corporate partnerships, individual volunteering, and event sponsorship, all unified under the mission of protecting vulnerable children and families worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Educate the Heart: School campaign focused on education for children
• SIARA
• IIFMENA

Products and services

• Online Donation Platform Digital donation platform enabling individual and corporate donors to contribute to TBHF's humanitarian mission via quick donation amounts, SMS, online transfer, and bank transfer, with zero administrative fees deducted.
• Gift Cards Charitable gift cards in amounts from AED 20 to AED 2000+ allowing donors to give a donation in honor of a recipient, available for birthdays, Ramadan, Eid, holidays, and special occasions.
• Themed Donation Funds Five dedicated fund accounts each with its own bank account at Sharjah Islamic Bank: Palestinian Children Fund, Refugee Children Fund, The Girl Child Fund, Zakat Fund, and Lebanon Fund, enabling donors to direct giving to specific causes.
• For Gaza Children Campaign (لأطفال الزيتون) Humanitarian campaign providing prosthetics, rehabilitation services, and comprehensive care for amputee children in Gaza, implemented in partnership with Taawon Foundation, with 3-year commitment per child and follow-up until age 18.
• Mobile Medical Services in Zanzibar Mobile medical services and clinic operations in Zanzibar delivered through partnerships with Aster Clinic and local healthcare providers, providing healthcare access to underserved populations.
• The Big Heart Educational Center Educational center in Sharjah serving low-income families in the UAE, providing educational support to students to help them continue their schooling.
• Volunteering Program Individual and corporate volunteering opportunities enabling UAE residents to contribute skills in teaching, arts, sports, medical support, psychological support, music, IT, events, design, communication, and finance.
• Corporate Partnership Program Corporate engagement program offering direct donations, co-branding merchandise, event hosting, social media campaigns, donation boxes, sponsorship, and percentage-of-sales programs for companies seeking CSR partnerships.

Quantifiable outcome

• 555+ orphaned children provided comprehensive care in Gaza through Olives for Children campaign
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• TAAWON ( cooperation)coreStrategic or Co-development Partner · 1 January 2025Strategic partnership with TAAWON (Cooperation) for the Olives for Children campaign supporting Gaza children. The partnership focuses on providing prosthetics, rehabilitation, and comprehensive care for child amputees, with a 3-year commitment and follow-up until age 18.
• Save the ChildrencoreStrategic or Co-development Partner · 1 January 2025Partnership for school rehabilitation and development projects in Zanzibar, helping improve access to education for children in the region.
• Asprey & IrthiflagshipGTM or Marketing Partner · 1 January 2024Launched exclusive 'Precious Heart' jewellery collection through collaboration with luxury brands Asprey and Irthi. Proceeds support TBHF humanitarian initiatives.
• UNHCRcoreStrategic or Co-development PartnerLong-standing partnership with UNHCR (UN Refugee Agency) for refugee support programs. TBHF has received recognition from UNHCR for additional support to refugee children.
• Aster CliniccoreStrategic or Co-development PartnerPartnership for mobile medical services in Zanzibar, providing healthcare access to underserved populations.
• ICRC (International Committee of the Red Cross)coreStrategic or Co-development PartnerCollaboration with ICRC for humanitarian operations and refugee support initiatives.
• Royal Brompton Hospital LondonminorStrategic or Co-development PartnerHealthcare partnership for cardiac care and medical services support.
• Ahl Masr Burns HospitalminorStrategic or Co-development PartnerPartnership for burn treatment and rehabilitation services.
• Magdi Yacoub FoundationcoreStrategic or Co-development PartnerHealthcare partnership supporting cardiac care and medical initiatives.
• Yalla GiveminorChannel Partner/ Reseller/ DistributorGlobal fundraising platform partner for online campaign extensions and donation collection.
• Sharjah GovernmentflagshipStrategic or Co-development PartnerGovernment backing and support through official missions, including Deputy Ruler tours and humanitarian envoy activities.
• HyundaiminorGTM or Marketing PartnerMOU signing for partnership initiatives.
• FAB (First Abu Dhabi Bank)coreStrategic or Co-development PartnerPartnership for educational center support and initiatives.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Emirates Red Crescent: UAE-authorized humanitarian organization delivering relief, medical, and development aid domestically and abroad. Comparable in UAE base, government backing, and humanitarian program mix including refugee support.
• International Committee of the Red Cross (ICRC): Global humanitarian organization delivering protection, healthcare, and emergency relief in conflict zones. Directly comparable in operating environment, beneficiary profile, and program mix; TBHF is a formal ICRC partner.
• Save the Children: Global NGO focused on children's education, health, and protection in crisis and developing contexts. Directly comparable in target beneficiaries and program portfolio; TBHF has an active strategic partnership with Save the Children.
• Dubai Cares: UAE-based philanthropic foundation focused on children's education and development in developing countries. Highly comparable to TBHF in mission, UAE/royal-adjacent backing, and grantmaking-based operating model for vulnerable children.
• UNHCR (UN Refugee Agency): The UN's refugee agency — TBHF's most prominent strategic partner. Directly comparable in mission (refugee protection and support), with TBHF operating as a complementary non-governmental funding and advocacy layer.

Broad incumbents

• Islamic Relief Worldwide: Large faith-inspired humanitarian organization delivering emergency relief, healthcare, education, and livelihood programs globally. Comparable in funding model (Zakat, donations, corporate partnerships) and program breadth across the Muslim world.
• UNICEF: UN agency focused on children's welfare, education, and emergency relief worldwide. Comparable in target beneficiaries and program verticals; operates at substantially larger scale and as a potential implementation partner.
• Doctors Without Borders (MSF): International medical-humanitarian organization delivering emergency healthcare in conflict and crisis zones. Comparable in operating environment (Gaza, refugee camps) and reliance on private donations, though much larger and medically focused.

Regional players

• King Salman Humanitarian Aid and Relief Centre (KSRelief): Saudi government humanitarian arm delivering aid, medical, and education programs globally. Comparable scale, state-backed donor model, and focus on refugee and vulnerable-children programming across multiple geographies.
• Qatar Red Crescent Society: Gulf-based humanitarian organization providing emergency relief, healthcare, and refugee support with state backing. Comparable in regional footprint, government-linked funding model, and humanitarian program mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thebigheartuae
• YouTubeyoutube.com/user/TheBigHeartUAE/videos?sort=dd&shelf_id=0&view=0
• Facebookfacebook.com/TheBigHeartUAE
• Instagraminstagram.com/thebigheartuae
• LinkedInlinkedin.com/company/the-big-heart-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Big Heart Foundation