Croci Collective
Croci Collective is a UK-based direct marketing agency delivering face-to-face marketing, telemarketing, campaign management, promotional staffing, and logistics for enterprise FMCG subscription clients such as HelloFresh, tails.com, and The Modern Milkman.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Croci Collective does
Croci Collective is a UK-based direct marketing agency that delivers face-to-face marketing, inbound and outbound telemarketing, campaign management, promotional staffing, and in-house logistical support on behalf of enterprise clients. Its primary customers are direct-to-consumer subscription FMCG brands — notably HelloFresh UK and sister brand Green Chef (8-year relationship), tails.com (7 years), and The Modern Milkman (since July 2023) — for whom it executes customer acquisition, reactivation, and retention campaigns at 650+ annual high-footfall sites, events, exhibitions, and retail locations across the UK. The operating model is services-led: the firm recruits, trains, and manages field sales representatives (both staff and freelance at roughly £150-£500/day or £12.50/hour plus commission), runs tele-sales pods, and deploys its own warehousing and transport capability from a single London HQ at Western Gateway.\n\nThe company was established in 2023 through the acquisition of direct marketing agency Juice & Jam, which supplied both the founding operating team and the initial client portfolio. It is a privately held, family-run, female-led business, with no institutional investors or external funding disclosed. In 2024 the firm began geographic expansion into the United States, building an East Coast operation under a dedicated Head of Sales US and Regional Sales & Operations Manager.\n\nCommercial mechanics are professional-services based: campaigns are delivered under bespoke contracts, billed as project fees, performance-based outcomes, or staffing rates, and priced off activation volume and acquisitions delivered. The company does not sell software, does not licence intellectual property, and has no disclosed proprietary technology platform beyond the operational coordination of its field teams and internal performance reporting.
Croci Collective firmographics
Firmographics- Name
- Croci Collective
- Legal name
- Croci Collection Ltd
- Website
- https://croci.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Croci Collective is a UK-based direct marketing agency delivering face-to-face marketing, telemarketing, campaign management, promotional staffing, and logistics for enterprise FMCG subscription clients such as HelloFresh, tails.com, and The Modern Milkman.
- Ownership category
- akta.pro rank
Croci Collective industry classification
Industry- Product category
- Direct Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- CRM Strategy, Implementation & Managed Services (MPAAAIAD)
- akta.pro secondary industries
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Customer Success & Account Management CRM (HDAEAFAD)
Keywords
Where Croci Collective is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Croci Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Face-to-Face Marketing Services: Professional field sales and face-to-face marketing services delivered at events, exhibitions, and high-traffic locations. Revenue generated through service fees for campaign execution, staffing, and performance-based outcomes for clients in the FMCG and D2C subscription space.
- Telemarketing Services: Inbound and outbound telemarketing campaigns including customer acquisition, reactivation, and retention services. Charged per campaign or performance-based on results achieved.
- Logistical Support: Warehouse storage, transport solutions, and event setup/dismantling services. Revenue generated through logistics fees, storage charges, and transportation costs.
- Campaign Management & Promotional Staff: End-to-end campaign management including location sourcing, stand design, merchandise, and recruitment of promotional staff. Revenue through project fees and staffing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Freelance Field Sales Representative - Hourly + Commission |
| Transaction based/ take rate | Pay-as-you-go | Freelance Field Sales Representative - Commission Only |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Croci Collective product offering
Product offeringCore offering
Croci Collective delivers direct marketing campaigns using face-to-face field sales, telemarketing (inbound and outbound), and data-driven activation strategies for enterprise brands. The agency recruits, trains, and manages field sales teams and promotional staff, executes campaigns at events, exhibitions, retail hubs, and high-footfall locations, and provides logistical support including warehousing, transport, and event setup.
Product overview
Croci Collective is a direct marketing agency offering a suite of service modules including Face-to-Face Marketing, Telemarketing, Logistical Support, Campaign Management, and Promotional Staff services. The company operates as a unified service offering rather than a software platform, providing end-to-end direct marketing solutions for FMCG brands across the UK and beyond. Services range from field sales and customer acquisition to event logistics, talent recruitment, and campaign execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Face-to-Face Marketing Consultative selling and personal-touch marketing that helps brands connect with customers through memorable face-to-face experiences, building trust and long-lasting customer relationships. Services are delivered at events, exhibitions, retail centres, and high-traffic locations.
- Telemarketing Personalised inbound and outbound telemarketing services focused on building customer relationships through warm calls, reactivating lapsed customers, and converting leads into loyal advocates.
- Logistical Support Comprehensive logistics services including transport solutions, event setup and breakdown, and warehouse storage with 24/7 security and inventory management systems to support campaign operations.
- Campaign Management Full-service campaign management covering location sourcing, strategic planning, merchandise creation, bespoke stand design, and recruitment and training of promotional talent.
- Promotional & Retail Staff Energetic promotional team providing brand representation, data collection, market research, sampling, and flyering services at trade shows, festivals, and pop-up events, supported by thorough brand training.
Quantifiable outcome
- Over 40,000 new customers acquired for HelloFresh UK in 2024 alone
- +6 more outcomes
Companies that use Croci Collective
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Croci Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Croci Collective partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HelloFresh UKcore8-year strategic partnership delivering full-channel direct marketing services including face-to-face sales, telemarketing, logistics, and campaign management. Scaled from 100 to 1,000+ customer acquisitions per week. In 2024, drove over 40,000 new customers for HelloFresh UK and sister brand Green Chef.
- The Modern MilkmancoreForward-thinking FMCG subscription brand partnership since July 2023. Telemarketing campaign achieving 24,921 total acquisitions, 9,135 reactivations, 4,982 retentions, and 9,151 brand new customers through empathy-driven, non-pressured approach.
- tails.comcore7-year partnership with tailor-made dog food subscription brand. Face-to-face brand activation at 200+ events annually including pet shows, lifestyle exhibitions, and family festivals. Drove 12,000 new customers in 2024. Secured strategic event sponsorships to boost brand visibility.
- WildminorPromotional staffing services for trade shows, festivals, and pop-up events. Company reported ability to understand brand quickly, provide thorough training to representatives, and deliver strong results.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Croci Collective competitors and assessment
Company assessmentDirect peers
- Gekko: UK-based field marketing agency providing brand activation, retail experience, and event staffing for FMCG and consumer brands. Direct peer on face-to-face marketing at high-footfall venues.
- Smyle: UK experiential and creative events agency delivering brand experiences, activations, and promotional staffing across consumer-facing events. Comparable in event-led FMCG activation.
- Avalanche Studios: UK promotional staffing and field marketing agency providing brand ambassadors, event staff, and experiential activations. Operates in the same freelance-staff-driven model as Croci.
- Sparks: UK experiential marketing agency specialising in brand experiences, sampling campaigns, and live consumer engagement — directly overlapping with Croci's promotional staffing and event activation offering.
- CPM Group: Global field marketing and sales activation agency operating in the UK with comparable services (face-to-face sales, retail activation, experiential) for FMCG and consumer brands. Closest direct competitor to Croci's bundled field-and-telemarketing model.
- Red Gorilla Agency: UK field marketing and brand activation agency serving FMCG and consumer brands with face-to-face campaigns at retail, events, and high-footfall locations. Closely comparable in service scope and size.
- Grass Roots (MCH Group): Established UK field marketing and experiential agency delivering face-to-face brand engagement, promotional staffing, and event activation. Comparable service mix and target client base (FMCG, consumer brands).
Broad incumbents
- MCI Group: Global meetings, events, and experiential agency with significant UK presence. Larger portfolio but overlapping event-activation, promotional staffing, and brand-experience services relevant to Croci's client base.
- MKTG (Dentsu): Large global experiential and engagement marketing agency within Dentsu, offering live events, brand activation, and shopper marketing at scale. Wider portfolio but directly overlaps with Croci's face-to-face/event services for enterprise brands.
Emerging players
- Brand Oath: Emerging UK field marketing and brand activation agency targeting D2C and FMCG clients with face-to-face campaigns. Smaller-scale emerging player in Croci's competitive set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Croci Collective social profiles
Digital presenceCroci Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Croci Collective leadership team
Management profileNumber of profiles
Profiles7 records
Croci Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Croci Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Croci Collective
What does Croci Collective do?
Croci Collective delivers direct marketing campaigns using face-to-face field sales, telemarketing (inbound and outbound), and data-driven activation strategies for enterprise brands. The agency recruits, trains, and manages field sales teams and promotional staff, executes campaigns at events, exhibitions, retail hubs, and high-footfall locations, and provides logistical support including warehousing, transport, and event setup.
Is Croci Collective a public or private company?
Croci Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Croci Collective founded?
Croci Collective was founded in 2023. It employs 11 to 50 people.
Where is Croci Collective based?
Croci Collective is headquartered in London, United Kingdom, in the Europe region.
How does Croci Collective make money?
Four revenue lines are on record. Face-to-Face Marketing Services are the primary driver. The others are telemarketing Services, logistical Support and campaign Management & Promotional Staff.
Who are Croci Collective's main competitors?
Direct peers on record are Gekko, Smyle, Avalanche Studios, Sparks, CPM Group, Red Gorilla Agency and Grass Roots (MCH Group). Broad incumbents are MCI Group and MKTG (Dentsu). Brand Oath is listed as an emerging player.
Does Croci Collective have an API?
No public API is recorded for Croci Collective.
What industry is Croci Collective in?
Croci Collective's product category is Direct Marketing Services. Its primary akta.pro industry code is MPAAAIAD, CRM Strategy, Implementation & Managed Services, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 541810 and its SIC code is 7311.