Hirose Tusyo
- Company typePublic
- Founded2004
- HeadquartersOsaka, Japan
- Headcount51–100
- GTM typeB2C
- OfferingServices
Hirose Tusyo firmographics
Firmographics- Name
- Hirose Tusyo
- Legal name
- ヒロセ通商株式会社 (Hirose Tusyo Co., Ltd.)
- Website
- https://hirose-fx.co.jp
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Hirose Tusyo industry classification
Industry- Product category
- Retail FX Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Retail FX/CFD Broker Trading Venues (FSAFADAD)
Keywords
Where Hirose Tusyo is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Hirose Tusyo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- FX Spread Revenue: Primary revenue generated from the spread between buy and sell rates on currency pair transactions. Zero commission model where the spread is the customer cost.
- CFD Trading: Provides CFD (Contract for Difference) trading services as an additional revenue stream alongside FX trading
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Account - No fees |
| Other | Pay-as-you-go | Margin Requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Hirose Tusyo product offering
Product offeringCore offering
Hirose Tusyo provides online retail foreign exchange (FX) margin trading and CFD trading services through its proprietary LION FX and LION CFD platforms, accessible via web, desktop (Windows .NET4, Mac), and mobile (iOS, Android, iPad) applications. Customers trade 54 currency pairs with up to 25x leverage, 27 order types, and zero commission, deposit, and withdrawal fees, with revenue generated from the spread on transactions.
Product overview
Hirose Tusyo operates as a Japanese FX and CFD brokerage offering a unified trading ecosystem anchored by the LION FX platform. The product portfolio consists of LION FX (forex trading with 54 currency pairs, 27 order methods, and multi-device access via PC .NET4, C2, Mac, Web/HTML5, iOS, Android, and iPad apps), LION CFD (CFD trading for indices, commodities, and other assets), and a suite of analytical tools including the proprietary 'Sakiyomi LION Chart' and 'LION分析ノート'. The company also offers a demo trading service. The LION FX platform supports quick deposits via approximately 380 partner financial institutions and is fully segregated and trust-managed at Sumitomo Mitsui Banking Corporation.
Differentiator
Problem solved
Functional benefit
Brands
- LION FX: Retail foreign exchange (FX) margin trading platform offering 54 currency pairs, competitive spreads, and a wide range of order types including 27 order methods.
- LION CFD
Products and services
- LION FX Flagship retail forex (FX) margin trading platform offering 54 currency pairs, up to 25x leverage, 27 order methods, and zero commission/deposit/withdrawal fees. Accessible via PC (.NET4, C2), Mac, web (LION Web/HTML5), iOS, Android, and iPad.
- LION CFD Contract for Difference (CFD) trading product offered alongside LION FX, covering equity index, commodity, and other CFD instruments.
- Demo Trading (LION FX) Demo trading service allowing prospective customers to practice FX trading with simulated market conditions using the LION FX platform, usable within 1 minute without time restrictions including weekends.
Quantifiable outcome
- 54 currency pairs including exotic currencies
- +3 more outcomes
Companies that use Hirose Tusyo
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Hirose Tusyo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hirose Tusyo partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Sumitomo Mitsui Banking CorporationcoreTrust preservation partner maintaining 100% trust preservation of customer assets. Primary banking partner for fund custody and settlement services.
- UBS BankcoreMajor FX cover counterparty providing liquidity for currency pair trading
- Barclays BankcoreFX cover counterparty for liquidity provision
- Deutsche BankcoreFX cover counterparty for liquidity provision
- CitibankcoreFX cover counterparty for liquidity provision
- Goldman Sachs InternationalcoreFX cover counterparty for liquidity provision
- HSBCcoreFX cover counterparty for liquidity provision
- JP Morgan Chase BankcoreFX cover counterparty for liquidity provision
- Mitsubishi UFJ BankcoreFX cover counterparty and trust preservation partner
- BNP Paribas BankcoreFX cover counterparty for liquidity provision
- Bank of AmericacoreFX cover counterparty for liquidity provision
- Morgan StanleycoreFX cover counterparty for liquidity provision
- Nomura InternationalcoreFX cover counterparty for liquidity provision
- CommerzbankcoreFX cover counterparty for liquidity provision
- State Street BankcoreFX cover counterparty for liquidity provision
- Standard Chartered BankcoreFX cover counterparty for liquidity provision
- Natwest MarketscoreFX cover counterparty for liquidity provision
- OCBC SecuritiescoreFX cover counterparty for liquidity provision
- Hirose Financial UK LimitedcoreUK-based affiliated FX cover counterparty
- Euronext Markets SingaporecoreSingapore-based FX cover counterparty
- SBI Liquidity MarketscoreJapanese online trading group FX liquidity provider
- Sumitomo Mitsui Banking CorporationcoreFX cover counterparty for liquidity provision
- Société GénéralecoreFX cover counterparty for liquidity provision
- Mitsubishi UFJ e Smart SecuritiescoreFX cover counterparty for liquidity provision
- 380+ Partner BankscoreQuick deposit network allowing instant transfers from approximately 380 financial institutions including major banks like Mizuho, Mitsubishi UFJ, Sumitomo Mitsui, Resona, SBI Shinsei, PayPay Bank, Rakuten Bank
- Plan International JapanminorCorporate Social Responsibility partnership for social contribution activities
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Hirose Tusyo competitors and assessment
Company assessmentDirect peers
- YJFX! (Yahoo Japan / Z Financial): YJFX! is a Japanese retail FX broker operated by PayPay Securities (formerly Yahoo Finance), leveraging Yahoo Japan's distribution. It is a direct competitor to Hirose Tusyo serving Japanese retail FX customers.
- Rakuten Securities: Rakuten Securities is a major Japanese online brokerage offering FX (Rakuten FX), equities, and other products under the Rakuten Group ecosystem. It is comparable to Hirose Tusyo as a multi-product Japanese retail broker with FX as a core offering.
- GMO Click Securities: GMO Click Securities is one of the largest Japanese retail FX brokers by trading volume, operating the Click FX and Click CFD platforms with broad currency pair coverage. It competes directly with Hirose Tusyo on currency pair breadth, spreads, and platform sophistication.
- au kabucom Securities: au kabucom Securities is a Japanese online brokerage offering FX margin trading alongside domestic and foreign equities. It is comparable to Hirose Tusyo as a domestic Japanese broker competing for retail FX traders.
- SBI FX Trade: SBI FX Trade is a leading Japanese retail FX broker operated by SBI Holdings, offering FX margin trading to Japanese retail customers with a similar zero-commission spread-based model. It is the most direct competitor to Hirose Tusyo in the Japanese retail FX segment.
- Matsui Securities: Matsui Securities is a long-established Japanese online brokerage offering FX margin trading (Matsui FX) alongside equities. It is comparable to Hirose Tusyo as a publicly listed Japanese retail FX broker serving individual traders.
- DMM FX (DMM.com Securities): DMM FX is one of Japan's highest-volume retail FX brokers, operating with a zero-commission spread model and wide currency pair selection. It is a direct competitor to Hirose Tusyo in the Japanese retail FX market.
- NEXT FX (Oki Securities): NEXT FX is the retail FX brand of Oki Securities, a Japanese FX and securities broker serving individual traders with competitive spreads. It is comparable to Hirose Tusyo as a domestic Japanese retail FX broker.
Broad incumbents
- Monex Securities: Monex Securities is a larger Japanese online brokerage offering equities, FX, and other products as part of a broader multi-asset platform. It is comparable as a Japanese retail broker with FX among its offerings, though its broader portfolio dilutes pure FX focus.
- Interactive Brokers: Interactive Brokers is a global multi-asset online brokerage offering FX, equities, options, and futures to retail and institutional clients. While operating globally rather than domestically, it serves as a benchmark for multi-platform retail FX/brokerage capabilities comparable to Hirose Tusyo's LION FX offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hirose Tusyo social profiles
Digital presenceHirose Tusyo compliance and trust
Trust signalCompliance2 records
Hirose Tusyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hirose Tusyo leadership team
Management profileNumber of profiles
Profiles1 record
Hirose Tusyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hirose Tusyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hirose Tusyo
What does Hirose Tusyo do?
Hirose Tusyo provides online retail foreign exchange (FX) margin trading and CFD trading services through its proprietary LION FX and LION CFD platforms, accessible via web, desktop (Windows .NET4, Mac), and mobile (iOS, Android, iPad) applications. Customers trade 54 currency pairs with up to 25x leverage, 27 order types, and zero commission, deposit, and withdrawal fees, with revenue generated from the spread on transactions.
Is Hirose Tusyo a public or private company?
Hirose Tusyo is a public company. It is classified as public and is currently operating.
When was Hirose Tusyo founded?
Hirose Tusyo was founded in 2004. It employs 51 to 100 people.
Where is Hirose Tusyo based?
Hirose Tusyo is headquartered in Osaka, Japan, in the Asia region.
How does Hirose Tusyo make money?
Two revenue lines are on record. FX Spread Revenue is the primary driver. The others are CFD Trading.
Who are Hirose Tusyo's main competitors?
Direct peers on record are YJFX! (Yahoo Japan / Z Financial), Rakuten Securities, GMO Click Securities, au kabucom Securities, SBI FX Trade, Matsui Securities, DMM FX (DMM.com Securities) and NEXT FX (Oki Securities). Broad incumbents are Monex Securities and Interactive Brokers.
Does Hirose Tusyo have an API?
No public API is recorded for Hirose Tusyo.
What industry is Hirose Tusyo in?
Hirose Tusyo's product category is Retail FX Brokerage. Its primary akta.pro industry code is FSAFADAD, Retail FX/CFD Broker Trading Venues. Its NAICS code is 5231 and its SIC code is 6211.