Yojna IAS
Yojna IAS is a Delhi-based private coaching institute (Argasia Education Private Limited) offering UPSC Civil Services and state PCS preparation through bilingual (English/Hindi) online and offline courses, including multi-year foundation programs, test series, and optional subject coaching.
- Company typePrivate
- Founded-
- HeadquartersDelhi, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Yojna IAS does
Yojna IAS, operated by Argasia Education Private Limited, is a Delhi-headquartered coaching institute focused on preparation for India's UPSC Civil Services Examination and select state-level Public Service Commission (PCS) examinations. It serves individual aspirants through both offline classroom instruction at its Mukherjee Nagar (Delhi) center and a network of secondary locations in Noida, Meerut, Bilaspur, and Shimla, alongside online delivery. Its core product is a tiered Foundation Course portfolio (1-year, 2-year, 3-year, and lifetime access) covering all three UPSC CSE stages — Prelims, Mains, and Interview — supplemented by optional subject courses, Prelims and Mains test series, CSAT, Essay writing, and NCERT modules. Content is delivered bilingually in English and Hindi, with live classes sourced through a partnership with Plutus IAS and self-produced recorded video hosted on its own LMS and YouTube.
The institute's technology stack is conventional for the edtech-coaching category: an online learning management system for recorded and live course delivery, a mock-test platform with performance tracking, Razorpay-based self-serve payments, WhatsApp for inquiry capture, and YouTube for live-streamed classes. There is no disclosed AI, adaptive learning, or proprietary assessment engine. Distribution is direct-to-consumer, with website enrollment, SEO-optimized content marketing (current affairs articles, topper strategies), webinars featuring named faculty such as Jithin Lal, and WhatsApp outreach forming the principal acquisition channels. Pricing spans roughly ₹2,999 for short add-on modules to ₹290,000 for the 3-year live foundation course, with multi-year contracts and heavy discounting on recorded versions. Yojna IAS cites successful UPSC outcomes (notably Ishita Kishore, CSE 2022 Topper, and Aparna Ramesh, AIR 35 in 2020) as its primary social proof. The company is privately held, founder/management operated, with no disclosed external funding.
Yojna IAS firmographics
Firmographics- Name
- Yojna IAS
- Legal name
- Argasia Education Private Limited
- Website
- https://yojnaias.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yojna IAS is a Delhi-based private coaching institute (Argasia Education Private Limited) offering UPSC Civil Services and state PCS preparation through bilingual (English/Hindi) online and offline courses, including multi-year foundation programs, test series, and optional subject coaching.
- Ownership category
- akta.pro rank
Yojna IAS industry classification
Industry- Product category
- Civil Services Exam Coaching
- NAICS
- Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Civil Service & Government Entrance Exams Prep (EDANABAG)
Keywords
Where Yojna IAS is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Yojna IAS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Foundation Courses: Multi-year comprehensive coaching programs (1, 2, 3 years and lifetime) covering Prelims, Mains, and Interview preparation with recorded and live class options
- Test Series: Prelims and Mains test series for practice and assessment
- Optional Subject Coaching: Focused coaching for optional subjects including Anthropology, Sociology, History, PSIR, Psychology, and others
- Study Materials: Hard copy study materials and books for UPSC preparation
- State PCS Coaching: Coaching for state-level PCS exams including BPSC, UPPSC, HPSC, PPSC, HPS
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 3-Year Foundation Course (Recorded) |
| Subscription | Multi-year contract | 3-Year Foundation Course (Live) |
| Subscription | Multi-year contract | 2-Year Foundation Course (Recorded) |
| Subscription | Multi-year contract | 2-Year Foundation Course (Live) |
| Subscription | Annual | 1-Year Foundation Course (Recorded) |
| Subscription | Annual | 1-Year Foundation Course (Live) |
| Subscription | Multi-year contract | Lifetime Foundation Course |
| Subscription | Multi-year contract | Optional Subject (4-5 Months) |
| One time/ perpetual license | Annual | Prelims Test Series |
| One time/ perpetual license | Annual | Mains Test Series |
| One time/ perpetual license | Pay-as-you-go | NCERT Course (2-3 Months) |
| Subscription | Annual | CSAT Course |
| One time/ perpetual license | Pay-as-you-go | Essay Course (2 Months) |
| One time/ perpetual license | Pay-as-you-go | Study Material (Hard Copy) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Yojna IAS product offering
Product offeringCore offering
Yojna IAS is a Delhi-based coaching institute that provides comprehensive preparation courses for the UPSC Civil Services Examination (IAS/IFS/IPS) and various state-level Public Service Commission (PCS) exams. It sells multi-year Foundation Courses (1, 2, 3-year and lifetime access), Optional Subject coaching, Prelims and Mains Test Series, CSAT, Essay, NCERT, and Interview Guidance programs, along with hard-copy study materials, delivered through online (recorded and live) and offline classroom formats in both English and Hindi medium.
Product overview
Yojna IAS is an IAS/UPSC coaching institute that offers a comprehensive suite of preparation programs for civil services examinations. The core offerings include Foundation Courses ranging from 1 to 3 years (and lifetime access) covering all three stages of UPSC CSE: Prelims, Mains, and Interview. These are supplemented by specialized add-on modules including Optional Subject courses, Test Series for both Prelims and Mains, CSAT preparation, Essay writing, and NCERT foundation courses. Additional resources include Daily Current Affairs updates, Weekly MCQs, and Previous Year Papers. The institute also provides coaching for state-level PCS examinations including BPSC, UPPSC, and HPSC. Courses are delivered through both online (recorded and live) and offline formats, with separate English and Hindi medium programs. Yojna IAS has partnered with Plutus IAS for live classes and uses Razorpay for payment processing, YouTube for live class streaming, and WhatsApp for customer communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Foundation Course (Online)
- Optional Subject Course
- Prelims Test Series
- Mains Test Series
- CSAT Course
- Essay Course
- NCERT Course
- Hard Copy Study Material
- Interview Guidance Programme
- BPSC Coaching
- UPPSC Coaching
- HPSC Coaching
Quantifiable outcome
- Multiple successful UPSC toppers including Ishita Kishore (2022 CSE Topper) and Aparna Ramesh (AIR 35, 2020)
Companies that use Yojna IAS
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Yojna IAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Yojna IAS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Plutus IAScoreYojna IAS has tied up with Plutus IAS for delivering live classes to students. This partnership enables Yojna IAS to offer live online courses alongside their pre-recorded content, enhancing the learning experience for UPSC aspirants through real-time interactive sessions.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Yojna IAS competitors and assessment
Company assessmentDirect peers
- Vision IAS: Vision IAS is one of the largest UPSC coaching institutes in Delhi, offering classroom and online foundation courses, test series, and current affairs programs in English and Hindi. It is a direct peer because it competes for the same UPSC aspirants with an overlapping product mix (foundation courses + Prelims/Mains test series + optional subjects).
- ForumIAS: ForumIAS is an online-focused UPSC preparation platform offering test series, current affairs, and mentorship programs. It is a direct peer in the online UPSC coaching category, competing for the same digital-first aspirants with comparable test series and current affairs products.
- Plutus IAS: Plutus IAS is a Delhi-based UPSC coaching institute that delivers live online classes and recorded courses. It is a direct peer AND a strategic partner of Yojna IAS (live classes are powered by Plutus), making it both a competitor in the same product category and a partner for live delivery.
- IASbaba: IASbaba is an online UPSC preparation platform offering daily current affairs, Prelims/Mains test series, and optional subject programs. It is a direct peer competing for online UPSC aspirants with overlapping content-led (current affairs + test series) acquisition approach.
- GS SCORE: GS SCORE is a Delhi-based IAS coaching institute providing classroom and online foundation courses, Prelims/Mains test series, and answer writing programs. It is a direct peer in the UPSC coaching category with closely aligned course structure, pricing tiers, and target persona.
- Drishti IAS: Drishti IAS is a leading Delhi-based UPSC coaching brand with online and offline programs, bilingual delivery (English/Hindi), Prelims/Mains test series, and interview guidance. It is a direct peer with a near-identical product portfolio to Yojna IAS, targeting the same UPSC and state PCS segments.
- Rau's IAS Study Circle: Rau's IAS Study Circle is a long-established Delhi-based UPSC coaching institute offering classroom and online foundation courses, test series, and interview guidance. It is a direct peer targeting the same UPSC aspirant persona with comparable English-medium classroom and online offerings.
- Vajiram & Ravi: Vajiram & Ravi is one of the oldest and most established UPSC coaching institutes in Delhi, offering foundation courses, optional subjects, and test series in classroom and online formats. It is a direct peer in the same UPSC coaching category with broad product overlap and a shared Hindi/English medium delivery model.
- Shankar IAS Academy: Shankar IAS Academy is a Chennai-headquartered UPSC coaching institute offering online and offline courses, test series, and current affairs content for civil services aspirants. It is a direct peer with comparable foundation courses, Prelims/Mains test series, and bilingual content targeted at UPSC aspirants across India.
Emerging players
- ClearIAS: ClearIAS is an online UPSC preparation platform that focuses on study materials, mock interviews, and self-paced courses. It is an emerging player in the same UPSC category but with a digital-only, lower-touch model that partially overlaps with Yojna's online recorded and test series SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yojna IAS social profiles
Digital presenceYojna IAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yojna IAS leadership team
Management profileNumber of profiles
Profiles1 record
Yojna IAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yojna IAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yojna IAS
What does Yojna IAS do?
Yojna IAS is a Delhi-based coaching institute that provides comprehensive preparation courses for the UPSC Civil Services Examination (IAS/IFS/IPS) and various state-level Public Service Commission (PCS) exams. It sells multi-year Foundation Courses (1, 2, 3-year and lifetime access), Optional Subject coaching, Prelims and Mains Test Series, CSAT, Essay, NCERT, and Interview Guidance programs, along with hard-copy study materials, delivered through online (recorded and live) and offline classroom formats in both English and Hindi medium.
Is Yojna IAS a public or private company?
Yojna IAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yojna IAS founded?
Yojna IAS was founded in -1. It employs 51 to 100 people.
Where is Yojna IAS based?
Yojna IAS is headquartered in Delhi, India, in the Asia region.
How does Yojna IAS make money?
Five revenue lines are on record. Foundation Courses are the primary driver. The others are test Series, optional Subject Coaching, study Materials and state PCS Coaching.
Who are Yojna IAS's main competitors?
Direct peers on record are Vision IAS, ForumIAS, Plutus IAS, IASbaba, GS SCORE, Drishti IAS, Rau's IAS Study Circle, Vajiram & Ravi and Shankar IAS Academy. ClearIAS is listed as an emerging player.
Does Yojna IAS have an API?
No public API is recorded for Yojna IAS.
What industry is Yojna IAS in?
Yojna IAS's product category is Civil Services Exam Coaching. Its primary akta.pro industry code is EDANABAG, Civil Service & Government Entrance Exams Prep. Its NAICS code is 611691 and its SIC code is 8200.