Ad Plus

What Ad Plus does

AD+ is a privately held, large-format printing and visual marketing company founded in 1994 and headquartered at 747 Third Avenue in New York. It operates three core service lines: Out of Home (OOH) advertising production (billboards, transit ads, wallscapes, murals), Point of Sale (POS) visual merchandising for retailers and luxury brands, and Lenticular printing for animated and 3D-effect displays. Underlying production is built around a capital-intensive hardware fleet (EFI, Kongsberg, Miller, Leister, GBC, Edward Segal), an integrated prepress workflow (Prinect Printshop, GMG Production Suite, Esko, Adobe Creative Suite), and proofing systems (Canon, HP, Epson, Kodak), supported by four production facilities in New York, Boston, Kernersville (North Carolina), and St-Laurent (Montréal, Canada). The company claims 10,747+ projects since founding, including 4,116+ OOH and 1,396+ Lenticular engagements, and serves advertising agencies, retailers, and prestigious brands such as Rolex, McDonald's, Toyota, Citi, Xerox, Netflix, Burberry, Absolut Vodka, Rockettes, and Nintendo.

AD+ generates revenue through project-based, one-time custom printing and campaign management engagements, with pricing provided via direct sales quotes rather than public rate cards. Its go-to-market is direct enterprise sales led by a small new-business team (Steven Byer and Michel Mercure), supplemented by a prepress studio ([email protected]). The full-service model spans concept, design, prepress, printing, finishing (lamination, die-cutting, kitting), and on-site installation, enabling single-source delivery of complex multi-format campaigns. The company is privately held with no disclosed institutional investors, parent company, M&A activity, or leadership transitions, and appears to be founder or management-owned after more than 30 years of independent operation.

Name

Ad Plus

Legal name

AD+

Website

https://ad-plus.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AD+ is a privately held, 30-year-old large-format printing company that produces Out of Home advertising, Point of Sale visual merchandising, and Lenticular displays for advertising agencies, retailers, and prestige brands such as Rolex, McDonald's, Toyota, and Netflix, operating production facilities across the US and Canada.

Ownership category

akta.pro rank

Product category

Large Format Printing Services

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Commercial Printing (2750), Services-Advertising (7310)

akta.pro primary industry

OOH Production, Printing & Installation Services (BPAFALAL)

akta.pro secondary industries

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Large format printing
• Out of home advertising
• Visual merchandising
• Lenticular printing
• Campaign management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Large Format Printing Services: AD+ generates revenue through project-based printing services including Out of Home advertising production, Point of Sale displays, and Lenticular printing. Services encompass the full project lifecycle from design through printing, finishing, and installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AD+ is a large-format printing and visual marketing company that produces Out of Home (OOH) advertising (billboards, transit ads, wallscapes, murals), Point of Sale (POS) visual merchandising (window displays, retail graphics, in-store signage), and Lenticular printing (multi-view, animated, and 3D displays). It manages the full campaign lifecycle for agencies, retailers, and global brands, offering design, printing, finishing, kitting, die-cutting, distribution, and installation services.

Product overview

AD+ is a large format printing and campaign management company offering three core service lines: Out of Home (OOH) advertising, Point of Sale (POS) visual merchandising, and Lenticular Printing. The company manages the full lifecycle of visual marketing campaigns from design through production, finishing, and installation, serving agencies, retailers, and global brands for over 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Out of Home (OOH) Advertising Large format outdoor advertising production including billboards, transit ads, wallscapes, bus advertisements, and murals for brands and agencies. AD+ has delivered 4,116+ OOH projects since 1994 for brands such as McDonald's, Toyota, Citi, Xerox, Absolut Vodka, and Starbucks.
• Point of Sale (POS) Visual Merchandising Visual merchandising and point-of-sale display services including window displays, retail graphics, and in-store signage for luxury brands and retailers. Services cover creation, printing, assembly, mounting, framing, finishing, and packaging for retailers such as Rolex.
• Lenticular Printing Large scale lenticular printing and installation services producing multi-view, animated, and 3D effect displays for retail, transit, and advertising applications. Includes fabrication, engineering, installation, and full campaign planning and placement management for brands such as Burberry, Netflix, Rockettes, and Nintendo.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• FASTSIGNS: National signage and visual graphics franchise producing signs, banners, and large-format prints for businesses. Comparable to AD+ in production services for advertising and branding, though more franchised and less specialized in OOH scale.
• Duggal Visual Solutions: New York-based large-format printing and visual solutions company serving OOH advertising, retail, and corporate clients. Directly comparable to AD+ in service offering, customer profile (agencies and brands), and geographic market.
• Image360: Sign and graphics franchise network offering large-format printing, signage, and visual marketing services. Comparable to AD+ in B2B visual marketing production and core print capabilities, primarily serving regional clients.
• SpeedPro Imaging: Largest North American franchise network for large-format printing, providing OOH, signage, and graphics solutions. Directly comparable to AD+ in core production capability and enterprise client focus, with broader geographic reach through its franchise model.
• AlphaGraphics: Franchise-based commercial printing and marketing services provider offering large-format, signage, and end-to-end marketing production. Comparable to AD+ in serving brand and agency clients with full-service print and visual marketing.

Broad incumbents

• Cenveo Worldwide Limited: Large commercial printing and packaging services provider serving publishers, retailers, and brand marketers. Comparable to AD+ in commercial print and retail/POS production, but at significantly larger scale and broader portfolio.
• Lamar Advertising: One of the largest U.S. outdoor advertising companies operating billboard and transit advertising displays. Comparable to AD+ in the OOH advertising value chain, primarily as a media owner that also produces some in-house creative.
• Outfront Media: Large publicly traded OOH media owner and advertiser with growing DOOH and experiential capabilities. Comparable to AD+ in the OOH advertising ecosystem, but as a media owner rather than a production partner.
• Quad/Graphics: Large publicly traded commercial printing company with broad marketing services including in-store signage and displays. Comparable to AD+ in print production and brand services, but at significantly larger scale and broader portfolio.

Emerging players

• Mimeo: Cloud-based commercial printing platform offering on-demand print, signage, and marketing collateral. Comparable to AD+ in B2B visual marketing services and enterprise client base, with a more technology-led, lower-capex model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad Plus