Powell Real Estate

What Powell Real Estate does

Powell Real Estate, Inc. is a privately held, founder-owned boutique residential real estate brokerage founded in 2019 and headquartered at 6951 Douglas Blvd, Granite Bay, California. The firm employs an intentionally small team of approximately 9-10 agents and operations staff led by Broker/Owner Bryan Powell, serving luxury and mid-market buyers, sellers, and landlords across the Sacramento region — primarily Granite Bay, Loomis, Folsom, El Dorado Hills, Roseville, and Rocklin, with extended coverage into additional Placer, El Dorado, and Sacramento County communities. Core offerings are full-service buyer representation, full-service seller representation (including pre-list inspections, staging, and high-impact marketing funded upfront by the brokerage), and property management for luxury estates and multi-unit rental properties.

Underpinning the seller services is LaunchListing, a proprietary in-house listing marketing platform built by Bryan Powell that delivers automated real-time seller reports aggregating Zillow views, Redfin saves, social engagement and showing activity; a social media command center for direct publishing to Instagram, Facebook, and TikTok with AI-generated captions and scheduling; and mobile-optimized property listing websites with virtual tours, neighborhood data, and lead capture. The firm has accumulated 280+ closings since inception and supports its market presence through community event sponsorship, a recurring Granite Bay Market Minute video series, neighborhood area guides, and an active Instagram presence.

The revenue model is commission-based on buyer and seller transactions (negotiated rates, not publicly disclosed), supplemented by recurring monthly property management fees on managed rental portfolios (rent rolls ranging from $2,900 to $6,425/month on disclosed listings). Distribution is direct-to-consumer through the firm's own licensed agents; there are no franchisees, channel partners, or external institutional investors identified. The firm operates with no public stock listing and no parent company.

Name

Powell Real Estate

Legal name

Powell Real Estate, Inc.

Website

https://powellrealestateca.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Powell Real Estate is a boutique, founder-owned residential real estate brokerage in Granite Bay, California, serving luxury buyers, sellers, and landlords across the Sacramento region with full-service representation and property management, supported by a proprietary in-house marketing platform called LaunchListing.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Buyer Representation (FSAEAJAG)

akta.pro secondary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

• Residential real estate brokerage
• Luxury home representation
• Property management services
• Real estate marketing platform
• Buyer seller representation

Headquarters

HQ city

Granite Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Buyer Representation: Commissions earned on helping buyers purchase homes. Agents provide fiduciary representation, property search, negotiation, and transaction coordination.
2. Real Estate Seller Representation: Commissions earned on helping sellers list and sell homes. Services include pre-list inspections, staging, strategic marketing, and expert negotiation.
3. Property Management: Monthly management fees for managing luxury and multi-unit rental properties. Handles tenant acquisition, rent collection, maintenance coordination, and financial reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Powell Real Estate is a residential real estate brokerage that provides buyer representation, seller representation, and property management services for luxury and multi-unit properties in the Granite Bay, Loomis, Folsom, El Dorado Hills, Roseville, and Rocklin markets of the Sacramento region. The firm operates with an intentionally small team of licensed agents acting as fiduciaries, and underpins its seller services with LaunchListing — a proprietary marketing platform built by broker Bryan Powell that includes automated seller reports, a social media marketing command center, and mobile-optimized listing websites.

Product overview

Powell Real Estate is a residential real estate brokerage offering a suite of services centered on buying, selling, and managing luxury and multi-unit properties in the Granite Bay, Loomis, Folsom, El Dorado Hills, Roseville, and Rocklin markets. The firm's core offering combines buyer and seller representation with property management. Underpinning the seller services is LaunchListing — a proprietary marketing platform built in-house that includes automated seller reports (pulling Zillow, Redfin, and social media data), a social media command center for Instagram/Facebook/TikTok publishing, and branded listing websites. Supporting modules include home valuation tools, neighborhood area guides (Granite Bay, Loomis), and the Granite Bay Market Minute video report series. The brokerage is headquartered at 6951 Douglas Blvd, Granite Bay, and is locally owned and operated.

Differentiator

Problem solved

Functional benefit

Brands

• LaunchListing: Proprietary listing marketing platform built by broker Bryan Powell, featuring automated seller reports, social media marketing tools, and listing websites.

Products and services

• Buyer Representation

Quantifiable outcome

• 280+ closings
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: National tech-enabled luxury and residential brokerage with a Sacramento regional presence. Competes for the same luxury buyer/seller pool Powell targets but with substantially greater agent count, paid lead generation, and proprietary marketing technology.
• Keller Williams Realty: One of the largest U.S. residential brokerage franchises with multiple Sacramento-area market centers. Competes for the same buyer and seller pool with a technology-forward, agent-centric model that overlaps with Powell's emphasis on agent tooling.
• Coldwell Banker Realty: Major national brokerage with established foothill/Sacramento offices and a luxury division. Comparable buyer/seller representation model in the same Granite Bay-area submarkets, differentiated by brand scale and franchise infrastructure.
• Christie's International Real Estate: Luxury real estate network affiliated with the Christie's auction house. Direct competitor in the high-net-worth seller and buyer segment Powell serves in the Sacramento foothills, with strong international luxury brand association.
• Sotheby's International Realty: Global luxury real estate brand with affiliated brokerages in the Sacramento region. Directly comparable on luxury-segment positioning, premium commission economics, and high-net-worth clientele, but with vastly broader geographic reach and brand recognition.
• Berkshire Hathaway HomeServices: National luxury-leaning brokerage franchise with Sacramento regional affiliates. Comparable full-service buyer/seller representation model and luxury market positioning, differentiated by parent-brand recognition and broader agent network.

Regional players

• RE/MAX Gold: Large Sacramento-region RE/MAX affiliate covering the same foothill cities. Comparable full-service buyer/seller representation with established foothill market share but operating at much higher agent volume.
• Windermere Real Estate: West Coast-focused residential brokerage with significant Sacramento-area foothill coverage. Comparable luxury and primary-residence representation in El Dorado Hills, Folsom, and Granite Bay, with a similar community-engagement-led GTM.

Direct peers

• Lyon Real Estate: Long-standing Sacramento-area residential brokerage with deep foothill coverage. Highly comparable to Powell as a regional player competing on local expertise across Granite Bay, Loomis, Folsom, El Dorado Hills, and Roseville, though Lyon operates at a much larger agent scale.

Emerging players

• eXp Realty: Cloud-based brokerage with growing foothill/Sacramento agent presence and aggressive commission split economics. Comparable as a residential brokerage competitor but differentiated by a fully remote, technology-first operating model that contrasts with Powell's boutique, in-person approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/powellrealestateca
• Facebookfacebook.com/BryanPowellGraniteBay
• LinkedInlinkedin.com/company/powell-real-estate-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powell Real Estate