Saúde e Vida
Saúde e Vida is a Brazilian manufacturer of alkaline water purifiers (pH > 8) that sells through 10 company branches, 12+ authorized retailers, and a 5,000+ strong multi-level marketing distributor network serving health-conscious consumers across all five Brazilian macro-regions.
- Company typePrivate
- Founded2013
- HeadquartersCampinas, Brazil
- Headcount10,001+
- GTM typeB2C
- OfferingHardware or Manufacturing
What Saúde e Vida does
Saúde e Vida (legal name: SAÚDE E VIDA INDÚSTRIA E COMERCIO LTDA, CNPJ 23.700.348/0001-97) is a Brazilian privately-held manufacturer and distributor of alkaline water purification systems, founded in 2013 by José Honorato in Cacoal, Rondônia. The company produces a unified hardware product family consisting of three purifier models — Purificador Base Natural, Purificador Base Gelada, and Purificador Refrigerado — plus a shower filtration accessory. Its core technology raises water pH above 8, removes up to 99.9% of chlorine and 93.7% of fluoride, and enriches the output with calcium, potassium, and magnesium; no proprietary patents or third-party certifications of these claims are disclosed in the source data.
The company operates a hybrid distribution model: 10 company-owned branches across all five Brazilian macro-regions, an authorized-retailer network (Lojistas Autorizados) of at least 12 stores in cities spanning from Porto Velho/RO to Maceió/AL, and a multi-level marketing (multinível) layer that scaled from 80 distributors in 2017 to 5,000+ by 2021. Pricing is unit-based on hardware and is not publicly disclosed; revenue is not reported. In 2021 the company launched SV Bank, a digital banking service for distributors, and announced a planned mattress product line (Linha de Colchões) to broaden the distributor offering.
Saúde e Vida also maintains a content-marketing apparatus — blog, Instagram, YouTube, Facebook, and television advertising — anchored on customer health-outcome testimonials. The customer base is entirely B2C (individual households seeking wellness-oriented water treatment) and the channel layer is entirely B2C (independent distributors and authorized retailers), with no enterprise or B2B contracts disclosed. No funding rounds, revenue figures, headcount (beyond '10,000+' which appears to include distributors), or international operations are disclosed.
Saúde e Vida firmographics
Firmographics- Name
- Saúde e Vida
- Legal name
- SAÚDE E VIDA INDÚSTRIA E COMERCIO LTDA
- Website
- https://app.saudeevidabr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 10,001+ employees
- Short description
- Saúde e Vida is a Brazilian manufacturer of alkaline water purifiers (pH > 8) that sells through 10 company branches, 12+ authorized retailers, and a 5,000+ strong multi-level marketing distributor network serving health-conscious consumers across all five Brazilian macro-regions.
- Ownership category
- akta.pro rank
Saúde e Vida industry classification
Industry- Product category
- Home Water Purification Equipment
- NAICS
- Bottled Water Manufacturing (312112), Water, Sewage and Other Systems (2213)
- SIC
- Beverages (2080), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro industry
- Water Softener, Filtration & Treatment System InstallationAlkaline/Ionized Bottled Water Production
Keywords
Where Saúde e Vida is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Offices8 records
Markets served
Saúde e Vida business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel
Revenue model
- Water Purifier Sales: Sale of water purifiers including base natural, base refrigerated, and shower filters. Products are sold through direct sales, distributors, and retail locations.
- Distributor Network: Revenue generated through multi-level marketing distribution network where independent distributors purchase products and resell to end consumers, with the company earning from wholesale distribution.
- SV Bank Services: Digital banking services (SV Bank) launched in 2021 to facilitate financial transactions for distributors, enabling sales transactions with immediacy and efficiency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by model and configuration |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Saúde e Vida product offering
Product offeringCore offering
Saúde e Vida manufactures and distributes alkaline water purifiers for Brazilian households and small businesses, with three core purifier models (Base Natural, Base Gelada, and Refrigerado) that raise water pH above 8, remove up to 99.9% of chlorine and 93.7% of fluoride, and enrich water with minerals such as calcium, potassium, and magnesium. Distribution relies on company-owned branches, authorized retailers, and a multi-level marketing network of independent distributors, complemented by a digital banking service (SV Bank) launched in 2021.
Product overview
Saúde e Vida is a Brazilian water treatment company that manufactures and sells a unified line of alkaline water purifiers and filtration products. The core product family consists of three purifier models (Purificador Base Natural, Purificador Base Gelada, and Purificador Refrigerado) that process water to achieve pH above 8, removing up to 99.9% of chlorine and 93.7% of fluoride while retaining essential minerals like calcium, potassium, and magnesium. Accessories include shower filtration products and smart wristbands. The company also offers SV Bank, a digital banking service for its distributor network. The business operates on a multi-level marketing (multinível) distribution model with 10 branches across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- SV Bank: Digital bank service launched by Saúde e Vida to support distributors with financial transactions and sales management.
Products and services
- Purificador Base Natural Household water purifier that filters and alkalizes water, removing contaminants while delivering mineralized alkaline water for everyday consumption. Targeted at health-conscious Brazilian consumers.
- Purificador Base Gelada Alkaline water purifier with chilled water output, providing mineral-enriched water for immune system support. Targeted at Brazilian households.
- Purificador Refrigerado Refrigerated version of Saúde e Vida's alkaline water purifier, providing chilled water with pH above 8 and mineral enrichment. Targeted at Brazilian households seeking cold alkaline water.
- Shower Filter (Shower) Shower water filtration accessory that extends Saúde e Vida's water treatment system to bathroom use, part of the holistic alkaline water product line.
- Pulseira Smart Smart wristband accessory in the Saúde e Vida product portfolio, distributed alongside the company's alkaline water purifier and shower filter offerings.
- SV Bank Digital banking service that enables Saúde e Vida MLM distributors to execute sales transactions and receive immediate financial transfers. Targeted at the company's independent distributor network in Brazil.
Quantifiable outcome
- Removes up to 99.9% of chlorine
- +4 more outcomes
Companies that use Saúde e Vida
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Saúde e Vida technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Saúde e Vida partnerships and signals
Strategic signalScale indicators4 records
Recent moves14 records
Expansion highlights5 records
Saúde e Vida competitors and assessment
Company assessmentDirect peers
- IBBL: Leading Brazilian manufacturer of residential water purifiers and filters. Directly competes in the same product category (water purification devices for the home) in the Brazilian market.
- Hidrolight: Brazilian manufacturer of residential water filters and purifiers. Directly competes with Saúde e Vida in the home water filtration equipment market in Brazil.
- Hinode: Major Brazilian multi-level marketing company selling health, beauty, and home products through an independent distributor network. Directly comparable GTM motion (MLM) and consumer health/wellness positioning in Brazil.
- Lorenzetti: Established Brazilian manufacturer of showers, water heaters, and water filtration products. Comparable product category (home water treatment) with strong mass-retail presence and recognized brand in Brazil.
Regional players
- Natura &Co: Brazilian direct-sales/relationship-selling beauty and personal-care giant. Comparable Brazilian go-to-market through personal selling relationships and a large consultant network.
- Avon Brasil: Brazilian operation of the global direct-sales beauty/personal-care company. Comparable Brazilian direct-sales distribution motion and consumer household reach, though with a different product category.
- Tupperware Brazil: Brazilian arm of the global direct-sales home-products company. Comparable party-plan/MDM-style direct selling distribution in Brazil, though operating in a different product category.
Broad incumbents
- Brita: Global leader in consumer water filtration (pitchers and replacement filters). Comparable product category (residential water purification) with much larger brand recognition and distribution.
- Amway: Global MLM incumbent with a health-and-home product portfolio including water treatment devices. Comparable distribution model and overlap in home water purification category.
- Herbalife: Global MLM incumbent in nutrition and wellness products. Comparable MLM distribution model and health/wellness consumer positioning, with much larger scale and international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Saúde e Vida social profiles
Digital presenceSaúde e Vida financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saúde e Vida leadership team
Management profileNumber of profiles
Profiles2 records
Saúde e Vida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saúde e Vida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saúde e Vida
What does Saúde e Vida do?
Saúde e Vida manufactures and distributes alkaline water purifiers for Brazilian households and small businesses, with three core purifier models (Base Natural, Base Gelada, and Refrigerado) that raise water pH above 8, remove up to 99.9% of chlorine and 93.7% of fluoride, and enrich water with minerals such as calcium, potassium, and magnesium. Distribution relies on company-owned branches, authorized retailers, and a multi-level marketing network of independent distributors, complemented by a digital banking service (SV Bank) launched in 2021.
Is Saúde e Vida a public or private company?
Saúde e Vida is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saúde e Vida founded?
Saúde e Vida was founded in 2013. It employs 10,001+ people.
Where is Saúde e Vida based?
Saúde e Vida is headquartered in Campinas, Brazil, in the Latin America region.
How does Saúde e Vida make money?
Three revenue lines are on record. Water Purifier Sales are the primary driver. The others are distributor Network and SV Bank Services.
Who are Saúde e Vida's main competitors?
Direct peers on record are IBBL, Hidrolight, Hinode and Lorenzetti. Regional players are Natura &Co, Avon Brasil and Tupperware Brazil. Broad incumbents are Brita, Amway and Herbalife.
Does Saúde e Vida have an API?
No public API is recorded for Saúde e Vida.
What industry is Saúde e Vida in?
Saúde e Vida's product category is Home Water Purification Equipment. Its primary akta.pro industry code is HSAOAAAH, Water Softener, Filtration & Treatment System Installation, with a secondary code of AFAFACAG, Alkaline/Ionized Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2080.