Seattle Wedding Show

What Seattle Wedding Show does

Seattle Wedding Show is a privately held, family-owned event company founded in 1990 by Howard and Pam Jensen that produces an annual wedding planning exhibition in the Pacific Northwest. The flagship event is held at the Seattle Convention Center Arch, with the next scheduled iteration on January 23-24, 2027, and aggregates hundreds of local and regional wedding vendors, including venues, photographers, caterers, florists, DJs, and bridal boutiques, into a one-stop shopping environment for engaged couples. The company targets two primary customer segments: engaged couples seeking vendor discovery and inspiration, and wedding service providers seeking direct access to qualified leads at the show. Secondary marketing positions the event as a resource for non-wedding celebrations such as anniversaries and reunions.

The business operates a three-stream revenue model. The company generates revenue from attendee ticket sales (with discount codes distributed through participating vendors), vendor and exhibitor booth fees from wedding service providers, and a Wedding Discount Club membership program that delivers curated vendor ideas and exclusive deals via email year-round. Distribution runs through a Squarespace-hosted website (weddingshow.com), an extensive blog authored primarily by Howard Jensen, organic social media presence on Facebook, Instagram, Pinterest, and YouTube, email marketing, and earned media via a press page with downloadable assets. Supporting products include a categorized vendor directory, a free downloadable wedding planning checklist, fashion shows and gown sales as event attractions, vendor-facing social media templates, and PDF floor plans.

The company has no proprietary technology platform, no software-as-a-service offering, no API, and no mobile application. With 1-10 employees and a single annual event cycle, operations are lean and largely founder-led, with the mailing address in Mill Creek, WA. The competitive positioning rests on 35+ years of brand history, the scale of the annual vendor aggregation, and the localized focus on the Greater Puget Sound and Pacific Northwest wedding market.

Name

Seattle Wedding Show

Legal name

Seattle Wedding Show

Website

https://weddingshow.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Seattle Wedding Show is a family-owned event company that produces an annual wedding planning exhibition at the Seattle Convention Center, aggregating hundreds of Pacific Northwest wedding vendors to connect engaged couples with venues, photographers, caterers, florists, and other service providers.

Ownership category

akta.pro rank

Product category

Bridal and Wedding Event Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wedding & Bridal Shows (MPAGAFAK)

akta.pro secondary industries

Full-Service Wedding Planning (HSACABAA), Destination Wedding Planning (HSACABAD)

Keywords

• Wedding event production
• Bridal expo services
• Wedding vendor marketplace
• Wedding planning events
• Bridal membership club

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Attendee Ticket Sales: Revenue generated from selling tickets to couples and wedding planners attending the annual Seattle Wedding Show event. Ticket pricing is quote-based with discount codes available through participating vendors.
2. Vendor/Exhibitor Booth Fees: Revenue from wedding-related businesses (venues, photographers, caterers, florists, DJs, etc.) purchasing exhibit booth space at the annual show. Vendors receive promotional benefits including discount codes tracked for vendor credit incentives.
3. Wedding Discount Club Membership: Subscription/membership program providing members with fresh inspiration, vendor ideas, and exclusive deals sent via email communications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Seattle Wedding Show produces a flagship weekend wedding planning exhibition at the Seattle Convention Center, aggregating hundreds of local and regional wedding vendors under one roof for engaged couples and their families. The show includes runway fashion shows, trunk shows and gown sales, vendor exhibits across every wedding category, and the Wedding Discount Club, a year-round membership program offering exclusive discounts from participating vendors.

Product overview

Seattle Wedding Show is a family-owned annual wedding planning event company that operates the largest wedding show in the Pacific Northwest. The core product is the annual Seattle Wedding Show event held at the Seattle Convention Center, which serves as a one-stop-shop for engaged couples to meet and collaborate with local and regional wedding vendors. The company offers a suite of supplementary services including a Vendor Directory organized by specialty and geographic region, a free Wedding Planning Checklist (downloadable PDF), a Wedding Discount Club membership, and Social Media Templates for participating vendors. The event itself features a Fashion Show and Gown Sale as key attractions. The company does not offer a software platform, SaaS product, or API-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Seattle Wedding Show Annual Event A flagship weekend wedding planning exhibition held at the Seattle Convention Center featuring hundreds of local and regional wedding vendors, runway fashion shows, bridal gown trunk shows, and discounts through the Wedding Discount Club. Tickets are sold to engaged couples and their families attending the event.
• Wedding Discount Club A membership program offered by Seattle Wedding Show that delivers year-round discounts and exclusive offers from participating wedding vendors to engaged couples. Members can join in connection with their Seattle Wedding Show ticket purchase or online, and access perks across a range of wedding categories.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered sponsor and minor.

• Fire & Vine HospitalitysponsorGTM or Marketing PartnerSponsor for destination wedding category on the Seattle Wedding Show vendor platform. Operates multiple Pacific Northwest hospitality venues and provides world-class culinary offerings and personalized service for rehearsal dinners and wedding receptions.
• Suncadia ResortsponsorGTM or Marketing PartnerFeatured sponsor for Eastern Washington venue category. Full-service resort offering wedding venues ranging from farmhouses to ballrooms, accommodating 12 to 300 guests.
• DJ Quick HiresponsorGTM or Marketing PartnerSponsor for disc jockey vendor category. Provides DJ services for weddings including curated playlists, seamless transitions, and professional announcements.
• Landmark Event Co.sponsorGTM or Marketing PartnerSponsor appearing in both Central and East venue categories. Event production company focused on award-winning food, unique entertainment, and special touches reflecting host personality.
• British Motor Coach IncminorChannel Partner/ Reseller/ DistributorFeatured vendor partner for transportation services, providing shuttle and transportation options for wedding guests in the Seattle area.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Knot Worldwide: The Knot Worldwide is the largest US wedding marketplace and media brand, combining vendor directories, planning tools, content, and a portfolio of regional wedding shows (e.g., Engaged Wedding Expo). It competes with Seattle Wedding Show on both the consumer planning side and the vendor lead-gen side, but at a vastly broader national scale.
• WeddingWire: WeddingWire operates a national wedding vendor marketplace, planning tools, and editorial content used by couples to research and book vendors. It is a direct substitute for the in-person vendor discovery function Seattle Wedding Show provides, and is owned by The Knot Worldwide, intensifying competitive pressure on regional shows.
• Eventbrite: Eventbrite is a general-purpose event ticketing and management platform used by many consumer event operators. It is comparable as the underlying ticketing infrastructure and as a broad event marketplace that surfaces competing local wedding and lifestyle events to similar audiences.

Emerging players

• Zola: Zola is an online wedding planning platform offering registry, vendor marketplace, website, and checklist tools. It represents the digital-first, year-round planning model that competes for the same engaged-couple attention that Seattle Wedding Show captures during its single weekend.
• Minted: Minted is an online marketplace for wedding stationery, invitations, and related paper goods with a curated vendor ecosystem. While not a wedding show, it captures part of the wedding vendor discovery and purchase journey that Seattle Wedding Show aggregates on-site, representing a digital alternative for one slice of the couple's planning workflow.

Direct peers

• Portland Wedding Showcase (Bridal Expos): Bridal Expos runs regional wedding shows in markets across the US, including the Pacific Northwest. It is a direct comparable as a regional bridal show operator with similar ticket and exhibitor booth revenue mechanics targeting engaged couples.
• Here Comes the Guide: Here Comes the Guide is a long-running wedding venue and vendor directory that also produces wedding show events in select markets. It is directly comparable as a hybrid vendor marketplace plus in-person event operator targeting engaged couples, overlapping with Seattle Wedding Show's vendor directory and show business.
• Perfect Wedding Guide: Perfect Wedding Guide operates regional wedding show publications and events across multiple US markets, combining a print/digital magazine with bridal shows. It is one of the closest direct comparables to Seattle Wedding Show's regional show-plus-vendor-directory model.

Others

• Brides (Condé Nast): Brides is a leading editorial wedding media brand covering planning, vendors, fashion, and trends. While not a show operator, it competes for the attention of the same engaged-couple audience and influences vendor marketing budgets that Seattle Wedding Show also depends on.
• The Knot Pro: The Knot Pro is the vendor-side subscription product of The Knot Worldwide, giving wedding professionals leads, storefronts, and advertising. Seattle Wedding Show's vendor booth business competes for the same vendor marketing budget pool, making this a relevant adjacent comparator on the B2B vendor side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/SeattleWeddingShow
• Facebookfacebook.com/seattleweddingshow
• Instagraminstagram.com/seattleweddingshow
• Pinterestpinterest.com/swshow
• Xx.com/seattlewedshow
• LinkedInlinkedin.com/company/seattle-wedding-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Wedding Show