Urpays
Urpays is a private AI-powered accounting platform combining machine-learning-based reconciliation with certified human accountants to deliver integrated bookkeeping, tax filing, advisory, payroll, and entity setup services to over 12,000 businesses across multiple industries globally.
- Company typePrivate
- Founded-
- HeadquartersKosova, Albania
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Urpays does
Urpays is a private AI-powered accounting services company headquartered in Pristina, Kosovo (Rr. Rexhep Mala 28A), that combines machine-learning-based reconciliation with certified human accountants to deliver six integrated financial services: daily bookkeeping, federal/state/local tax filing, CFO-level advisory, audit defense, payroll, and entity setup. The platform performs real-time daily reconciliation of client books, advertises a 3.2-day book-closing cycle versus a 21-day industry average, and reports a 99.98% filing accuracy rate; the company claims to serve 12,000+ businesses with $2.4B in assets managed on the platform, generated tax savings of $612K, and returned 1,840+ hours of client time in the most recent quarter.
The underlying technology stack centers on an AI engine that automates reconciliation, transaction categorization, and anomaly detection across structured financial data, with human accountants providing review, advisory, and exception handling. The platform carries SOC 2 Type II certification, uses end-to-end encryption with a zero-knowledge architecture, and is positioned as compliant with GAAP, IFRS, and GDPR frameworks. The single publicly identified leader is Veton Krasniqi (listed variously as Founder & CEO and Lead Accountant), credited with 20+ years of financial-management experience.
The business operates entirely on recurring subscriptions, with three published tiers — Starter at $249/month for solo operators, Growth at $749/month for scaling startups (the company's stated "most popular" tier), and Enterprise at custom pricing for 9-figure businesses — plus add-on professional services such as entity formation and fractional CFO engagements. The go-to-market combines self-serve web onboarding for SMB customers with consultative direct sales via free 30-minute senior-advisor strategy calls for the Enterprise tier. The company discloses YTD revenue of $4.82M, growing 24.6% in the most recent quarter, distributed across SaaS & Tech, E-commerce, Professional Services, Healthcare, Real Estate, Manufacturing, and Hospitality verticals.
Urpays firmographics
Firmographics- Name
- Urpays
- Legal name
- Urpays
- Website
- https://urpays.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urpays is a private AI-powered accounting platform combining machine-learning-based reconciliation with certified human accountants to deliver integrated bookkeeping, tax filing, advisory, payroll, and entity setup services to over 12,000 businesses across multiple industries globally.
- Ownership category
- akta.pro rank
Urpays industry classification
Industry- Product category
- Accounting & Tax Services
- NAICS
- Offices of Certified Public Accountants (541211), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Professional Services Automation (PSA) & Services ERP (HDAEAEAF)
Keywords
Where Urpays is headquartered
LocationHeadquarters
- HQ city
- Kosova
- HQ country
- Albania
- HQ region
- Europe
Offices1 record
Markets served
Urpays business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription Services: Monthly subscription revenue from three pricing tiers (Starter $249/mo, Growth $749/mo, Enterprise custom). Subscription covers bookkeeping, tax filing, payroll, advisory, and entity setup services depending on tier.
- Professional Services: Additional professional services including CFO-level advisory, audit defense representation, and entity setup for LLCs, S-Corps and international structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: For founders & solo operators at $249/month |
| Subscription | Monthly | Growth: For scaling startups at $749/month |
| Subscription | Monthly | Enterprise: Custom pricing for 9-figure businesses |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Urpays product offering
Product offeringCore offering
Urpays provides a full-service intelligent accounting platform that combines AI-powered automation with certified human accountants to deliver six core services: bookkeeping, tax filing, CFO-level advisory, audit defense, payroll processing, and entity setup. The platform serves founders, scaling startups, and 9-figure enterprises with tiered subscription pricing (Starter $249/mo, Growth $749/mo, Enterprise custom).
Product overview
Urpays is an intelligent accounting platform that unifies six core services — Bookkeeping, Tax Filing, Advisory, Audit Defense, Payroll, and Entity Setup — into a single intelligent platform. The company operates on a tiered pricing model with three plans: Starter ($249/mo), Growth ($749/mo), and Enterprise (custom pricing). The platform combines AI-powered automation with human expert oversight to deliver real-time financial management, replacing traditional spreadsheet-based accounting with a modern, integrated approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Bookkeeping
- Tax Filing
- Advisory
- Audit Defense
- Payroll
- Entity Setup
Quantifiable outcome
- Books closed in 3.2 days vs industry average of 21 days
- +4 more outcomes
Companies that use Urpays
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Urpays technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Urpays partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Urpays competitors and assessment
Company assessmentDirect peers
- Bench Accounting: Bench is a direct competitor offering AI-augmented bookkeeping and financial reporting for small businesses on a flat monthly subscription — the same core value proposition and pricing model as Urpays.
- Botkeeper: Botkeeper delivers AI-driven bookkeeping with human oversight for SMBs and accounting firms, mirroring Urpays' core hybrid automation + certified accountant stack.
- Indinero: Indinero provides outsourced bookkeeping, tax, and CFO services for SMBs on monthly subscriptions, very similar positioning and pricing cadence to Urpays.
- Pilot: Pilot provides outsourced bookkeeping, tax, and CFO services to startups and SMBs, combining software automation with human accountants on tiered monthly pricing — directly overlapping Urpays' AI + human accountant model.
- FoundrFi: Kruze Consulting is a startup-focused accounting, tax, and CFO firm using software automation with a venture-backed client base — directly comparable to Urpays' Growth and Enterprise tier offering for venture-backed startups.
- 1-800Accountant: 1-800Accountant offers subscription-based bookkeeping, tax, payroll, and advisory services to SMBs and entrepreneurs — directly overlapping Urpays' service suite and pricing structure.
Broad incumbents
- FreshBooks: FreshBooks is an established SMB accounting and invoicing platform with add-on payroll and advisory services — broader incumbent competing for the same solo-founder and small-business segment Urpays targets at the Starter tier.
- Xero: Xero is a global cloud accounting platform serving SMBs with bookkeeping, payroll, and advisory integrations — competing for the same founders and small business audience as Urpays, with broader feature breadth and partner network.
- QuickBooks Live: Intuit's QuickBooks Live pairs QuickBooks software with on-demand human bookkeeping and tax experts, addressing the same target customers as Urpays but with Intuit's dominant brand, ecosystem, and SMB distribution.
Emerging players
- Bookkeep.ai: Bookkeep provides AI-powered accounting automation that categorizes transactions and posts journal entries across platforms like Shopify, Amazon, and Stripe — a narrower but technically adjacent AI-bookkeeping peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Urpays social profiles
Digital presenceUrpays compliance and trust
Trust signalCompliance4 records
Urpays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urpays leadership team
Management profileNumber of profiles
Profiles1 record
Urpays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urpays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urpays
What does Urpays do?
Urpays provides a full-service intelligent accounting platform that combines AI-powered automation with certified human accountants to deliver six core services: bookkeeping, tax filing, CFO-level advisory, audit defense, payroll processing, and entity setup. The platform serves founders, scaling startups, and 9-figure enterprises with tiered subscription pricing (Starter $249/mo, Growth $749/mo, Enterprise custom).
Is Urpays a public or private company?
Urpays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urpays founded?
Urpays was founded in -1. It employs 1 to 10 people.
Where is Urpays based?
Urpays is headquartered in Kosova, Albania, in the Europe region.
How does Urpays make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are professional Services.
Who are Urpays's main competitors?
Direct peers on record are Bench Accounting, Botkeeper, Indinero, Pilot, FoundrFi and 1-800Accountant. Broad incumbents are FreshBooks, Xero and QuickBooks Live. Bookkeep.ai is listed as an emerging player.
Does Urpays have an API?
No public API is recorded for Urpays.
What industry is Urpays in?
Urpays's product category is Accounting & Tax Services. Its primary akta.pro industry code is HDAEAEAF, Professional Services Automation (PSA) & Services ERP. Its NAICS code is 541211 and its SIC code is 7372.