Park & Golfmaskiner

What Park & Golfmaskiner does

Park & Golfmaskiner (operating as PGM.no) is a Norwegian online retailer of sports goods and equipment, founded in 1986 and headquartered in Maura, Norway. The company operates exclusively through its e-commerce storefront at pgm.no, with a central warehouse in Minnesund enabling same-day dispatch for orders placed before 11:00 AM. Its catalogue spans more than 20 sport categories — including table tennis, badminton, balls, football, basketball, handball, volleyball, tennis, golf, athletics, gymnastics, martial arts, swimming, therapy, fitness centre equipment, and sports facility infrastructure — sourcing products from brands such as Cornilleau, Joola, Butterfly, Donic, and Kübler Sport.

The business serves both B2B and B2C demand from a single storefront. Institutional buyers (Norwegian schools, sports clubs, fitness centres, and healthcare/therapy practices) procure equipment through the same platform using bulk pricing tiers, while individual consumers purchase sporting goods for personal recreational use. The website is built on the Multicase business system and e-commerce solution provided by Multicase™ Norge AS; the source data describes no proprietary technology, algorithmic personalisation, or AI/ML components beyond a standard catalogue-driven storefront.

PGM generates revenue through transactional, one-time online sales at fixed retail prices inclusive of Norwegian VAT, with a clearance/outlet section offering 50–90 percent discounts across all categories, dedicated 'Spillemidler' (subsidised sports equipment) programme pages tied to Norwegian public sports funding, and volume packaging for institutional procurement. There are no subscription, recurring, or usage-based pricing components, no disclosed revenue figures, no funding events, and no M&A activity in the source data.

Name

Park & Golfmaskiner

Legal name

Park & Golfmaskiner

Website

https://pgm.no

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Park & Golfmaskiner (PGM.no) is a privately held Norwegian e-commerce retailer selling sporting goods and equipment across 20+ categories to schools, sports clubs, fitness centres, and individual consumers in Norway via a Multicase-powered storefront.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)

akta.pro industry

PRIMARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAMABAA

Full-Line Sporting Goods Superstores

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMABAF

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAEAK

Team Sports Goals, Nets & Field Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

Keywords

• Sporting goods retail
• Sports equipment supply
• Online sports shop
• Institutional sports procurement
• Fitness equipment wholesale

Headquarters

HQ city

Maura

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales (E-commerce): PGM generates revenue through direct online retail sales of sporting goods and equipment. Products are sold at fixed retail prices (with VAT included) to end consumers, schools, clubs, and businesses in Norway. The model is purely transactional — no subscription, recurring, or usage-based components are present. The company also maintains an 'Outlet 50–90%' section indicating discounted/clearance product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Park & Golfmaskiner (PGM.no) is a Norwegian online retailer that sells a broad catalogue of sporting goods and equipment across 20+ sport categories — including table tennis, badminton, football, basketball, golf, gymnastics, fitness, tennis, swimming, martial arts, therapy, and sports facility equipment — directly through its own e-commerce storefront to both individual consumers and institutional buyers such as schools, sports clubs, fitness centres, and therapy practices. The company stocks branded products from suppliers like Cornilleau, Joola, Butterfly, Donic, and Kübler Sport and fulfils orders from a central warehouse in Minnesund with same-day dispatch capability.

Product overview

Park & Golfmaskiner (PGM.no) is a Norwegian online sports equipment retailer offering a comprehensive range of sports equipment across multiple categories. The product portfolio includes table tennis rackets (with brands like Cornilleau, Joola, Butterfly, Donic, and Kübler Sport), badminton, balls for various sports, football/soccer equipment, golf gear, gymnasium equipment, basketball, handball, sports facilities equipment, track and field, fitness center equipment, volleyball, tennis, martial arts, therapy equipment, swimming gear, and scoreboards. The company also offers a separate Outlet section with discounted items (50-90% off) and provides playing field subsidies (Spillemidler) services. The business operates primarily as an e-commerce platform with their own online store powered by Multicase.

Differentiator

Problem solved

Functional benefit

Products and services

• Table Tennis Equipment (Bordtennisracketer) Indoor and outdoor table tennis rackets from brands including Cornilleau, Joola, Butterfly, Donic, and Kübler Sport, available in single units and bulk packages for schools and clubs.
• Badminton Equipment (Badmintonutstyr) Badminton balls, courts, nets, rackets, and poles sold through the PGM.no online store.
• Sports Balls (Baller) Comprehensive selection of sports balls including footballs, basketballs, handballs, volleyballs, tennis balls, rugby, baseball, foam balls, medicine balls, and specialty balls for multiple sports.
• Football/Soccer Equipment (Fotballutstyr) Football equipment including goals, nets, footballs, line marking, artificial turf maintenance, and training equipment.
• Golf Equipment (Golfutstyr) Golf course equipment, driving range items, golf carts, simulators, artificial turf, and player equipment for clubs and individual golfers.
• Gymnasium Equipment (Gymsalutstyr) Gymnasium equipment including balance beams, gymnastics benches, mats, trampolines, rings, vaulting horses, and gymnastics apparatus for schools and clubs.
• Basketball Equipment (Basketballutstyr) Basketball equipment including balls, hoops, backboards, nets, poles, and complete court systems.
• Handball Equipment (Håndballutstyr) Handball equipment including balls, goals, nets, and beach handball items.
• Sports Facilities Equipment (Idrettsanlegg) Sports facility equipment including court marking, protective nets, changing room benches and lockers, climbing walls, playgrounds, sound systems, and outdoor equipment.
• Track and Field Equipment (Friidrettsutstyr) Track and field equipment including discus, hurdles, high jump, shot put, javelin, pole vault, and stadium equipment.
• Fitness Center Equipment (Treningssenterutstyr) Fitness center equipment including aerobic items, cardio machines, strength training equipment, weightlifting gear, CrossFit equipment, and outdoor training apparatus for commercial gyms.
• Volleyball Equipment (Volleyballutstyr) Volleyball equipment including balls, nets, poles, beach volleyball items, and court equipment.
• Tennis Equipment (Tennisutstyr) Tennis equipment including balls, nets, rackets, poles, court equipment, ball machines, and training gear.
• Martial Arts Equipment (Kampsportutstyr) Martial arts equipment including boxing gear, wrestling mats, judo uniforms and mats, karate and taekwondo equipment.
• Therapy Equipment (Teraputstyr) Therapy equipment including balance training, ergotherapy, physiotherapy, massage, medical training therapy, therapy benches, and hot/cold treatment for clinical practices.
• Swimming Equipment (Svømmingutstyr) Swimming equipment including baby and child floatation devices, pool equipment, pool toys, training gear, water aerobics, and water polo items.
• Scoreboards (Resultattavler) Scoreboards for basketball, wrestling, football, handball, tennis, judo, karate, taekwondo, and indoor/outdoor use.
• Spillemidler (Sports Equipment Subsidies Programme) A dedicated section supporting Norwegian municipal and state sports facility subsidy schemes (Spillemidler), helping clubs and municipalities procure qualifying equipment.
• Outlet 50–90% (Discounted Sports Equipment) Discounted/clearance sporting goods with 50–90% off regular prices across categories including golf, balls, gymnastics, training equipment, and more.
• Bordtennisracket Bulk Package — 18 Rackets + 120 Balls Bulk package of 18 indoor table tennis rackets and 120 balls priced at 2,850 NOK inc. VAT (2,280 NOK ex. VAT), designed for school and club use with lower per-unit cost.
• Butterfly Timo Boll Smaragd Table Tennis Racket Premium performance racket from Butterfly's Timo Boll series for experienced players, with 1.5mm surface, concave shaft with Stickfix technology, ITTF certified with Pan Asia surface.
• Cornilleau Tacteo 30 Outdoor Table Tennis Racket Outdoor table tennis racket from French brand Cornilleau with rubber coating developed by Michelin, designed and manufactured in France.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multicase™ Norge AScoreTechnology or IntegrationMulticase™ Norge AS provides the business management system and e-commerce storefront platform powering PGM.no. The website footer explicitly credits Multicase for the 'forretningssystem og nettbutikkløsning' (business system and online store solution). This is a foundational technology infrastructure partnership essential to PGM's operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• XXL ASA: Norway-headquartered sporting goods retailer offering a broad multi-category sports equipment range through both physical stores and online channels. Direct overlap with PGM in category breadth (football, fitness, golf, racquet sports, etc.) and Norwegian customer base.
• Sport1 Norge: Norwegian sports retail chain (franchise model) selling sporting goods across multiple categories including team sports, racquet sports, and outdoor activities. Comparable in product mix and Norwegian customer focus, though operates physical storefronts in addition to online.
• Intersport Norge: Norwegian arm of the global Intersport retail cooperative, selling sporting goods across multiple categories through a mix of member stores and online. Direct overlap with PGM in Norwegian institutional and consumer sports-equipment demand.

Regional players

• Stadium: Swedish sporting goods retailer operating omnichannel stores across Scandinavia. Highly comparable assortment (team sports, racquet sports, fitness, outdoor) but primarily serves Sweden rather than Norway.

Emerging players

• Net World Sports: UK-based online sporting goods retailer specialising in team-sport equipment, goals, nets, and training gear with broad institutional reach. Comparable in pure e-commerce, B2B/institutional focus, and multi-sport team equipment assortment.
• Unisport: Danish online-first football-specialist retailer offering a deep catalogue of football boots, equipment, and apparel. Comparable in pure e-commerce orientation and brand-led merchandising, though narrower in sport coverage.

Broad incumbents

• Decathlon Norge: Norwegian subsidiary of Decathlon, the French global sporting goods giant with proprietary brands across virtually every sport category. Comparable product breadth and pricing-led positioning, but at materially larger scale and with stronger buying power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063839269006
• LinkedInlinkedin.com/company/pgm-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park & Golfmaskiner