Hiroshima Electric Railway

Name

Hiroshima Electric Railway

Legal name

Hiroshima Electric Railway Co., Ltd.

Website

https://hiroden.co.jp

Company type

Public

Founded year

1912

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Urban Transit Systems (4851), Bus and Other Motor Vehicle Transit Systems (485113)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Tram/Streetcar Operators (TLAFAEAC)

akta.pro secondary industries

Urban Rail Transit Authorities & Public Transport Agencies (THAIABAD), Urban Rail Stations & Passenger Facilities Management (THAIABAF), Electric Bus Network Operators (THAIAEAE)

Keywords

• Urban tram services
• Public bus transport
• Real estate development
• Integrated transit ticketing
• Tourist transportation

Headquarters

HQ city

Hiroshima-shi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Passenger Transportation (Tram and Bus Fares): Core revenue from tram (市内線, 宮島線) and bus operations. The company projects sales of 15.89 billion yen for H1 2025, down from 16.30 billion yen previously estimated, indicating ongoing operating losses in the transport segment.
2. Real Estate (Development, Sales, and Leasing): Condominium sales (パークホームズ, プレディア, ザ・マークスコート), residential land development, and commercial land leasing (e.g., Ion Town Rakurakuen land lease). Joint ventures with 三菱地所レジデンス and JR西日本のプロパティーズ for tower mansion projects.
3. Advertising (Transportation Advertising): In-vehicle (tram and bus) advertising space sold to third parties, including wrapping trains for sports teams and corporate sponsors.
4. Merchandise and Souvenirs: Sales of branded goods, train cards (鉄カード), commemorative merchandise, and souvenir items through dedicated shops and online channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hiroshima Electric Railway operates urban tram (streetcar) and bus transportation services across Hiroshima City and Hiroshima Prefecture, including the historic Miyajima Line connecting to Miyajima Island. The company also engages in real estate development (condominiums, residential land, commercial land leasing) and sells tourist passes, digital tickets, branded merchandise, and charter bus services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tram (Streetcar) Services Urban tram services operating across multiple lines including Main Line, Miyajima Line, Hakushima Line, Yokogawa Line, and the Loop Line (opened 2025) for commuters, students, tourists, and general passengers in Hiroshima metropolitan area.
• Bus Services Urban and intercity bus services covering Hiroshima City, Kure City, express bus routes, airport access bus, charter bus, and the AI on-demand SMART MOVER micro-transit bus serving the Itsukaichi area.
• AI On-Demand Bus (SMART MOVER) AI-powered demand-responsive bus service operating in the Itsukaichi bay area, combining fixed-route buses with on-demand micro-transit for residents in low-density areas.
• MOBIRY DAYS IC Card & Digital Ticketing Proprietary IC card and mobile ticketing system covering all tram and bus lines, offering discounted fares, 60-minute transfer and reboarding services, QR code tickets, and interoperability with nationwide IC cards (ICOCA, Suica, PASMO, etc.) and WAON.
• MOBIRY TRAVEL Digital Tourist Tickets Digital tourist ticket platform offering sightseeing passes and event tickets for visitors traveling to Hiroshima and Miyajima.
• One-Day Tram Pass / City Pass

Quantifiable outcome

• Tram system operates approximately 50+ stops across multiple lines (Main Line, Miyajima Line, Hakushima Line, Yokogawa Line, etc.)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor, core and major.

• A&C Corporation (株式会社A&C)minorStrategic or Co-development Partner · 19 January 2026Hiroshima Electric Railway completed the acquisition of A&C Corporation shares in January–February 2026, integrating the company as a subsidiary to expand service capabilities.
• Ion Town Co., Ltd. (イオンタウン株式会社)coreStrategic or Co-development Partner · 23 June 2023Hiroshima Electric Railway entered a land lease agreement with Ion Town for approximately 6,100 tsubo (~20,100 sqm) at the former Nice-D and Daiki buildings in Rakurakuen, Hiroshima. Ion Town will develop and operate a neighborhood shopping center on the site, serving daily living needs for local residents.
• Hiroshima Bank (株式会社広島銀行)minorStrategic or Co-development Partner · 8 November 2022Co-organizer of the Hiroshima Open Accelerator 2022 program, supporting startup collaboration and new business creation through innovation programs.
• Creww Co., Ltd. (Creww株式会社)minorStrategic or Co-development Partner · 8 November 2022Technology platform partner for the Hiroshima Open Accelerator 2022, providing startup matching and corporate innovation program infrastructure.
• JR West (West Japan Railway Company, 西日本旅客鉄道株式会社)coreStrategic or Co-development PartnerJoint urban redevelopment at Hiroshima Station south exit including the new Ekimae Ohashi tram route passing through the station building, and shared urban planning initiatives for the western Hiroshima area.
• Mitsubishi Estate Residence Co., Ltd. (三菱地所レジデンス株式会社)minorStrategic or Co-development PartnerJoint venture for The Tower Residence Hiroshima Fujimicho (76-unit, 20-story RC condominium). Hiroshima Electric Railway provides land and real estate development expertise.
• JR West Properties Co., Ltd. (JR西日本プロパティーズ株式会社)minorStrategic or Co-development PartnerCo-developer in the The Tower Residence Hiroshima Fujimicho condominium project, contributing real estate development and property management expertise.
• Sanfrecce Hiroshima (サッカーJ1チーム)majorGTM or Marketing PartnerBranded full-wrapping trams and buses promoting the professional soccer club; player voice announcements on trams; fan campaign events; free game ticket giveaways for children and parents.
• Hiroshima Toyo Carp (広島東洋カープ, プロ野球)majorGTM or Marketing PartnerSeasonal branded wrapping trams and buses for the professional baseball team; fan appreciation campaigns; promotional giveaways at games and events.
• Hiroshima Dragonflies (広島ドラゴンフライズ, B.League)minorGTM or Marketing PartnerSeasonal branded wrapping trams featuring the professional basketball team with player announcements and fan engagement campaigns.
• Hiroshima Symphony Orchestra (広島交響楽団)minorGTM or Marketing PartnerBranded wrapping tram featuring orchestra members and performances; seasonal campaigns promoting classical music events at local concert venues.
• Hiroshima University (広島大学)minorOthersParticipation in the 'Hiroshima Knowledge Hub Regeneration Project' (ひろしまの「知の拠点」再生プロジェクト) redeveloping the former Hiroshima University main campus into the hitoto Hiroshima The Tower residential tower.
• Taiwan Railway Administration, Pingxi Line (国営台湾鉄路管理局 平渓線)minorStrategic or Co-development PartnerSister railway partnership signed in November 2024; exchange of commemorative tickets and mutual promotional activities to strengthen ties between Hiroshima and Taiwan's heritage railway tourism.

Scale indicators4 records

Broad incumbents

• Nagoya Railroad (Meitetsu): Major regional rail and bus operator in central Japan with diversified real estate and leisure businesses; structurally similar diversified mid-cap Japanese transit holding.
• Kintetsu (Kinki Nippon Railway): Large Japanese multi-modal rail group with bus, real estate, and tourism operations; broader geographic footprint but similar business mix.

Direct peers

• Keihan Electric Railway: Japanese multi-modal rail and bus operator linking Osaka and Kyoto with diversified real estate operations, comparable in scale and business model to Hiroshima Electric Railway's tram-plus-property mix.
• Keio Corporation: Tokyo-area private railway with bus operations and substantial real estate development; structurally analogous to Hiroden's multi-segment model.
• Keisei Electric Railway: Tokyo-region rail and bus operator with integrated real estate business; comparable mid-cap Japanese multi-modal transit profile.
• Tokyu Corporation: Tokyo-area rail, bus, and large-scale transit-oriented real estate developer with a similar combination of urban mobility operations and station-area property monetization.
• Nankai Electric Railway: Osaka-region rail and bus operator with significant real estate holdings; offers a close structural analog to Hiroden's combined transport and property business.
• Hankyu Hanshin Holdings: Integrated urban rail, bus, and real estate conglomerate operating in the Kansai region; comparable diversified transit-and-property structure to Hiroden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/HIRODENofficial
• YouTubeyoutube.com/c/hiroden_official
• Facebookfacebook.com/hiroden.co.jp
• Instagraminstagram.com/hirodentrip.ig

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiroshima Electric Railway