Alleanza Holdings

Name

Alleanza Holdings

Legal name

アレンザホールディングス株式会社

Website

https://alleanza-hd.co.jp

Company type

Public

Founded year

2016

Operating status

Acquired

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fukushima

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Home Center Retail Sales: Revenue is generated through the sale of home improvement goods, hardware, building materials, garden supplies, outdoor equipment, and related products across the company's home center store network.
2. Pet Shop Retail Sales: Revenue from the sale of pets, pet supplies, pet food, pet accessories, and pet care services including grooming and pet training classes.
3. Professional Services (Repair, Installation, etc.): Revenue from repair services (bicycles, agricultural machinery, tools), home renovation/reform services, and installation services provided at or through home center locations.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Alleanza Holdings operates a multi-brand physical retail platform in Japan consisting of 131 home improvement center stores (Daiyu8, Time, Home Center Valor) and 127 pet shop stores (Amigo), plus 43 specialty retail and service locations. The group sells home improvement goods, hardware, building materials, garden supplies, outdoor equipment, agricultural machinery, pets, pet supplies, pet food, and accessories, and provides professional services including bicycle and agricultural machinery repair, home renovation/reform, pet grooming, and pet training classes.

Product overview

Alleanza Holdings operates a unified multi-brand retail platform consisting of home improvement centers and pet shops across Japan. The portfolio includes 131 home improvement center stores and 127 pet shop stores (as of August 2025), organized under nine subsidiary companies: 株式会社ダイユーエイト (Daiyu8), 株式会社タイム (Time), 株式会社ホームセンターバロー (Home Center Valor), 株式会社アミーゴ (Amigo), 株式会社日敷 (Nisshiki), 農マル園芸 (Noumaru), ダイユーエイト リフォームサービスセンター (Daiyu8 Reform Service Center), and 株式会社アレンザ・サービス (Alleanza Japan). The company provides home improvement products, garden supplies, outdoor equipment, agricultural machinery, pet supplies, pet health services, and home renovation services through both physical retail stores and related e-commerce platforms. The group operates under the slogan 'Creating a comfortable and prosperous life' and pursues distribution innovation from a customer perspective.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Improvement Center Retail Multi-brand home improvement center retail across 131 stores offering home improvement goods, hardware, building materials, garden supplies, outdoor equipment, agricultural machinery, bicycles, and related services including equipment repair (bicycles, agricultural machinery, tools). Serves general consumers and professional/trade customers across Japan.
• Pet Shop Retail Pet shop retail across 127 stores operating as Pet World Amigo, offering pets, pet food, pet accessories, pet supplies, grooming services, training classes, and pet health management for general consumer pet owners across Japan.
• Home Renovation and Reform Services Professional home renovation, remodeling, and reform/installation services provided through specialized service centers, complementing the home center retail format. Targets homeowners and consumers seeking housing renovation and installation work.
• Agricultural and Garden Specialty Retail Specialty retail of gardening products, agricultural supplies, and related lifestyle items through Noumaru garden centers and Nisshiki agricultural retail operations, serving gardening consumers and farmers.

Quantifiable outcome

• Operating revenue target of 3,000 billion yen with 5% ordinary profit margin under Challenge3000 medium-term plan
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, minor and primary.

• Valor Holdings (株式会社バローホールディングス)coreStrategic or Co-development PartnerHome Center Valor (株式会社ホームセンターバロー) is a group company operating home centers under a strategic relationship with Valor Holdings (バローホールディングス). Taro Tashiro serves as President of Home Center Valor, President of Valor Holdings, and board member of multiple group companies, indicating close operational and strategic alignment.
• Local government agencies and educational institutionsminorOthersAlleanza group companies have established disaster relief supply agreements with local government agencies and partnership agreements with educational institutions to support community resilience and youth education.
• General customer base (consumers)primaryOthersThe company serves a broad base of general consumers across Japan through its retail store network, acting as a community lifeline especially during natural disasters.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• DCM Holdings: DCM Holdings is one of Japan's largest home center chains operating ~500+ stores nationwide. It is the most directly comparable peer to Alleanza's 131-store home improvement business, competing in identical product categories across overlapping Japanese regions.
• Kohnan Shoji (コーナン商事): Kohnan Shoji is the strategic acquirer of Alleanza Holdings and a major Japanese home center operator. As the parent company, it is the most directly comparable peer and will determine the future operating direction of Alleanza's stores.
• Pet Plus: Pet Plus is one of Japan's largest pet retail chains offering pet supplies, grooming, and pet hotel services. Directly comparable to Alleanza's Amigo pet shop network in product categories, services, and target customers.
• Joyfull Honda: Joyfull Honda is a large Japanese home center chain operating hundreds of stores with similar product breadth across home improvement, gardening, and pet categories. Comparable to Alleanza in store format and customer base.
• Aeon Pet (Aeon group subsidiary): Aeon Pet operates a national chain of pet specialty stores in Japan, directly competing with Alleanza's 127-store Pet World Amigo chain in pet supplies, grooming, and pet services.
• Cainz (Kohnan-related brand): Cainz is a major Japanese home center chain with a similar regional anchor strategy, broad product assortment spanning home improvement, outdoor, gardening, and pet categories. It is highly comparable to Alleanza's home center and pet retail formats.
• NAFCO (ナフコ): NAFCO is a Japanese home center and furniture retailer with strong regional positioning and a broad DIY/home improvement assortment. Comparable to Alleanza in home center format and regional retail strategy.

Broad incumbents

• Aeon Home (イオン): Aeon is Japan's largest retail conglomerate with broad home, pet, and lifestyle offerings across multiple formats. It is a broad incumbent whose scale and diversification compete with Alleanza's multi-format retail model at the national level.
• Kojima (コジマ): Kojima is a Japanese consumer electronics and home appliance retailer under the Aeon group. It is a broader incumbent in the home-related retail space with overlap on home equipment categories though its core focus is electronics.

Emerging players

• Workman (ワークマン): Workman is a Japanese specialty retailer of workwear, outdoor gear, and DIY-adjacent products that has expanded into broader lifestyle categories. Comparable to Alleanza as a regional specialty retailer expanding into adjacent lifestyle verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alleanza Holdings