Van Heek Medical
Van Heek Medical is a Netherlands-based medical device manufacturer and supplier (founded 1926) serving healthcare institutions, professionals, and consumers in the Netherlands and Belgium across wound care, continence care, diabetes care, and first aid via its multi-brand portfolio (Heka, Decifera, Curea, Hekura, Attends, Betica, Hekamed). Acquired by Asker Healthcare Group AB in Q4 2025.
- Company typePrivate
- Founded1926
- HeadquartersVenray, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Van Heek Medical does
Van Heek Medical is a Dutch medical device manufacturer and supplier headquartered in Venray, Netherlands, with a secondary office in Turnhout, Belgium (legal entity: Allion BV, KVK 17140703). Founded in 1926 as a medical gauze weaver in Twente, the company has built a multi-brand portfolio spanning four product categories: traditional and complex wound care (Heka, Decifera, Curea), absorbent and draining continence care (Attends, Hekura), diabetes care (Betica pen needles and lancets), and first aid/emergency response (Heka branded kits, plasters, AEDs). Notable proprietary technology includes the Decifera Foam Silicone line (silicone wound contact layer with PU film backing enabling moist wound healing and reduced dressing-change frequency), the Heka Dur 2 two-layer compression system for ambulatory venous therapy, and the Heka EasyPlast plaster dispenser.
The company operates a hybrid B2B/B2C go-to-market model. Healthcare institutions — hospitals, care homes, and clinics — are served through a dedicated Van Heek Zorginstellingen account-management sales channel with a "total supplier" (totaalleverancier) value proposition. Healthcare professionals and consumers are reached through a proprietary multi-language webshop (webshop.vanheek.com) supported by named customer service representatives and free product sample packages. Additional distribution is delivered via pharmacy networks and channel partners. Pricing for institutional customers is quote-based and not publicly disclosed. Marketing channels include an educational blog, the Educatiehuis e-learning platform, and presence across Facebook, LinkedIn, and YouTube.
Since Q4 2025, Van Heek Medical has been a subsidiary of Asker Healthcare Group AB, a publicly traded Swedish healthcare group that reported 2025 net sales of SEK 16,787m with 12% YoY growth and SEK 1,594m adjusted EBITA. Van Heek was one of four acquisitions Asker completed in Q4 2025 (alongside Novus Med, Innomedicus, and Cardio Dépôt). Geographic scope remains the Netherlands and Belgium, and the business employs approximately 70 colleagues across warehouse and office functions. Sustainability commitments include alignment with Green Deal Duurzame Zorg 3.0, with 80% recycled outgoing packaging and packaging-optimization-driven CO2 reductions.
Van Heek Medical firmographics
Firmographics- Name
- Van Heek Medical
- Legal name
- Allion BV
- Website
- https://vanheek.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Van Heek Medical is a Netherlands-based medical device manufacturer and supplier (founded 1926) serving healthcare institutions, professionals, and consumers in the Netherlands and Belgium across wound care, continence care, diabetes care, and first aid via its multi-brand portfolio (Heka, Decifera, Curea, Hekura, Attends, Betica, Hekamed). Acquired by Asker Healthcare Group AB in Q4 2025.
- Ownership category
- akta.pro rank
Van Heek Medical industry classification
Industry- Product category
- Medical Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)
- akta.pro secondary industries
- Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), First Aid & Wound Care (HLAIADAM), Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO)
Keywords
Where Van Heek Medical is headquartered
LocationHeadquarters
- HQ city
- Venray
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Van Heek Medical business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medical Device Sales: Sales of proprietary and branded medical devices across wound care, continence care, diabetes care, and first aid categories. Products are sold to healthcare institutions (hospitals, care homes, clinics), healthcare professionals, and individual consumers through direct sales teams and e-commerce channels.
- Professional Healthcare Services: Specialized services for healthcare institutions including product consultation, training (Educatiehuis e-learning platform), and dedicated account management through Van Heek Zorginstellingen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based institutional pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Van Heek Medical product offering
Product offeringCore offering
Van Heek Medical manufactures and supplies medical devices across four categories: wound care (traditional and complex), continence care (absorbing and draining), diabetes care (pen needles, lancets), and first aid/emergency response. The company sells seven own brands (Heka, Decifera, Hekura, Attends, Betica, Curea, Hekamed) through dedicated institutional sales (Van Heek Zorginstellingen), an e-commerce webshop, and distribution partners across the Netherlands and Belgium. Products include alginate and foam dressings, compression systems, catheters, urine bags, pen needles, plasters, bandages, first aid kits, and AED devices.
Product overview
Van Heek Medical is a Dutch supplier of high-quality medical devices offering a multi-brand portfolio spanning wound care (traditional and complex), continence care (absorbent and draining), diabetes care, and acute/first aid care. The company operates primarily through seven own brands: Heka (traditional wound care), Decifera (complex wound care), Curea (complex wound care), Hekura (draining continence/catheters), Attends (absorbent continence), Betica (diabetes care/pen needles), and Hekamed (gloves/protective equipment). Additionally, Van Heek Medical serves as a total supplier for healthcare institutions, offering e-learning platforms through its Educatiehuis and maintaining a webshop for direct product ordering. The portfolio includes sub-products under each brand such as plasters, bandages, dressings, catheters, compression systems, and first aid kits. The company has been operating since 1926 and is part of the Asker Healthcare Group.
Differentiator
Problem solved
Functional benefit
Brands
- Attends: Absorbent continence care products
- Betica
- Curea
- Decifera
- Heka
- Hekamed
- Hekura
Products and services
- Attends Own-brand line of absorbent continence care products, including pads, pants, and bedding protection for managing incontinence, sold through the Van Heek webshop and to healthcare institutions.
- Betica Own-brand diabetes care product line featuring pen needles for insulin injection, including safety pen needles and universal lancets for diabetes management.
- Curea Complex wound care solutions designed to promote healing and improve patient well-being for difficult-to-treat wounds.
- Decifera Own-brand complex wound care product line including alginate dressings, hydrogel, silicone sheets, foam dressings, and foam silicone border dressings for moist wound healing.
- Heka Own-brand traditional wound care line offering a wide range of medical-grade products including plasters, bandages, gauze dressings, fixation materials, compression supplies, first aid kits, and retail products.
- Hekamed Own-brand product line primarily offering medical examination gloves and related protective equipment for healthcare and professional use.
- Hekura Own-brand draining continence care line providing catheters, catheter sets, urine collection bags, and fixation materials for urinary catheterisation.
- Decifera Foam Silicone Border Sacrum Non-adherent, highly absorbent silicone foam dressing with PU film backing for moist wound healing, suitable for light to moderately exuding wounds and sacral areas.
- Heka EasyPlast Plaster Dispenser Plaster dispenser system providing easy access to wound plasters for quick application in healthcare, workplace, and first aid settings.
- Heka Dur 2 (lite) 2-layer compression system for ambulatory compression therapy, designed for venous insufficiency and edema treatment.
Quantifiable outcome
- Decifera Foam Silicone can remain in place for up to 7 days depending on wound type
- +3 more outcomes
Companies that use Van Heek Medical
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Van Heek Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Van Heek Medical partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Van Heek Medical competitors and assessment
Company assessmentRegional players
- Mediq: Dutch-headquartered medical device distributor and care provider serving healthcare institutions and home care across Benelux and selected European markets. Direct channel competitor to Van Heek Zorginstellingen in the Dutch institutional market.
Broad incumbents
- Smith+Nephew: UK-listed global medical technology company with significant advanced wound management franchise. Competes in the same hospital wound care category as Decifera, though with a broader orthopedics and sports medicine portfolio.
- Medline Industries: US-based largest privately held medical supplies manufacturer and distributor. Competes in wound care, continence, and exam gloves (overlapping Hekamed) in European markets and via distribution partnerships.
- B. Braun: German global medical device and pharmaceutical company with wound care, continence, and injection product lines. Comparable to Van Heek across Betica diabetes pen needles, Hekura continence, and surgical wound care categories.
- 3M Health Care: Diversified US conglomerate with a healthcare division covering wound care, surgical supplies, and first aid. Competitor in Heka first aid kits/AED and traditional wound dressing categories across European retail and institutional channels.
- Essity (BSN medical): Swedish hygiene and health company owning BSN medical, a major wound care and compression therapy brand. Direct overlap with Heka traditional wound care and Heka Dur 2 compression systems in European markets.
Direct peers
- Paul Hartmann AG: German medical and hygiene products manufacturer with strong wound care, incontinence, and first aid portfolios. Direct competitor across multiple Van Heek categories in the European institutional channel.
- Mölnlycke Health Care: Swedish-headquartered global leader in wound care and surgical solutions. Directly comparable to Van Heek's Heka and Decifera portfolios with overlapping customers in European hospitals and a stronger international footprint.
- ConvaTec: UK-listed global medical products company specializing in advanced wound care, continence, and ostomy. Direct overlap with Van Heek's complex wound care (Decifera/Curea) and continence (Hekura/Attends) brands.
- Coloplast: Danish global leader in continence care, wound care, and ostomy products. Closely comparable to Van Heek's Hekura (draining continence), Attends (absorbent continence), and Decifera (wound care) categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Van Heek Medical social profiles
Digital presenceVan Heek Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Heek Medical leadership team
Management profileNumber of profiles
Van Heek Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Heek Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Heek Medical
What does Van Heek Medical do?
Van Heek Medical manufactures and supplies medical devices across four categories: wound care (traditional and complex), continence care (absorbing and draining), diabetes care (pen needles, lancets), and first aid/emergency response. The company sells seven own brands (Heka, Decifera, Hekura, Attends, Betica, Curea, Hekamed) through dedicated institutional sales (Van Heek Zorginstellingen), an e-commerce webshop, and distribution partners across the Netherlands and Belgium. Products include alginate and foam dressings, compression systems, catheters, urine bags, pen needles, plasters, bandages, first aid kits, and AED devices.
Is Van Heek Medical a public or private company?
Van Heek Medical is a private company. It is classified as corporate owned and is currently operating.
When was Van Heek Medical founded?
Van Heek Medical was founded in 1926. It employs 51 to 100 people.
Where is Van Heek Medical based?
Van Heek Medical is headquartered in Venray, Netherlands, in the Europe region.
How does Van Heek Medical make money?
Two revenue lines are on record. Medical Device Sales are the primary driver. The others are professional Healthcare Services.
Who are Van Heek Medical's main competitors?
Mediq is listed as a regional player. Broad incumbents are Smith+Nephew, Medline Industries, B. Braun, 3M Health Care and Essity (BSN medical). Direct peers are Paul Hartmann AG, Mölnlycke Health Care, ConvaTec and Coloplast.
Does Van Heek Medical have an API?
No public API is recorded for Van Heek Medical.
What industry is Van Heek Medical in?
Van Heek Medical's product category is Medical Devices. Its primary akta.pro industry code is CRADAMAB, First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care), with a secondary code of CRADALAK, Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products). Its NAICS code is 339113 and its SIC code is 3841.