Bund center
Bund Center is a Singapore-listed (BCI) mixed-use real estate operator running a 50-story super-grade A office tower, a 570-room Westin hotel at Shanghai's Bund, and a 200,000 sqm shopping mall in Ningbo, generating recurring rental, hospitality, and retail income from multinational tenants, diplomats, and consumers.
- Company typePublic
- Founded1994
- HeadquartersShanghai, China
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Bund center does
Bund Center is a Shanghai-based mixed-use real estate investment and operating company that owns and manages three core assets: a 50-story super-grade A office tower of approximately 140,000 sqm and a 570-room Westin hotel at the iconic Bund waterfront, plus the 200,000 sqm Golden Center shopping mall in Ningbo's Sanjiangkou commercial district. The company is held through Bund Center Investment, Ltd. (BCI), a public company listed on the Singapore Exchange, with Shanghai Golden Bund Real Estate Co., Ltd. — a 1994 joint venture between Indonesian-Chinese entrepreneur Elijah Widjaja and Shanghai Huangpu Investment (Group) Development Co., Ltd. — as the primary operating entity. Bund Center's underlying technology consists of conventional premium-grade building infrastructure rather than proprietary platforms: dual 35kV power supply with backup generators, VAV air conditioning, 22 Mitsubishi elevators, dual fiber-optic connectivity, 100mm raised floors, and intelligent card-access security systems. LEED (2020) and WELL (2023) certifications support a sustainability positioning layer on top of the physical asset stack.
Bund Center generates revenue through three recurring streams: (1) Grade A office leasing to multinational corporations, foreign consulates, and law firms at premium Bund-area rents, with named tenants including Deloitte, Herbert Smith, and consulates of Norway and South Africa; (2) hotel operations under the Westin brand encompassing 570 rooms, an events complex (ballroom plus 17 breakout rooms), and award-winning F&B including Prego Italian, The Crystal Garden, and the Sunday Brunch recognized as China's Best Buffet; and (3) retail mall rental income from the Golden Center in Ningbo. The go-to-market model is direct B2B sales for office leasing (24-hour enquiry response commitment), Westin-brand distribution channels plus direct bookings for hospitality, and physical retail operations for the mall. Customer segments span large enterprises, diplomatic missions, business travelers, and retail consumers, with a horizontal segmentation approach centered on the prestige of the Bund address.
Bund center firmographics
Firmographics- Name
- Bund center
- Legal name
- Shanghai Golden Bund Real Estate Co., Ltd. (上海金光外滩置地有限公司)
- Website
- https://bundcenter.com
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bund Center is a Singapore-listed (BCI) mixed-use real estate operator running a 50-story super-grade A office tower, a 570-room Westin hotel at Shanghai's Bund, and a 200,000 sqm shopping mall in Ningbo, generating recurring rental, hospitality, and retail income from multinational tenants, diplomats, and consumers.
- Ownership category
- akta.pro rank
Where Bund center is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Bund center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Office Tower Leasing: Bund Center generates revenue through leasing approximately 140,000 sqm of super-grade A office space across 50 floors. The property maintains healthy occupancy rates and commands premium rental rates as a benchmark in the Bund area. Tenants include multinational corporations and prestigious institutions.
- Hotel Operations: The Westin Bund Center Shanghai operates 570 guest rooms across two 26-storey towers. Revenue includes room bookings, event hosting, and award-winning dining services across multiple restaurants including Prego Italian, The Crystal Garden, and The Stage Buffet.
- Mall/Retail Operations: Golden Center in Ningbo is a 6-storey shopping mall with 200,000 sqm gross floor area, generating revenue from retail tenants and foot traffic in the Sanjiangkou commercial district.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Premium Grade A office space in Shanghai Bund location |
| Subscription | Multi-year contract | Westin hotel accommodation and event services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Bund center product offering
Product offeringCore offering
Bund Center Investment Ltd. (BCI) is a Singapore-listed real estate investment and operating company that, through its wholly foreign-owned enterprise Shanghai Golden Bund Real Estate Co., Ltd., owns and operates three mixed-use assets in China: the 50-story Bund Center Office Tower on Shanghai's Bund, the 570-room Westin Bund Center Shanghai hotel, and the 200,000 sqm Golden Center retail mall in Ningbo. The company generates revenue from office leasing, hotel operations, and retail mall management.
Product overview
Bund Center is a mixed-use real estate development in Shanghai consisting of three core components: the 50-story Bund Center Office Tower (super-grade A office space), the 26-story Westin Bund Center Shanghai hotel (570 rooms, flagship Westin property in China), and the Golden Center shopping mall in Ningbo. The property offers comprehensive commercial services including office leasing, meetings and events facilities, award-winning restaurants, fitness center, and wedding services. The portfolio is managed by Bund Center Investment Ltd., a Singapore Exchange-listed company, and Shanghai Golden Bund Real Estate Co., Ltd.
Differentiator
Problem solved
Functional benefit
Products and services
- Bund Center Office Tower
- The Westin Bund Center Shanghai
- The Golden Center (Ningbo)
- Meetings & Events
- Wedding Services
Companies that use Bund center
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Bund center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bund center partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Bund center competitors and assessment
Company assessmentDirect peers
- Hang Lung Properties Limited: HK-listed developer/owner of premium commercial complexes in mainland China, including Shanghai. Operates large-scale mixed-use developments (Plaza 66, etc.) combining luxury retail and Grade A office space — directly comparable business model to Bund Center's office/mall mix.
- Hongkong Land Holdings Limited: Hong Kong-listed premium office landlord with iconic central business district assets in Asia. Bund Center is comparable as a luxury Grade A office landlord in a heritage financial district (Shanghai Bund vs Hong Kong Central), targeting multinational tenants at premium rents.
- Shui On Land Limited: HK-listed Chinese mixed-use property developer famous for the Xintiandi lifestyle/retail concept in Shanghai. Comparable as a China-focused mixed-use commercial developer targeting premium retail, F&B, and office tenants in tier-1 cities.
- K. Wah International Holdings Limited: HK-listed property developer with premium mixed-use developments in mainland China including Shanghai. Comparable as a developer/owner of Grade A office and retail complexes targeting multinational and premium tenants in mainland Chinese cities.
Broad incumbents
- City Developments Limited: SGX-listed real estate developer and hotel owner (Millennium & Copthorne hotels) with significant China commercial exposure. Comparable as a Singapore-listed property group operating premium office, retail, and hotel assets in mainland China.
- Frasers Property Limited: SGX-listed diversified real estate group with hospitality (Frasers Hospitality) and commercial assets across Asia including China. Comparable as a Singapore-listed property company with mixed-use and hotel exposure in Chinese gateway cities.
- Wharf Real Estate Investment Company Limited: HK-listed landlord of Harbour City and Times Square in Hong Kong, with mainland China exposure. Comparable as a premium commercial property owner serving luxury retail and multinational tenants in tier-1 Asian gateway cities.
- Mapletree Investments: SGX-listed (via Mapletree Pan Asia Commercial Trust and others) real estate company with commercial and mixed-use assets across Asia including China. Comparable as a Singapore-domiciled REIT/developer operating Grade A office and retail in major Chinese cities.
- CapitaLand Limited: SGX-listed diversified real estate group with significant China commercial exposure (offices, malls, integrated developments). Directly comparable as a publicly traded Singapore-listed property company operating premium commercial real estate in mainland China, though far larger and more diversified.
Emerging players
- Lendlease Group: Australia-listed global real estate group with mixed-use development projects across Asia. Comparable as a developer of large-scale integrated mixed-use precincts combining office, retail, and hospitality, though typically partnering rather than single-asset owning like Bund Center.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bund center compliance and trust
Trust signalCompliance5 records
Bund center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bund center leadership team
Management profileNumber of profiles
Profiles3 records
Bund center subsidiaries and ownership
Company hierarchySubsidiaries4 records
Bund center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bund center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bund center
What does Bund center do?
Bund Center Investment Ltd. (BCI) is a Singapore-listed real estate investment and operating company that, through its wholly foreign-owned enterprise Shanghai Golden Bund Real Estate Co., Ltd., owns and operates three mixed-use assets in China: the 50-story Bund Center Office Tower on Shanghai's Bund, the 570-room Westin Bund Center Shanghai hotel, and the 200,000 sqm Golden Center retail mall in Ningbo. The company generates revenue from office leasing, hotel operations, and retail mall management.
Is Bund center a public or private company?
Bund center is a public company. It is classified as public and is currently operating.
When was Bund center founded?
Bund center was founded in 1994. It employs 251 to 500 people.
Where is Bund center based?
Bund center is headquartered in Shanghai, China, in the Asia region.
How does Bund center make money?
Three revenue lines are on record. Office Tower Leasing is the primary driver. The others are hotel Operations and mall/Retail Operations.
Who are Bund center's main competitors?
Direct peers on record are Hang Lung Properties Limited, Hongkong Land Holdings Limited, Shui On Land Limited and K. Wah International Holdings Limited. Broad incumbents are City Developments Limited, Frasers Property Limited, Wharf Real Estate Investment Company Limited, Mapletree Investments and CapitaLand Limited. Lendlease Group is listed as an emerging player.
Does Bund center have an API?
No public API is recorded for Bund center.