Natuur en Milieu Overijssel

What Natuur en Milieu Overijssel does

Natuur en Milieu Overijssel (legal name: Stichting Natuur en Milieu Overijssel) is a regional non-profit foundation headquartered in Zwolle, Netherlands, established around 1970 and operating as one of the 12 provincial Nature and Environment Federations (Natuur- en Milieufederaties) in the country. The organization coordinates and supports sustainability, nature conservation, energy transition, biodiversity, climate adaptation, and circular economy initiatives across the province of Overijssel by acting as a connector between residents, local volunteer groups, businesses, schools, and municipal and provincial governments. Its portfolio consists of programs and services rather than commercial products: the Groene Lopers network operating in 10 municipalities, the Activiteitenfonds grant program (up to €300 per activity), the Adviseurs van de Toekomst secondary-school program, the Sturen met de Buren electric shared-mobility initiative, recognition programs such as the Hans Grotenhuisprijs and Kringloopprijs, and flagship projects such as Energietuin De Noordmanshoek — a 6.54-hectare combined solar park and nature area in Olst-Wijhe producing approximately 7.5 million kWh annually for around 2,200 households while recording 59+ plant species beneath the panels, with expansion plans to include approximately 70 sustainable homes in the mixed-use Landgoed De Noordmanshoek development.

Name

Natuur en Milieu Overijssel

Legal name

Stichting Natuur en Milieu Overijssel

Website

https://natuurenmilieuoverijssel.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Natuur en Milieu Overijssel is a Dutch non-profit foundation in Zwolle that coordinates sustainability, nature conservation, energy transition, and circular economy initiatives across Overijssel by connecting residents, local groups, businesses, schools, and governments.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Sustainability Coordination

NAICS

Social Advocacy Organizations (8133)

SIC

Forestry (800)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF), Forestry & Reforestation (BPAGAGAD)

Keywords

• Environmental nonprofit services
• Nature conservation programs
• Sustainability education
• Energy transition support
• Circular economy initiatives

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Donations and Gifting: Natuur en Milieu Overijssel is a charitable organization (ANBI-certified) that relies on donations from private individuals and businesses. Gifts from donors are tax-deductible, supporting the organization's operational funding.
2. Postcode Loterij Funding: The National Postcode Loterij (Nationale Postcode Loterij) provides significant financial support to the organization and its projects, including the Energietuinen project and other environmental initiatives in Overijssel.
3. Provincial and Municipal Subsidies: The organization receives subsidies from the Province of Overijssel for various programs such as 'Iedereen een Boom' (Everyone a Tree) and other environmental projects, contributing to project-based funding.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Natuur en Milieu Overijssel is a regional non-profit foundation that coordinates community-led sustainability, nature conservation, biodiversity, energy transition, and circular economy projects across the Dutch province of Overijssel. It supports local green working groups, energy cooperatives and resident initiatives with knowledge, advice, organizational support, and grants (e.g. the Activiteitenfonds up to €300 per activity), and acts as an intermediary between citizens, schools, businesses, and provincial/municipal governments.

Product overview

Natuur en Milieu Overijssel is an environmental organization that functions as a federation rather than a traditional product company. Their portfolio consists of programs, services, and initiatives supporting sustainable development in Overijssel province. Key offerings include educational programs like Adviseurs van de Toekomst (advisory program for students), mobility initiatives like Sturen met de Buren (electric car sharing), and environmental projects such as the Energietuin De Noordmanshoek (combining solar energy with nature and recreation). They also provide grant programs through their Activiteitenfonds, advisory services via Adviespunt Ruimte, and community support through Groene Lopers networks. Their circular economy initiatives include Servicepunt Circulair and projects like Toekomst Textiel and WaardeRing. The organization operates recognition programs including the Hans Grotenhuisprijs and Kringloopprijs, and maintains an interactive platform called Zoek Het Om De Hoek for finding sharing economy services locally.

Differentiator

Problem solved

Functional benefit

Products and services

• Activiteitenfonds Natuur en Milieu Overijssel Funding program offering up to €300 for new activities such as information signs about local species, special nest boxes, new tools, or organizing field-work days; available to local groups in Overijssel.
• Hans Grotenhuisprijs Award presented every few years to neighbor groups that manage at least one hectare of nature, recognizing biodiversity and nature management contributions in Overijssel.
• Kringloopprijs Award given to the most circular initiative in Overijssel that cleverly reuses raw materials and strengthens local circular economy loops.
• Adviseurs van de Toekomst Educational program for secondary school students in Overijssel where they form their own advisory bureau, take real client sustainability assignments, conduct research, and present final advice at the Provinciale Huize in Zwolle.
• Groene Lopers Overijssel Network of green-initiative support operating in 10 municipalities across Overijssel, helping citizen groups manage nature in their neighborhoods.
• Adviespunt Ruimte Advisory service on spatial planning, nature protection, and influencing spatial plans, supporting citizen groups and nature working groups in Overijssel.
• Sturen met de Buren Electric shared-mobility initiative that stimulates and supports Overijssel residents in starting their own electric car-sharing initiative to enable sustainable transportation.
• Zoek Het Om De Hoek Interactive map tool (zoekhetomdehoek.nl) enabling citizens to find where they can borrow, share, repair, or buy second-hand items in their neighborhood, supporting the circular economy.
• Energietuin De Noordmanshoek Energy Garden project in Olst-Wijhe combining a 6.54-hectare solar park with biodiversity, recreation, education, and local food production; co-developed with citizen foundation Stichting De Noordmanshoek and energy cooperative Goed Veur Mekare.
• Servicepunt Circulair Information platform (servicepunt-circulair.nl) run by the Natuur- en Milieufederaties, providing information on circular-economy concepts and showcasing circular products and services available for purchase.
• Energietuinen Nederland National initiative by the Nature and Environment Federations and Wageningen University to create locations where sustainable energy generation combines with nature, landscape, recreation, and education; Energietuin De Noordmanshoek is one of the first locations.
• Groene Agenda Event calendar featuring nature excursions, cycling tours, and repair café events across Overijssel for public participation.

Quantifiable outcome

• 59+ plant species recorded at the Energietuin De Noordmanshoek solar park through annual biodiversity monitoring
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Natuur en Milieufederaties (National Federation)coreStrategic or Co-development PartnerNatuur en Milieu Overijssel is one of 12 provincial Nature and Environment Federations (NMF's) that collectively form the national Natuur en Milieufederaties network. This network coordinates national environmental campaigns, shares knowledge, and collectively runs programs such as the landelijk Energietuinen Nederland project and Servicepunt Circulair. The organization operates under this umbrella while maintaining provincial autonomy.
• Wageningen University & Research (WUR)flagshipStrategic or Co-development PartnerWUR collaborates with Natuur en Milieu Overijssel on the Energietuinen project, providing academic research and landscape architecture expertise for the design and development of multifunctional energy landscapes. WUR leads 'ontwerpend onderzoek' (design research) processes that involve citizens and stakeholders in creating integrated plans for energy gardens.
• Stichting De NoordmanshoekflagshipStrategic or Co-development PartnerStichting De Noordmanshoek is a citizen foundation initiated in 2015 that has partnered with Natuur en Milieu Overijssel to develop Energietuin De Noordmanshoek — one of the first Energy Gardens in the Netherlands. The foundation leads community engagement while NMO provides project support, coordination, and connection to the national Energietuinen program.
• Goed Veur Mekare Energy CooperativeflagshipStrategic or Co-development PartnerGoed Veur Mekare is the local energy cooperative that developed and operates the 6.54-hectare solar park at Energietuin De Noordmanshoek. The 100% locally owned solar park supplies approximately 2,200 households with renewable energy. NMO supported the cooperative in realizing this project as part of the broader Energietuin concept.
• Nieuwe Energie OverijsselcoreStrategic or Co-development PartnerNieuwe Energie Overijssel is a provincial alliance that connects and strengthens partners and initiatives contributing to the energy transition in Overijssel. Natuur en Milieu Overijssel serves as a core partner (kernpartner) within the Nieuwe Energie Overijssel Alliance, contributing expertise on nature-inclusive energy, circular economy, and community participation.
• Landschap OverijsselcoreStrategic or Co-development PartnerLandschap Overijssel (Landscape Overijssel) collaborates with Natuur en Milieu Overijssel on biodiversity monitoring and ecological research at projects like Energietuin De Noordmanshoek. Ecologist Jacob van der Weele from Landschap Overijssel leads species monitoring efforts (birds, butterflies, plants) at the solar park site.
• IVN (Instituut voor Natuur- en MilieuEducatie)minorStrategic or Co-development PartnerIVN (Institute for Nature and Environment Education) collaborates with Natuur en Milieu Overijssel on biodiversity monitoring and environmental education projects, including species monitoring at Energietuin De Noordmanshoek and educational programs for schools.
• CBF (Centraal Bureau Fondsenwerving)coreOthersThe CBF (Central Bureau for Fundraising) is the Dutch supervisory body for charitable organizations. Natuur en Milieu Overijssel holds the 'Erkend Goed Doel' (Recognized Charity) certification from CBF, which involves compliance with strict quality standards, transparent financial reporting, and independent verification.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Natuurmonumenten: Natuurmonumenten is the largest nature conservation organization in the Netherlands, managing nature reserves, advocating for biodiversity, and supporting volunteer groups nationwide. It is comparable to NMO as a fellow nonprofit environmental organization but operates at national scale with a much larger membership and reserve portfolio.
• Milieudefensie (Friends of the Earth Netherlands): Milieudefensie is a national environmental advocacy organization focused on climate justice, circular economy, and energy transition, with strong donor and member mobilization. Comparable to NMO for its environmental and climate advocacy mission, but operates nationally and is more litigation- and campaign-driven.

Others

• Wageningen University & Research (WUR): WUR is NMO's flagship research partner on the Energietuinen program, providing landscape architecture and design research. It is an enabling academic peer rather than a competitor, but its published frameworks set the methodologies NMO implements.
• Energiefonds Overijssel: Energiefonds Overijssel is a provincial financing vehicle that funded 90% of the €5.4M Noordmanshoek solar park. It is a financial enabler rather than peer, but its presence and willingness shapes NMO's project pipeline and replicability across energy cooperatives.
• Stichting Nationale Postcode Loterij beneficiary organizations: The Nationale Postcode Loterij is a funder rather than peer, but the cohort of environmental and conservation NGOs it supports (including the 12 federations collectively) defines the peer set for fundraising competition, donor visibility, and project financing benchmarks.

Emerging players

• Urgenda: Urgenda is a Dutch sustainability organization driving the national climate agenda through initiatives like '100.000 Huizen' and local energy projects. Comparable in promoting community-led climate action, though more activist/campaign-oriented versus NMO's regional convener model.

Direct peers

• Landschap Overijssel: Landschap Overijssel is a regional landscape organization in the same province that manages nature areas, runs volunteer workgroups, and conducts biodiversity monitoring. It is a direct operational peer and active partner of NMO (e.g., species monitoring at Noordmanshoek), competing for some provincial funding and donor attention.
• IVN (Instituut voor Natuur- en MilieuEducatie): IVN is a Dutch nature and environment education organization that runs school programs, nature excursions, and citizen biodiversity monitoring. Directly comparable on the education and citizen-science dimension, and an active partner of NMO, though it operates nationally rather than provincially.
• Natuur & Milieu (Natuur en Milieufederatie Noord-Holland, Gelderland, etc.): The other 11 provincial Nature and Environment Federations (e.g., Noord-Holland, Gelderland, Utrecht) deliver near-identical programs: community-led energy initiatives, biodiversity, circular economy, and policy advocacy within their own provinces. These are the most direct peers, sharing the same national umbrella (Natuur en Milieufederaties) and program templates (Energietuinen, Servicepunt Circulair).
• Nieuwe Energie Overijssel: Nieuwe Energie Overijssel is a provincial alliance of energy-transition partners in Overijssel, of which NMO is a core partner. It is a direct peer in convening energy cooperatives, RES stakeholders, and citizen-led renewable projects within the same province.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xbsky.app/profile/natuurenmilieuov.bsky.social
• YouTubeyoutube.com/user/natuurmilieuov/featured
• Facebookfacebook.com/natuurmilieuov
• LinkedInlinkedin.com/company/natuur-en-milieu-overijssel
• Instagraminstagram.com/natuurenmilieuoverijssel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natuur en Milieu Overijssel