Sade Real Estate

What Sade Real Estate does

Sade Real Estate (TASE: SADE) is a publicly traded, vertically integrated U.S. real estate company that develops, owns, builds, and operates residential and industrial properties from offices in Houston, Texas and Ramat Gan, Israel. The company operates through four core divisions — SADE Custom Homes, SADE Multi-Family, SADE Business Parks, and the in-house SADE Construction arm — together covering site acquisition, underwriting, design, construction, asset management, and disposition under a single platform. A partial ownership stake in Martini & Co., a Texas boutique brokerage led by Ashton Martini, extends site selection, marketing, and sales capability into the development pipeline. The platform serves accredited investors in both the U.S. and Israel who participate in single-family development funds (Funds I and II), multifamily projects, and industrial business park investments, with investor access managed through the legacy iintoo credentialed portal (login.iintoo.com) and gated U.S. and Israeli qualified-investor declaration forms.

The current entity is the renamed continuation of iintoo, which Yoni Sade took over on 18 December 2024, becoming majority shareholder, Chairman and CEO; the company subsequently rebranded as Sade Real Estate and refocused on U.S. residential and industrial property development. On-site architects, project managers, and a dedicated analyst team support data-driven site selection and boots-on-the-ground supervision, while the in-house construction arm and direct relationships with contractors and suppliers provide cost and timeline control. The affiliated family of companies includes Vero Sade and US Living, and the corporate site and investor portal are maintained by external vendors (Paz Interactive; KEREN Advertising). Disclosed scale metrics, presented as unaudited figures provided by the majority shareholder, include $2.5B+ in asset value, $800M in cumulative equity raised and invested, 15,000+ units owned and managed, and 143 custom and multi-family homes delivered.

The business model combines one-time real estate development sales (custom single-family homes, multifamily projects, industrial business parks), recurring asset management fees on owned and managed properties, professional services revenue from the in-house construction arm (which also captures builder margin internally), and managed-services economics on investor capital raised through development funds. Go-to-market combines enterprise-style investor relations outreach (a dedicated IR team including Maayan Shmueli and Nick Johnson), channel partnerships via the co-owned Martini & Co. brokerage, and a direct-to-consumer self-serve accredited/qualified investor onboarding flow on the corporate website, with investment offerings gated and not publicly priced.

Name

Sade Real Estate

Legal name

Sade Real Estate (Sade Nadlan)

Website

https://saderealestate.com

Company type

Public

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Sade Real Estate (TASE: SADE) is a vertically integrated U.S. real estate developer and operator covering custom homes, multifamily, and industrial business parks, with in-house construction, asset management, and accredited-investor fund products across U.S. and Israeli markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Real Estate Development Sales: Revenue from developing and selling custom single-family homes, multi-family residential projects, and industrial business parks, primarily in the U.S. market (Texas-focused).
2. Real Estate Fund / Investment Management: Raises equity from accredited investors for single-family development funds (e.g., Single Family Development Fund I, II), multifamily, and business park investments. Generates fees and/or carry on managed capital.
3. Asset Management Fees: Long-term asset management of owned residential and industrial properties post-development and disposition, generating recurring management income.
4. Construction Services: In-house construction arm (Sade Construction) executes projects; integrated model captures construction margin in addition to developer margin.

Pricing tiers

Go-to-market motion3 records

Core offering

Sade Real Estate develops, acquires, constructs, and manages commercial and residential real estate projects through four operating divisions — SADE Custom Homes (single-family), SADE Multi-Family (multifamily), SADE Business Parks (industrial), and an in-house SADE Construction arm — covering the full lifecycle from land acquisition, planning, and construction through asset management and disposition. The company also raises capital from U.S. and Israeli accredited investors into single-family development funds (Fund I, II), multifamily projects, and business park investments via its investor portal.

Product overview

Sade Real Estate operates as a single vertically integrated real-estate platform that combines development, ownership, building, and operations across four core operating divisions: SADE Custom Homes, SADE Multi-Family, SADE Business Parks, and the in-house SADE Construction arm. These divisions are the execution modules of the platform and together cover the full lifecycle from land acquisition and planning through construction, asset management, and disposition. Surrounding the core platform is a family of affiliated brands — Martini & Co (a partially owned Texas brokerage), Vero Sade, and US Living — plus investor-facing surfaces including the iintoo-based Investor Portal, the U.S. Accredited Investor Declaration form, and the Israeli Accredited Investor Declaration form that gate access to single-family development funds, multifamily projects, and business park investments. Sade Real Estate is publicly traded on TASE (SADE) and operates from offices in Houston, TX and Ramat Gan/Tel Aviv, Israel.

Differentiator

Problem solved

Functional benefit

Brands

• Martini & Co. Partially owned boutique residential real estate brokerage in Texas, led by Ashton Martini.
• Vero Sade
• US Living

Products and services

• SADE Custom Homes Single-family residential development arm delivering market-driven custom homes from concept to completion, organized around Single Family Development Funds I and II covering Texas sub-markets (Dallas, Houston, Hedwig Village); targets individual home-buyers seeking integrated design-build delivery.
• SADE Multi-Family Multifamily residential acquisitions and development division applying a data-driven site selection, design, and sustainable-building approach; also manages legacy iintoo multifamily projects (active and sold) across the U.S. for individual and institutional investors.
• SADE Business Parks Industrial business park development and value-add repositioning arm that acquires, rebrands, and repositions industrial assets and develops new industrial projects in fast-growing U.S. markets (e.g., Sade Windsong Business Park in Texas).
• SADE Construction In-house construction arm providing site development, structural engineering, and project management to execute projects within the vertically integrated SADE ecosystem, ensuring cost, timeline, and quality control.
• Martini & Co Real Estate Brokerage Texas-based boutique real estate brokerage co-owned with Ashton Martini, providing site selection, planning, marketing, and sales services that give SADE end-to-end brokerage support across its development projects.
• Sade Real Estate Investor Portal (iintoo) Credentialed investor portal inherited from the iintoo platform, providing accredited investors access to investment offerings including single-family development funds (Fund I, II), multifamily projects, and business park investments.
• Single Family Development Funds (Fund I & Fund II) Single-family real-estate development fund vehicles (Fund I and Fund II) that raise equity from accredited investors for the development of market-driven custom single-family homes in Texas sub-markets (Dallas, Houston, Hedwig Village).

Named customers1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship / core, core and minor.

• Martini & Coflagship / coreStrategic or Co-development PartnerSade Real Estate is a partial co-owner of Martini & Co, a top-performing boutique real estate brokerage in Texas led by Ashton Martini. The partnership embeds brokerage capabilities (site selection, planning, marketing, sales) directly inside the vertically integrated model, allowing Sade to align real estate strategy with real-time market demands from conception through completion.
• iintoo (legacy platform)coreStrategic or Co-development Partneriintoo was a real estate investment platform specializing in multifamily properties that was acquired by Yoni Sade in December 2024; following the takeover the company rebranded to Sade Real Estate (TASE: SADE). Some legacy iintoo investments remain under management by Sade's experienced team via login.iintoo.com.
• Vero SademinorStrategic or Co-development PartnerVero Sade (verosade.com) is listed as part of the Sade Real Estate family of companies on the corporate website, suggesting an affiliated brand within the group.
• US LivingminorStrategic or Co-development PartnerUS Living (us-living.com) is listed as part of the Sade Real Estate family of companies, suggesting an affiliated residential brand within the group.
• Paz InteractiveminorOthersPaz Interactive is credited as the web designer for the Sade Real Estate corporate website (saderealestate.com).
• KEREN AdvertisingminorGTM or Marketing PartnerKEREN Advertising is credited with creating the accredited investor declaration forms on the Sade Real Estate corporate website, supporting Israeli and US investor onboarding.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Toll Brothers: Large U.S. luxury homebuilder with in-house land development operations. Comparable on the vertically integrated developer-builder axis, particularly relevant to Sade's custom single-family offerings in premium Texas sub-markets like Hedwig Village.
• D.R. Horton: Largest U.S. homebuilder with substantial land development operations and exposure to Houston, Dallas, and Sun Belt markets. A broad incumbent benchmark for Sade's single-family development business, with much greater scale and brand recognition.
• Tri Pointe Homes: National homebuilder with a meaningful Texas presence across multiple brands and price points. Comparable as a multi-brand Sun Belt single-family developer that integrates land acquisition and homebuilding.
• Lennar Corporation: One of the largest U.S. homebuilders with vertically integrated land acquisition and development capabilities and major Sun Belt exposure. Comparable to Sade on the integrated developer-builder axis, but at significantly larger scale.
• Century Communities: Top-10 U.S. homebuilder with strong presence in Texas and other Sun Belt markets, focused on entry-level and first-move-up buyers. Comparable on customer profile, geography, and the integration of land development with homebuilding.
• Meritage Homes Corporation: Publicly-traded homebuilder with a Sun Belt–leaning geographic footprint, vertically integrated land development, and energy-efficient construction focus. Comparable to Sade's custom and entry-level single-family business plus its sustainability positioning.

Others

• EastGroup Properties: U.S. industrial-focused REIT acquiring, developing, and operating warehouse/distribution business parks in high-growth Sun Belt markets. A useful comparable for Sade's SADE Business Parks division, though the structures (REIT vs. operator-developer) differ.

Direct peers

• Howard Hughes Holdings: Vertically integrated real estate developer that owns, develops, and operates master-planned communities, multifamily, office, and retail. Closely parallels Sade's vertically integrated developer/owner/builder/operator model, though at much larger scale and with a focus on master-planned communities.
• Green Brick Partners: Publicly-traded Texas-focused homebuilder and land developer with operations in Dallas, Houston, and other high-growth Sun Belt markets. Highly comparable to Sade's custom-home and single-family development franchise in Texas, including its use of in-house land acquisition and vertical integration.
• LGI Homes: Publicly-traded homebuilder concentrated in Sun Belt entry-level and first-time move-up markets, including Houston and Dallas. Directly comparable to Sade's affordable single-family development franchise on customer profile, price point, and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saderealestate
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sade Real Estate