What Xytrus does

Xytrus is a privately held, family-owned and female-operated B2B raw materials supplier serving the personal care industry, founded in 2005 and headquartered at 9200 Stockport Place in Charlotte, North Carolina. The company sources, distributes, and in some cases produces natural ingredients — including botanical extracts (150+ SKUs), clays, butters, exfoliants, hydrosols, starches, encapsulated actives, and hyaluronic acid variants — for cosmetic and skincare formulators of all sizes.

Its core technology centers on a proprietary green biotechnology extraction method branded PlantaeXtraction™, which the company claims retains plant vitality and efficiently releases vitamins, antioxidants, enzymes, and minerals from botanical sources. This method underpins the trademarked PlantaeDermX™, ManukaDermx™, ZeaDermx™, and OceanDerMX™ ranges, all developed by partner Organic Bioactive in New Zealand. Xytrus pairs these proprietary and partner-licensed ranges with value-added services: in-depth technical and formulation support, custom development, and a small ready-made 'Formulas' catalog.

Commercially, Xytrus generates revenue through one-off raw material sales to personal care manufacturers, with pricing handled individually via direct email contact ([email protected]) and sample requests. Distribution is conducted through direct B2B sales supplemented by strategic US-distribution partnerships with Organic Bioactive (New Zealand), Granatum (Brazil), and TAGRA Biotechnologies (Israel). The company markets itself through organic social channels (LinkedIn, Instagram, Twitter, Facebook) and an email newsletter, with no disclosed funding, no public pricing, and no named enterprise customers.

Name

Xytrus

Legal name

Xytrus

Website

https://xytrus.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Xytrus is a family-owned Charlotte, NC-based B2B raw materials supplier, founded in 2005, that provides natural botanical extracts, clays, butters, and encapsulated ingredients to personal care manufacturers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Raw Material Sales: Xytrus generates revenue through the sale of raw materials and natural ingredients to personal care manufacturers. The company produces several products themselves while also distributing products from partner suppliers, offering a diverse range of product solutions including actives, extracts, clays, butters, exfoliants, hydrosols, starches, and encapsulated ingredients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Xytrus supplies raw materials and natural ingredients to personal care and cosmetics manufacturers. The company produces several ingredients in-house (botanical extracts, butters, clays, starches, hydrosols, sea silt, hyaluronic acid solutions) using its proprietary PlantaeXtraction™ method, and also distributes partner-branded ingredients from Organic Bioactive (New Zealand), Granatum (Brazil), and TAGRA (Israel). It additionally offers custom formulation development and ready-made formulas, paired with technical and formulation support to brand customers.

Product overview

Xytrus is a family-owned raw materials supplier for the personal care industry, founded in 2005, specializing in natural ingredients and formulations. The company operates a platform-based portfolio combining proprietary products (XyPure extracts, butters, starches, sea silt, hyaluronic acid alternatives) with curated partner offerings. Their product categories include Actives (botanical blends, encapsulated vitamins), Butters, Clays (functional, colored, and sea silt varieties), Encapsulated Ingredients (via Tagra's CelluCaps technology), Exfoliants (quartz, clay beads, coffee scrubs), Extracts (150+ botanical options including XyPure Range, PlantaeDermX, ManukaDermx, ZeaDermx, OceanDerMX), Hydrosols, Starches, and Custom Development services. Partner brands include Organic Bioactive (New Zealand botanicals), Granatum (Brazilian clays and exfoliants), and Tagra (Israeli microencapsulation).

Differentiator

Problem solved

Functional benefit

Brands

• XyPure: Custom made extract range using botanical and other natural ingredients. Includes XyPure Bio HA (natural HA replacement) and XyPure HA 1% (hyaluronic acid solution for cosmetic application).
• PlantaeDermX™
• ManukaDermx™
• ZeaDermx™
• Oceandermx™
• XyPure Sea Silt

Products and services

• Actives A range of active ingredients including botanical blends and encapsulated synthetic vitamins for personal care formulations, sold to cosmetic and skincare manufacturers.
• Butters XyPure butter offerings providing luxurious emolliency, effective film forming, and excellent barrier properties for cosmetic formulations, sold to personal care manufacturers.
• Custom Development Custom formulation development services for creating unique personal care ingredient solutions tailored to client specifications.
• Clays Sun-dried mineral-rich clays including functional smectite and bentonite clays, colored kaolin clays, and sea silt from coastal British Columbia for all skin types, sold to cosmetic manufacturers.
• Functional Clays Versatile smectite and bentonite clays known for suspending, thickening, and enhancing stability; absorb water and expand into gel-like consistency, supplied from Brazil via partner Granatum.
• Colored Clays Kaolin clays in colors from white to purple with gentle cleansing and soothing properties, ideal for skincare and beauty products.
• XyPure Sea Silt Glacial marine clay sourced from coastal British Columbia, infused with nutrients from glacier runoff, known for microbiome healing benefits.
• Encapsulated Ingredients Tagra's encapsulated actives, pigments, and water-soluble ingredients using CelluCaps technology for controlled release, distributed by Xytrus in the U.S. market.
• Exfoliants Natural exfoliants including upcycled coffee, quartz crystals in various grit levels (150-800 micrometers), and colored clay beads for gentle mechanical exfoliation, supplied via partner Granatum.
• Extracts Over 150 botanical extracts crafted with glycerin or water and preservatives, including single botanical extracts and custom blends, for personal care and cosmetic formulation.
• Starches A wide range of native and specialty starches designed to improve both aesthetic appeal and functionality of personal care formulations.
• Hydrosols Botanical hydrosols featuring a variety of preservatives for personal care formulations.
• Formulas Ready-made formulation solutions for personal care products, provided to cosmetic and skincare brand manufacturers.
• Xypure Extract Range Custom-made extract range using botanical and natural ingredients, with custom creations and blends available depending on sourcing.
• PlantaeDermX Range Organic Bioactive's range of plant extracts using hand-selected plants native to New Zealand with unique extraction methods (PlantaeXtraction™) for desired cosmetic effects.
• ManukaDermx Range Multifunctional extracts from New Zealand's premium Mānuka tree obtained by proprietary PlantaeXtraction™ green biotechnology, valued for anti-bacterial and anti-microbial properties.
• ZeaDermx Premium cosmetic green tea bioactives obtained by PlantaeXtraction™ to retain plant vitality and efficiently release vitamins, antioxidants, enzymes, and minerals.
• XyPure Bio HA Natural hyaluronic acid replacement from senna polysaccharide providing intense moisturization for more supple and radiant skin, suitable for anti-aging personal care products.
• XyPure HA 1% Ready-to-use aqueous solution of hyaluronic acid for cosmetic application that fills spaces between collagen and elastin to promote moisturization and decrease fine lines and wrinkles.
• OceanDerMX Range Organic Bioactive's range of plant actives using hand-selected plants native to New Zealand marine and botanical sources with unique PlantaeXtraction™ extraction methods.
• Tagra CelluCaps Encapsulation Offering Tagra Biotechnologies' microencapsulation technology for the cosmetics and personal care sectors, providing innovative active microencapsulated ingredients, pigments, and oils, distributed by Xytrus.
• Granatum Products Distribution Brazilian supplier offerings of natural solutions including functional clays (gel, bentonite, kaolin), natural upcycling exfoliants, and pre-activated organophilic smectite gels, distributed by Xytrus.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Organic BioactivecoreStrategic or Co-development PartnerOrganic Bioactive is a New Zealand-based company devoted to modern skincare science and traditional knowledge, pioneering the next generation of certified organic cosmetic bioactives. Winner of the L'Oréal Innovation Runway 2020 competition. They develop PlantaeDermX™, ManukaDermx™, ZeaDermx™, and OceanDerMX™ ranges using their PlantaeXtraction™ technology. Xytrus distributes their products in the US market.
• GranatumcoreStrategic or Co-development PartnerGranatum is a Brazilian-based supplier of natural solutions including functional clays (gel, bentonite, and kaolin), natural upcycling exfoliants, and pre-activated organophilic smectite gels. They prioritize environmental stewardship and sustainable practices. Xytrus distributes their clay and exfoliant products.
• TAGRA BiotechnologiescoreStrategic or Co-development PartnerTAGRA Biotechnologies is based in Israel and manufactures microencapsulated ingredients for the cosmetics and personal care sectors. They provide a range of innovative active microencapsulated ingredients, pigments, and oils. Awarded Ecoadis Gold status in April 2022 for sustainability commitment. Xytrus distributes their encapsulated ingredient products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hallstar: Established specialty ingredient manufacturer with a broad personal care portfolio including esters, naturals, and photoprotection actives. Competes in adjacent specialty ingredient categories and serves many of the same brand-owner customers as Xytrus.
• Croda Personal Care: Global leader in personal care specialty ingredients with extensive botanical, emollient, and active portfolios. Represents the large-scale incumbent against which Xytrus competes for mid-market and indie brand contracts.
• Lubrizol Life Science (Beauty): Major specialty chemicals supplier serving personal care with polymers, actives, and conditioning ingredients. Overlaps with Xytrus's actives and conditioning categories but at significantly larger scale and global reach.

Emerging players

• Inolex: US-based specialty ingredient company focused on natural and sustainable personal care ingredients, including emollients and preservation alternatives. Comparable to Xytrus in natural-ingredient positioning and B2B brand-owner sales motion, though more vertically integrated.

Direct peers

• Lotioncrafter: US supplier of cosmetic ingredients, equipment, and formulation supplies to DIY and professional formulators. Comparable to Xytrus in product breadth (extracts, butters, clays, actives) and B2B sales-led motion with technical/formulation guidance.
• Making Cosmetics: US-based supplier of raw materials, ingredients, and bases for personal care and cosmetic formulators, including botanicals, clays, butters, and actives. Directly comparable to Xytrus in serving indie and mid-market cosmetic brands with technical support and small-batch-friendly fulfillment.
• Coast Southwest: US distributor of specialty ingredients for personal care, cosmetics, and hair care, representing multiple international principals. Highly comparable to Xytrus as a multi-principal B2B ingredient distributor serving formulators.
• TRI-K Industries: US-based specialty ingredient manufacturer and supplier serving personal care with proteins, botanical actives, and multifunctional ingredients. Comparable as a specialty ingredient partner to cosmetic brand owners.
• From Nature With Love: US-based supplier of natural personal care ingredients including botanical extracts, clays, butters, and essential oils. Closely overlaps Xytrus's portfolio of natural raw materials for cosmetic formulation.
• Koster Keunen: Specialty supplier of natural waxes, butters, and emollients for cosmetics and personal care. Overlaps Xytrus's butter category and natural-ingredient positioning within the same formulation customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xytruscompany
• Facebookfacebook.com/XytrusCompany
• LinkedInlinkedin.com/company/xytrus
• Instagraminstagram.com/xytruscompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xytrus