Allgifts
Allgifts is a Dutch B2B e-commerce platform, founded in 1999 and headquartered in Zwolle, that supplies 10,000+ customizable drinkware, gadgets, textiles, and branded merchandise to businesses of all sizes across the Netherlands and select international markets via volume-discounted unit pricing and a digital-proof print workflow.
- Company typePrivate
- Founded1999
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Allgifts does
Allgifts (legal entity AG Europe B.V.) is a Dutch B2B e-commerce platform headquartered in Zwolle that supplies customizable promotional merchandise to businesses. Founded in the late 1990s, it has operated the allgifts.nl storefront for more than 20 years and now lists more than 10,000 SKUs across roughly 14 categories including drinkware, writing instruments, bags, textiles, office supplies, advertising print, gadgets, giveaways, sports and games, leisure and outdoor, home and living, food items, health and personal care, and tools and safety. The transactional core of the offering is a per-unit, volume-discounted print service in which buyers upload artwork, receive a digital proof for manual approval, and then place production orders.
Underlying technology is a PrestaShop-based e-commerce build with a Digital Proof System that gates production on customer sign-off of artwork placement and colour. The site integrates a broad payment stack (iDeal, PayPal, Visa, Mastercard, American Express, Maestro, JCB, Diners Club, Discover) and a marketing/analytics layer (Google Analytics, Hotjar, Segment, Leadfeeder, OptiMonk, Vero, Chatlio, plus Bing/Google/Facebook/LinkedIn remarketing). There is no public API or developer portal. The fulfillment model is built around custom printing on third-party sourced blank goods, with Netherlands-based operations shipping domestically and internationally on selected travel items.
The revenue model is transactional product sales with unit prices that fall as order quantities rise; an Offerteservice (quote service) supports larger, multi-SKU corporate orders. Customer acquisition is sales-led via self-service e-commerce, organic SEO, paid search and social remarketing, with phone, chat, and email support closing complex deals. The customer base is segmented horizontally across businesses of all sizes — from SMB buyers of giveaways to enterprise accounts whose logos (IKEA, Coca-Cola, ING, NS, Coolblue, BOL.com, Red Bull) the company uses for credibility — and use cases span marketing campaigns, trade shows, employee gifting, and loyalty programmes.
Allgifts firmographics
Firmographics- Name
- Allgifts
- Legal name
- AG Europe B.V.
- Website
- https://allgifts.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allgifts is a Dutch B2B e-commerce platform, founded in 1999 and headquartered in Zwolle, that supplies 10,000+ customizable drinkware, gadgets, textiles, and branded merchandise to businesses of all sizes across the Netherlands and select international markets via volume-discounted unit pricing and a digital-proof print workflow.
- Ownership category
- akta.pro rank
Allgifts industry classification
Industry- Product category
- Promotional Products
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435), Packaging and Labeling Services (56191)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industries
- Trade Show Giveaways & Event Premiums (BPAFAMAG), Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
Keywords
Where Allgifts is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Allgifts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Product Sales: Allgifts generates revenue through the sale of customizable promotional products including drinkware, writing instruments, bags, textiles, gadgets, and office supplies. Products are sold with branding/customization options at unit prices that decrease with higher quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing with volume-based discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Allgifts product offering
Product offeringCore offering
Allgifts operates a Dutch B2B e-commerce platform that sells more than 10,000 customizable promotional products and corporate gifts across categories such as drinkware, writing instruments, bags, textiles, office supplies, gadgets, giveaways, and puzzles. Customers can add their logos and branding via digital printing, embroidery, or engraving, and approve a digital proof before production. The business supports volume-based unit pricing, quote requests for custom projects, samples, and free shipping options.
Product overview
Allgifts operates a B2B e-commerce platform for customizable promotional products and corporate gifts under the tagline 'Relatiegeschenken bedrukken' (printing branded gifts). The platform offers over 10,000 promotional products across 14 main categories: Drinkware, Writing Instruments, Bags, Textiles, Office Supplies, Advertising Print Materials, Gadgets, Giveaways, Sports & Games, Leisure & Outdoor, Home & Living, Food Items, Health & Personal Care, and Tools & Safety. The core offering centers on customizable branded merchandise where businesses can print their logos on products. Key product lines include puzzles (large, standard, heart-shaped), brain teasers, and playing cards for promotional gifting. Additional services include digital proof review, quote requests, and sustainable product options. The company integrates payment processors (iDeal, PayPal, Visa, Mastercard) and marketing analytics tools (Google Analytics, Hotjar, Facebook Ads) to operate its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Drinkware (Drinkwaren)
Quantifiable outcome
- Digital proof approval ensures correct branding before production, reducing errors
Companies that use Allgifts
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Allgifts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature1 record
Allgifts partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Allgifts competitors and assessment
Company assessmentDirect peers
- PF Concept: PF Concept is one of Europe's largest promotional products distributors, offering a multi-country catalog of customizable branded merchandise to corporate clients. It is the most direct comparable to Allgifts in product breadth, business model and target customer base.
- 4imprint Group: 4imprint is a publicly listed promotional products distributor operating primarily in the US and UK with a self-service e-commerce model and a catalog of tens of thousands of customizable items. It mirrors Allgifts's online, broad-catalog B2B approach at significantly larger scale.
- Hub Promotional Products: Hub Promotional Products is a US-based promotional merchandise distributor serving enterprise marketing teams. Its catalog breadth and B2B customization workflow are closely comparable to Allgifts's offering.
- Gemline: Gemline is a North American supplier of promotional bags, drinkware and accessories distributed through resellers. While operating through a partner channel rather than direct e-commerce, it overlaps with Allgifts's core product categories.
- Discount Mugs / Quality Logo Products: Quality Logo Products is a US online distributor of promotional products and custom-branded merchandise aimed at SMB and enterprise buyers. It shares Allgifts's e-commerce-led, broad-catalog B2B promotional model.
- Inspirion GmbH: Inspirion is a Germany-based distributor of promotional products and merchandise gifts serving European corporate buyers. It is comparable to Allgifts through its multi-category branded merchandise catalog and B2B customer base across DACH and wider Europe.
- Boundless (formerly Boundless Network / HALO): Boundless is a large US promotional products and corporate gifting distributor operating through a B2B platform and account management. It is comparable to Allgifts in offering customizable branded merchandise to enterprise and mid-market buyers, though at materially larger scale.
- Xindao International: Xindao is a Netherlands-headquartered designer and distributor of promotional products and gifts serving European corporate clients. With a similar Dutch base, broad catalog and B2B orientation, it competes head-on with Allgifts in the Benelux promotional merchandise market.
Broad incumbents
- Vistaprint (Cimpress): Vistaprint is a large global online printing and marketing services platform offering customizable branded merchandise, signage and print materials to SMBs and enterprises. It competes broadly with Allgifts in the printed/branded merchandise category but at much larger scale and with a wider product portfolio.
Emerging players
- Snuggy / TK Promo: TK Promo is a Netherlands-based supplier of promotional textile and lifestyle products sold through distributors and direct channels. It overlaps with Allgifts's apparel/textile and lifestyle categories within the Benelux market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Allgifts social profiles
Digital presenceAllgifts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allgifts leadership team
Management profileNumber of profiles
Allgifts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allgifts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allgifts
What does Allgifts do?
Allgifts operates a Dutch B2B e-commerce platform that sells more than 10,000 customizable promotional products and corporate gifts across categories such as drinkware, writing instruments, bags, textiles, office supplies, gadgets, giveaways, and puzzles. Customers can add their logos and branding via digital printing, embroidery, or engraving, and approve a digital proof before production. The business supports volume-based unit pricing, quote requests for custom projects, samples, and free shipping options.
Is Allgifts a public or private company?
Allgifts is a private company. It is classified as unknown and is currently operating.
When was Allgifts founded?
Allgifts was founded in 1999. It employs 11 to 50 people.
Where is Allgifts based?
Allgifts is headquartered in Zwolle, Netherlands, in the Europe region.
How does Allgifts make money?
One revenue line is on record: product Sales.
Who are Allgifts's main competitors?
Direct peers on record are PF Concept, 4imprint Group, Hub Promotional Products, Gemline, Discount Mugs / Quality Logo Products, Inspirion GmbH, Boundless (formerly Boundless Network / HALO) and Xindao International. Vistaprint (Cimpress) is listed as a broad incumbent. Snuggy / TK Promo is listed as an emerging player.
Does Allgifts have an API?
No public API is recorded for Allgifts.
What industry is Allgifts in?
Allgifts's product category is Promotional Products. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of BPAFAMAG, Trade Show Giveaways & Event Premiums. Its NAICS code is 42435 and its SIC code is 5190.