PERSIS Solo
PERSIS Solo (PT. Persis Solo Saestu) is an Indonesian professional football club founded in 1923, based in Surakarta, competing in Liga 1 at Stadion Manahan and serving its regional fan base through matchday, sponsorship, merchandise, and digital channels.
- Company typePrivate
- Founded1923
- HeadquartersSurakarta, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What PERSIS Solo does
PERSIS Solo (legal entity PT. Persis Solo Saestu) is a professional Indonesian football club founded on November 8, 1923, based in Surakarta (Solo), Central Java. Nicknamed "Laskar Sambernyawa," it competes in the BRI Super League (Liga 1) and plays home matches at Stadion Manahan, with training operations at Stadion Sriwedari. The club finished 16th of 18 in the 2025/2026 BRI Super League season (8 wins, 10 draws, 16 losses; 34 points from 34 matches), placing it in the lower tier of the league table.
The club's core product is competitive professional football, delivered through a squad managed by head coach Ricky Nelson and supported by a newly formed Team Analysis Department led by Rochmat Setiawan. The supporting technology stack is consumer-facing rather than AI-driven: an official website (persissolo.id), a mobile application on iOS and Android, a PERSIS TV YouTube channel, and standard social media channels. Player recruitment in the 2026 window included domestic signings (Feby Eka, Rizky Nasution, Mario Londok, Hasim Kipuw, Asep Berlian) and international recruit Juan Mera, a Spanish midfielder.
PERSIS Solo operates a multi-stream commercial model. Matchday revenue is generated through ticketing at Stadion Manahan, drawing an average attendance of approximately 12,000 spectators. Sponsorship and branding revenue comes from LED perimeter boards, videotron TVC placements, and on-site booth activations sold to partners including Aladin Bank, Call of Duty Mobile (CODM), Cleo, BRI, and Pegadaian. Additional revenue streams include official merchandise sales and digital platform services spanning the mobile app, website, and content channels. The supporter base is organized through recognized fan groups such as Pasoepati and Surakartans, which function as unpaid distribution and engagement assets.
PERSIS Solo firmographics
Firmographics- Name
- PERSIS Solo
- Legal name
- PT. Persis Solo Saestu
- Website
- https://persissolo.id
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PERSIS Solo (PT. Persis Solo Saestu) is an Indonesian professional football club founded in 1923, based in Surakarta, competing in Liga 1 at Stadion Manahan and serving its regional fan base through matchday, sponsorship, merchandise, and digital channels.
- Ownership category
- akta.pro rank
Where PERSIS Solo is headquartered
LocationHeadquarters
- HQ city
- Surakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
PERSIS Solo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Match Day Revenue: Revenue generated from ticket sales for home matches at Stadion Manahan. Average stadium attendance approximately 12,000 spectators per home game.
- Sponsorship & Branding: Corporate sponsorship deals and in-stadium advertising including LED boards, videotron TVC slots, and booth spaces. Primary sponsors include Aladin Bank and CODM (Call of Duty Mobile).
- Merchandise Sales: Official club merchandise including jerseys, apparel, and accessories sold through official store.
- Digital Platform Services: Mobile app and website services potentially including premium content, merchandise, and ticketing through official digital channels owned and operated by PT. Persis Solo Saestu.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LED Board Advertising |
| Unit Pricing | Pay-as-you-go | Videotron TVC Advertising |
| Unit Pricing | Pay-as-you-go | Booth Space Activation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PERSIS Solo product offering
Product offeringCore offering
PERSIS Solo is a professional football club that competes in Indonesia's BRI Super League and sells live match attendance, official merchandise, and in-stadium advertising services to fans and corporate sponsors. The club operates Stadion Manahan as its home venue, a mobile application and website for fan engagement, and the PERSIS TV YouTube channel for video content distribution.
Product overview
PERSIS Solo is a professional football club based in Surakarta, Indonesia, established in 1923. The club operates as a digital-first organization offering multiple platforms: an official website (persissolo.id) as the central hub for news, match schedules, player profiles, galleries, and PERSIS TV video content; a mobile application for iOS and Android enabling real-time updates and ticket purchasing; Stadion Manahan as the primary home venue with branding and advertising capabilities including LED boards and videotron displays; and organized supporter communities (Pasoepati and Surakartans). The club competes in Indonesian football leagues including the BRI Super League (Liga 1), historically known as Laskar Sambernyawa.
Differentiator
Problem solved
Functional benefit
Products and services
- Official Website (persissolo.id) Central digital hub for the club offering news articles, match schedules and results, player profiles, photo galleries, video content, ticket information, branding/advertising opportunities, and career listings for PERSIS Solo fans and the general public.
- PERSIS Solo Mobile Application Official mobile app available on Google Play and Apple App Store providing real-time updates, complete match schedules, player profiles, and ticket purchasing capabilities for PERSIS Solo fans.
- Branding Space & Advertising Services In-stadium advertising packages for corporate sponsors at Stadion Manahan, including LED board displays (10-second slots), videotron TVC playback (15-second spots, 16:9 aspect ratio with audio option), and booth space activations (3x3 meters and 5x5 meters with electricity included). Sold to enterprise sponsors seeking fan-base and broadcast exposure during home matches.
- PERSIS TV (YouTube Channel) Official YouTube video content platform featuring match highlights, player announcements, press conferences, behind-the-scenes content, daily training videos, and shorts for PERSIS Solo supporters and football fans.
- Match Day Tickets at Stadion Manahan Live football match attendance tickets sold at Stadion Manahan for BRI Super League home games, serving individual fans and organized supporter groups.
Quantifiable outcome
- BRI Super League 2025/2026: 8 wins, 10 draws, 16 losses (34 points from 34 matches)
Companies that use PERSIS Solo
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
PERSIS Solo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PERSIS Solo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Aladin BankcoreAladin Bank serves as a primary sponsor of PERSIS Solo. The partnership includes visible branding on the club's website navigation and match-day LED board advertisements at Stadion Manahan.
- CODM (Call of Duty Mobile)coreCODM (Call of Duty Mobile) is a sponsor of PERSIS Solo with branding presence on the official website. Partnership includes co-marketing initiatives targeting gaming and sports audiences.
- Cleo Pure WaterminorCleo Pure Water is listed as a sponsor partner with branding presence on official digital channels.
- BRI (Bank Rakyat Indonesia)coreBRI is the title sponsor of BRI Super League, the competition in which PERSIS Solo participates. The partnership provides league-wide visibility and official competition branding.
- PegadaiancorePegadaian serves as sponsor of the Pegadaian Championship 2026/2027 competition, which PERSIS Solo participates in as part of their pre-season preparations and league positioning.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
PERSIS Solo competitors and assessment
Company assessmentDirect peers
- Persija Jakarta: Persija Jakarta is the most-supported Indonesian football club, competing in Liga 1. It is a direct peer to PERSIS Solo as a top-tier heritage club sharing the same league, sponsor ecosystem, and merchandise/ticketing business model.
- PSM Makassar: PSM Makassar is a Liga 1 Indonesian football club based in Makassar, South Sulawesi. It is a direct peer to PERSIS Solo, competing in the same league with a similar mix of matchday, sponsorship, and merchandise revenue streams.
- Rans Cilegon FC: Rans Cilegon FC is an Indonesian football club that competed against PERSIS Solo in the Liga 2 2021/2022 final. It operates in the same Indonesian professional football ecosystem with comparable business model and league positioning.
- Madura United: Madura United FC is a Liga 1 Indonesian football club based in Madura Island. It is a direct peer to PERSIS Solo, competing in the same BRI Super League with a comparable regional fan-base and corporate sponsorship-driven revenue model.
- Persebaya Surabaya: Persebaya Surabaya is a historic Liga 1 Indonesian football club competing in the BRI Super League. PERSIS Solo has played against Persebaya in recent matches, and both clubs share the profile of legacy, region-based Indonesian football institutions competing for sponsorship and fan attention.
- Persib Bandung: Persib Bandung is one of Indonesia's most successful and best-supported Liga 1 clubs, founded in 1933. It is a direct peer to PERSIS Solo as a heritage Indonesian football club with similar revenue model (matchday, sponsorships, merchandise) and target fan demographic.
- Bali United: Bali United is one of the most commercially advanced Liga 1 clubs in Indonesia, with strong sponsorship and digital fan engagement. PERSIS Solo competes in the same league and operates a comparable revenue mix, making Bali United a directly comparable peer.
- Dewa United FC: Dewa United FC is a Liga 1 Indonesian football club based in Banten. PERSIS Solo played against Dewa United in recent BRI Super League matches, making it a directly comparable peer in the same league and commercial structure.
- Arema FC: Arema FC is a Liga 1 Indonesian football club based in Malang, East Java. It competes in the same BRI Super League as PERSIS Solo and shares the regional fan-base and sponsorship-driven business model typical of Indonesian professional football clubs.
- Persita Tangerang: Persita Tangerang is a Liga 1 Indonesian football club based in Banten. PERSIS Solo played against Persita in recent BRI Super League matches, making it a directly comparable peer competing for the same pool of Indonesian football fans and sponsors.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PERSIS Solo social profiles
Digital presencePERSIS Solo financial estimates
Financial estimateRevenue estimate
Valuation estimate
PERSIS Solo leadership team
Management profileNumber of profiles
Profiles4 records
PERSIS Solo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PERSIS Solo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PERSIS Solo
What does PERSIS Solo do?
PERSIS Solo is a professional football club that competes in Indonesia's BRI Super League and sells live match attendance, official merchandise, and in-stadium advertising services to fans and corporate sponsors. The club operates Stadion Manahan as its home venue, a mobile application and website for fan engagement, and the PERSIS TV YouTube channel for video content distribution.
Is PERSIS Solo a public or private company?
PERSIS Solo is a private company. It is classified as unknown and is currently operating.
When was PERSIS Solo founded?
PERSIS Solo was founded in 1923. It employs 51 to 100 people.
Where is PERSIS Solo based?
PERSIS Solo is headquartered in Surakarta, Indonesia, in the Asia region.
How does PERSIS Solo make money?
Four revenue lines are on record. Match Day Revenue is the primary driver. The others are sponsorship & Branding, merchandise Sales and digital Platform Services.
Who are PERSIS Solo's main competitors?
Direct peers on record are Persija Jakarta, PSM Makassar, Rans Cilegon FC, Madura United, Persebaya Surabaya, Persib Bandung, Bali United, Dewa United FC, Arema FC and Persita Tangerang.
Does PERSIS Solo have an API?
No public API is recorded for PERSIS Solo.