Pekařství Sázava

What Pekařství Sázava does

Pekařství a cukrářství Sázava, a.s. is a Czech family-owned bakery and confectionery company founded in 1990 by Dalibor Matějíček and Jiří Kollert, headquartered in Sázava with a secondary production facility in Lanškroun. The company produces and sells a portfolio of approximately 250 SKUs across fresh bread, common and fine pastries, celebration cakes, individual confections, delicatessen items (canapés, open sandwiches), and a custom-blend coffee roasted by partner Darboven. Glucen-free products are sourced from partner Knappe and integrated into the assortment. The company operates 37 directly owned retail stores across eastern Bohemia and the Olomouc region (no franchise model), plus an in-store coffee service at selected locations, and publishes a quarterly customer magazine ('Časopis Sázava') as a brand engagement channel.

The business operates through two go-to-market motions: direct-to-consumer retail through 37 company-operated stores, and a B2B wholesale division serving 450+ business customers (restaurants, hotels, retailers) managed through a dedicated sales representative (Jiří Holík) and a Synapse5-based online ordering portal. Distribution is powered by a company-owned delivery fleet driven by company employees, enabling daily fresh product delivery to both wholesale accounts and retail stores. The technology stack is conventional: WordPress + WooCommerce for the consumer webshop, standard Google Maps/Mapy.cz for store locator, Google Analytics and Sourcebuster JS for traffic analytics, and Synapse5 for B2B order management. Cake pricing is publicly disclosed (490–1,290 Kč per cake depending on size and variety); wholesale and general retail pricing is not publicly disclosed and varies by customer. The company employs 446+ people and is registered as a joint-stock company (a.s.) at the Municipal Court in Hradec Králové, with no parent company and no disclosed external institutional investment.

Name

Pekařství Sázava

Legal name

Pekařství a cukrářství Sázava, a.s.

Website

https://pekarstvisazava.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Pekařství a cukrářství Sázava is a Czech family-owned bakery founded in 1990, operating 37 directly owned retail stores and a B2B wholesale division serving 450+ business customers across eastern Bohemia and the Olomouc region.

Ownership category

akta.pro rank

Product category

Commercial Bakery and Confectionery

NAICS

Baked Goods Retailers (445291), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industries

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Artisan bakery products
• Fresh baked goods
• Celebration cakes
• Wholesale bakery supply
• Regional bakery retail

Headquarters

HQ city

Sázava

HQ country

Czechia

HQ region

Europe

Offices39 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail store sales: Revenue generated from direct sales of freshly baked bread, pastries, cakes, confections, and coffee to end consumers through 37 company-owned retail stores across Czech Republic. Products are sold over-the-counter, with some stores offering on-premises seating for coffee and pastries.
2. Wholesale / B2B distribution: Revenue from supplying bakery and confectionery products to over 450 business customers (restaurants, hotels, retailers) across the region. Delivered via company-owned fleet of vehicles driven by company drivers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pekařství a cukrářství Sázava produces and sells fresh baked goods including bread, common pastries, fine pastries, celebration cakes, individual pastries, delicatessen items, and coffee through 37 company-owned retail stores and a B2B wholesale division serving 450+ business customers across the Czech Republic. Production is centralized in two company-owned facilities in Sázava and Lanškroun, with daily fresh output distributed through company-operated storefronts and a company-owned delivery fleet.

Product overview

Pekařství a cukrářství Sázava operates as a regional bakery and confectionery company offering a diverse portfolio of fresh baked goods across 37 company-owned retail locations in the Czech Republic. The product portfolio centers on five core categories: fresh breads and common pastries (pečivo), fine pastries and croissants (jemné pečivo), celebration cakes and pastries (dorty and zákusky), delicatessen items including canapés (lahůdky), and specialty coffee beverages with branded roasted beans. Gluten-free products sourced from partner Knappe expand dietary options. A proprietary quarterly magazine (Časopis Sázava) serves as a customer engagement and brand-building vehicle. The company employs approximately 450+ staff, operates its own manufacturing facilities, and distributes through both retail stores and wholesale accounts across the Pardubice, Olomouc, and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pečivo (Breads & Pastries) A wide range of freshly baked breads including wheat-rye, rye, and specialty breads with sourdough, seeds, and caraway, as well as common Czech pastries such as rohlíky, housky, kornspitzy, kaiserky, and dalamánky. Sold across 37 company-owned retail stores and to 450+ B2B wholesale customers.
• Jemné pečivo (Fine Pastries) Sweet and savory pastries in a finer execution, including croissants, koláče (Czech pastries), záviny (strudels), and other products made with attention to shape and taste. Sold at retail stores and to wholesale customers.
• Dorty (Cakes) Celebration cakes made to order and ready-made, ranging from classic chocolate and cream cakes to modern varieties like Red Velvet, Mojito, Cheesecake, and seasonal creations. The 2025/2026 collection includes 15 varieties priced from 490 Kč to 1,290 Kč.
• Zákusky (Pastries/Cakes) Classic and modern confectionery combining verified traditional recipes with new flavors, including individual pastries and small cakes.
• Lahůdky (Delicatessen) Canapés as the foundation of the deli offering, complemented by a selection of open sandwiches and other savory products prepared at retail locations.
• Bezlepkové pečivo (Gluten-Free Products) Gluten-free products sourced from the Knappe bakery, prepared with consideration for the specific requirements of a gluten-free diet, serving customers with celiac disease or gluten intolerance.
• Káva Sázava (Coffee) Freshly prepared coffee and hot chocolate served at selected locations for on-site consumption or takeaway, plus roasted whole bean coffee branded Sázava sold in 500g packages for home preparation. Sourced from Darboven roastery using a custom blend of Arabica and Robusta beans, slow-roasted according to Italian recipes.

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Three partnerships are on record, tiered major, core and minor.

• Konzum Ústí nad OrlicímajorChannel Partner/ Reseller/ Distributor · 1 January 1995Konzum Ústí nad Orlicí became a major wholesale customer beginning in 1995. Sázava became one of Konzum's primary bakery suppliers, with the 'velký sázavský chléb' (large Sázava bread) gaining strong customer popularity. By 1995 the company had grown to 160 odběratelů (customers).
• DarbovencoreTechnology or IntegrationDarboven is the coffee roasting partner for Pekařství Sázava. The company roasts and supplies a custom blend of Arabica and Robusta coffee to Sázava, which is served in stores and sold as whole bean (500g packages) for home preparation. Darboven brings long-standing tradition and expertise in coffee selection and processing, ensuring high quality and consistent taste across all Sázava locations.
• Knappe (bezlepkové pečivo)minorChannel Partner/ Reseller/ DistributorKnappe supplies gluten-free bakery products to Pekařství Sázava, which integrates them into its product assortment. This allows Sázava to serve customers with celiac disease or gluten intolerance without operating its own dedicated gluten-free production line.

Scale indicators6 records

Recent moves18 records

Expansion highlights12 records

Direct peers

• Labužník: Czech regional bakery chain with production, retail stores, and B2B wholesale. Comparable vertically-integrated bread and confectionery operations across a defined Czech territory.
• Penam: One of the largest Czech bakery groups, combining industrial production with branded retail bakery stores. Directly comparable to Pekařství Sázava on the multi-channel bakery + retail + wholesale model, though at substantially larger scale.
• Crocodille: Czech franchise bakery chain operating own-brand pastry and sandwich stores across the country. Comparable bakery retail format, though lighter on industrial-scale production and more franchised.
• United Bakeries (UB Group): Major Czech bakery chain operating under multiple regional brands with own production and own retail stores. Closely comparable vertically-integrated model and Czech regional retail footprint, but at greater scale and owned by the AGROFERT group.
• Pekařství Kabát: Czech regional bakery with own production and own retail stores serving a defined Czech region. Closely comparable family-owned regional bakery model with direct retail and B2B wholesale, smaller than Sázava.

Regional players

• Jizerské pekárny: Czech regional bakery group based in northern Bohemia with production and wholesale distribution. Comparable in scale and business model to Sázava, but operating in a different Czech region (Liberec area) rather than competing directly in Eastern Bohemia.

Broad incumbents

• Brioche Pasquier: Large French industrial and consumer bakery group with branded brioche and viennoiserie products. Comparable in broad product categories (baked goods, pastries, B2B food service supply), but operates at much larger European scale.
• La Lorraine Bakery Group: Belgian European bakery group producing fresh and frozen bakery products for retail and foodservice. Comparable in combining industrial production with B2B distribution to retail and foodservice, but at significantly larger European scale.
• Maison Paul: Historic French artisanal bakery chain with international retail presence including Czech Republic. Comparable premium bakery retail and on-premises coffee service, but operates as a broader European incumbent rather than a Czech regional specialist.

Others

• Darboven: German coffee roaster and partner of Pekařství Sázava. Included as an ecosystem partner (rather than direct competitor), highlighting the value chain Sázava has tapped into for branded coffee retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PekarstviACukrarstviSazava
• Instagraminstagram.com/pekarstvisazava

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pekařství Sázava