SmartUP
SmartUP is a Tunis-based ERP software publisher, subsidiary of Groupe 3S, offering modular full-web enterprise solutions spanning HR, finance, trade, hospitality, and pharmacy, sold via direct enterprise sales to regulated Tunisian businesses.
- Company typePrivate
- Founded1988
- HeadquartersTunis, Tunisia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SmartUP does
SmartUP is a Tunis-based enterprise software publisher specializing in modular, full-web ERP solutions for businesses primarily operating in Tunisia, with selective presence in Côte d'Ivoire through its parent Groupe 3S. The company markets its flagship platform Smart Business alongside four functional pillars — Smart Ressources Humaines (HR administration, payroll, recruitment, career, training, intranet, social benefits), Smart Finance (accounting, treasury, asset management, tax declarations), Smart Trade (purchasing, inventory, sales) — and two vertical-specific solutions, Smart Hôtellerie for hospitality and Smart Avicenne for pharmacy management. The technology architecture is modular and browser-based, allowing customers to deploy individual modules progressively with real-time dashboards, automated workflows, and cloud-based data backup; specific products such as Smart Avicenne incorporate touchscreen interfaces, pharmacy robot compatibility, and wireless handheld inventory terminals.
The company operates a direct enterprise sales motion with a consultative methodology covering needs analysis, deployment, configuration, data migration, training, and biannual maintenance updates, supplemented by an online demo request lead-capture channel. Revenue is generated primarily through subscription-based licensing of the Smart Business suite and its modules bundled with implementation services under quote-based, annually billed contracts. Customers span regulated and operationally complex Tunisian enterprises — including BH Bank, Wifak Bank, La Poste Tunisienne, Tunisie Autoroute, SOTETEL, Sartex, SONESSE, Sototel, CNFCPP, Magic Life, and Jaouahara — across banking, postal, infrastructure, telecommunications, manufacturing, hospitality, and education verticals. SmartUP is a wholly-owned subsidiary of Groupe 3S, a diversified Tunisian technology conglomerate founded in 1988 by Nasr Ali Chakroun with more than 16 subsidiaries spanning IT and CleanTech, which provides cross-selling, training, and infrastructure support but also concentrates ownership and strategic decision-making within the founder-controlled group.
SmartUP firmographics
Firmographics- Name
- SmartUP
- Legal name
- SmartUP
- Website
- https://smartup.tn
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartUP is a Tunis-based ERP software publisher, subsidiary of Groupe 3S, offering modular full-web enterprise solutions spanning HR, finance, trade, hospitality, and pharmacy, sold via direct enterprise sales to regulated Tunisian businesses.
- Ownership category
- akta.pro rank
SmartUP industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Software
- NAICS
- Software Publishers (5132), Software Publishers (51321), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where SmartUP is headquartered
LocationHeadquarters
- HQ city
- Tunis
- HQ country
- Tunisia
- HQ region
- Africa
Offices1 record
Markets served
SmartUP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ERP Software Licensing and Implementation: SmartUP generates revenue through the licensing of their Smart Business ERP software suite. This includes the sale of individual modules (Smart RH, Smart Finance, Smart Trade, Smart Hôtellerie, Smart Avicenne) as well as full ERP implementations. The company provides comprehensive implementation services including consulting, deployment, configuration, data migration, and training as part of their service delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise ERP Implementation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SmartUP product offering
Product offeringCore offering
SmartUP develops and licenses a modular, full-web ERP software suite (Smart Business) for Tunisian enterprises, comprising modules for Human Resources (Smart RH), Financial Management (Smart Finance), and Commercial Operations (Smart Trade), plus vertical solutions for hospitality (Smart Hôtellerie) and pharmacy (Smart Avicenne). Revenue is generated through software licensing, subscription, and implementation services including consulting, configuration, deployment, training, and biannual maintenance updates.
Product overview
SmartUP is an ERP software suite composed of four main pillars—Smart Business (core platform), Smart Trade (commercial management), Smart Finance (financial management), and Smart Ressources Humaines (HRIS)—plus two vertical solutions for specific industries: Smart Hôtellerie for hospitality and Smart Avicenne for pharmacy management. Each pillar contains multiple specialized modules. Smart Business integrates all core business functions. Smart Trade covers sales, inventory, and procurement. Smart Finance encompasses accounting, asset management, treasury, and tax declarations. Smart Ressources Humaines includes HR administration, payroll, recruitment, career management, training, intranet, and social benefits modules. The architecture is modular and full web-based, allowing progressive deployment.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Business: ERP solution covering business management needs including HR, Finance, and Trade modules.
- Smart Finance
- Smart Trade
- Smart Avicenne
- Smart Hotellerie
- Smart RH (Smart Ressources Humaines)
Products and services
- Smart Business
Quantifiable outcome
- Reduction in time spent on daily administrative management
- +3 more outcomes
Companies that use SmartUP
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
SmartUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
SmartUP partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
SmartUP competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights5 records
Customer concentration
SmartUP social profiles
Digital presenceSmartUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartUP leadership team
Management profileNumber of profiles
SmartUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartUP
What does SmartUP do?
SmartUP develops and licenses a modular, full-web ERP software suite (Smart Business) for Tunisian enterprises, comprising modules for Human Resources (Smart RH), Financial Management (Smart Finance), and Commercial Operations (Smart Trade), plus vertical solutions for hospitality (Smart Hôtellerie) and pharmacy (Smart Avicenne). Revenue is generated through software licensing, subscription, and implementation services including consulting, configuration, deployment, training, and biannual maintenance updates.
Is SmartUP a public or private company?
SmartUP is a private company. It is classified as corporate owned and is currently operating.
When was SmartUP founded?
SmartUP was founded in 1988. It employs 11 to 50 people.
Where is SmartUP based?
SmartUP is headquartered in Tunis, Tunisia, in the Africa region.
How does SmartUP make money?
One revenue line is on record: ERP Software Licensing and Implementation.
Does SmartUP have an API?
No public API is recorded for SmartUP.
What industry is SmartUP in?
SmartUP's product category is Enterprise Resource Planning (ERP) Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 5132 and its SIC code is 7372.