NWP Holdings
Auro Holdings Berhad is a Bursa Malaysia-listed company operating an Integrated Timber Complex in Sabah that manufactures premium hardwood products, and through subsidiary Auro Capital Sdn. Bhd. operates nine HEYTEA fruit tea stores in premier Malaysian shopping destinations.
- Company typePublic
- Founded2000
- HeadquartersPetaling Jaya, Malaysia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What NWP Holdings does
Auro Holdings Berhad is a Malaysia-listed public company operating two distinct business segments from its Kuala Lumpur headquarters. Its heritage Timber Services division runs an Integrated Timber Complex in Sabah, processing premium hardwood species — including Red, White, and Yellow Seraya, Selangan Batu, Belian, Kapur, Keruing, and Merbau — into kiln-dried and air-dried sawn timber, moulded timber products for interior and outdoor use (astragal, casing, crown, base, decking, flooring), and contract services spanning kiln drying, contract logging, timber treatment, and contract sawmilling. The division's technology stack centers on a 118,400 sq. ft. main sawmill built-up across six acres, PONY precision saw systems, and advanced moulding, finger-jointing, and lamination equipment.
The newer Food & Beverage division, operated through wholly-owned subsidiary Auro Capital Sdn. Bhd., holds exclusive Malaysian rights to HEYTEA, China's iconic fruit tea brand. Following a 2023 flagship launch at The Exchange TRX in Kuala Lumpur, Auro has expanded to nine company-operated HEYTEA stores in premier Malaysian shopping destinations including Sunway Pyramid, Mid Valley Megamall, 1 Utama, SkyAvenue Genting Highlands, Gurney Plaza Penang, and Queensbay Mall Penang. Revenue derives from direct retail sales (F&B) and direct timber sales to export and local B2B customers.
Auro has been listed on the Main Market of Bursa Malaysia Securities Berhad since 2000. The company is undergoing a strategic diversification from a timber heritage into branded lifestyle F&B, with stated intent to expand across Southeast Asia, back additional local Malaysian brands, and collaborate with international partners. Headcount is reported at 101-250 employees, and the board was reconstituted in 2022 with Dato' Tan Lik Houe as Non-Independent Non-Executive Chairman.
NWP Holdings firmographics
Firmographics- Name
- NWP Holdings
- Legal name
- Auro Holdings Berhad
- Website
- https://auro.com.my
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Auro Holdings Berhad is a Bursa Malaysia-listed company operating an Integrated Timber Complex in Sabah that manufactures premium hardwood products, and through subsidiary Auro Capital Sdn. Bhd. operates nine HEYTEA fruit tea stores in premier Malaysian shopping destinations.
- Ownership category
- akta.pro rank
NWP Holdings industry classification
Industry- Product category
- Timber Products
- NAICS
- Sawmills (321113), Logging (1133), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Sawmills & Planting Mills, General (2421), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Sawmilling & Lumber Production (IMADADAA)
- akta.pro secondary industry
- Hardwood Lumber Distribution & Trading (IMAMAIAB)
Keywords
Where NWP Holdings is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
NWP Holdings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Food & Beverage Retail Operations: Revenue generated from operating HEYTEA fruit tea retail stores across Malaysia. The company operates 9 stores in premier shopping destinations.
- Timber Products and Services: Revenue from manufacturing and processing quality timber products including kiln-dried and air-dried sawn timber, moulded timber products for interior and outdoor use. Services include kiln drying, contract logging, timber treatment, and contract sawmilling.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
NWP Holdings product offering
Product offeringCore offering
NWP Holdings manufactures, processes, and supplies premium hardwood timber products including kiln-dried and air-dried sawn timber and moulded timber products for interior and outdoor use, alongside contract logging, kiln drying, timber treatment, and contract sawmilling services. The group also operates HEYTEA fruit tea retail stores across Malaysia through its subsidiary Auro Capital Sdn. Bhd.
Product overview
Auro Holdings Berhad operates two distinct business segments: Timber Services and Food & Beverage. The timber division provides integrated manufacturing and processing services including kiln drying, contract logging, timber treatment, and contract sawmilling, producing moulded timber products and air-dried/kiln-dried sawn timber from premium hardwood species. The F&B segment operates HEYTEA, China's iconic fruit tea brand, through company-operated stores across Malaysia's premier shopping destinations. The company was listed on the Main Market of Bursa Malaysia Securities Berhad in 2000.
Differentiator
Problem solved
Functional benefit
Brands
- HEYTEA Malaysia: China's iconic fruit tea brand operated by Auro Capital Sdn. Bhd. in Malaysia. Currently operates 9 stores across Malaysia in premier destinations including The Exchange TRX, Sunway Pyramid, SkyAvenue Genting Highlands, Mid Valley Megamall, Sunway Velocity, Bandar Baru Sri Petaling, 1 Utama Shopping Centre, Gurney Plaza Penang, and Queensbay Mall Penang.
Products and services
- Timber Services Timber manufacturing and processing services including kiln drying, contract logging, timber treatment, and contract sawmilling. Operated as a pioneer of the Integrated Timber Complex in Sabah, Malaysia with over 15 years of manufacturing experience, serving export markets and local customers for construction, interior design, and industrial applications.
- Moulded Timber Products Precision timber profiles produced using advanced machining for interior mouldings (astragal, casing, crown, base) and outdoor hardwood flooring and decking made from Belian, Selangan Batu, Merbau, and Kapur species, available in solid and finger-jointed options. Intended for builders, designers, and contractors requiring specification-grade moulded timber.
- Air-Dried/Kiln-Dried Sawn Timber Premium hardwood sawn timber produced at a six-acre main sawmill with 118,400 sq. ft. built-up area, processing Red, White, and Yellow Seraya, Selangan Batu, Belian, Kapur, and Keruing species for export and local markets. Available in air-dried or kiln-dried specifications for builders, designers, and contractors.
- HEYTEA Malaysia Retail Stores Retail operation of HEYTEA fruit tea stores across 9 locations in premier Malaysian shopping destinations including The Exchange TRX, Sunway Pyramid, SkyAvenue Genting Highlands, Mid Valley Megamall, Sunway Velocity, Bandar Baru Sri Petaling, 1 Utama Shopping Centre, Gurney Plaza Penang, and Queensbay Mall Penang. Targeted at Malaysian consumers seeking premium branded fruit tea and lifestyle dining experiences.
Companies that use NWP Holdings
Customer profileSegments2 records
Ideal customer profiles2 records
NWP Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NWP Holdings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HEYTEAflagshipAuro Holdings Berhad, through its subsidiary Auro Capital Sdn. Bhd., introduced China's iconic fruit tea brand HEYTEA to Malaysia in 2023. The flagship store launched at The Exchange TRX, Kuala Lumpur. This marks the start of an exciting F&B portfolio where global flavors and innovative concepts come together to redefine experiences across Malaysia and Southeast Asia.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
NWP Holdings competitors and assessment
Company assessmentEmerging players
- Yoongon Group: Malaysian regional player in timber and plantation operations with sawmilling activities. Provides a smaller-scale comparable for Malaysian tropical timber processing.
Direct peers
- Samling Group: Major Malaysian timber conglomerate involved in logging, sawmilling, and plywood manufacturing. Directly comparable to Auro's timber segment in terms of integrated forest products operations in Sarawak/Sabah.
- Ta Ann Holdings: Bursa Malaysia-listed timber group operating plywood manufacturing and oil palm plantations. Highly comparable in Malaysian tropical timber processing and export business model.
- Subur Tiasa Holdings: Bursa Malaysia-listed timber company engaged in logging, sawmilling, and plywood manufacturing. Closely comparable in Malaysian hardwood processing and export operations.
- Loob Holding (Tealive): Malaysian operator of the Tealive bubble tea brand with extensive mall-based retail footprint. Directly comparable to Auro's HEYTEA Malaysia operation in terms of premium bubble tea retail model and store economics.
- WTK Holdings: Bursa Malaysia-listed timber company with logging, sawmilling, and plywood operations in Sarawak. Directly comparable in Malaysian tropical timber value chain.
- Rimbunan Hijau Group: One of Malaysia's largest timber conglomerates with logging and sawmilling operations. Comparable in integrated timber operations and Malaysian hardwood processing.
Broad incumbents
- QL Resources: Bursa Malaysia-listed diversified F&B and consumer company. Comparable as a Malaysian-listed multi-segment consumer business with both manufacturing and distribution operations.
- Mixue: China's largest bubble tea chain aggressively expanding globally across Southeast Asia. Represents a major competitive threat and benchmark for HEYTEA's regional expansion ambitions.
- Gong Cha: Established global bubble tea brand with significant Malaysian presence. Comparable as a competing premium tea brand operating in similar mall locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NWP Holdings social profiles
Digital presenceNWP Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
NWP Holdings leadership team
Management profileNumber of profiles
Profiles5 records
NWP Holdings subsidiaries and ownership
Company hierarchySubsidiaries1 record
NWP Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NWP Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NWP Holdings
What does NWP Holdings do?
NWP Holdings manufactures, processes, and supplies premium hardwood timber products including kiln-dried and air-dried sawn timber and moulded timber products for interior and outdoor use, alongside contract logging, kiln drying, timber treatment, and contract sawmilling services. The group also operates HEYTEA fruit tea retail stores across Malaysia through its subsidiary Auro Capital Sdn. Bhd.
Is NWP Holdings a public or private company?
NWP Holdings is a public company. It is classified as public and is currently operating.
When was NWP Holdings founded?
NWP Holdings was founded in 2000. It employs 101 to 250 people.
Where is NWP Holdings based?
NWP Holdings is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does NWP Holdings make money?
Two revenue lines are on record. Food & Beverage Retail Operations are the primary driver. The others are timber Products and Services.
Who are NWP Holdings's main competitors?
Yoongon Group is listed as an emerging player. Direct peers are Samling Group, Ta Ann Holdings, Subur Tiasa Holdings, Loob Holding (Tealive), WTK Holdings and Rimbunan Hijau Group. Broad incumbents are QL Resources, Mixue and Gong Cha.
Does NWP Holdings have an API?
No public API is recorded for NWP Holdings.
What industry is NWP Holdings in?
NWP Holdings's product category is Timber Products. Its primary akta.pro industry code is IMADADAA, Sawmilling & Lumber Production, with a secondary code of IMAMAIAB, Hardwood Lumber Distribution & Trading. Its NAICS code is 321113 and its SIC code is 2421.