What Element4 does

Element4 B.V. is a Dutch premium fireplace manufacturer headquartered in Zwolle, Netherlands, founded in 2006. The company designs and produces gas, bio-ethanol, and electric fireplaces for indoor and outdoor residential and commercial use, organized into product families including the Architect Series, SKY Series, Club Series, Summum Series, Tenore, Lucius, Modore, and Cupido lines. Its technical platform rests on proprietary burner technologies (Real Flame, SKY Next, Dome, Ledburner, Powerfan ventilation supporting flues up to 36 meters), a convertible chassis that allows swapping between gas and bio-ethanol fuels without redesign, and smart-home integration through ProControl, WiFi, Google Home, Alexa, and domotica systems. Notable design work includes the four-sided Architect Series co-developed with Marcel Wanders Studio. Element4 also distributes Rüegg wood-burning fireplaces in the Netherlands and Belgium.

The company sells exclusively through a worldwide authorized dealer network rather than direct-to-consumer, with dealers handling sales consultation, installation, and after-sales service. Pricing is quote-based and not publicly disclosed. Customer segments include design-conscious residential consumers, architects and interior designers specifying fireplaces for projects, outdoor living enthusiasts, and a high-end luxury tier; named use cases include interior designer Osiris Hertman and the Kona Grill restaurant. Revenue is generated entirely from hardware sales, with no recurring software or service subscriptions evidenced. Operating geographies span Europe with a claimed global footprint through international dealers. The company is privately held with 11-50 employees and no disclosed external funding, under Director Jan Kempers.

Name

Element4

Legal name

Element4 B.V.

Website

https://element4.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Element4 B.V. is a Dutch premium fireplace manufacturer producing gas, bio-ethanol, and electric fireplaces with proprietary burner technology and smart-home integration, serving design-conscious homeowners, architects, and interior designers through a global authorized dealer network.

Ownership category

akta.pro rank

Product category

Premium Fireplace Manufacturing

NAICS

Small Electrical Appliance Manufacturing (33521)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Premium fireplace manufacturing
• Gas fireplaces
• Electric fireplaces
• Bio-ethanol fireplaces
• Outdoor fireplaces

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fireplace Hardware Sales: Element4 designs, manufactures, and sells premium gas, bio-ethanol, and electric fireplaces. Products are sold through an authorized dealer network. Pricing is quote-based through dealers rather than publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Element4 B.V. designs, manufactures, and sells premium gas, bio-ethanol, and electric fireplaces for indoor and outdoor residential and commercial spaces. The portfolio spans multiple series (Architect, SKY, Club, Summum, Tenore, Lucius, Modore, Cupido, Elite) and is sold exclusively through a worldwide authorized dealer network that handles sales, installation, and service.

Product overview

Element4 is a Dutch premium fireplace manufacturer based in Zwolle, Netherlands, offering three main fireplace categories: gas fireplaces, electric fireplaces, and bio-ethanol fireplaces for both indoor and outdoor use. The product portfolio includes multiple series including the Architect Series (Marcel Wanders collaboration), SKY Series (with SKY Next burner), Club Series (including Electric Club Series with smart home integration), Summum Series (awarded Product of the Year 2019), Tenore Series, Lucius Series, Modore Series, and Cupido Series. Many fireplaces share a common chassis design allowing conversion between gas and bio-ethanol burners. The company emphasizes Dutch design, technical innovation including Powerfan technology for flexible installation, and app/domotica control options. Element4 distributes Rüegg wood fireplaces in Netherlands and Belgium. The 2026 product roadmap includes new collections under development and the SKY Next burner for optimized efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Club Series: Fireplace series equipped with Ledburner technology featuring 40 color options and LED lighting.
• Summum
• Architect Series
• SKY
• Electric Club Series

Products and services

• Architect Series
• SKY Series Iconic fireplace series using Real Flame burner technology, available as tunnel, front, and small (S) variants for compact spaces and as a bio-ethanol option. Targets design-conscious residential consumers.
• Sky T O Outdoor
• Club Series (Gas) Premium gas fireplace series featuring Ledburner LED technology with up to 40 color options, glass crystal burner bed, and multiple configurations (room-divider, tunnel, corner, front) in 140cm and 240cm widths.
• Electric Club Series Electric fireplaces with Ultra HD LED technology, 7 color patterns, adjustable flame effects and lighting, 750/1500W heating, and WiFi app, Google Home, or Alexa control. Targets design-focused homeowners.
• Summum 140 140cm wide premium fireplace with 5 burners for optimal flame control, available in multiple configurations and as a bio-ethanol variant. Awarded 'Product of the Year' and 'Gas Appliance of the Year' at Hearth and Home 2019.
• Summum 190 190cm wide premium fireplace with Real Flame burner, realistic burning wood effect, LED lighting, and a switchable burner offering four flame settings. Targets large-format premium residential installations.
• Lucius 140 Double-burner gas fireplace with 3.2-16.5 kW power range and 90% efficiency, distributing fire across the full depth of the unit. For high-heat premium installations.
• Tenore 240 Multi-burner gas fireplace with three burners, 3.5-18.4 kW power range, and 89% efficiency for enhanced flame effects. Targets large premium residential installations.
• Modore 140 Outdoor Outdoor gas fireplace with Quad burner (five burners) for maximum flame pattern and heat intensity control, with minimal 25cm installation depth. For premium outdoor living spaces.
• Cupido Series Fireplaces with Real Flame burner for realistic fire image, available in 50cm and 70cm widths with open combustion options (Cupido CF) and a new bio-ethanol variant. Targets small-to-medium residential spaces.
• Elite E Supreme Series User-friendly, stylish electric fireplace available in various widths, configurable as front, 3-sided, or corner fireplace. For modern residential interiors.
• LUXOR Electric Fireplaces Premium electric fireplaces using hologram technology and 4K screen display for ultra-realistic flame simulation, positioned as an environmentally conscious home heating option.
• Ovation Bio Compact freestanding bio-ethanol fireplace with a sustainable character, popular among fireplace enthusiasts. Targeted at small-space, flue-free residential use.
• Club Ovation E Freestanding, easily movable electric fireplace with 1500W heating, adjustable flame effects and lighting, and multiple color patterns. For flexible residential use.
• Club Kudos E Electric, freestanding, easily movable fireplace for spaces without a gas connection and limited room. Targets urban and small-residential settings.
• Modore Electric Series Electric fireplace series featuring Ultra HD LED technology with realistic hot ash effect in burner bed and anti-reflective glass. Targets premium residential interiors.
• Club 240 E / 240 E Large-format 240cm electric fireplaces with 0.75-1.5 kW heat output, anti-reflective glass, 7 color patterns, and adjustable flame effects. Targets large open-plan residential spaces.
• Club 100 T E Tunnel Fireplace Electric tunnel fireplace providing views from two spaces, with 750W heating on each side and adjustable flame and lighting. For residential installations dividing two rooms.
• Club 140 Outdoor Outdoor gas fireplace with an ultra-narrow LED burner offering over 40 color setting options for flame customization. For premium garden and terrace installations.
• Rüegg Wood Fireplaces Innovative wood-burning fireplaces with modern, timeless construction distributed by Element4 in the Netherlands and Belgium. Known for innovation, beautiful design, and high heating efficiency. For premium residential and commercial projects.

Quantifiable outcome

• Minimal installation depth of 25cm allows fireplace placement in narrow rooms and where mantels are desired
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• RüeggcoreChannel Partner/ Reseller/ DistributorRüegg is a leading European fireplace brand known for innovative designs and modern, timeless construction. Element4 distributes Rüegg products in the Netherlands and Belgium. Rüegg fireplaces offer efficient supplementary heating with high efficiency.
• Marcel Wanders StudioflagshipStrategic or Co-development PartnerElement4 collaborated with renowned designer Marcel Wanders and his studio to create the exclusive Architect Series. This partnership produced a unique 4-sided gas fireplace featuring v-cut glass inspired by whiskey glasses and 120 burning tulips and roses. This is described as the first gas fireplace truly considered a design piece in itself.
• Stichting NHB (Nederlandse Haarden- en Kachelbranche) and PrimagazminorStrategic or Co-development PartnerJoint development of an intelligent 4-cylinder propane gas system for gas fireplaces. The system automatically switches between gas cylinder groups and sends online notifications to the gas supplier when replacement is needed.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Faber: Faber is a Dutch gas fireplace brand known for built-in and balanced-flue designs. Its Dutch origin, gas-fireplace focus, and similar dealer-driven European distribution make it a directly comparable peer to Element4's gas and built-in product lines.
• Contura: Contura is a Swedish manufacturer of premium wood stoves and fireplaces with a pan-European dealer network. Its design-led, premium positioning and multi-fuel focus make it a comparable European peer, particularly for Element4's outdoor and bio-ethanol positioning.
• Stuv: Stuv is a Belgian premium fireplace manufacturer producing wood, gas, and pellet fireplaces with a strong design reputation in Benelux and broader Europe. Its geographic and product overlap with Element4 in the Benelux premium segment makes it a closely comparable peer.
• DRU: DRU is a leading Dutch premium fireplace manufacturer producing gas, electric, and wood-burning fireplaces for the European market. As a direct Dutch competitor with overlapping product categories, dealer-channel distribution, and similar design-led positioning, DRU is the most directly comparable peer to Element4.
• Ortal: Ortal is an Israeli premium gas fireplace manufacturer with strong design credentials and international distribution. Its premium positioning, gas fireplace specialization, and design-led tunnel/three-sided offerings directly overlap with Element4's high-end product portfolio.
• Spartherm: Spartherm is a major German manufacturer of premium fireplaces, stoves, and tunnel fireplaces with a strong European distribution network. Its premium positioning, multi-fuel portfolio, and design-led approach directly parallel Element4's product strategy and customer base.
• Focus (Focus Fireplaces): Focus is a French/European premium fireplace and hearth brand known for designer wood and gas fireplaces. Its design-led, high-end positioning and European dealer network make it a directly comparable premium peer to Element4.
• Rüegg: Rüegg is a Swiss premium wood-fireplace brand known for innovative design and high efficiency. Element4 already distributes Rüegg in the Netherlands and Belgium, indicating deep product and brand overlap; Rüegg is a comparable premium European peer competing in adjacent fuel categories.
• Kal-Fire: Kal-Fire is a Dutch premium gas fireplace manufacturer with a strong design-led portfolio including tunnel, corner, and three-sided fireplaces. Direct product overlap with Element4's Summum and Club series, combined with shared Dutch heritage and premium positioning, makes it a strong direct peer.

Broad incumbents

• Napoleon (Wolf Steel): Napoleon is a large North American manufacturer with a broad portfolio of fireplaces, stoves, and grills, including premium gas and electric lines. As a much larger, multi-category incumbent, Napoleon represents the broader competitive landscape Element4 operates in, though with a wider product range and different geographic center of gravity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Element4haarden
• YouTubeyoutube.com/channel/element4
• Facebookfacebook.com/Element4haarden
• LinkedInlinkedin.com/company/element4-b-v-
• Instagraminstagram.com/element4

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element4