The Crossroads

What The Crossroads does

The Crossroads is a regional, enclosed shopping mall located at 6650 South Westnedge Avenue in Portage, Michigan. It is operated as a physical retail destination serving local shoppers and visitors, with published shopping hours of 12:00 PM – 6:00 PM. The property is legally held by The Crossroads Mall Realty Holding LLC, a real-estate entity under Summit Properties USA, and the mall's website, directory, deals platform, and marketing are managed by Placewise LLC. The mall aggregates roughly 80+ retail, dining, and entertainment tenants, including anchor stores Macy's and JCPenney, plus fashion and specialty retailers such as H&M, Foot Locker, Kay Jewelers, PANDORA, Victoria's Secret, and Bath & Body Works.

The Crossroads' product surface spans a store directory, a deals and promotions platform, an events calendar, an editorial blog (covering fashion, home, and lifestyle topics, authored by Kelsey Hokit and Laura Leiva), a leasing inquiry flow for prospective tenants, a VIP membership program ("The List"), and community programs such as the Summit Murals art initiative and the Summit 360 Marketing Internship. The technology layer is operated by third parties — there are no proprietary platforms, mobile apps, APIs, or SDKs disclosed; the digital presence runs on Placewise's mall-marketing platform, which conforms to WCAG 2.0 and 2.1 AA accessibility standards and is aligned with the CCPA. No AI/ML capabilities, patents, or proprietary data assets are present in the materials.

The business model is anchored in retail real-estate leasing to tenants, complemented by promotional and community programming that drives foot traffic. The mall does not sell to consumers directly; revenue is recognized through lease agreements with its 80+ tenants. Distribution is single-channel physical retail: in-mall storefronts serving local Michigan shoppers and visitors. Marketing relies on blog content, a @thecrossroadsmi social handle (Instagram presence is documented), the VIP email list, and recurring events (e.g., the "Red, White & Win" $2,500 shopping spree giveaway). The operating geography is a single U.S. market — Portage, Michigan — with no global footprint claim.

Name

The Crossroads

Legal name

The Crossroads Mall Realty Holding LLC

Website

https://thecrossroadsmall.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Crossroads is a regional shopping mall in Portage, Michigan, owned by Summit Properties USA and operationally managed via Placewise LLC, hosting 80+ retail, dining, and entertainment tenants. The property generates revenue primarily through retail space leasing and supports tenants and shoppers via a digital platform featuring a store directory, deals, events, and a VIP membership program.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping mall operations
• Retail space leasing
• Commercial real estate
• Tenant management
• Retail destination

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Space Leasing: The primary revenue stream is from leasing retail space to various store tenants. The mall website features a dedicated Leasing section encouraging businesses to grow by establishing presence at the shopping center.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Crossroads is a physical shopping mall in Portage, Michigan that leases retail space to over 80 tenant stores and dining establishments, and operates as a community retail destination featuring anchor stores (Macy's, JCPenney), fashion retailers, jewelry stores, dining, and entertainment venues. The mall generates revenue primarily through commercial leasing and supports tenants with promotions, events, and a digital directory platform operated by Placewise LLC.

Product overview

The Crossroads is a shopping mall website operated by Placewise LLC on behalf of owner Summit Properties USA. The platform serves as a digital hub for the retail center, combining a store directory of over 80 retailers, a deals and sales platform featuring promotional offers, an events calendar, and editorial blog content covering shopping guides and lifestyle topics. Supporting services include commercial leasing for prospective tenants and community programs such as the Summit 360 Marketing Internship and Summit Murals art initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Retail Leasing
• Events and Facility Rentals
• Store Directory

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Summit Properties USAcoreOthersSummit Properties USA is the owner of The Crossroads mall property. They are a real estate investment and management company specializing in retail properties.
• Placewise LLCcoreTechnology or IntegrationPlacewise LLC operates and manages the digital presence of The Crossroads, including the website platform, digital marketing, and technology infrastructure supporting the mall's online operations.
• Store Tenants (80+ retailers)coreChannel Partner/ Reseller/ DistributorOver 80 retail brands and dining establishments operate stores within The Crossroads, including Macy's, JCPenney, H&M, Foot Locker, Kay Jewelers, PANDORA, Victoria's Secret, Bath & Body Works, and numerous other retailers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Macerich: Major U.S. mall REIT focused on enclosed regional and super-regional malls with similar tenant mix and anchor structures; relevant benchmark for The Crossroads on leasing economics and asset strategy.
• Brookfield Properties: Major retail-real estate owner/operator of enclosed malls and lifestyle centers; sets competitive context and tenant-mix standards that affect leasing dynamics at The Crossroads.
• Simon Property Group: Largest U.S. mall REIT operating a national portfolio of enclosed regional and premium malls (including Michigan properties such as Briarwood); sets benchmarks for anchor mix, occupancy, and rent that directly affect The Crossroads' competitive context.
• CBL & Associates: Mall REIT historically focused on mid-tier enclosed regional malls in secondary markets — directly comparable ownership strategy and tenant positioning to Summit Properties USA's approach at The Crossroads.

Direct peers

• Lansing Mall: Enclosed regional mall in Lansing, MI featuring department-store anchors and a comparable mix of apparel, dining, and entertainment tenants — same state, same mid-tier regional-mall positioning.
• Fashion Square Mall: Enclosed regional mall in Saginaw, MI with department-store anchors and a comparable mix of national fashion and specialty retailers — directly comparable on format, market tier, and Michigan geography.
• Lakeside Mall: Enclosed regional mall in Sterling Heights, MI (Detroit metro) with department-store anchors and a similar tenant mix; directly comparable as a Michigan mid-market enclosed regional mall.
• Meridian Mall: Enclosed regional mall in Okemos, MI (Greater Lansing area) anchored by Macy's and JCPenney with a similar mix of fashion, dining, and service tenants — same state, same anchor profile, directly comparable.
• Genesee Valley Center: Enclosed regional mall in Flint, MI featuring major department-store anchors and a comparable mid-market tenant mix; directly comparable as a Michigan regional enclosed mall of similar scale.
• Briarwood Mall: Enclosed regional mall in Ann Arbor, MI with department-store anchors and similar mid-tier retail mix; directly comparable to The Crossroads on format, geography, and tenant profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thecrossroadsmi
• Xx.com/thecrossroadsmi
• Facebookfacebook.com/TheCrossroadsMall
• LinkedInlinkedin.com/company/crossroads-mall

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Crossroads