Röshults

What Röshults does

Röshults AB is a privately held Swedish manufacturer of premium modular outdoor kitchens and outdoor/indoor furniture, headquartered in Jönköping, Sweden. The company's core products are configurable outdoor kitchen systems — Kitchen Island (full modular line) and Open Kitchen (minimalist patio line) — built on a marine-grade Stainless Steel 316L chassis with sustainably sourced teak components, supplemented by standalone grills (Essentials gas/charcoal, Wood Oven) and broader outdoor/indoor furniture collections (Garden series, Open Bistro, Open Fire, Patio, Indoor Casa/Monaco/Manhattan, and the 2025-launched Superleggera lounge series). All outdoor furniture is designed by the award-winning Stockholm studio Broberg & Ridderstråle. An online Builder planning tool (builder.roshults.com) supports customer-led configuration before purchase.

Röshults operates a make-to-order, one-time-sale revenue model with no disclosed pricing — customers configure bespoke systems and are routed to brand concierge retail partners for quotes and installation. Distribution is multi-tiered: a global network of certified retail partners organized under Distributor, Exclusive Showroom, and Premium Partner tiers (including Bulthaup across multiple European markets, Luminaire in the US, and Duchateau); branded exclusive showrooms such as Studio Milan; direct e-commerce via store.roshults.com; and a digital support layer comprising the Builder tool, Röshults Studio live presentations, and the Röshults Marketing Toolbox (marketingtoolbox.roshults.com) that supplies partners with ready-made content assets.

The company serves three customer segments: luxury residential homeowners (primary, with documented high-end installations such as Penthouse Wien and the Rewild Things project in Portugal), hospitality and contract venues (boutique hotels, restaurants, pop-up chefs such as Tom Jallow), and interior design professionals/specifiers sourcing Indoor Casa pieces. The brand is currently active across roughly 40 countries spanning Europe, North America, Asia Pacific, the Middle East, and Africa, with no disclosed revenue, funding, parent company, or institutional ownership.

Name

Röshults

Legal name

Röshults AB

Website

https://roshults.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Röshults is a Swedish premium brand designing modular outdoor kitchens and furniture in marine-grade Stainless Steel 316L and teak. It serves affluent residential and hospitality customers globally through brand concierge retail partners, exclusive showrooms, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Outdoor Kitchens and Outdoor Furniture

NAICS

Major Household Appliance Manufacturing (33522), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Household Appliances (3630), Household Furniture (2510)

akta.pro primary industry

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

akta.pro secondary industries

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Outdoor kitchen systems
• Modular outdoor furniture
• Luxury outdoor living
• Premium kitchen appliances
• Teak outdoor furniture

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Outdoor Kitchen Sales: Sale of configurable modular outdoor kitchen units (Kitchen Island, Open Kitchen) as the primary revenue driver. Customers configure and purchase through brand concierge retail partners.
2. Standalone Grill Products: Sale of standalone grilling products including the Essentials gas and charcoal grills and Wood Oven for outdoor cooking enthusiasts.
3. Outdoor Furniture: Sale of outdoor furniture collections including Garden Easy, Garden Dinner, Garden Antibes, Garden Bistro, Garden Moore, Garden Recreational, Open Bistro, Open Fire, Superleggera lounge series, and Indoor Casa (Monaco and Manhattan indoor series).
4. E-commerce: Direct online sales through the Röshults store (store.roshults.com) alongside partner retail channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Röshults designs and manufactures premium modular outdoor kitchen systems (Kitchen Island, Open Kitchen) and outdoor/indoor furniture collections made from marine-grade Stainless Steel 316L and sustainably sourced teak wood. The product portfolio also includes standalone grills (Essentials, Wood Oven) and lounge series (Superleggera), with all furniture designed by Stockholm studio Broberg & Ridderstråle. Customers configure bespoke outdoor living setups via an online Builder tool and purchase through a global network of brand concierge retail partners or directly via the Röshults e-commerce store.

Product overview

Röshults is a Swedish luxury outdoor kitchen and furniture brand offering a comprehensive portfolio of modular outdoor kitchen systems and outdoor/indoor furniture. The core product lines include Kitchen Island (luxury modular outdoor kitchen), Open Kitchen (minimalist outdoor kitchen), Essentials (grill), and Superleggera (lounge furniture). Supporting collections encompass outdoor furniture series (Garden Easy, Garden Recreational, Garden Dinner, Garden Antibes, Garden Bistro, Garden Moore, Open Bistro, Patio), fire features (Open Fire), indoor furniture (Monaco, Manhattan), and a Builder Tool platform for online kitchen planning. All products feature minimalist, architectural, and contemporary design with high-quality materials including stainless steel and teak.

Differentiator

Problem solved

Functional benefit

Brands

• Kitchen Island: Luxury outdoor kitchen collection with modular design and premium materials
• Open Kitchen
• Essentials
• Superleggera
• Wood Oven
• Patio
• Garden Easy
• Garden Dinner
• Garden Antibes
• Garden Bistro
• Garden Moore
• Garden Recreational
• Open Fire
• Open Bistro
• Indoor Casa
• Manhattan
• Monaco

Products and services

• Kitchen Island Luxury modular outdoor kitchen equipped with highest-quality materials, exclusive features, and contemporary design; flexible modules allow customers to choose every detail, function, and final design.
• Open Kitchen Minimalist and elegant outdoor kitchen for patios, enabling free-flowing outdoor cooking with exceptional-quality materials and minimalist design.
• Essentials Solitaire standalone grill offering simple but highly effective design for outdoor cooking, available in gas or charcoal variants.
• Superleggera Ultra Light Lounge Series designed for movement and sharing, lightweight with clean forms fitting seamlessly into indoor and outdoor spaces; includes lounge pouf, cushion, lounge seat, and a large exclusive sofa.
• Wood Oven Wood-fired oven for outdoor cooking, offering versatility for bread baking, meat roasting, vegetable grilling, and wood-fired pizza preparation.
• Garden Easy Outdoor furniture series with a sophisticated look and optimal comfort, featuring stainless steel frames, teak details, and Sunbrella weather-resistant fabric cushions.
• Garden Recreational Outdoor recreational furniture series designed to create aesthetic lounge spaces for relaxation and disconnecting, including loungers, sun chairs, and showers.
• Garden Dinner Outdoor dining furniture collection designed for garden dining experiences.
• Garden Antibes Outdoor furniture collection with distinctive coastal-inspired design aesthetic.
• Garden Bistro Outdoor bistro furniture collection for compact outdoor dining settings.
• Garden Moore Outdoor furniture collection.
• Open Bistro Outdoor bistro furniture collection.
• Open Fire (Original) Fire basket designed as a homage to light and warmth, creating a centerpiece in any outdoor environment.
• Patio Outdoor furniture collection for creating beautiful and functional outdoor spaces including patios, terraces, gardens, and pool areas.
• Monaco Iconic indoor lounge series combining relaxation and sophistication, adding elegance, style, and comfort to private homes or public spaces.
• Manhattan Indoor storage furniture series designed by Cornelia Lindlöf in Sweden, integrating seamlessly into living rooms or hallways.
• Builder Tool Online planning tool that allows customers to visualize and refine custom outdoor kitchen configurations, add features, and finalize designs before being connected to a retail partner for purchase and installation.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Broberg & RidderstrålecoreStrategic or Co-development PartnerAward-winning Stockholm-based design studio responsible for all Röshults outdoor furniture design. Founded by Matthias Broberg and John Ridderstråle, the studio brings a signature blend of functionality, aesthetics, and contemporary Scandinavian sensibility to the Röshults outdoor living collections.
• PST Home GmbHminorChannel Partner/ Reseller/ DistributorVienna-based premium home design and installation partner responsible for planning and realizing the Penthouse Wien project, a notable luxury residential reference installation for Röshults products.
• SIF Korea, Inc.minorChannel Partner/ Reseller/ DistributorExclusive Röshults distributor for South Korea, displaying Röshults products including the fume oak indoor furniture line at their showroom in Seoul.
• Bulthaup (global network)coreChannel Partner/ Reseller/ DistributorRöshults products are sold through the global Bulthaup retail network across Germany, France, Switzerland, Austria, Belgium, Netherlands, Portugal, Spain, UK, Canada, Australia, and other markets. Bulthaup is a premium kitchen and furniture brand with a shared aesthetic and customer base.
• LuminairecoreChannel Partner/ Reseller/ DistributorPremium US furniture and lighting retailer with multiple showroom locations (Miami, Coral Gables, West Hollywood, Chicago) representing Röshults products in the North American market.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Royal Botania: Belgian premium outdoor furniture brand with strong teak and weather-resistant material expertise, similar luxury residential and contract hospitality focus, and global dealer network analogous to Röshults' partner model.
• Manutti: Belgian premium outdoor furniture manufacturer offering teak, aluminum, and weather-resistant fabric collections for luxury residential and hospitality projects, with comparable brand-tier positioning and international showroom presence.
• Danver: US-based stainless steel outdoor kitchen manufacturer offering modular outdoor kitchen cabinetry for luxury residential and multifamily projects — directly comparable to Röshults' Stainless Steel 316L modular outdoor kitchen approach.
• Paola Lenti: Italian premium outdoor furniture and textile brand with distinctive design language, focusing on weather-resistant materials and made-in-Italy craftsmanship, serving the same ultra-premium residential and hospitality segment.
• Kalamazoo Outdoor Gourmet: US premium outdoor kitchen brand offering modular stainless cabinetry, built-in grills, and outdoor pizza ovens to the luxury residential market — overlaps with Röshults' Kitchen Island and Wood Oven offerings.
• Brown Jordan Outdoor Kitchens: US-based premium outdoor kitchen brand offering modular stainless steel outdoor kitchen systems for luxury residential and hospitality — a comparable category peer in modular outdoor kitchen construction.
• Gloster Furniture: UK-based premium outdoor furniture manufacturer using teak, stainless steel, and performance fabrics with international distribution through design retailers — closely comparable in materials, target buyer, and channel mix.
• Dedon: German premium outdoor furniture brand known for weather-resistant woven furniture and designer collaborations, serving luxury residential and hospitality with a comparable global distribution model.
• Tribù: Belgian premium outdoor furniture brand with a similar Scandinavian-meets-European luxury positioning, design-led collections, and global distribution through high-end design retailers — directly comparable to Röshults' premium outdoor furniture lines.

Broad incumbents

• Bulthaup: German premium kitchen manufacturer and anchor Röshults distribution partner; while Bulthaup is primarily indoor kitchens, its global showroom network (Germany, France, Switzerland, Austria, UK, US, Australia) drives meaningful Röshults retail exposure and signals brand-tier alignment with the subject.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roshults
• Instagraminstagram.com/roshults

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Röshults