LE FROID
LE FROID is a family-owned beverage producer and distributor in New Caledonia, holding exclusive production and distribution licenses for major international brands including Coca-Cola, Fanta, Sprite, and Orangina, and producing its own brands including Manta beer and Tulem sodas. It serves retailers and HoReCa clients across the territory through a B2B distribution network.
- Company typePrivate
- Founded1943
- HeadquartersNouméa, New Caledonia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What LE FROID does
LE FROID is a 100% family-owned Nouvelle-Calédonienne beverage producer and distributor headquartered in Nouméa, New Caledonia. Founded in 1943 by Stéphane de Saint-Quentin, the Société Anonyme operates a bottling and canning facility at the Montravel site (7 Rue des Frères Charpentier) along with an on-site brewery established in November 1999. The company holds exclusive production and distribution licenses for major international brands including Coca-Cola (since 1952), Fanta, Sprite, Orangina (since 1989), and Kronenbourg, and additionally distributes Carlsberg, Parmalat, and Monster under separate licensing arrangements. Its own brand portfolio spans Manta beer (since 2008, with Manta Intense winning a bronze medal at the 2011 Brewers Guild of New Zealand Awards), Tulem carbonated drinks (since 1962), Oro juices (since 1996, including Oro Kids), and Tusker.
The business operates on a B2B sales-led model through a Bureau des Ventes (phone and email ordering), with a dedicated delivery fleet serving Greater Nouméa and La Foa on fixed weekly schedules (72-hour lead time) and the STOL logistics partner handling longer-distance shipments from Païta. Tiered client pricing (C1-C5) is tied to product exposure compliance and inventory performance. Customers are SMB retailers (supermarkets, convenience stores, small shops) and HoReCa accounts (hotels, restaurants, cafés) throughout the territory; revenue is generated through licensed-brand sales, own-brand sales, and distribution-margin transactions. Certifications include ISO 9001 (1999, brewery extension 2001), ISO 22000 (2012), FSSC 22000 (2012), and McDonald's SQMS.
Sustainability investments include 750 rooftop solar panels (installed early 2021, planned doubling in 2023), water recovery systems that cut water consumption 25%, and a long-running sugar-reduction program that has reformulated Tulem (2019, -50% sugar), ORO (2021, no added sugar), Sprite (2022, -30%), and Fanta (2022, -50%). The company joined the Province Sud REP Emballages Extended Producer Responsibility program in 2023, continuing a partnership with Zéro Waste Pacific that originated the OléTri initiative in 2020. Headcount is 51-100 employees; Director General is Nicolas Troboas. No funding rounds, parent company, M&A activity, or geographic expansion beyond New Caledonia are disclosed.
LE FROID firmographics
Firmographics- Name
- LE FROID
- Legal name
- Société LE FROID
- Website
- https://www.lefroid.nc
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LE FROID is a family-owned beverage producer and distributor in New Caledonia, holding exclusive production and distribution licenses for major international brands including Coca-Cola, Fanta, Sprite, and Orangina, and producing its own brands including Manta beer and Tulem sodas. It serves retailers and HoReCa clients across the territory through a B2B distribution network.
- Ownership category
- akta.pro rank
LE FROID industry classification
Industry- Product category
- Beverage Manufacturing and Bottling
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
Keywords
Where LE FROID is headquartered
LocationHeadquarters
- HQ city
- Nouméa
- HQ country
- New Caledonia
- HQ region
- Oceania
Offices2 records
Markets served
LE FROID business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Beverage Sales (Licensed Brands): LE FROID produces and distributes licensed international beverage brands including Coca-Cola, Fanta, Sprite, Orangina, and Kronenbourg under exclusive production and distribution licenses. Revenue is generated through the sale of these beverages to retailers and ultimately consumers throughout New Caledonia.
- Beverage Sales (Own Brands): The company manufactures and sells its own beverage brands including Manta (beer), Tusker, Tulem (carbonated drinks), and Oro (fruit juices). These products are distributed through the same retail network.
- Distribution Services: LE FROID holds distribution licenses for Carlsberg, Parmalat, Monster, and selectively imports mineral waters, coconut water, aloe juices, and teas, earning margin on distribution to retailers.
- Beer Sales (Manta): Local beer production and sales including MANTA Original, MANTA Citron, MANTA Gold, and Cider products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Tiered customer categorization (C1-C5) based on product exposure and inventory compliance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
LE FROID product offering
Product offeringCore offering
LE FROID is a New Caledonian beverage producer and distributor founded in 1943 that manufactures, bottles, and distributes non-alcoholic and alcoholic beverages. The company holds exclusive production and distribution licenses for major international brands (Coca-Cola, Fanta, Sprite, Orangina, Kronenbourg) and also produces its own proprietary brands including Manta (beer), Tulem (soda), and Oro (juice).
Product overview
LE FROID is a 100% Caledonian food and beverage industry company specializing in the production, commercialization, and distribution of non-alcoholic and alcoholic beverages. The company operates as a licensed producer and distributor for major international brands (Coca-Cola, Fanta, Sprite, Orangina, Kronenbourg, Carlsberg, Monster, Parmalat) while also maintaining proprietary brands (Tulem, ORO, Manta, Tusker). The portfolio spans carbonated soft drinks, juices, and beers, with a focus on both licensed international products and locally-developed brands catering to Caledonian consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Tulem: 100% local carbonated beverage brand created in 1962 with 7 flavors, reformulated in 2019 with 50% less sugar
- Oro
- Manta
- Tusker
- Oro Kids
- Coca-Cola
- Fanta
- Sprite
- Orangina
- Kronenbourg
- Carlsberg
- Parmalat
- Monster
Products and services
- Coca-Cola (licensed)
Quantifiable outcome
- Sugar content reduced by 50% in Tulem beverages to under 5g per 100ml
- +4 more outcomes
Companies that use LE FROID
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
LE FROID technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LE FROID partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- The Coca-Cola CompanycoreLE FROID holds exclusive production and distribution license for Coca-Cola, Fanta, Sprite, and related products in New Caledonia. The company bottles and distributes Coca-Cola products since 1952, following a franchise agreement that grants exclusive rights to produce and sell Coca-Cola brands in the territory.
- Schweppes International LimitedcoreLE FROID is embottler and distributor of Orangina products since 1989, operating under license from Schweppes International Limited which represents the Orangina brand.
- CarlsbergmajorLE FROID holds a distribution license for Carlsberg beer products in New Caledonia, supplementing its own MANTA beer production.
- ParmalatmajorLE FROID distributes Parmalat dairy and beverage products under distribution license agreement.
- Monster EnergymajorLE FROID holds distribution license for Monster energy drinks in New Caledonia.
- STOL (Société de Transport et d'Opérateur Logistique)majorSTOL is LE FROID's logistics partner for handling shipments to locations beyond La Foa. Orders are collected by clients' designated carriers from the STOL facility in Païta.
- Province SudmajorLE FROID participates in the REP Emballages (Responsabilité Elargie des Producteurs - Extended Producer Responsibility) program established by Province Sud in 2023, supporting the financing of packaging waste management and recycling.
- Zéro Waste PacificminorLE FROID was originator of the OléTri initiative with Zéro Waste Pacific association from 2020 to 2022, promoting recycling and waste reduction before the formal REP Emballages program was established.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
LE FROID competitors and assessment
Company assessmentDirect peers
- Coca-Cola Europacific Partners (CCEP): The largest Coca-Cola bottler in Europe and Asia-Pacific, including the Pacific region. CCEP shares LE FROID's core business model of exclusive production and distribution of Coca-Cola Company brands under franchise agreements, with comparable merchandising and category-management practices.
- Coca-Cola FEMSA: The largest Coca-Cola bottler in Latin America by volume, operating exclusive franchise territories analogous to LE FROID's New Caledonia territory. Same exclusive bottling/distribution model under Coca-Cola Company franchise, serving retail and HoReCa channels.
- Coca-Cola HBC: A leading Coca-Cola bottler across Europe, Nigeria, and Russia, with a franchise-based business model identical to LE FROID's. Operates exclusive bottling and distribution for Coca-Cola brands plus its own multi-country beverage portfolio, with comparable emphasis on quality certifications and sustainability.
- Britvic: A UK-listed soft drinks manufacturer producing branded and licensed carbonated soft drinks and juices for retail and HoReCa. Comparable in producing both own brands (e.g., Robinsons) and licensed PepsiCo brands, mirroring LE FROID's mix of own (Tulem, Oro, Manta) and licensed (Coca-Cola, Orangina, Kronenbourg) portfolio.
- Refresco Group: Independent European beverage solutions provider producing private-label soft drinks and juices for retailers and brand owners. Comparable as a contract/private-label beverage producer managing multiple brand portfolios at a single site, with similar ISO food-safety certifications.
- Cott Corporation (now Primo Brands): A major beverage manufacturer producing bottled water, soft drinks, and coffee for retail and foodservice under private label and licensed brands. Comparable as a multi-category beverage manufacturer operating bottling facilities for both own and partner brands.
Broad incumbents
- Asahi Group Holdings: A global beverage conglomerate spanning beer, soft drinks, and dairy. Comparable as a major producer of both alcoholic (beer — like LE FROID's Manta/Kronenbourg/Carlsberg) and non-alcoholic beverages (like Coca-Cola/Oro/Tulem) under multiple brand licenses.
- Kirin Holdings: A Japanese global beer and soft drinks producer with extensive beverage brand portfolio including beer, RTD coffee, and juices. Comparable as an integrated alcoholic and non-alcoholic beverage manufacturer with strong sustainability programs, operating across Asia-Pacific.
- Suntory Beverage & Food: A global beverage manufacturer producing soft drinks, juices, and water under both Suntory-owned and licensed brands. Comparable in operating integrated bottling facilities, marketing both own and licensed beverages, and emphasizing sustainability initiatives.
Emerging players
- Monster Beverage Corporation: A leading energy drink company distributed globally under various bottling partnerships. LE FROID is one of Monster's distribution licensees in New Caledonia, making Monster a brand the company distributes while Monster operates as an adjacent peer in the energy drink category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LE FROID social profiles
Digital presenceLE FROID compliance and trust
Trust signalCompliance4 records
LE FROID financial estimates
Financial estimateRevenue estimate
Valuation estimate
LE FROID leadership team
Management profileNumber of profiles
Profiles1 record
LE FROID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LE FROID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LE FROID
What does LE FROID do?
LE FROID is a New Caledonian beverage producer and distributor founded in 1943 that manufactures, bottles, and distributes non-alcoholic and alcoholic beverages. The company holds exclusive production and distribution licenses for major international brands (Coca-Cola, Fanta, Sprite, Orangina, Kronenbourg) and also produces its own proprietary brands including Manta (beer), Tulem (soda), and Oro (juice).
Is LE FROID a public or private company?
LE FROID is a private company. It is classified as family owned and is currently operating.
When was LE FROID founded?
LE FROID was founded in 1943. It employs 51 to 100 people.
Where is LE FROID based?
LE FROID is headquartered in Nouméa, New Caledonia, in the Oceania region.
How does LE FROID make money?
Four revenue lines are on record. Beverage Sales (Licensed Brands) is the primary driver. The others are beverage Sales (Own Brands), distribution Services and beer Sales (Manta).
Who are LE FROID's main competitors?
Direct peers on record are Coca-Cola Europacific Partners (CCEP), Coca-Cola FEMSA, Coca-Cola HBC, Britvic, Refresco Group and Cott Corporation (now Primo Brands). Broad incumbents are Asahi Group Holdings, Kirin Holdings and Suntory Beverage & Food. Monster Beverage Corporation is listed as an emerging player.
Does LE FROID have an API?
No public API is recorded for LE FROID.
What industry is LE FROID in?
LE FROID's product category is Beverage Manufacturing and Bottling. Its primary akta.pro industry code is CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.). Its NAICS code is 312111 and its SIC code is 2086.