Hanze Racing Division - HARD
Hanze Racing Division (HARD) is a Groningen-based non-profit student foundation that designs and builds electric Formula Student race cars, drawing ~30 members from Hanze University of Applied Sciences and the University of Groningen and competing in international events. The team is funded by corporate sponsors, member fees and academic support rather than commercial sales.
- Company typePrivate
- Founded2013
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hanze Racing Division - HARD does
Hanze Racing Division (HARD), legally Stichting Hanze Racing Division, is a Groningen-based non-profit student foundation (RSIN 823019330) that designs, builds and races electric Formula Student cars. Founded around 2010/2013, the organization draws approximately 30 student members from Hanze University of Applied Sciences and the University of Groningen, organized into Mechanical, Electrical, Driverless and Communication departments, with a six-person student board (Team Manager, Treasurer, Secretary, Chief Engineer, and department leads). HARD competes in international Formula Student events held at venues such as TT Circuit Assen, Hockenheimring and Silverstone, and passed Formula Student Netherlands scrutineering in 2025 with the HRD06.2 vehicle. The current seventh-generation car, HRD07, is in development, and the team maintains a 30 ETCS academic minor program that integrates HARD work into student degree credit.
The team's core products are successive generations of electric Formula Student race cars — HRD-05 (the first fully electric car, rolled out June 2023), HRD06/HRD06.2 (rolled out June 2024) and HRD07 (in development) — built around three technical pillars: an electric powertrain with custom battery and wiring harness systems, a comprehensive Formula Student-compliant safety shutdown architecture (LVMS, BSPD, IMD, AMS, TSMS, AIR coils, inertia switch, BOTS), and a Driverless software stack combining computer vision for cone detection, SLAM-based mapping using RPLidar, and reinforcement learning for path planning. HARD does not sell products or services commercially; it is funded through corporate sponsorship (including cash, parts, software and tools from partners such as Shell, SimScale, Stork, 3Dconnexion, STMicroelectronics, Würth Elektronik, Eurocircuits, Schroth Racing, Easy Composites and others), individual member fees (EUR 3,000 per member per Formula Student Netherlands season), in-kind academic support from Hanze UAS and the University of Groningen, and competition prizes. The foundation's stated purpose is educational: to give students hands-on engineering experience in mechanical, electrical and software disciplines, and to serve as a recruitment and brand-visibility channel for its industrial sponsors.
Hanze Racing Division - HARD firmographics
Firmographics- Name
- Hanze Racing Division - HARD
- Legal name
- Hanze Racing Division Stichting
- Website
- https://hanzeracingdivision.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hanze Racing Division (HARD) is a Groningen-based non-profit student foundation that designs and builds electric Formula Student race cars, drawing ~30 members from Hanze University of Applied Sciences and the University of Groningen and competing in international events. The team is funded by corporate sponsors, member fees and academic support rather than commercial sales.
- Ownership category
- akta.pro rank
Hanze Racing Division - HARD industry classification
Industry- Product category
- Formula Student Electric Race Cars
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)
- akta.pro secondary industries
- Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Alternative Fuel, Hybrid & EV Service (High-Voltage) (EDAOAEAL)
Keywords
Where Hanze Racing Division - HARD is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hanze Racing Division - HARD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Corporate Sponsorship: Financial and technical support from companies sponsoring the Formula Student team. Partners provide money, parts, knowledge, and tools. The foundation acquires funds through donations, subsidies, gifts, sponsorship, or prizes from competitions.
- Individual Membership Fees: Members contribute to competition participation costs. From 2020-2021 policy: members contributed 3,000 EUR for Formula Student Netherlands event participation.
- Academic Partnership: Support from Hanze University of Applied Sciences providing resources, facilities, and integration with academic minor program (30 ETCS).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hanze Racing Division - HARD product offering
Product offeringCore offering
Hanze Racing Division (HARD) is a student-led Formula Student team that designs, produces, and races successive generations of fully electric race cars for international Formula Student competitions. Operating as a non-profit foundation (Stichting) hosted at the Energy Barn on Zernike Campus in Groningen, the team works across Mechanical, Electrical, Driverless, and Communications departments to deliver a competitive electric vehicle each season. The organization also delivers the HARD Minor Program, a 30 ETCS-credit academic minor integrated with Hanze University of Applied Sciences.
Product overview
Hanze Racing Division (HARD) is a student-led Formula Student team that designs, produces, and assembles electric race cars for international competition. The organization operates three engineering departments—Mechanical, Electrical, and Driverless—that work collaboratively on car development. HARD's product line consists of successive electric Formula Student race car generations (HRD-05, HRD06/HRD06.2, and HRD07 currently in development), representing the core competitive vehicles. The team also offers an educational minor program where students earn 30 ETCS credits while contributing full-time to the project. The Driverless Department focuses on autonomous racing technology including SLAM, computer vision, and reinforcement learning.
Differentiator
Problem solved
Functional benefit
Products and services
- HRD-05 Race Car Fifth-generation fully electric Formula Student race car built by HARD; the team's first fully electric vehicle. Raced at Formula Student Netherlands at TT Circuit Assen.
- HRD06 Race Car Sixth-generation electric Formula Student race car built by HARD; the updated HRD06.2 successfully passed Formula Student Netherlands scrutineering in 2025.
- HRD07 Race Car Seventh-generation electric Formula Student race car currently under development by HARD, with simulation support from sponsor SimScale for structural, fluid, thermal, electromagnetic, and multiphysics analyses.
- HARD Minor Program Semester-long academic minor allowing students to work full-time on a technical direction within HARD and receive 30 ETCS credits. Minor students may also serve on the foundation's board.
Quantifiable outcome
- Passed Formula Student Netherlands scrutineering in 2025
- +2 more outcomes
Companies that use Hanze Racing Division - HARD
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Hanze Racing Division - HARD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
Hanze Racing Division - HARD partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- SimScalecoreCloud-based engineering simulation software provider offering free academic access through their sponsorship program. Enables structural, fluid, thermal, electromagnetic, and multiphysics simulations for HRD07 development.
- Hanze University of Applied SciencescoreHost institution providing academic integration, workshop facilities, faculty support, and minor program (30 ETCS). Professor Matthew McDonald organized composite manufacturing workshop for the team.
- University of GroningencorePartner university providing student recruitment base for the multidisciplinary team.
- ICD DrachtenminorMeeting established in February 2025 to support development of the car in coming months.
- 3DconnexioncoreProvides 3D mouse/input devices for CAD and design work.
- StorkcoreManufacturing partner that welded the HRD05-2 chassis in February 2020. Provided hands-on manufacturing expertise.
- Joostens WorkshopminorWorkshop services provider.
- Kroon Wire HarnessescoreCollaborated with HARD to develop custom wire harness for HRD05-2 ensuring reliable electrical system operation.
- LaserWorxcoreLaser cut the HRD05 chassis for the team.
- SkidPipingcoreBent tubes for the HRD05 chassis.
- Staal StraalcoreApplied powder coating to HRD05-2 chassis during production.
- CombimaccoreSupplier of E-racer motor used in HRD05 simplified design concept, connecting to differential via chain drive.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hanze Racing Division - HARD competitors and assessment
Company assessmentDirect peers
- KA-RaceIng: KIT Karlsruhe's Formula Student team in Germany, a top-tier European FS team building electric and autonomous race cars. Highly comparable due to shared competition format, electric+driverless focus, and industry sponsor model.
- University Racing Twente: University of Twente's Formula Student team building combustion, electric and autonomous race cars. Comparable peer based in the Netherlands, competing in the same Formula Student events with a similar student-led structure and sponsorship-driven funding.
- AMZ Racing Team: ETH Zurich's Formula Student team, among the most successful globally in electric and driverless categories. Comparable as a university student team developing electric powertrains and autonomous driving software for Formula Student.
- Delft University of Technology Racing Team (DUT Racing): Student Formula Student team at TU Delft competing in the same Formula Student Netherlands and international events with electric and autonomous vehicles. Highly comparable as a Dutch university-based EV Formula Student team with industry sponsor backing.
- TU Munich Formula Student (TUW Racing / TUfast): Technical University of Munich's Formula Student team. Comparable as a leading European student engineering team competing in the same Formula Student events with electric and autonomous vehicle development.
- Eindhoven University of Technology Racing (URE): TU Eindhoven's Formula Student team. Comparable as a Dutch university engineering team building electric race cars for the same Formula Student competitions, drawing on a similar student talent pool.
Others
- Hanze University of Applied Sciences: HARD's host institution, providing academic integration, workshop facilities and faculty support. Relevant as the strategic ecosystem partner enabling the team's operations rather than a competing team.
- Global Formula Student (Formula Student Germany organizer): Organizer of the flagship Formula Student Germany competition at Hockenheimring. Relevant as the governing body for the competition HARD participates in, though not a direct peer team.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hanze Racing Division - HARD social profiles
Digital presenceHanze Racing Division - HARD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hanze Racing Division - HARD leadership team
Management profileNumber of profiles
Profiles4 records
Hanze Racing Division - HARD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hanze Racing Division - HARD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hanze Racing Division - HARD
What does Hanze Racing Division - HARD do?
Hanze Racing Division (HARD) is a student-led Formula Student team that designs, produces, and races successive generations of fully electric race cars for international Formula Student competitions. Operating as a non-profit foundation (Stichting) hosted at the Energy Barn on Zernike Campus in Groningen, the team works across Mechanical, Electrical, Driverless, and Communications departments to deliver a competitive electric vehicle each season. The organization also delivers the HARD Minor Program, a 30 ETCS-credit academic minor integrated with Hanze University of Applied Sciences.
Is Hanze Racing Division - HARD a public or private company?
Hanze Racing Division - HARD is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hanze Racing Division - HARD founded?
Hanze Racing Division - HARD was founded in 2013. It employs 11 to 50 people.
Where is Hanze Racing Division - HARD based?
Hanze Racing Division - HARD is headquartered in Groningen, Netherlands, in the Europe region.
How does Hanze Racing Division - HARD make money?
Three revenue lines are on record. Corporate Sponsorship is the primary driver. The others are individual Membership Fees and academic Partnership.
Who are Hanze Racing Division - HARD's main competitors?
Direct peers on record are KA-RaceIng, University Racing Twente, AMZ Racing Team, Delft University of Technology Racing Team (DUT Racing), TU Munich Formula Student (TUW Racing / TUfast) and Eindhoven University of Technology Racing (URE). Others are Hanze University of Applied Sciences and Global Formula Student (Formula Student Germany organizer).
Does Hanze Racing Division - HARD have an API?
No public API is recorded for Hanze Racing Division - HARD.
What industry is Hanze Racing Division - HARD in?
Hanze Racing Division - HARD's product category is Formula Student Electric Race Cars. Its primary akta.pro industry code is MPAKAJAJ, Motorsport Driver Training Schools & Racing Academies, with a secondary code of IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules). Its SIC code is 7948.