Wirtz

What Wirtz does

Wirtz Film & Experience Agency BV is a full-service video production company headquartered in Amsterdam, Netherlands. Founded in 2004 and originating from STETZ (established 1996 by co-founder Jan-Willem Wirtz), the company produces corporate films, animations, livestreams, social video content, and immersive experience installations for Dutch enterprises, government ministries, and international institutions. Its client roster spans banking (ABN AMRO, AEGON), rail and transport (NS, ProRail, GVB), telecom (KPN), consumer goods (Heineken, Unilever), education (HvA), healthcare (Vilans), and Dutch government bodies (Ministerie van Defensie, Ministerie van Buitenlandse Zaken, ProRail), alongside multilateral organizations including the United Nations, NATO, and the International Criminal Court. Over approximately 20 years the company has produced more than 500 projects and has been recognized at international festivals including Cannes, Montreux, the New York Festival, and the World Media Festival.

The company's core technology stack comprises professional filming equipment, animation software supporting multiple styles (2D, 3D, stop motion, cut-out, whiteboard, motion graphics), livestream broadcast infrastructure, and post-production editing suites. AI tooling is integrated into the production pipeline for image optimization, music and sound selection, voice-over preparation, and subtitling, though creative decisions remain human-led. Wirtz operates with a small in-house multidisciplinary team (11-50 employees) supplemented by an extended network of freelance specialists spanning research, editing, concept, script, direction, media design, sound design, interactive design, animation, and production.

Wirtz generates revenue through custom project-based professional services, with pricing quoted per engagement based on scope, duration, and production complexity rather than published standard tiers. The go-to-market motion is direct enterprise and government field sales, with discovery driven primarily by portfolio showcase, industry reputation, and award recognition rather than self-service channels. The company is privately held and founder-owned, with no disclosed external funding rounds, parent company, or subsidiary structure. Strategic partnerships with NEP Europe (broadcast facilities), NorthernLight (experience design), YIPP (interactive content), and MediaMonks (digital platforms) extend delivery capacity without vertical integration.

Name

Wirtz

Legal name

Wirtz Film & Experience Agency BV

Website

https://wirtzfilm.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Wirtz is an Amsterdam-based full-service video production company producing corporate films, animations, livestreams, social videos, and immersive experiences for Dutch enterprises, government ministries, and international organizations such as the UN and NATO.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Graphics, Branding & Character Generation (CG) (MPAHAKAF)

Keywords

• Video production services
• Corporate film production
• Animation production
• Livestream production
• Immersive experience design

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Project-based professional services revenue from producing corporate films, animations, livestreams, experiences, and social content for enterprise and government clients. Revenue generated through custom project quotes based on scope, duration, and production requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Wirtz Film & Experience Agency BV is a full-service video production company based in Amsterdam that produces corporate films, animations, livestreams, social videos, and immersive experience concepts for enterprise and government clients. The company delivers end-to-end production from strategy and concept through filming, animation, post-production, and delivery, supported by AI-assisted production tools and a multidisciplinary in-house team plus extended specialist network.

Product overview

Wirtz Film & Experience is a full-service video production company based in Amsterdam offering a portfolio of distinct service offerings. The core services include corporate films (Bedrijfsfilm), experience concepts for immersive museum and event installations, livestreams and webinars produced as television-quality shows, social media videos, and animation in various styles. The company also integrates AI tools to support their production workflows. All services are delivered through a multidisciplinary team of creative producers, strategists, and makers, with projects managed through structured pre-production, production, and post-production phases.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedrijfsfilm (Corporate Films) Professional corporate films that tell company stories through visual storytelling, covering pre-production, production, and post-production with creative concepts and custom approaches. Targeted at large Dutch enterprises and government organizations.
• Experience Concepten (Experience Concepts) Immersive total experiences that bring stories to life through combinations of space, technology, and storytelling, creating multisensory experiences for museums, events, and exhibitions. Targeted at cultural institutions and corporate experience clients.
• Livestreams Online broadcasts and webinars produced as full television-quality shows with interactive features such as chat, quizzes, and polls, available in full HD with 4K where needed. Targeted at enterprises and governments running conferences, internal events, and webinars.
• Social Video's (Social Videos) Short-form video content optimized for social media platforms, focused on simplicity, authenticity, and meaningful stories designed to engage audiences. Targeted at enterprise and government brand and recruitment campaigns.
• Animatie (Animation) Animation films including 2D, 3D, explainer videos, stop motion, whiteboard animation, motion graphics, and cut-out animation, delivered through a seven-step production process from concept to delivery. Targeted at organizations needing explainers and visual storytelling.
• AI in Video Production AI-assisted video production services including image editing optimization, music selection, sound correction, voice-over preparation, and subtitling, with human creativity remaining central. Targeted at production teams and clients seeking faster, lower-cost workflows.

Quantifiable outcome

• 500+ productions completed in approximately 20 years
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• NEP EuropecoreStrategic or Co-development Partner · 1 June 2025Collaborated as host broadcasters for NAVO Top 2025 in Netherlands. NEP provided facilities while Wirtz handled creative and technical production. Partnership has extended across multiple international events.
• NorthernLightmajorStrategic or Co-development PartnerCollaborated on KPN Xperience and Heineken Experience Bikeride projects. NorthernLight as primary creative/experience designer, Wirtz as production partner.
• YIPPmajorStrategic or Co-development PartnerCollaboration partner for Drents Museum Labyrinthia project and Storyworld museum project. YIPP handled interactive content development, Wirtz produced video content.
• Tamschick (Media-Tech GmbH)minorStrategic or Co-development PartnerGerman AV experience bureau engaged for Heineken Experience Brew You Ride production. Wirtz provided production support and live action footage.
• MediaMonksmajorTechnology or IntegrationPlatform partner for World Circular Economy Forum virtual conference and World Press Freedom Conference. Provided digital platform infrastructure for online events.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NEP Group: Global broadcast and live event services provider, partner of Wirtz on NATO Summit 2025. Comparable in event broadcast and livestream production but much larger scale and infrastructure-led model.
• Dept Agency: Amsterdam-headquartered global digital creative agency with content production and brand experience capabilities. Comparable on Dutch enterprise client base and integrated creative services, though broader in scope.
• MediaMonks (Monks): Global content production and digital experience network, already a partner of Wirtz on event platforms. Comparable on corporate video production but operates at vastly larger scale across multiple service lines.

Direct peers

• Wefilm: Amsterdam-based corporate and commercial film production house serving Dutch enterprises. Most direct comparable in geography, service mix (corporate films, animations, social content), and target client profile.
• Top Notch Films: Dutch full-service video production company producing corporate films, animations, and event content for enterprise clients. Closely comparable in service portfolio and Dutch enterprise/government focus.
• Your Majesty: Amsterdam/New York creative agency and production company producing brand films, interactive experiences, and digital content. Comparable on experience-driven creative production and enterprise client base.
• Submarine: Amsterdam-based production company spanning documentary, animation, and interactive/immersive content. Comparable in multidisciplinary creative production and experience design orientation.
• Cake Films: London-based corporate film and animation production agency serving global brands. Closely comparable in premium corporate video positioning and animation capabilities, serving as a European peer.
• ACE Film: Amsterdam-based corporate video and animation production agency serving Dutch brands and institutions. Directly comparable in production capabilities and target market.

Emerging players

• NorthernLight: Dutch experience design studio, already a partner of Wirtz on KPN and Heineken experience projects. Adjacent peer in immersive/experiential design with overlapping client relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wirtzfilm
• YouTubeyoutube.com/user/janwillemwirtz
• Facebookfacebook.com/wirtzfilm
• LinkedInlinkedin.com/company/wirtz
• Instagraminstagram.com/wirtzfilm

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtz