Qurio

What Qurio does

Qurio (legal name: Consejo de Líderes en Innovación y Tecnología) is a Mexico City-based private professional services firm founded in 2012 that specializes in technology and innovation management (Gestión de Tecnología e Innovación, GdTi). The company operates as a curated network of more than 100 specialists with over 20 years of accumulated evaluation experience covering more than 1,500 innovation models, and its stated purpose is to foster innovation culture through models and best practices that integrate technology and innovation into corporate strategy. Its five co-founders hold senior academic and institutional credentials from UNAM, ITESM, University of Cambridge, MIT, and CIMAV/The University of Texas at Austin, with prior leadership roles at CONACYT, Vitro, and Mexican federal planning bodies.

Qurio's commercial offering is structured as an interconnected ecosystem of products and services. Core monetization comes from a three-tier innovation certification (Nivel 1-3) priced at $45,000 / $65,000 / $130,000 MXN per enterprise with three-year validity, the annual Premio Qurio a la Innovación award competition, and the Redes de Innovación membership network priced at $55,000-$150,000 MXN annually across three tiers. Adjacent revenue streams include the Qurio Academy educational platform with the Taller Planeación de Tecnología e Innovación workshop at $3,900 MXN + IVA, executive committee training (Comités Directivos) across 12 modules, advisory councils (Consejos de Innovación), the Autodiagnóstico self-assessment tool, targeted consulting and mentoring at $2,500 MXN/hour, and packaged ecosystem services for governments, chambers, and clusters. Distribution is overwhelmingly direct-sales-led in Mexico, executed by a small named commercial team (Director General Javier López, Comercialización Laura Cervantes, Operaciones Alejandro Preciado) plus five co-founders, supported by digital channels (LinkedIn, blog, downloadable case-study magazines, Zoom, LinkedIn Live, Google Classroom) and WhatsApp outreach. Customer logos span agricultural biotech (Grupo Lucava, BIOKRONE), food tech (Tangible Nous), edtech (EDUSPARK with 7-country LatAm footprint), fintech (KUÉNTAME DE TU NEGOCIO), and large industrial manufacturers (Whirlpool, Metalsa), with no enterprise SaaS platform, AI/ML product, or disclosed funding underlying the business model.

Name

Qurio

Legal name

Consejo de Líderes en Innovación y Tecnología

Website

https://quriogroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Qurio is a Mexico City-based professional services firm that certifies, trains, and consults on technology and innovation management for Mexican enterprises, governments, and clusters, operating a network of 100+ specialists alongside an annual innovation award and a paid membership community.

Ownership category

akta.pro rank

Product category

Innovation Management Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• Innovation management consulting
• Innovation certification services
• Technology management advisory
• Innovation training programs
• Innovation ecosystem development

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Innovation Certification Services: Companies pay for rigorous certification audits and validation of their innovation maturity levels. Pricing varies by company size: $45,000 MXN for small, $65,000 MXN for medium, and $130,000 MXN for large enterprises. Certification is valid for 3 years and includes self-diagnosis, audit, and certification report.
2. Qurio Academy Training Programs: Taller Planeación de Tecnología e Innovación offered at $3,900 MXN + IVA, with personalized coaching at $2,500 MXN/hour + IVA. Redes de Innovación membership fees of $55,000-$150,000 MXN annually. Programs delivered via Google Classroom with evaluation and certification.
3. Consulting and Mentoring: Specialized consulting services for both private and public institutions covering technology and innovation management, strategic planning, and organizational development. Includes executive committees, innovation councils, and innovation networks services.
4. Recognition and Ranking Programs for Governments and Clusters: Customized service packages for governments, chambers, and clusters to articulate innovation ecosystems through exchange and recognition of technology and innovation management practices. Includes pitch events, awards design, TV shows, hackathons, and expert panels.
5. Premio Qurio a la Innovación Competition: Annual innovation award competition that provides participants with specialist feedback on their technology and innovation maturity, areas of strength and opportunity, and certification opportunities. Entry categories for micro, small, large enterprises, and entrepreneurs/researchers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Qurio (Consejo de Líderes en Innovación y Tecnología) is a Mexican innovation management services organization that helps companies, governments, and clusters develop and certify technology and innovation management capabilities. Its core offerings include a three-level innovation certification (Nivel 1-3), the annual Premio Qurio a la Innovación award program, Qurio Academy training workshops, and the exclusive Redes de Innovación membership network. The company delivers services through a network of more than 100 specialists using the proprietary GdTi (Gestión de Tecnología e Innovación) methodology.

Product overview

Qurio is an innovation management ecosystem consisting of multiple interconnected services. The core offerings include the Premio Qurio a la Innovación (annual innovation award), the Certificación de Innovación (three-level certification program), and Qurio Academy (educational platform). These are supported by specialized modules including Comités Directivos (12-module executive committee training), Consejos de Innovación (advisory councils), Taller de Planeación de Tecnología e Innovación (virtual workshop on technology planning), and Talleres de Innovación (innovation workshops). The service suite is complemented by México Tierra de Innovadores (content and event platform), Reconocimiento a Organizaciones Innovadoras (customized ecosystem services), Consultoría y Mentoring (advisory services), Autodiagnóstico (self-assessment tool), and Redes de Innovación (exclusive membership network). All offerings are interconnected through the common theme of fostering technology and innovation management culture in Mexican organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Certificación de Innovación Qurio Rigorous innovation maturity certification validated by Qurio's network of Spanish-speaking innovation specialists, with three levels (Nivel 1-3). Includes self-diagnosis, audit, certification report, and right to use certification logo for 3 years. Pricing varies by company size: $45,000 MXN (small), $65,000 MXN (medium), $130,000 MXN (large). Designed for companies seeking third-party validation of their innovation processes and outcomes.
• Qurio Academy Educational platform developing competencies for managing innovation projects, focused on skills, capabilities, and learning in technology management and innovation systems. Taught by international specialists with 20+ years experience using case studies and professional exchange. Delivered via Google Classroom.
• Premio Qurio a la Innovación Annual innovation award program recognizing Mexican companies for excellence in technology and innovation management. Provides specialist feedback, areas of opportunity analysis, and certification opportunities to participants. Categories include micro, small, large enterprises, entrepreneurs, and researchers.
• Redes de Innovación Exclusive membership-based network of innovation leaders, technology experts, and innovative companies. Includes membership tiers: $55,000 MXN (basic), $80,000 MXN (intermediate), $150,000 MXN (premium) annually. Benefits include brand promotion, council participation, networking, strategic alliances, and workshop inclusion. Priority access for Premio Qurio finalists and winners.
• Taller de Planeación de Tecnología e Innovación Virtual workshop on technology and innovation planning covering 3 sessions: strategy alignment, technology planning, and technology roadmap development. Delivered via Google Classroom with online evaluations. General fee: $3,900 MXN + IVA. Includes optional personalized coaching at $2,500 MXN/hour + IVA. Requires minimum 80% score on evaluations for diploma. Valid for 3 months from payment date.
• Consultoría y Mentoring Specialized consulting and mentoring services for private and public institutions in technology and innovation management, strategic planning, and organizational development. Includes executive committees, innovation councils, and innovation networks services. Hourly accompaniment rate: $2,500 MXN + IVA. Led by Director General Javier López.
• Reconocimiento a Organizaciones Innovadoras Customized service for governments, chambers, and clusters to articulate innovation ecosystems through exchange and recognition of technology and innovation management practices. Includes pitch sessions, awards design, TV shows, hackathons, expert panels, and challenges targeting regional economic development.
• México Tierra de Innovadores Content and event platform for disseminating innovation trends and best practices to select audiences. Includes high-level conferences, workshops, networking events, and content platforms positioning leaders in technology and innovation management across Ibero-America.
• Autodiagnóstico Self-diagnosis tool for companies to assess their innovation maturity. Provides feedback on technology and innovation management practices, identifying strengths and areas for improvement. Functions as entry touchpoint for Premio Qurio a la Innovación competition.

Quantifiable outcome

• More than 1,500 innovation models evaluated over 20 years
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ADIAT (Asociación de Ingenieros e Investigadores de la/academia)coreStrategic or Co-development PartnerADIAT is listed as an ally of the Premio Qurio a la Innovación competition, contributing to the innovation ecosystem by supporting the recognition and evaluation of innovative technology practices in Mexico.
• CLAUT Cluster Automotriz de Nuevo LeóncoreStrategic or Co-development PartnerCLAUT Automotive Cluster of Nuevo León serves as an ally supporting the Premio Qurio a la Innovación, contributing industry perspective and facilitating participation of automotive sector companies.
• CLELAC Cluster de ElectrodomésticosminorStrategic or Co-development PartnerCLELAC Appliance Cluster is an ally of the Premio Qurio, supporting innovation recognition in the household appliances sector.
• InnovatiaminorStrategic or Co-development PartnerInnovatia is listed as an ally supporting the Premio Qurio a la Innovación competition and its mission to recognize innovative companies in Mexico.
• Monterrey AeroClusterminorStrategic or Co-development PartnerMonterrey AeroCluster supports the Premio Qurio a la Innovación, facilitating participation of aerospace industry companies in innovation evaluation and recognition.
• Sociedad de Exalumnos de la Facultad de Ingeniería de la UNAMminorStrategic or Co-development PartnerThe alumni society of UNAM's Faculty of Engineering supports the Premio Qurio competition, contributing academic perspective to innovation evaluation.
• Universidad PanamericanaminorStrategic or Co-development PartnerUniversidad Panamericana is an ally of the Premio Qurio a la Innovación, providing academic legitimacy and facilitating participation from the education sector.
• MXTIminorStrategic or Co-development PartnerMXTI is listed as an ally supporting the Premio Qurio a la Innovación, contributing to the innovation ecosystem in Mexico.
• LIDER EmpresarialminorStrategic or Co-development PartnerLIDER Empresarial is an ally of the Premio Qurio, supporting business leadership and innovation recognition initiatives.
• MetalsacoreStrategic or Co-development PartnerMetalsa is featured as a case study in Redes de Innovación forum, demonstrating its proprietary technology management model. The company collaborates with customers, universities, and suppliers in open innovation schemes.
• WhirlpoolcoreStrategic or Co-development PartnerWhirlpool was recognized at the Premio Nacional de Tecnología and shares its innovation model through Qurio's platforms. The company integrates collaboration with universities, talent development, and AI technologies for process and product improvement.
• Strategic Technology and University Partners of EDUSPARKminorStrategic or Co-development PartnerEDUSPARK maintains strategic alliances with technology companies and prestigious universities enabling its online platform for diploma support to 1,200 educators in 7 Latin American countries, and US market entry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDEO: Global design and innovation consulting firm offering innovation strategy, capability building, and ecosystem services to large enterprises — overlaps with Qurio's consulting, executive committees, and Consejos de Innovación, but at much broader scale.
• Innosight (Huron Consulting): Founded by Clayton Christensen, Innosight provides innovation strategy and transformation consulting for large enterprises — comparable to Qurio's technology and innovation management consulting but operating at global enterprise scale.
• Deloitte Innovation / Doblin: Deloitte's innovation practice (formerly Doblin) delivers innovation strategy, R&D management, and ecosystem services to multinationals — overlaps with Qurio's GdTi consulting, executive committees, and innovation council offerings as part of a much broader portfolio.

Direct peers

• APQC (American Productivity & Quality Center): Non-profit that develops process/knowledge management standards, certification frameworks, and member-based consulting services for organizations — closely comparable to Qurio Academy, Redes de Innovación, and the GdTi methodology offering.
• Shingo Institute: Operates the Shingo Prize and Shingo Lean certification program for operational excellence — directly comparable to Qurio's combination of a recognition/award program plus tiered certification delivered through workshops and assessor networks.
• EFQM (European Foundation for Quality Management): EFQM runs the EFQM Excellence Model certification and awards program for European organizations, structurally analogous to Qurio's Certificación de Innovación (3-level) and Premio Qurio a la Innovación. Both monetize multi-level maturity certification backed by an expert assessor network.
• PDMA (Product Development and Management Association): Operates the NPDP (New Product Development Professional) certification and innovation management body of knowledge — directly analogous to Qurio's innovation certification and Academy training programs targeting innovation managers.
• Baldrige Performance Excellence Program: US national quality/innovation award program with multi-level criteria-based assessment and certification, conceptually equivalent to Premio Qurio and Qurio's three-level innovation certification, though run by a government body.

Others

• WIPO (World Intellectual Property Organization): Global IP and innovation policy body. Not a commercial competitor, but provides frameworks, awards, and innovation indices (GII) that intersect with Qurio's innovation management and recognition mission across Spanish-speaking markets.
• CONAHCYT (Consejo Nacional de Humanidades, Ciencias y Tecnologías): Mexico's federal innovation and science agency, referenced in founder Guillermo Aguirre Esponda's prior role as Deputy Director of Technology. Functions as ecosystem partner and potential customer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/QurioGroup
• Facebookfacebook.com/QurioGroup
• LinkedInlinkedin.com/company/quriogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qurio