Sanlam Maroc

What Sanlam Maroc does

Sanlam Maroc S.A. is a Casablanca-based multi-line insurance company operating under Moroccan Insurance Code (loi n° 17-99) and listed on the Casablanca Stock Exchange under ticker SAH. The company is a subsidiary of the South African Sanlam Group and was previously known as Allianz Maroc before completing its rebranding in 2025. It serves both individual consumers (particuliers) and professional/enterprise clients (professionnels/entreprises) across Morocco with a comprehensive product portfolio spanning automotive, home, health, savings and retirement, provident (death/disability), leisure (travel, hunting, pleasure craft), pet, and professional liability insurance, alongside fleet and group health offerings.

The company's distribution platform combines what it describes as the largest general agent network in Morocco with a digital channel stack including online quote simulators, instant digital Carte Verte issuance, a mobile application (iOS and Android) for policy management, claims tracking, and medical appointment booking via DabaDoc, plus a customer portal (Espace Client) and a Tiers Payant healthcare provider network. Strategic partnerships — notably with TotalEnergies Morocco for integrated mobility and claims, Africa First Assist for international health services, and DabaDoc — extend the ecosystem. The technology is best characterised as a digitalised insurance distribution and policy administration platform rather than an AI-native system.

Sanlam Maroc's revenue model is principally subscription/recurring, driven by annual insurance premiums across the personal and commercial product lines, with renewal cycles providing predictable cash flow. It also generates investment income from strategic startup investments such as its lead position in Woliz's USD 2.2M pre-seed round. The company reported Q1 2026 revenue of MAD 2.28 billion (~USD 228 million), up 9.5% year-on-year, within a Moroccan insurance market that grew 17.2% in the same quarter. A MAD 276.5 million capital increase has been approved by AMMC ahead of a planned merger with Allianz Maroc expected to finalise in early July 2026.

Name

Sanlam Maroc

Legal name

Sanlam Maroc S.A.

Website

https://sanlam.ma

Company type

Public

Founded year

2023

Operating status

Operating

Short description

Sanlam Maroc is a Casablanca-based multi-line insurer serving Moroccan individuals and enterprises. A subsidiary of South Africa's Sanlam Group, it offers auto, home, health, savings, and provident products via Morocco's largest agent network and digital channels.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance products
• Auto and home insurance
• Health and life insurance
• Savings and retirement
• Professional liability insurance

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Collection of insurance premiums from individuals and enterprises across multiple product lines including auto, home, health, savings, prévoyance, and leisure insurance. Revenue is recurring in nature as policies are typically annual with renewal
2. Strategic Investments: Investment in startups like Woliz as lead investor in pre-seed funding rounds, generating returns through equity participation

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sanlam Maroc sells multi-line insurance and savings products to individuals (auto/moto, home, health, prévoyance, savings/retirement, leisure, pet insurance) and to professionals/enterprises (work accident, supplementary and international group health, fleet, decennial and professional liability, all-risk construction). Products are sold directly through online subscription, a mobile app, an Espace Client portal, and the largest general agent network in Morocco, with strategic alliances (TotalEnergies, DabaDoc) extending reach.

Product overview

Sanlam Maroc is a broad insurance and savings group operating as a multi-product, multi-channel platform serving both individual (particuliers) and professional (professionnels/entreprises) segments. Its core product portfolio spans automotive insurance (Assur'Auto/Auto Moto, Assur'Auto Plus), home insurance, health and provident insurance, savings and retirement products (Assur'Invest, Assur'Retraite and their multisupport variants), leisure insurance (travel, hunting, pleasure craft), and pet insurance (Assur'Chien & Chat). For professionals, the company offers a comprehensive suite covering work accident insurance, supplementary and international group health insurance (Assur'Santé Complémentaire, Assur'Santé International Groupe), individual accident insurance, fleet management, auto enterprise coverage, decennial liability (RC Décennale), sports and school liability, and all-risk construction insurance. These products are supported by digital service layers including a mobile application, an online customer portal (Espace Client/AMC), online quotation simulators, a third-party payment (Tiers Payant) service, and a loyalty program (Fid'Sanlam). The company is in the process of merging with Allianz Maroc, anticipated to finalize in July 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Fid Sanlam: A loyalty rewards program offering exclusive advantages to Sanlam Maroc automobile insurance policyholders.
• Africa First Assist

Products and services

• Assur'Auto / Auto Moto Insurance Automotive insurance covering cars and motorcycles, available through online subscription, renewal, and Carte Verte (Green Card) purchase for individual policyholders.
• Assurance Habitation (Home Insurance) Comprehensive home insurance covering housing, belongings, and related risks, with online simulation available for individual homeowners.
• Assurance Santé (Health Insurance) Health insurance protecting individuals and families with coverage adapted to specific healthcare needs.
• Epargne / Savings and Retirement Products Savings and retirement products offering flexible savings, retirement planning, and investment diversification between dirham and unit-linked funds (Assur'Invest, Assur'Invest Multisupport, Assur'Retraite, Assur'Retraite Multisupport).
• Prévoyance (Provident/Personal Protection Insurance) Provident insurance covering death, disability, and income protection, including Temporary Death Insurance, Borrower Insurance (Assurance Emprunteur), and School Continuity Insurance.
• Loisirs (Leisure Insurance) Leisure insurance including Hunting RC, Travel Insurance (ISA AF Monde, ISA AF Monde Premium, ISA AF Visa Europe, ISA AF Étudiants Expatriés), and Pleasure Craft/Marine Insurance (Assur'Plaisance).
• Assur'Chien & Chat (Pet Insurance) Pet health insurance for dogs and cats covering veterinary fees, surgeries, preventive care, and funeral costs, with reimbursement up to 90% and a ceiling up to 15,000 DH.
• Accident du Travail et Maladies Professionnelles (Work Accident Insurance) Mandatory work accident and occupational disease insurance for employers covering medical expenses, daily indemnities, and disability/death pensions for employees.
• Assur'Santé Complémentaire (Supplementary Health Insurance) Supplementary health insurance for companies covering consultations, hospitalizations, dental, optical, and maternity care, with annual ceilings up to 100,000 DH and custom options.
• Assur'Santé International Groupe (International Group Health Insurance) International group health insurance covering employees in Morocco and abroad, with coverage ceilings up to 7,500,000 DH, zero advance payment via third-party coverage, and plans starting at 15 DH/day.
• Individuelle Accidents Pro (Professional Individual Accident Insurance) Individual accident insurance for professionals covering medical expenses up to 6,000 DH, disability capital up to 150,000 DH, and death capital up to 150,000 DH.
• Assur'Retraite Groupe (Group Retirement Insurance) Group retirement savings plan for businesses and employees, with a minimum monthly contribution of 200 DH, flexible payment options, and tax advantages.
• Assur'Multi Pro (Multi-Risk Professional Insurance) Multi-risk insurance for professionals covering business assets and operations.
• Gestion de Flotte & Gestion de Flotte Connectée (Fleet Management & Connected Fleet) Fleet insurance management and connected fleet solutions for businesses with multiple vehicles.
• Assur'Auto Entreprise (Business Auto Insurance) Auto insurance designed for businesses with 4 to 20 vehicles covering all vehicle types regardless of usage.
• RC Décennale (Decennial Liability Insurance) Mandatory decennial liability insurance for construction professionals (architects, contractors, craftsmen, developers) covering structural defects for 10 years post-delivery.
• RC Sport (Sports Liability Insurance) Sports club and association liability insurance covering permanent disability, death, legal defense, third-party damages, medical expenses, and food poisoning.
• RC Scolaire (School Liability Insurance) School and childcare liability insurance covering accidents during school activities, material damages, bodily injury to third parties, and individual accident coverage for children.
• Tous Risques Chantier (All-Risk Construction Insurance) All-risk construction insurance covering material damage, theft, civil liability, and destruction of works during the construction period for building professionals.

Quantifiable outcome

• Q1 2026 revenue of MAD 2.28 billion representing 9.5% YoY growth
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TotalEnergies MoroccocoreStrategic or Co-development Partner · 20 May 2026Strategic partnership to develop integrated mobility and customer experience solutions combining insurance, assistance services, and TotalEnergies mobility offerings. The collaboration aims to create seamless customer journeys at TotalEnergies service stations and throughout Sanlam Maroc's car insurance claims process. Morocco's insurance market showed strong momentum with total premiums rising 17.2% in Q1 2026.
• Africa First AssistminorStrategic or Co-development PartnerAfrica First Assist is mentioned as a service provider for international health services and assistance, with dedicated phone lines provided to customers for international health coverage.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wafa Assurance: One of Morocco's largest multi-line insurance companies offering life, non-life, and health insurance products to individuals and businesses. Direct competitor to Sanlam Maroc across auto, home, health, and professional liability lines within the same Moroccan market.
• Atlanta (Compagnie d'Assurance Atlanta): Moroccan insurance company offering multi-line insurance products to individuals and professionals, with comparable offerings in auto, fire, health, and life insurance. Competes with Sanlam Maroc in the Moroccan market.
• RMA (Royale Marocaine d'Assurance): Moroccan insurance company with a broad portfolio of personal and commercial insurance products including auto, home, health, and life. Direct competitor to Sanlam Maroc in the Moroccan market.
• MCMA (Mutuelle Centrale Marocaine d'Assurance): Established Moroccan insurer offering a broad range of life and non-life insurance products including auto, home, health, and professional liability. Directly competes with Sanlam Maroc across both retail and commercial segments in Morocco.
• AXA Assurance Maroc: Major Moroccan insurance subsidiary of AXA Group offering a comparable portfolio of auto, home, health, and life insurance products. Directly competes with Sanlam Maroc in Morocco's personal and commercial insurance segments.
• Allianz Maroc: Pending merger target of Sanlam Maroc. Operates as a competing multi-line insurer in Morocco with overlapping auto, home, health, and professional liability products. Will become part of Sanlam Maroc post-July 2026.

Regional players

• MAMDA (Mutuelle Agricole Marocaine d'Assurance): Moroccan mutual insurer focused on agricultural and rural insurance, with broader product lines. Competes with Sanlam Maroc in selected property and casualty segments within Morocco.

Broad incumbents

• Saham Group: Pan-African conglomerate with historical insurance operations in Morocco. Broader incumbent with capabilities overlapping Sanlam Maroc in customer relationship centers and insurance distribution.
• Holmarcom (including Holcim Maroc Assurances): Large Moroccan conglomerate with diversified insurance, banking, and real estate operations including insurance activities. A broad incumbent with overlapping capabilities in the Moroccan insurance market.
• Sanlam Group (Parent): South African pan-African financial services group and parent of Sanlam Maroc. Provides group-level capabilities, capital, and reinsurance relationships that shape Sanlam Maroc's competitive position and product strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sanlam_maroc
• YouTubeyoutube.com/user/SahamAssuranceMaroc
• Facebookweb.facebook.com/sanlammaroc
• LinkedInlinkedin.com/company/sanlam-maroc
• Instagraminstagram.com/sanlam_maroc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanlam Maroc