Mudarrib

What Mudarrib does

Mudarrib is a multi-sided fitness platform headquartered in Amman, Jordan, operated by Innovative Ways for Sports Technology and Solutions LLC. The company integrates three core offerings into a single ecosystem: (1) a Coach Marketplace that enables certified fitness coaches to create profiles, get discovered by clients and gyms, and manage session bookings and chat-based communications; (2) the Mudarrib Store, an e-commerce platform selling sports equipment, accessories, and nutrition products across 25+ categories from third-party brands including ZIVA, REP Fitness, MD Buddy, CONCEPT 2, FFittech, and MYZONE, plus a China-sourced value line; and (3) Mudarrib Academy, an education marketplace distributing NASM certifications (NCCA-accredited), international courses (TRX, Stick Mobility, Kettlebell), Lionel University programs, and proprietary Mudarrib courses (Olympic Weightlifting, Pilates, Adaptive Training, Pre/Postnatal). The platform also offers B2B gym setup quotation services, personal training bookings, and a fitness podcast. The product surface is built on standard web e-commerce, profile/booking, and content publishing technologies, with WhatsApp as the primary customer engagement integration. No API, SDK, or developer platform is offered, and no mobile app is published.

The business model is multi-stream and primarily transactional rather than subscription-based. Revenue is generated through one-time equipment sales (unit-priced in Jordanian Dinars), one-time education and certification course fees, sports supplements and nutrition product sales, and quote-based B2B gym equipment setups. Go-to-market combines product-led growth via the integrated platform, content marketing through a blog and podcast, community-led discovery of featured coaches, and enterprise/field sales for gym setup quotations. The platform supports Arabic and English languages and targets individual fitness consumers, gym owners, and fitness professionals across the Middle East, with operations concentrated in Jordan. Mudarrib has no disclosed institutional funding, no parent company, no disclosed management team, and no reported revenue or headcount figures in the available data.

Name

Mudarrib

Legal name

Innovative Ways for Sports Technology and Solutions LLC

Website

https://mudarrib.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Mudarrib is a Jordan-based multi-sided fitness platform combining a coach marketplace, sports equipment e-commerce store, and education/certification marketplace (NASM, international, and proprietary courses), serving individual consumers, gym owners, and fitness professionals across the Middle East.

Ownership category

akta.pro rank

Product category

Online Fitness Marketplace

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Educational Support Services (61171), Professional and Management Development Training (611430), Recreational Goods Rental (532284)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Fitness coaching platform
• Sports equipment retail
• Personal training certification
• Gym setup services
• Fitness education marketplace

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Sports Equipment Sales: E-commerce sales of fitness equipment including home gym machines, free weights, cardio machines, strength machines, accessories, and recovery equipment. Products are sold directly through the Mudarrib online store with pricing visible for individual items.
2. Education and Certification Courses: NASM certification programs, international courses (TRX, Kettlebell, Stick Mobility), and Mudarrib's own training courses offered for fitness professionals seeking certifications and continuing education credits.
3. Sports Supplements and Nutrition Products: Sale of food supplements, healthy food substitutes, vitamins, and sports nutrition products through the platform.
4. Gym Setup Services: Customized quotations and equipment solutions for gym, facility, or business equipment setup, serving as a B2B revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mudarrib is a multi-sided fitness platform that combines a Coach Marketplace for booking certified fitness coaches, an e-commerce store selling sports equipment, supplements, and accessories from brands such as ZIVA, REP Fitness, MD Buddy, CONCEPT 2, and FFittech, and an education marketplace delivering NASM certifications, international training courses (TRX, Stick Mobility, Kettlebell), and proprietary Mudarrib courses. The platform also provides B2B gym setup and equipment quotation services to fitness facilities, and operates the Mudarrib podcast and blog as supporting content channels.

Product overview

Mudarrib is a multi-sided fitness platform operating as a unified ecosystem with three interconnected core offerings: (1) a Coach Marketplace connecting certified fitness coaches with users seeking training and gyms seeking to hire coaches, featuring profile management, session booking, and chat functionality; (2) the Mudarrib Store, an e-commerce platform selling sports equipment across 25+ equipment categories including strength machines, free weights, cardio equipment, and recovery tools from third-party brands (ZIVA, REP Fitness, MD Buddy, CONCEPT 2, FFittech) and China-sourced products; and (3) Mudarrib Academy, an education platform delivering NASM certifications, international courses, proprietary Mudarrib courses, and Lionel University programs. The platform also offers gym setup quotation services, personal training services, a fitness podcast, and a nutrition/supplements store. The ecosystem is headquartered in Amman, Jordan, with Arabic and English language support.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClassPass: Global fitness marketplace allowing users to book classes and sessions across studios and gyms. Directly comparable to Mudarrib's coach marketplace and personal training services, connecting fitness consumers with instructors and facilities.
• Trainerize: Software platform enabling personal trainers to manage clients, deliver programming, and run their fitness business. Comparable to Mudarrib's coach marketplace and personal training services, focusing on the trainer-client relationship.
• Rogue Fitness: Direct-to-consumer fitness equipment brand selling strength and conditioning gear. Comparable to Mudarrib's equipment store carrying similar product categories including barbells, racks, and conditioning equipment.
• TRUE教练 (TrueCoach): Personal trainer software for delivering custom workouts, tracking client progress, and managing coaching businesses. Comparable to Mudarrib's coach-client matching and personal training service offerings.

Broad incumbents

• Mindbody: A leading global wellness business management platform serving fitness studios, gyms, and spas. Comparable to Mudarrib as a multi-sided platform connecting fitness providers with consumers, though Mindbody operates at much larger scale and broader geographic reach.
• UDEMY: Global online learning marketplace offering courses across many categories including fitness and wellness. Comparable to Mudarrib Academy as an education marketplace for fitness professionals seeking certification and continuing education.
• Gympass (Wellhub): Corporate wellness platform providing employees access to gyms, fitness studios, and wellness apps. Comparable to Mudarrib's marketplace connecting fitness consumers with gyms and coaches, though focused on enterprise distribution.
• Gold's Gym: Global fitness center chain with locations across the Middle East. Represents the traditional gym operator that Mudarrib targets as a B2B customer for equipment setup and certified trainer staffing.
• Amazon (Fitness Equipment Category): Global e-commerce giant selling fitness equipment across categories similar to Mudarrib's store. While not a specialized fitness platform, Amazon represents the dominant competitive benchmark for Mudarrib's equipment retail business.

Others

• NASM (National Academy of Sports Medicine): Globally recognized fitness certification body offering CPT, nutrition, and specialization programs. Mudarrib is an authorized reseller of NASM courses, making NASM both a partner and comparable education provider in the fitness certification space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Mudarribcom
• LinkedInlinkedin.com/company/mudarrib

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mudarrib