Name

ASJ

Legal name

株式会社ASJ

Website

https://asj.ad.jp

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Cloud Business Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

akta.pro secondary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Cloud groupware
• Attendance management
• Payment processing
• Internet server hosting
• Domain registration

Headquarters

HQ city

Kawaguchi

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Cloud Services Subscription: Recurring subscription revenue from cloud groupware (HotBiz), attendance management (TimeBiz), seat reservation systems, and other SaaS products for businesses
2. Web Server and Domain Services: Server hosting and domain registration services with over 20,000 companies using ASJ Server for internet-based business expansion
3. Payment Processing Transaction Fees: Transaction fees from credit card payment processing service ASJ Payment, featuring fast fund transfer and competitive processing rates
4. Examination Management System: Revenue from providing examination registration and management systems to 261 chambers of commerce nationwide (as of September 2024)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ASJ provides cloud-based business software and internet infrastructure services including groupware (HotBiz), attendance management (TimeBiz), seat/meeting reservation, payment processing (ASJ Payment), internet server hosting (ASJ Server), and domain registration (e-domain.com) for small and medium enterprises and individual business owners in Japan.

Product overview

ASJ provides a comprehensive suite of cloud-based business services targeting small and medium-sized enterprises in Japan. The core offerings include ASJ Server for internet hosting, HotBiz as a cloud groupware platform for information sharing and approvals, and TimeBiz for attendance management. These are complemented by specialized services including Sekimeru for free address office management, Seat Reserve for online seat reservations, and Kashikai for meeting room bookings. The ASJ Plus segment offers payment processing (ASJ Payment) with PCI DSS Level 1 compliance, a commerce chamber exam management system serving 261 chambers across Japan with industry-leading market share, and ez-GoV for electronic government applications. Additional services include domain registration (e-domain.com), mobile e-commerce support (Shopper), and online reservation management (e-Reserve). The company also conducts R&D in generative AI, internet-related technologies, and server development.

Differentiator

Problem solved

Functional benefit

Brands

• HotBiz: Cloud groupware service providing information sharing, workflow, and approval functionality
• TimeBiz
• セキメル (Sekimeru)
• シートリザーブ (Seat Reserve)
• カシカイ (Kashikai)
• ASJ Pay
• ez-Gov
• e-Reserve
• Shopper

Products and services

• HotBiz Cloud-based groupware for internal business communication, scheduling, and information sharing for Japanese SMBs and individual business owners.
• TimeBiz Cloud-based attendance and time tracking service for managing employee work hours for Japanese SMBs.
• Sekimeru Free-address seating management solution for offices that do not assign fixed desks.
• Seat Reserve Cloud seat reservation system for offices and shared workspaces.
• Kashikai Cloud meeting room reservation and scheduling service for offices.
• ASJ Server Internet server hosting service providing dedicated and virtual servers for businesses in Japan.
• e-domain.com Domain name registration and management service for businesses.
• ASJ Payment Payment processing service handling transactions for merchants and online businesses.
• Commerce Chamber Exam Management System Examination management platform for chambers of commerce to administer and process certification exams.
• ez-GoV Electronic application and approval workflow service for government and municipal procedures.
• Shopper E-commerce support service that helps merchants build and operate online stores.
• e-Reserve Online reservation service for businesses to accept bookings from customers.

Quantifiable outcome

• Over 20,000 companies using ASJ Server service
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Sua Música GroupminorStrategic or Co-development Partner · 30 March 2026Partnership with Sua Música Group for launching the Tu Música record label with Ronaldinho. ASJ, co-founded by Ronaldinho's brother Roberto de Assis, partnered with Sua Música Group for this music venture.
• Roberto de Assis (Co-founder)coreOthers · 30 March 2026Roberto de Assis, Ronaldinho's brother, co-founded ASJ which partnered with Sua Música Group for the Tu Música record label venture.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cybozu: Japan's leading cloud groupware provider (kintone, Garoon) directly competing with ASJ's HotBiz for workplace collaboration and workflow approvals among Japanese SMBs.
• Money Forward: Provides cloud accounting, HR, and back-office SaaS to Japanese SMBs and individuals, overlapping with ASJ's TimeBiz and broader SMB cloud suite.
• Sakura Internet: Japanese web hosting and cloud IaaS provider serving SMBs and developers; comparable to ASJ Server and e-domain.com offerings.
• freee K.K. Cloud HR/attendance and accounting SaaS for Japanese SMBs; competes directly with ASJ's TimeBiz attendance management offering.
• Onamae.com (GMO Internet): Leading Japanese domain registration and web hosting service; competes directly with ASJ's e-domain.com domain and ASJ Server hosting products.
• KING OF TIME (formerly Horiguchi): Leading cloud-based attendance/time management service in Japan, directly competing with ASJ's TimeBiz for SME workforce management.

Broad incumbents

• GMO Payment Gateway: Largest payment processing platform in Japan; competes with ASJ Payment but operates at much broader scale across enterprise and SMB.
• Sansan: Broader Japanese SaaS platform (business cards, contracts, Bill One) serving SMB to enterprise; adjacent competitive threat to ASJ's SMB cloud suite.
• Digital Holdings (Veritrans): Through Veritrans, provides online payment processing in Japan comparable to ASJ Payment, but at broader scale and enterprise focus.
• Recruit (Air Business Tools): Recruit's Air series (Airレジ, Airペイ, etc.) offers an integrated SMB SaaS/POS/payments bundle that competes with ASJ's combined SMB cloud offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASJ