Aviationtag
Aviationtag, founded in 2006 in Cologne, Germany, upcycles retired aircraft fuselage into collectible keychains and luggage tags. It sells globally via direct e-commerce and licensed partnerships with major airlines including Lufthansa, Emirates, and Etihad.
- Company typePrivate
- Founded2006
- HeadquartersKöln, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aviationtag does
Aviationtag, founded in 2006 and headquartered in Cologne, Germany, manufactures collectible keychains and luggage tags from the fuselage skin of retired aircraft. The company sources raw aircraft material from boneyards worldwide, which is shipped to its Cologne production facility, where pieces are manually dismantled, cut, punched, polished, and laser-engraved. Its primary customers are aviation enthusiasts, frequent flyers, military aviation collectors, and gift buyers; secondary channels serve retailers and corporate clients.
The product portfolio centers on individually numbered, limited-edition Aviationtags with documented provenance (manufacturer, aircraft type, registration, last airline, country, first flight year, edition size). Offerings are organized into four collections — Commercial, Classic, Military, and General Aviation — with optional NoLongerLost QR codes for lost-and-found recovery. Surrounding the core tags are Collector Sets (multi-color bundles at €99.95-€399.95), accessories (protective covers €4.95, lanyards €3.95, display stands, collector display frames €8.95-€139.95, and original aircraft life vests €27.95), and digital gift certificates in €25, €50, and €100 tiers. Individual tag pricing typically spans €19.95-€49.95, with licensed premium variants reaching €99.99.
Aviationtag runs a direct-to-consumer e-commerce model via its own Shopify storefront, augmented by a B2B wholesale program for retailers, a corporate promotional gifts program, and an affiliate channel. Official licensed partnerships with Lufthansa, Emirates, Etihad, Jet2, Air Serbia, Air North, Hunnu Air, and Top Aces generate exclusive branded editions, while a collaboration with Iron Maiden produced an Ed Force One Boeing 747 SKU that broadened reach into entertainment crossovers. The company serves customers in 35+ countries via DHL shipping and operates without disclosed external funding, employing 11-50 people from a single Cologne manufacturing base.
Aviationtag firmographics
Firmographics- Name
- Aviationtag
- Legal name
- Aviationtag
- Website
- https://www.aviationtag.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aviationtag, founded in 2006 in Cologne, Germany, upcycles retired aircraft fuselage into collectible keychains and luggage tags. It sells globally via direct e-commerce and licensed partnerships with major airlines including Lufthansa, Emirates, and Etihad.
- Ownership category
- akta.pro rank
Where Aviationtag is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Aviationtag business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Individual Tags: Direct sales of individual Aviationtags made from retired aircraft materials, sold as keychains and luggage tags at various price points depending on aircraft type, rarity, and edition.
- Collector Sets: Bundled products offering multiple color variants of the same aircraft edition at discounted package pricing compared to individual purchases.
- Gift Certificates: Digital gift certificates sold in €25, €50, and €100 denominations that allow recipients to choose their own Aviationtag products.
- Accessories: Sale of complementary products including protective covers, display frames, lanyards, and display stands for Aviationtag collectors.
- B2B / Wholesale: Sales to retailers and business customers through B2B partnerships, including promotional gifts programs for corporate clients.
- Affiliate Program: Revenue sharing with affiliate partners who drive sales to the e-commerce store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Aviationtags (Keychain/Luggage Tag) |
| Unit Pricing | Pay-as-you-go | QR Code / NoLongerLost Edition |
| Unit Pricing | Pay-as-you-go | Collector Sets |
| Unit Pricing | Pay-as-you-go | Accessories |
| Subscription | Pay-as-you-go | Gift Certificates |
| Unit Pricing | Pay-as-you-go | Limited/Exclusive Editions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Aviationtag product offering
Product offeringCore offering
Aviationtag manufactures collectible keychains and luggage tags from genuine retired aircraft fuselage material, sourced from aircraft boneyards worldwide and processed in its Cologne production facility through manual dismantling, cutting, punching, polishing, and laser engraving. Each tag carries the authentic livery, patina, and documented provenance (aircraft type, registration, last airline, first flight year, edition size) of the source aircraft and is sold as a numbered, limited-edition piece to collectors, aviation enthusiasts, and gift buyers globally.
Product overview
Aviationtag is a company that upcycles retired aircraft fuselage material into collectible keyrings, luggage tags, and memorabilia. The core product line consists of Aviationtags—manually crafted items made from genuine aircraft skin sourced from aircraft boneyards worldwide and processed in Cologne, Germany. Products are organized into Collections by aircraft type (Commercial, Classic, Military, General Aviation), by airline (Lufthansa, Emirates, Etihad, etc.), by manufacturer (Airbus, Boeing, ATR, etc.), and into limited-edition categories (Last Chance, Sold Out). The portfolio includes the main Aviationtags (with optional NoLongerLost QR codes), Collector Sets (bundled color variants), Gift Certificates, and Accessories (protective covers, display frames, lanyards, display stands, and original aircraft life vests). The products serve aviation enthusiasts, collectors, and travelers seeking unique memorabilia with verified aircraft provenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Aviationtags (Aircraft Tag Keyrings and Luggage Tags) Keyrings and luggage tags made from genuine retired aircraft fuselage material, sourced from aircraft boneyards worldwide and manually dismantled, cut, punched, polished, and laser engraved at the company's Cologne production facility. Each tag carries the original livery, patina, and documented provenance (aircraft type, registration, last airline, first flight year, edition size) and is sold as a strictly limited, individually numbered edition. Designed for aviation enthusiasts, collectors, frequent flyers, and gift buyers. Priced from €19.95 to €49.95 for standard tags, up to €99.99 for special editions.
- Collector Sets Bundled packages containing multiple color variants of Aviationtags from the same aircraft edition, offering collectors a complete set of available finishes at a discount compared with buying individually. Pricing ranges from €99.95 to €399.95 depending on the aircraft and number of color variants included.
- Gift Certificates Digital gift certificates available in €25, €50, and €100 denominations, delivered via email, allowing recipients to select their own Aviationtag products from the catalog.
- Protective Covers Protective sleeve covers designed to shield Aviationtags from scratches and damage during everyday use as keychains or luggage tags. Priced at €4.95.
- Collector Display Frames Wall display frames for showcasing Aviationtag collections, available in multiple sizes from 30x20cm up to 70x50cm, priced from €8.95 to €139.95.
- Original Aviationtag Lanyard Lanyard straps for carrying Aviationtags as keychains or bag tags. Priced at €3.95.
- Original Aviationtag Display Stand Desktop display stand for showcasing an individual Aviationtag. Priced from €39.95.
- Original Aircraft Life Vests Authentic aircraft life vests sourced from retired aircraft, sold as collectible memorabilia. Priced at €27.95.
Quantifiable outcome
- Each tag is unique with individual serial number and verified provenance
- +1 more outcomes
Companies that use Aviationtag
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Aviationtag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Aviationtag partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- LufthansacoreOfficial licensed partnership with Lufthansa for branded Aviationtag editions. Includes multiple aircraft types: Boeing 747, Boeing 707, Airbus A320, Airbus A340, and Airbus A380. One of their flagship airline partnerships.
- EmiratescoreExclusive partnership for Emirates A380 aircraft skin tags. Features A6-EDA aircraft with destination-specific tags organized by region (Europe, Americas, Asia, Africa, Oceania). Highly exclusive limited editions.
- Etihad AirwayscoreOfficial collaboration with Etihad, including multiple aircraft: Airbus A319, Boeing 777, and the flagship A380 A6-APA edition. The A380 edition represents the pinnacle of their partnership - the 150th A380 delivery and Etihad's first.
- Top AcesminorPartnership with Top Aces for Douglas A-4 Skyhawk military aircraft tags. First fighter aircraft in the Aviationtag collection.
- Air NorthminorPartnership with Air North featuring Hawker Siddeley HS748 C-FYDY and Boeing 737-200 C-GNAU aircraft tags. Showcases Canadian airline history.
- Air SerbiaminorCollaboration celebrating Air Serbia's 10-year anniversary with ATR 72-212 YU-ALT aircraft tags. Features aircraft with multi-airline history including China Xinjiang Airlines, China Southern Airlines, Carpatair, and JAT Airways.
- Hunnu AirminorPartnership featuring ATR 72-500 2-JUCE with colorful fuselage tags reflecting the aircraft's journey through multiple airlines and registrations.
- Jet2minorPartnership featuring Boeing 757 G-LSAI and Boeing 737 G-CELH. The 757 G-LSAI made UK aviation history operating the final commercial 757 passenger flight in January 2025.
- Iron Maiden (Ed Force One)minorSpecial edition collaboration featuring Boeing 747 TF-AAK used as the band's 'Ed Force One' tour aircraft. Includes special variants with rivet holes at €99.99.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Aviationtag competitors and assessment
Company assessmentDirect peers
- MotoArt: MotoArt designs and manufactures furniture, clocks, and home goods from upcycled retired aircraft and vehicle parts. It is the closest analog to Aviationtag in terms of taking decommissioned industrial assets (including aircraft skins) and turning them into collectible lifestyle products sold DTC.
- Bordbar: Bordbar upcycles retired aircraft trolleys into designer bags, furniture, and lifestyle products. It is explicitly linked on Aviationtag's own site ('bordbar' navigation item) and shares the same upcycled-aviation raw material ethos and Cologne/German design heritage.
- Classic Air Crew: Classic Air Crew designs aviation-inspired apparel, accessories, and gifts, often using authentic vintage and military fabrics and styles. It overlaps with Aviationtag on aviation-enthusiast collectibles and giftable merchandise sold through similar enthusiast channels.
Broad incumbents
- Lufthansa WorldShop: Lufthansa's official retail outlet sells branded aviation merchandise and memorabilia, including aviation-themed collectibles. While much broader than Aviationtag, it represents a competing channel for the same Lufthansa enthusiast demand that Aviationtag captures through its Lufthansa licensed editions.
- Emirates Official Store: Emirates' direct-to-consumer merchandise store sells airline memorabilia, scale models, and exclusive co-branded products. Comparable because it sits in the same premium aviation-collectibles category that Aviationtag addresses through its Emirates A380 destination tags.
- Boeing Store: Boeing's official retail store sells aviation-branded apparel, scale models, and memorabilia tied to specific aircraft programs. It competes for the same aviation-enthusiast wallet that buys Aviationtag's Boeing 747 (Ed Force One) and other Boeing-aircraft editions.
- Sporty's Pilot Shop: Sporty's is a long-established aviation retailer selling pilot supplies, gifts, and aviation-themed merchandise to pilots and enthusiasts. It is a comparable distribution and merchandising channel for aviation-enthusiast collectibles, though broader than Aviationtag's tag-and-memorabilia focus.
- IWC Schaffhausen Pilot's Watches: IWC's Pilot's Watch line is a heritage aviation-watch franchise tied to historic and military aviation programs. It targets the same aviation enthusiast / frequent-flyer persona with collectible, provenance-rich products and competes for share-of-wallet among premium aviation memorabilia buyers.
Emerging players
- Bremont: Bremont manufactures aviation-themed luxury watches with strong ties to military and historic aviation programs. It serves the same high-engagement aviation enthusiast customer with story-led, provenance-rich collectibles, though in a higher price tier and adjacent product category.
Others
- EAA (Experimental Aircraft Association): EAA is the largest general-aviation enthusiast community in the US, selling branded merchandise, apparel, and memorabilia through its members. It is comparable as an aviation-enthusiast merchandising ecosystem and a potential distribution/community partner for Aviationtag's general-aviation collection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Aviationtag social profiles
Digital presenceAviationtag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aviationtag leadership team
Management profileNumber of profiles
Aviationtag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aviationtag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aviationtag
What does Aviationtag do?
Aviationtag manufactures collectible keychains and luggage tags from genuine retired aircraft fuselage material, sourced from aircraft boneyards worldwide and processed in its Cologne production facility through manual dismantling, cutting, punching, polishing, and laser engraving. Each tag carries the authentic livery, patina, and documented provenance (aircraft type, registration, last airline, first flight year, edition size) of the source aircraft and is sold as a numbered, limited-edition piece to collectors, aviation enthusiasts, and gift buyers globally.
Is Aviationtag a public or private company?
Aviationtag is a private company. It is classified as unknown and is currently operating.
When was Aviationtag founded?
Aviationtag was founded in 2006. It employs 11 to 50 people.
Where is Aviationtag based?
Aviationtag is headquartered in Köln, Germany, in the Europe region.
How does Aviationtag make money?
Six revenue lines are on record. Product Sales - Individual Tags are the primary driver. The others are collector Sets, gift Certificates, accessories, B2B / Wholesale and affiliate Program.
Who are Aviationtag's main competitors?
Direct peers on record are MotoArt, Bordbar and Classic Air Crew. Broad incumbents are Lufthansa WorldShop, Emirates Official Store, Boeing Store, Sporty's Pilot Shop and IWC Schaffhausen Pilot's Watches. Bremont is listed as an emerging player. EAA (Experimental Aircraft Association) is listed as an others.
Does Aviationtag have an API?
No public API is recorded for Aviationtag.