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Khee San

Full company profile

uuid003l8pd

Namestring
Khee San
Websiteurl
kheesanfood.com
Company typeenum
Private
Founded yearint
1994
Descriptiontext

Khee San is a Malaysian confectionery manufacturer founded in 1994 and headquartered in Kuala Lumpur, producing candies and wafer confectionery. The company is publicly listed on Bursa Malaysia under the ticker KLSE:KHEESAN and operates as a for-profit entity with an estimated workforce of 101–250 employees. It functions as a consumer packaged goods (CPG) producer within the food manufacturing sector.

Beyond its core identity as a candy and wafer manufacturer, the available source data is thin on operational specifics. No disclosed information is available regarding proprietary technology, product lines, distribution channels, marketing channels, customer segments, pricing structure, or named customers. The revenue model, go-to-market motion, and value proposition are not detailed in the provided sources, and the company website was inaccessible during data extraction.

The most recent verifiable corporate event is a leadership change: on December 22, 2025, Yong Loong Chen was redesignated as Executive Managing Director. The company is implied to be operating based on this news. Ownership structure, parent company relationships, subsidiaries, and institutional investor details are not disclosed in the available data.

Short descriptiontext

Khee San is a Malaysia-based, Bursa Malaysia-listed manufacturer of candies and wafer confectionery, founded in 1994 and headquartered in Kuala Lumpur, producing consumer packaged food products within the confectionery segment.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersKuala Lumpur, Malaysia
HQ citystring
Kuala Lumpur
HQ countrystring
Malaysia
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
candy manufacturing, wafer confectionery, confectionery products, snack food production, sugar confectionery
NAICS code2 codes
  • Sugar and Confectionery Product Manufacturing3113
  • Nonchocolate Confectionery Manufacturing31134
SIC code2 codes
  • Miscellaneous Food Preparations & Kindred Products2090
  • Food And Kindred Products2000
Product category
Confectionery Manufacturing
Social media profiles1 record
Cost components4 values
Supply Chain, Operations, Personnel, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Khee San is a manufacturer of candies and wafer confectionery products. The company produces and sells its own branded confectionery items, operating as a traditional food manufacturer in the consumer packaged goods sector. Specific product names, SKUs, or sub-categories are not disclosed in the available source material.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Candies and wafer confectionery
CategoryConfectionery
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1Hup Seng Industries
TypeDirect peer
Description

Malaysian-listed manufacturer of biscuits and similar confectionery/snack products. Closely comparable to Khee San in product category, geographic market, scale, and public-market listing on Bursa Malaysia.

2Mayora Indah
TypeRegional player
Description

Large Indonesian-listed confectionery and biscuit manufacturer with broader product portfolio and significant export footprint. Comparable as a regional confectionery competitor operating across Southeast Asia.

3Munchy Food Industries
TypeDirect peer
Description

Malaysian biscuit and cracker manufacturer serving similar retail and foodservice channels. Comparable product positioning and regional focus to Khee San.

4Universal Robina Corporation
TypeRegional player
Description

Philippines-listed branded consumer foods company with substantial confectionery and biscuits business. Comparable as a regional peer competing for similar Southeast Asian shelf space and consumer wallet share.

5The Hershey Company
TypeBroad incumbent
Description

Global confectionery manufacturer and brand owner. Competes in the broader sugar confectionery space and represents the type of large-scale incumbent against which small players like Khee San must differentiate.

6Mamee-Double Decker
TypeDirect peer
Description

Malaysian snack and confectionery manufacturer producing candies, wafers, and extruded snacks. Directly competes with Khee San in wafer and candy categories across Malaysian retail.

7Nestlé Malaysia
TypeBroad incumbent
Description

Subsidiary of Nestlé operating across confectionery and broader food categories in Malaysia. Sets pricing and competitive benchmarks that shape Khee San's category dynamics.

8Mondelez International
TypeBroad incumbent
Description

Global confectionery and biscuits incumbent (Cadbury, Oreo, Toblerone). Competes indirectly through global brands distributed in Malaysia and the wider region where Khee San sells.

9Perfetti Van Melle
TypeBroad incumbent
Description

Global manufacturer of confectionery brands (e.g., Mentos, Chupa Chups, Alpenliebe). Competes with Khee San in the broader sugar confectionery category with far greater scale and marketing reach.

10Apollo Food Holdings
TypeDirect peer
Description

Malaysian manufacturer of biscuits, confectionery, and snack cakes listed on Bursa Malaysia. Comparable to Khee San in product mix, scale, and distribution within Malaysia.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Khee San

Confectionery Manufacturingkheesanfood.com

Khee San is a Malaysia-based, Bursa Malaysia-listed manufacturer of candies and wafer confectionery, founded in 1994 and headquartered in Kuala Lumpur, producing consumer packaged food products within the confectionery segment.

What Khee San does

Khee San is a Malaysian confectionery manufacturer founded in 1994 and headquartered in Kuala Lumpur, producing candies and wafer confectionery. The company is publicly listed on Bursa Malaysia under the ticker KLSE:KHEESAN and operates as a for-profit entity with an estimated workforce of 101–250 employees. It functions as a consumer packaged goods (CPG) producer within the food manufacturing sector.

Beyond its core identity as a candy and wafer manufacturer, the available source data is thin on operational specifics. No disclosed information is available regarding proprietary technology, product lines, distribution channels, marketing channels, customer segments, pricing structure, or named customers. The revenue model, go-to-market motion, and value proposition are not detailed in the provided sources, and the company website was inaccessible during data extraction.

The most recent verifiable corporate event is a leadership change: on December 22, 2025, Yong Loong Chen was redesignated as Executive Managing Director. The company is implied to be operating based on this news. Ownership structure, parent company relationships, subsidiaries, and institutional investor details are not disclosed in the available data.

Khee San firmographics

Firmographics
Name
Khee San
Website
https://kheesanfood.com
Company type
Private
Founded year
1994
Operating status
Operating
Headcount range
101–250 employees
Short description
Khee San is a Malaysia-based, Bursa Malaysia-listed manufacturer of candies and wafer confectionery, founded in 1994 and headquartered in Kuala Lumpur, producing consumer packaged food products within the confectionery segment.
Ownership category
akta.pro rank

Where Khee San is headquartered

Location

Headquarters

HQ city
Kuala Lumpur
HQ country
Malaysia
HQ region
Asia

Markets served

Khee San business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales

Khee San product offering

Product offering

Core offering

Khee San is a manufacturer of candies and wafer confectionery products. The company produces and sells its own branded confectionery items, operating as a traditional food manufacturer in the consumer packaged goods sector. Specific product names, SKUs, or sub-categories are not disclosed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

  • Candies and wafer confectionery

Companies that use Khee San

Customer profile

Ideal customer profiles1 record

Khee San technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Khee San partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

Khee San competitors and assessment

Company assessment

Direct peers

  • Hup Seng Industries: Malaysian-listed manufacturer of biscuits and similar confectionery/snack products. Closely comparable to Khee San in product category, geographic market, scale, and public-market listing on Bursa Malaysia.
  • Munchy Food Industries: Malaysian biscuit and cracker manufacturer serving similar retail and foodservice channels. Comparable product positioning and regional focus to Khee San.
  • Mamee-Double Decker: Malaysian snack and confectionery manufacturer producing candies, wafers, and extruded snacks. Directly competes with Khee San in wafer and candy categories across Malaysian retail.
  • Apollo Food Holdings: Malaysian manufacturer of biscuits, confectionery, and snack cakes listed on Bursa Malaysia. Comparable to Khee San in product mix, scale, and distribution within Malaysia.

Regional players

  • Mayora Indah: Large Indonesian-listed confectionery and biscuit manufacturer with broader product portfolio and significant export footprint. Comparable as a regional confectionery competitor operating across Southeast Asia.
  • Universal Robina Corporation: Philippines-listed branded consumer foods company with substantial confectionery and biscuits business. Comparable as a regional peer competing for similar Southeast Asian shelf space and consumer wallet share.

Broad incumbents

  • The Hershey Company: Global confectionery manufacturer and brand owner. Competes in the broader sugar confectionery space and represents the type of large-scale incumbent against which small players like Khee San must differentiate.
  • Nestlé Malaysia: Subsidiary of Nestlé operating across confectionery and broader food categories in Malaysia. Sets pricing and competitive benchmarks that shape Khee San's category dynamics.
  • Mondelez International: Global confectionery and biscuits incumbent (Cadbury, Oreo, Toblerone). Competes indirectly through global brands distributed in Malaysia and the wider region where Khee San sells.
  • Perfetti Van Melle: Global manufacturer of confectionery brands (e.g., Mentos, Chupa Chups, Alpenliebe). Competes with Khee San in the broader sugar confectionery category with far greater scale and marketing reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Khee San social profiles

Digital presence

Khee San financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Khee San leadership team

Management profile

Number of profiles

Profiles1 record

Khee San funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Khee San M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khee San

What does Khee San do?

Khee San is a manufacturer of candies and wafer confectionery products. The company produces and sells its own branded confectionery items, operating as a traditional food manufacturer in the consumer packaged goods sector. Specific product names, SKUs, or sub-categories are not disclosed in the available source material.

When was Khee San founded?

Khee San was founded in 1994. It employs 101 to 250 people.

Where is Khee San based?

Khee San is headquartered in Kuala Lumpur, Malaysia, in the Asia region.

Who are Khee San's main competitors?

Direct peers on record are Hup Seng Industries, Munchy Food Industries, Mamee-Double Decker and Apollo Food Holdings. Regional players are Mayora Indah and Universal Robina Corporation. Broad incumbents are The Hershey Company, Nestlé Malaysia, Mondelez International and Perfetti Van Melle.

Does Khee San have an API?

No public API is recorded for Khee San.

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Live signals
AInvestKhee San - No other potential liability imposed on group which may arise from writ of summons, statement of claimKhee San Bhd clarified that no additional potential liabilities have been imposed on the group from a writ of summons or statement of claim. The company remains under Practice Note 17 status after completing its regularisation plan on March 17, 2026, and the High Court granted leave to proceed with a formal scheme of arrangement with creditors.The Edge MalaysiaFreezing order on Khee San unit's bank accounts liftedKhee San Bhd said on Friday that a freezing order on six bank accounts of its wholly owned subsidiary Khee San Food Industries Sdn Bhd was lifted at about 7.30pm on Aug 27, allowing the accounts to be used again. The accounts, frozen on Aug 21 under Malaysia's anti-money laundering law, held a combined balance of about RM1.89 million. The board said the matter is not expected to have a material financial impact.The Edge MalaysiaKhee San’s largest shareholder Ngu Tieng Ung resigns as executive chairmanNgu Tieng Ung, the largest shareholder and executive chairman of Khee San Bhd, has resigned from his position three days after six bank accounts belonging to its subsidiary were frozen in an anti-money laundering investigation. The company stated that the freeze is not connected to its business operations but acknowledged immediate operational implications for customer payments and supplier settlements. Khee San is currently appealing the freezing order while awaiting Bursa Malaysia's approval to exit its PN17 status.The Edge MalaysiaKhee San unit's bank accounts frozen following money laundering probeKhee San Bhd reported that six bank accounts of its wholly-owned subsidiary, Khee San Food Industries Sdn Bhd (KSFI), have been frozen following an investigation under Malaysia’s anti-money laundering laws. While the freeze is expected to cause operational disruption, the company stated it does not anticipate a material financial impact and pledged full cooperation with authorities.The Edge MalaysiaKhee San says all outstanding debt to creditors settledKhee San Bhd announced it has fully settled all outstanding debt to creditors as part of its regularisation plan, which was completed in March 2026, with the company discharging all banking facilities. The debt settlement involved RM72.49 million through a scheme of arrangement, share capital reduction, and rights issue, after the company fell into Practice Note 17 in November 2021 due to financial difficulties at its wholly-owned unit Khee San Food Industries Sdn Bhd. The company returned to profit in FY2025 with net profit of RM1.78 million but reported a net loss of RM11.92 million in 3QFY2026 due to one-off expenses.FocusmalaysiaMalaysia’s largest manufacturer of chewy candy products appoints Wellspire to expand in ThailandWellspire Holdings Bhd, through its wholly owned subsidiary Wellspire Global Trading, has signed a three-year strategic cooperation agreement with Khee San Food Industries Sdn Bhd to become the sole and exclusive distributor of Khee San candy products (Fruit Plus and Kiss Me) in Thailand, effective August 23, 2023 to August 22, 2026. The partnership enables Khee San to expand into the Thai snack food market while Wellspire leverages its established distribution infrastructure in Thailand, combining both companies' manufacturing and distribution strengths. The Thai snack food market exceeded US$1 billion in revenue in 2023 and is projected to grow at a compound annual growth rate of 7.16% through 2028.