What Van Beek does

Van Beek Autogroep (legal entity: Van Beek Autobedrijven) is a privately held, family-run automotive dealership group headquartered in Roosendaal, Netherlands, operating four showrooms and workshops across Breda, Roosendaal, Bergen op Zoom, and Vlissingen in the Zeeland and West-Brabant region. Founded in 1965 as a Citroën dealer, the group now holds authorized franchises for four Stellantis-owned brands — Citroën, Peugeot, DS Automobiles, and Leapmotor — making it a multi-brand retail platform for new and used vehicle sales, manufacturer-warranty service, parts, and accessories. Van Beek's revenue is generated through five streams: one-time vehicle sales (retail and trade-in/Spoticar used), workshop services (maintenance, MOT/APK inspections, tire and air conditioning work), private and business leasing via Stellantis Financial Services / Leasys (recurring monthly contracts at €269-€589), parts and accessory sales, and bundled insurance, warranty, and breakdown assistance products such as the €59.95/year Eurorepar Pechservicepas.

Beyond franchise service, the group operates the Eurorepar Car Service multi-brand network (a Stellantis-owned aftermarket brand with 5,700+ locations across 30 countries), which enables Van Beek to capture service revenue from owners of any car brand, not only its franchise customers. The business employs approximately 80 staff and operates with BOVAG certification and GDPR-compliant data handling. Distribution is overwhelmingly physical and regional — four owned retail locations supported by an online presence with appointment booking, Google Business listings (4.6/5 across 4,308+ reviews), and YouTube content — while a dedicated business account manager handles fleet and B2B leasing. Underlying technology is largely OEM-supplied rather than proprietary: Leapmotor vehicles bring ADAS (LEAP Pilot), smartphone-app connectivity with remote control and OTA updates, and 5-star Euro NCAP safety ratings (B10, C10); EV/hybrid workshop capabilities rely on manufacturer-specified diagnostics and high-voltage tooling. Van Beek itself contributes no disclosed proprietary AI, software, or data assets beyond standard dealer workflow integrations (Dealerglass for glass-damage claims, Google Analytics on the corporate site). Recognition includes multiple consecutive "best Citroën dealer" and "best DS dealer" awards in the Netherlands, signaling strong regional brand equity.

Name

Van Beek

Legal name

Van Beek Autobedrijven

Website

https://vanbeekautogroep.nl

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Van Beek Autogroep is a family-owned, multi-brand automotive dealership group in the Netherlands operating four showrooms across Zeeland and West-Brabant, selling and servicing Citroën, Peugeot, DS Automobiles, and Leapmotor vehicles for private consumers and business fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Used Car Dealers (44112), Passenger Car Rental (532111), Automotive Repair and Maintenance (8111), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Automotive dealership services
• Multi-brand vehicle sales
• Automotive workshop maintenance
• Vehicle leasing services
• Fleet management solutions

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new and used vehicles across Citroën, Peugeot, DS Automobiles, and Leapmotor brands. Revenue generated from retail vehicle purchases, trade-ins, and certified pre-owned vehicles (Spoticar).
2. After-Sales Service and Maintenance: Workshop services including maintenance, repairs, APK inspections, tire services, and air conditioning services under both brand-specific and Eurorepar multi-brand networks.
3. Private and Business Leasing: Leapmotor Private Lease and business leasing products offered through Stellantis Financial Services/Leasys, providing recurring monthly revenue from fleet and consumer lease contracts.
4. Parts and Accessories: Sales of original parts, accessories, and merchandise for all supported brands, including winter tires and Eurorepar parts.
5. Insurance and Warranty Products: Extended warranties, insurance products, and roadside assistance services (Pechservicepas) offered alongside vehicle sales and for existing customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Van Beek Autogroep operates as an authorized multi-brand automotive dealership group in the Netherlands, selling new vehicles across Citroën, Peugeot, DS Automobiles, and Leapmotor brands from four retail locations in Breda, Roosendaal, Bergen op Zoom, and Vlissingen. The company provides comprehensive after-sales services including scheduled maintenance, repairs, APK (MOT) inspections, tire services, air conditioning service, damage repair, and glass repair through certified workshops. It also offers private and business leasing programs through Stellantis Financial Services/Leasys, plus multi-brand servicing for any vehicle make via the Eurorepar Car Service network.

Product overview

Van Beek Autogroep operates as a multi-brand automotive dealership group in the Netherlands (Zeeland and West-Brabant) with four locations in Breda, Roosendaal, Bergen op Zoom, and Vlissingen. The company represents four automotive brands: Citroën, Peugeot, DS Automobiles, and Leapmotor (electric vehicles), offering new vehicle sales, used cars, and comprehensive aftersales services. Additionally, the Eurorepar Car Service division provides multi-brand maintenance and repair services for all vehicle makes. The portfolio includes private and business lease programs, with Leapmotor models available for private lease from €269/month. Key services span vehicle maintenance, MOT inspections, tire services, air conditioning service, glass repair, damage repair, breakdown assistance, and insurance. The company has operated since 1965 and has won multiple awards as best Citroën and DS dealer in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Eurorepar Car Service: Multi-brand car maintenance and repair network under Stellantis offering services for all vehicle makes including APK inspections, maintenance, tire service, air conditioning, and breakdown assistance

Products and services

• Citroën Sales & Service Official Citroën dealer offering new car sales, used vehicles (Spoticar), private and business leasing, and full aftersales service including maintenance, repairs, APK inspections, and parts for the Citroën brand across four locations in Zeeland and West-Brabant.
• Peugeot Sales & Service Official Peugeot dealer providing new vehicle sales, used car inventory, private and business lease options, and complete aftersales service including maintenance and repairs for Peugeot models.
• DS Automobiles Sales & Service Official DS Automobiles dealer (DS Store Breda) offering premium French vehicles with full sales, lease, and aftersales support. Includes exclusive 8-year premium warranty program.
• Leapmotor Sales & Service Official Leapmotor dealer representing electric and hybrid vehicles including T03, B10, and C10 models. Offers new vehicle sales, private and business lease, and complete service/maintenance with 25 service points across the Netherlands.
• Eurorepar Car Service Multi-brand car maintenance and repair service network (part of Stellantis) offering maintenance, MOT inspections, tire services, air conditioning service, glass repair, breakdown assistance, and electric/hybrid vehicle specialists for all car brands regardless of original dealership.
• Leapmotor Private Lease All-inclusive private leasing program for Leapmotor vehicles including T03 (from €269/month), B10 (from €499/month), and C10 (from €589/month). Covers maintenance, repairs, insurance, road tax, and 24/7 roadside assistance.
• Citroën Business Lease Business financing and leasing solutions through Stellantis Financial Services Netherlands B.V. (Leasys), offering financial and operational lease options for commercial customers purchasing Citroën vehicles.
• Leapmotor Business Lease Business leasing options for Leapmotor electric vehicles including financial lease (ownership) and operational lease (no ownership), designed for entrepreneurs, self-employed, and company fleets.
• Leapmotor App Free smartphone application for Leapmotor owners providing remote vehicle control (lock/unlock, climate control, charging), real-time vehicle status monitoring, digital key functionality, and navigation to parked vehicle.
• Eurorepar Breakdown Service Card Annual breakdown assistance service (€59.95 for passenger cars, €69.95 for commercial vehicles up to 3,500 kg) providing 24/7 mobile assistance throughout Europe, including caravan/trailer coverage and repatriation services.
• Eurorepar Maintenance Basic Service Basic maintenance service from €199 including oil change, filter replacement, brake inspection, tire check, lighting check, leak inspection, diagnostic readout, fluid check, and battery test, available for all vehicle brands.
• Eurorepar MOT Inspection (APK) Mandatory Dutch vehicle inspection (APK) service at €39.95, with free re-inspection if repairs are needed. Includes traffic safety and emissions testing for all vehicle makes.
• Eurorepar Air Conditioning Service Complete air conditioning maintenance including inspection (€29.95), basic cleaning (€49), deep cleaning (€104), refill with R134A (€149) or R1234YF (€199), and combination packages for all vehicle brands.

Quantifiable outcome

• 4.6/5 customer satisfaction rating based on 4,308 reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Citroën NetherlandscoreChannel Partner/ Reseller/ Distributor · 1 January 1965Official authorized dealer for Citroën vehicles since 1965, selling new vehicles, providing maintenance and repair services, and preserving manufacturer warranties across four locations in Zeeland and West-Brabant.
• Peugeot NetherlandscoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Peugeot vehicles, offering sales, service, and parts distribution for the brand in the dealership's regional coverage area.
• DS Automobiles NetherlandscoreChannel Partner/ Reseller/ DistributorOfficial DS Store dealer for Midden-Brabant, West-Brabant, and Zeeland provinces. DS Store Breda serves as the exclusive point of sale and service for DS Automobiles in this region.
• Leapmotor EuropecoreChannel Partner/ Reseller/ DistributorOfficial Leapmotor dealer for Southwest Netherlands, providing sales, service, maintenance, and warranty services for Leapmotor electric and hybrid vehicles. Van Beek serves as regional service point in their network of 25 service locations across Netherlands.
• Eurorepar Car Service (Stellantis)majorChannel Partner/ Reseller/ DistributorMulti-brand service network operated by Stellantis with over 5,700 locations in 30 countries. Eurorepar provides maintenance and repair services for all car brands, independent of original dealership. Van Beek operates Eurorepar locations alongside their authorized brand dealerships.
• Stellantis Financial Services / LeasysmajorChannel Partner/ Reseller/ DistributorFinancial services partner providing lease and financing products for vehicle purchases. Leasys is the mobility services division of Stellantis Financial Services Netherlands B.V., enabling private lease and business lease offerings through the dealership.
• StellantiscoreStrategic or Co-development PartnerParent company of Citroën, Peugeot, DS Automobiles, and provides Eurorepar network. Stellantis is one of the world's largest automotive manufacturers with 14 brands, formed through PSA-FCA merger. Van Beek's authorized dealer agreements and Eurorepar affiliation are under the Stellantis umbrella.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Van Mossel Automotive Group: Largest Dutch multi-brand automotive dealer group with a similar full-service model (new/used vehicle sales, workshops, leasing) and authorized dealer relationships across multiple brands including Stellantis marques. Most direct comparable at greater scale.
• Louwman Group: Dutch family-owned automotive group with multi-brand dealership, leasing, and service operations. Comparable full-service business model and multi-brand authorized representation.
• Kwik-Fit: Large Dutch automotive service chain focused on tires, maintenance, and repairs across multiple locations. Comparable for the workshop/service side of Van Beek's business and a direct competitor for multi-brand maintenance work.
• Wensink Automotive Group: Dutch automotive dealer group operating multi-brand sales, service, and fleet solutions across northern and eastern Netherlands. Comparable multi-brand authorized dealer model with similar after-sales service orientation.
• Broekhuis: Dutch multi-brand automotive dealer group operating authorized dealerships for Stellantis and other OEMs across the Netherlands, with comparable sales, service, and lease offerings at similar regional footprint.
• Vakgarage: Dutch multi-brand service network providing maintenance, repairs, and tire services for all car brands — directly comparable to Van Beek's Eurorepar Car Service operations and a key multi-brand service competitor.
• Hedin Automotive: European multi-brand automotive dealer group with Dutch operations, offering authorized sales and after-sales service for multiple brands. Comparable as a multi-brand authorized dealer serving retail and fleet customers.
• Bosch Car Service: Global multi-brand service network with Dutch locations, offering maintenance and repair services for all car brands. Comparable to Van Beek's Eurorepar-affiliated multi-brand service offering.
• Pouw Automotive: Dutch Stellantis-affiliated dealer group representing multiple brands in eastern Netherlands with full sales, service, and leasing operations. Closely comparable authorized-dealer model under the same OEM umbrella.

Broad incumbents

• DirectLease: Dutch online leasing broker offering private and operational lease products across multiple brands. Comparable for Van Beek's private/business lease offering, though DirectLease operates via a digital-only model without physical showrooms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/citro-n-van-beek

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Beek