Dhurakij Pundit University

What Dhurakij Pundit University does

Dhurakij Pundit University (DPU) is a private university in Thailand, founded in 1967 and headquartered in Bangkok's Laksi district, that delivers undergraduate, graduate, and doctoral education across 11+ colleges covering business, engineering, integrative medicine, aviation, creative design, health sciences, law, communication arts, and more. The university operates 52+ bachelor's degree programs alongside master's and doctoral offerings, with tuition ranging from approximately 249,200 THB for standard bachelor's programs to 2,594,000 THB for aviation pilot pathway programs. Revenue is generated primarily through tuition fees structured on a per-program subscription basis, with premium pricing for international and aviation programs.

DPU serves three primary customer segments: Thai high school graduates targeted through DEK cohort marketing campaigns with scholarships and incentives; working professionals pursuing graduate degrees on weekend schedules; and international students through the dedicated International College with English-medium instruction and visa support. The university maintains an enrollment infrastructure of separate online application portals for bachelor, graduate, and short course programs, plus a physical admissions center and dedicated international admissions with visa and accommodation assistance.

The university has invested in several proprietary technology platforms including SLCM (Student Lifecycle Management system), the DPU AI HUB for AI research and curriculum, DPUVERSE for metaverse/VR learning, and POTENTIALIGENCE — a career assessment platform at careeruni.dpu.ac.th. Industry partnerships span UK and Australian universities for dual-degree pathways, gaming companies like Garena for creative design curriculum, and Thai corporates including Marriott, The Mall, AIS, LINE, and Sheraton for internship and employment pipelines. DPU holds a QS 4 Stars rating and has been recognized as Thailand's largest green-space private university for four consecutive years, with a reported 95%+ graduate employment rate.

Name

Dhurakij Pundit University

Legal name

Dhurakij Pundit University

Website

https://dpu.ac.th

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dhurakij Pundit University is a private Thai university offering undergraduate, graduate, and doctoral programs across 11+ colleges, serving domestic high school graduates, working professionals, and international students through tuition-based degree programs and industry partnerships.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

Keywords

• Higher education services
• Private university programs
• Undergraduate degree offerings
• Graduate degree programs
• Aviation training programs

Headquarters

HQ city

Nonthaburi

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Undergraduate Tuition: Bachelor's degree programs with tuition fees ranging from approximately 27,000 to 636,000 THB total program cost depending on college and program. Fees are structured per semester with flat rate pricing model. Some programs offer student loan options.
2. Graduate Tuition: Master's degree programs ranging from approximately 177,000 to 502,000 THB total. Doctoral programs from approximately 512,000 to 722,100 THB total. Special executive programs like ExMBA cost 320,000 THB total.
3. International Program Premium: International College programs charge premium tuition: UK Top-Up programs 250,000 THB, Dual degree programs 800,000 THB, with higher per-semester fees (75,000-150,000 THB first semester).
4. Aviation Training Programs: Specialized aviation programs including Co-Creation Pilot Pathway at 2,594,000 THB total cost - significantly higher due to flight training components.
5. Short Course Programs: Short course programs and continuing education offerings for professional development and skill enhancement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Dhurakij Pundit University is a private Thai university that delivers bachelor's, master's, and doctoral degree programs across roughly 11 colleges covering business, engineering, science, information technology, medicine, aviation, creative design, communication, liberal arts, economics, and international studies. In addition to its degree programs, the university offers English-medium international programs, short continuing-education courses, and specialized aviation crew-resource management / pilot pathway training delivered jointly with industry partners.

Product overview

Dhurakij Pundit University (DPU) is a comprehensive private university in Thailand offering a portfolio of educational products and services across undergraduate, graduate, and doctoral levels through multiple colleges and faculties. The university's core academic offerings include Bachelor's, Master's, and Doctoral degree programs as well as short courses, organized under 11 colleges (including International College, CIBA, CITE, CIMw, CADT, CDET, CHW) and 10 faculties covering fields from business, engineering, medicine, law, arts, and communication. Technology-enhanced offerings include the DPU AI HUB platform, DPUVERSE virtual learning environment, and the SLCM student management system. The International College provides globally-oriented programs with international university pathway options. DPU positions itself around the 'POTENTIALIGENCE' concept, emphasizing career-ready skills and practical education.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor's Degree Programs Four-year undergraduate degree programs offered across roughly 11 colleges covering business, engineering, science, information technology, aviation, creative design, communication, liberal arts, economics, and other fields, delivered on-campus primarily to recent Thai high-school graduates.
• Master's Degree Programs Postgraduate master's degree programs delivered on-campus for working professionals, recent graduates, and international applicants seeking advanced credentials in disciplines aligned with the university's colleges.
• Doctoral Degree Programs Terminal research and academic doctoral degree programs offered by the university for candidates seeking advanced research qualifications and academic credentials.
• International College Programs (English-medium) English-medium bachelor's and master's degree programs aimed at international students and Thai students who prefer English-language instruction, delivered through the university's dedicated International College.
• Co-Creation Pilot Pathway (Aviation) Specialized aviation training pathway designed in partnership with airline and crew-resource management industry partners to prepare aspiring pilots and aviation crew for entry into commercial aviation roles.
• Short Course Programs (Continuing Education) Non-degree short courses and continuing-education programs offered to learners seeking targeted skill updates outside of a full degree pathway.

Quantifiable outcome

• 95%+ graduate employment rate
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• University of SunderlandcoreStrategic or Co-development PartnerUK university partnership providing international degree pathway programs through DPU International College. Students can earn dual degrees or transfer to Sunderland for completing years of study.
• PearsoncoreStrategic or Co-development PartnerBTEC Higher National Diploma partnership through DPU International College enabling internationally recognized vocational qualifications with direct pathway to degrees.
• Curtin UniversityminorStrategic or Co-development PartnerAustralian university partnership for international exchange and credit transfer arrangements.
• Chungwoon UniversityminorStrategic or Co-development PartnerKorean university partnership for student exchange and academic collaboration.
• Tianjin Normal UniversityminorStrategic or Co-development PartnerChinese university partnership for international exchange and cultural programs.
• GarenacoreStrategic or Co-development PartnerGlobal gaming company partnership with College of Creative Design and Entertainment Technology for curriculum development and internship opportunities in game design and digital entertainment.
• Marriott InternationalcoreStrategic or Co-development PartnerHotel corporation partnership providing internship and employment opportunities for tourism, hospitality, and aviation students.
• The MallcoreStrategic or Co-development PartnerMajor Thai retail corporation partnership for business, marketing, and management student internships and career pathways.
• LINEminorStrategic or Co-development PartnerTechnology partnership providing digital communication and business technology student opportunities.
• AISminorStrategic or Co-development PartnerTelecommunications company partnership for technology and digital business student opportunities.
• IPAD (สถาบันพัฒนานักวิชาชีพบัญชี)coreStrategic or Co-development PartnerAccounting professional development institute partnership with College of Innovative Business and Accountancy for accounting student certification and career development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DhurakijPundit
• YouTubeyoutube.com/@DPUChannel2010
• Facebookfacebook.com/dpu.ac.th
• Instagraminstagram.com/dpu_university

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dhurakij Pundit University