Great Lakes Mutual Insurance
- Company typePrivate
- Founded1898
- HeadquartersCalumet, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Great Lakes Mutual Insurance firmographics
Firmographics- Name
- Great Lakes Mutual Insurance
- Legal name
- Great Lakes Mutual Insurance Company
- Website
- https://glmutual.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Great Lakes Mutual Insurance industry classification
Industry- Product category
- Personal Lines Property Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Homeowners Insurance (FSAJACAA)
- akta.pro secondary industry
- Condominium (HO-6) Insurance (FSAJACAC)
Keywords
Where Great Lakes Mutual Insurance is headquartered
LocationHeadquarters
- HQ city
- Calumet
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Great Lakes Mutual Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Insurance Premiums: Great Lakes Mutual generates revenue through property insurance premiums from homeowners, dwelling properties, condominiums, and renters contents coverage. The company offers flexible market value policies where coverage is based on current market value rather than replacement cost, with optional endorsement available for replacement cost on partial losses. Premiums are collected through annual, semiannual, quarterly, and monthly payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiple payment frequency options with varying fee structures |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Great Lakes Mutual Insurance product offering
Product offeringCore offering
Great Lakes Mutual Insurance Company underwrites and sells residential property insurance policies to Michigan residents, including homeowners, dwelling properties, condominium, and renters contents coverage. Policies are written through more than 400 independent insurance agents across Michigan, with optional Market Value Coverage that pays replacement cost without depreciation and an underwriting approach that does not use credit scoring. The company is structured as a mutual, meaning its policyholders are also its owners.
Product overview
Great Lakes Mutual Insurance is a property-only mutual insurance company offering a unified portfolio of residential property insurance products. The core offerings include Homeowners (HO-2, HO-3), Dwelling Properties (DP-1, DP-2, DP-3), Condominium (HO-6), and Renters Contents (HO-4) insurance, all underwritten with a no-credit-scoring approach and market-value coverage options. The company operates exclusively through a network of over 400 independent agents across Michigan, providing policy issuance, claims filing, and payment services through its website and agent portal. Supplementary offerings include liability coverage endorsements, a quick quote tool for agents, and virtual home assessment technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance Residential property insurance policy for Michigan homeowners that covers the dwelling, personal property, and related exposures of a single-family primary or secondary home, distributed through independent insurance agents.
Companies that use Great Lakes Mutual Insurance
Customer profileSegments1 record
Ideal customer profiles1 record
Great Lakes Mutual Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Great Lakes Mutual Insurance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered member and partner.
- Michigan Chamber of CommercememberGreat Lakes Mutual Insurance is a member of the Michigan Chamber of Commerce, which represents approximately 6,800 member employers, trade associations, and local chambers of commerce across all 83 Michigan counties. The Chamber works to promote conditions favorable to job creation and business growth in Michigan.
- National Association of Mutual Insurance Companies (NAMIC)memberGreat Lakes Mutual Insurance is a member of NAMIC, which has been serving mutual insurance companies for over 117 years. NAMIC is the largest and most diverse property/casualty insurance trade association with 1,400 property/casualty insurance companies serving more than 135 million policyholders writing more than $196 billion in premiums.
- American Association of Insurance Services (AAIS)partnerGreat Lakes Mutual Insurance uses AAIS policy forms and rating information. AAIS is a national advisory organization that develops policy forms and rating information used by property/casualty insurers. More than 700 insurers use one or more AAIS programs as the basis of the policies they sell.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Great Lakes Mutual Insurance competitors and assessment
Company assessmentDirect peers
- Cincinnati Financial: Ohio-based mutual property/casualty insurer distributing through independent agents — comparable mutual ownership, agency-company distribution model, and personal/commercial property underwriting.
- Michigan Millers Mutual Insurance Company: Lansing-based mutual property/casualty insurer serving Michigan and select Midwestern states through independent agents — closely comparable mutual model and regional property underwriting focus.
- Auto-Owners Insurance: Large Lansing, Michigan-based mutual insurer writing personal and commercial lines through independent agents — directly comparable mutual structure, agent distribution, and Michigan concentration.
- Acuity Insurance: Wisconsin-based mutual property/casualty insurer writing personal and commercial lines through independent agents — directly comparable mutual ownership model, Midwestern footprint, and agency distribution.
- Shelter Insurance: Missouri-based mutual property/casualty carrier writing personal and small commercial lines through captive agents — directly comparable mutual structure and regional property underwriting.
- Westfield Insurance: Ohio-headquartered mutual property/casualty insurer writing personal and commercial lines through independent agents — comparable mutual structure and multi-state regional property underwriting.
- Frankenmuth Mutual Insurance: Michigan-headquartered mutual insurance company offering personal and commercial property and casualty coverage through independent agents — directly comparable mutual model, regional footprint, and agent-driven distribution.
- Central Mutual Insurance Company: Ohio-based mutual property/casualty insurer serving multiple Midwestern states through independent agents — comparable mutual model, regional property focus, and independent-agent distribution.
- Erie Indemnity / Erie Insurance: Pennsylvania-based mutual property/casualty insurer distributed through exclusive and independent agents — closely comparable mutual structure and personal-lines property focus.
Broad incumbents
- Hanover Insurance Group: Massachusetts-based public property/casualty carrier writing personal and commercial lines through independent agents — broader multi-line incumbent with overlapping regional personal property products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Great Lakes Mutual Insurance social profiles
Digital presenceGreat Lakes Mutual Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Lakes Mutual Insurance leadership team
Management profileNumber of profiles
Profiles4 records
Great Lakes Mutual Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Lakes Mutual Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Lakes Mutual Insurance
What does Great Lakes Mutual Insurance do?
Great Lakes Mutual Insurance Company underwrites and sells residential property insurance policies to Michigan residents, including homeowners, dwelling properties, condominium, and renters contents coverage. Policies are written through more than 400 independent insurance agents across Michigan, with optional Market Value Coverage that pays replacement cost without depreciation and an underwriting approach that does not use credit scoring. The company is structured as a mutual, meaning its policyholders are also its owners.
Is Great Lakes Mutual Insurance a public or private company?
Great Lakes Mutual Insurance is a private company. It is classified as unknown and is currently operating.
When was Great Lakes Mutual Insurance founded?
Great Lakes Mutual Insurance was founded in 1898. It employs 1 to 10 people.
Where is Great Lakes Mutual Insurance based?
Great Lakes Mutual Insurance is headquartered in Calumet, United States, in the North America region.
How does Great Lakes Mutual Insurance make money?
One revenue line is on record: property Insurance Premiums.
Who are Great Lakes Mutual Insurance's main competitors?
Direct peers on record are Cincinnati Financial, Michigan Millers Mutual Insurance Company, Auto-Owners Insurance, Acuity Insurance, Shelter Insurance, Westfield Insurance, Frankenmuth Mutual Insurance, Central Mutual Insurance Company and Erie Indemnity / Erie Insurance. Hanover Insurance Group is listed as a broad incumbent.
Does Great Lakes Mutual Insurance have an API?
No public API is recorded for Great Lakes Mutual Insurance.
What industry is Great Lakes Mutual Insurance in?
Great Lakes Mutual Insurance's product category is Personal Lines Property Insurance. Its primary akta.pro industry code is FSAJACAA, Homeowners Insurance, with a secondary code of FSAJACAC, Condominium (HO-6) Insurance. Its NAICS code is 52412 and its SIC code is 6331.