Vitis and Winemakers

What Vitis and Winemakers does

Vitis and Winemakers is a family-owned, private distributor of commercial winery and beverage-processing equipment headquartered in Blenheim, New Zealand, with an Australian warehouse in Clayton, Victoria and field personnel spread across every major wine region in both countries. The company was founded in 1966 and operates two legal entities, VITIS & WINEMAKERS LTD (Australia, ABN 74 231 833 913) and VITIS & WINEMAKERS (NZ) LIMITED (New Zealand, IRD 060 046 263), and currently employs over 20 staff across sales, technical and engineering functions.

Its core offering is a broad catalog of grape-receival, crushing, pressing, filtration, pumping, tank, bottling, packaging and cellar-cleaning equipment sourced primarily as the regional agent for several European manufacturers, with Bucher Vaslin (presses, crossflow filtration including the Flavy FGC/X-Wine/X-Treme lines, optical sorting via Delta Vistalys, destemmers and grape-receival pumps) as the flagship partnership. Additional agency lines cover Kiesel and Liverani pumps, Tenco bottling filtration and fillers, Marchisio variable-capacity tanks, Capp-Plast harvest bins, Tonnellerie Rousseau and Garbellotto oak products, and Kärcher cleaning equipment. Underlying technology is industrial process equipment rather than software, with proprietary differentiators centered on the partner manufacturers' features such as Bucher Vaslin's Eco-Energy filtration process (claimed up to 95% electricity reduction) and optical berry sorting at up to 15 t/h throughput.

Revenue is generated through three streams: capital-equipment sales of presses, filtration systems, destemmers, tanks and bottling lines (largely quote-based, with high-end units priced above NZD 60,000); ongoing spare-parts and consumable sales (pump parts, seals, filter cartridges, fittings) fulfilled via an e-commerce store; and technical services including installation, commissioning, training and maintenance delivered by regional engineering teams. Go-to-market is sales-led, combining regional field sales and technical consultation for major equipment with a self-serve e-commerce channel for smaller items and parts, supported by educational blog content and social media presence across Facebook, Instagram and YouTube. Customer segments span commercial wineries, boutique and craft wineries, and adjacent breweries, distilleries and beverage processors across Australia and New Zealand, with no revenue, funding or headcount disclosed in available sources.

Name

Vitis and Winemakers

Legal name

VITIS & WINEMAKERS LTD

Website

https://vitiswinemakers.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitis and Winemakers is a family-owned distributor of commercial winery and beverage-processing equipment, serving commercial and boutique wineries, breweries, and distilleries across New Zealand and Australia with agency partnerships for European manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of winery equipment including Bucher Vaslin presses, filtration systems, destemmers, crushers, pumps, tanks, bottling equipment, and accessories. Equipment ranges from small tools to large industrial systems priced up to $60,000+.
2. Spare Parts: Genuine spare parts and replacement components for winery, brewery, distillery and beverage processing equipment including pumps, filtration systems, valves, fittings, seals and gaskets.
3. Technical Services: Engineering and technical support services including equipment installation, commissioning, training, and ongoing maintenance support delivered by technicians and winemakers based across New Zealand and Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vitis & Winemakers supplies and distributes winery processing equipment, spare parts and consumables to commercial and boutique wineries, breweries, distilleries and beverage processors across New Zealand and Australia. Acting as the regional agent for European manufacturers (notably Bucher Vaslin), it sells presses, crossflow filtration systems, optical sorting tables, destemmers, pumps, tanks, bottling fillers, harvest bins, cellar cleaning equipment and laboratory instruments, backed by technical consultation, installation, commissioning, training and ongoing maintenance support.

Product overview

Vitis & Winemakers is a winery equipment supplier operating in New Zealand and Australia, offering one of the broadest inventories of innovative and quality equipment solutions for commercial wineries. The product portfolio spans the entire winemaking process from grape receival through bottling, including Bucher Vaslin equipment (pneumatic presses, crossflow filtration systems including Flavy FGC, X-Wine, and X-Treme, optical and conveyor sorting tables, destemmers, and grape receival pumps), fluid transfer equipment (Liverani and Kiesel flexible impeller and eccentric screw pumps), bottling equipment (TENCO Enolmatic and Enolmaster fillers), storage tanks (Marchisio variable capacity tanks), cellar equipment (dry ice snow makers, ferment covers), harvest equipment (Capp Plast bins), and laboratory equipment (saccharometers, tartrate stability analysers). The company operates as agents for several European manufacturers including Bucher Vaslin, offering specialist consultation across equipment, supplies, winery design, and complete packaging solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bucher Vaslin Flavy FGC Crossflow Filter

Quantifiable outcome

• Equipment designed for energy and water efficiency helping wineries meet sustainability goals
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Bucher VaslincoreTechnology or IntegrationFlagship partnership - Vitis & Winemakers are agents for Bucher Vaslin, one of Europe's leading winery equipment manufacturers. They offer the complete Bucher Vaslin range including pneumatic presses, crossflow filtration, grape receival, sorting, reverse osmosis, dealcoholisation, thermovinification, dissolved gas management, crushers and destemmers.
• KieselcoreTechnology or IntegrationAgent for Kiesel eccentric screw and impeller pumps - over 40 years of trusted solutions for wine and beverage industry. Includes SP-MO6 eccentric screw pumps, IP30 flexible impeller pumps, and Series B stone-fruit mash pumps.
• LiveranicoreTechnology or IntegrationAgent for Liverani flexible impeller pumps - full range including EP (coaxial electric), VA (mechanical speed variator), INV (inverter-driven), RID (gearmotor), GR (belt-driven), MID (hydraulic orbital), and S/P (bare shaft) configurations.
• TencocoreTechnology or IntegrationAgent for Tenco filtration products including Enolmatic and Enolmaster bottling systems, filter cartridges (stainless steel and polypropylene), and Tandem filter housings for wine, oil and spirits filtration.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Krones AG: Global German beverage packaging and processing equipment giant serving breweries, soft drinks, dairy, and wineries with complete lines. Comparable as a broad incumbent whose wine/beverage equipment portfolio overlaps with Vitis's offerings but operates at much larger scale across multiple beverage verticals.

Others

• Bucher Vaslin: French-headquartered, leading European winery equipment manufacturer whose full product range (presses, crossflow filtration, optical sorting, destemmers, pumps) is distributed in ANZ by Vitis & Winemakers as the regional agent. Comparable as the upstream principal whose products Vitis sells, installs, and services.

Regional players

• ENO Technologie (ENO 3): Italian winery equipment specialist focused on crossflow filtration, flotation, and wine processing systems. Comparable as a European OEM whose filtration and processing equipment competes with or complements the Bucher Vaslin range distributed by Vitis in ANZ.
• Della Toffola Group: Italian winery and beverage equipment manufacturer offering filtration, flotation, crossflow, bottling and complete processing lines. Comparable as a European OEM whose equipment overlaps with the Bucher Vaslin/Liverani/Tenco range Vitis distributes, serving wineries globally.
• Criveller Group: North American winery and brewery equipment supplier offering presses, filters, tanks, bottling lines and full winery design/build services. Comparable as a multi-decade, full-stack winery equipment distributor serving a defined wine-producing region with agency partnerships and technical services.
• Puleo: US-based manufacturer and supplier of winery equipment including presses, crushers, destemmers, tanks, filters and bottling lines. Comparable as a full-line winery equipment provider serving commercial and boutique wineries in a defined regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vitiswinemakers
• Facebookfacebook.com/vitiswinemakers
• Instagraminstagram.com/vitiswinemakers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitis and Winemakers