China Yurun Food Group

What China Yurun Food Group does

China Yurun Food Group (中國雨潤食品集團有限公司) is a vertically integrated meat products company founded in 1993 and headquartered operationally in Nanjing, Jiangsu Province, with its primary listing on The Stock Exchange of Hong Kong Limited under stock code 1068.HK. The group operates a fully integrated value chain spanning upstream pig slaughtering, midstream fresh and frozen pork production, and downstream processed meat products, with manufacturing bases located across Jiangsu, Heilongjiang, Sichuan, and Anhui provinces. Core product lines include chilled fresh pork (with over 30% market share in the Yangtze River Delta), low-temperature meat products (which held the #1 market position in China for 11 consecutive years and a 70% share in domestic 4-5 star hotels), high-temperature meat products such as ham sausages and luncheon meat, and Italian-style meat products produced under a joint venture with Italian Beretta.

The company's brand portfolio is anchored by the time-honored Hachilian (哈肉联) brand with heritage dating to 1913, the Yurun (雨润) flagship brand (a China Famous Trademark), and the Wangrun (旺润) ham sausage sub-brand. Yurun sells through multiple channels including distribution networks, supermarkets, hypermarkets, and e-commerce platforms such as Alibaba's Freshippo and JD.com, serving both B2C urban consumers and B2B customers in the premium hospitality sector. The business holds HACCP certification (obtained in 2001), ISO9001/ISO14001/ISO22000/OHSAS18001 quadruple certification, and 10,000+ tons of cold storage capacity supporting its cold chain logistics.

Revenue is generated through transactional product sales across all four product streams (fresh/chilled pork, frozen pork, low-temperature processed products, and high-temperature processed products). The company has experienced multiple leadership and operational milestones including its 2007 HKEX IPO, 2008 MSCI Global Standard Index inclusion, the 2008 Sichuan earthquake disruption affecting three factories, 2009 clenbuterol and 2011 expired meat product safety incidents (each managed through recall and public statement), and a 2019 succession in which founder Zhu Yicai's daughter Zhu Yuan assumed the role of Board Chair and CEO. The most recent financial disclosures (2022-2025) show a steep revenue decline and persistent negative operating results, indicating significant business deterioration in recent years.

Name

China Yurun Food Group

Legal name

中國雨潤食品集團有限公司

Website

https://yurun.com.hk

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

China Yurun Food Group is a vertically integrated Chinese meat products company founded in 1993 and listed in Hong Kong (1068.HK), producing fresh, frozen, low-temperature, and high-temperature pork products under the Yurun, Hachilian, and Wangrun brands. It serves urban consumers, 4-5 star hotels, supermarkets, and e-commerce platforms across China.

Ownership category

akta.pro rank

Product category

Processed Meat Products

NAICS

Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611), Animal Slaughtering and Processing (31161), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)

akta.pro secondary industries

Sausage & Ground Pork Manufacturing (Fresh & Cooked) (AFANABAF), Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

Keywords

• Processed meat products
• Fresh chilled pork
• Low temperature meat
• Pork slaughtering
• Meat manufacturing

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh/Chilled Pork (冷鲜肉): Primary upstream business producing and selling fresh chilled pork to retail customers through distribution networks
2. Frozen Pork (冷冻肉): Frozen pork products for storage and extended distribution
3. Low-temperature Meat Products (低温肉制品): Premium processed meat products with longer shelf life at refrigeration temperatures. Leading market position with 11 consecutive years of #1 market share
4. High-temperature Meat Products (高温肉制品): Shelf-stable processed meat products including ham sausages, lunch meat, and canned meats
5. E-commerce and Online Sales: Growing online meat sales through e-commerce platforms such as Alibaba's Freshippo and JD.com

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

China Yurun Food Group (雨潤食品) manufactures and sells pork and processed meat products under a vertically integrated model. Its portfolio covers fresh/chilled pork (冷凍鮮肉), frozen pork, low-temperature meat products (low-temp bacon, ham, sausages — 11 consecutive years #1 in China), high-temperature processed meat (luncheon meat, ham sausages, canned meats), and Italian-style meat products through the Beretta joint venture. Output is sold through nationwide distribution, supermarkets, e-commerce platforms (Alibaba's Freshippo, JD.com) and direct supply to 4-5 star hotels, with main production bases in Nanjing, Harbin, Fuyang, Dujiangyan, Neijiang, and Guangyuan.

Product overview

China Yurun Food Group (雨潤食品) operates as one of China's largest meat product manufacturing enterprises, producing chilled fresh meat, frozen meat, and processed meat products. The company utilizes a vertical integrated business model with production bases across strategic locations in China. The core product portfolio includes the century-old time-honored Harbin Hachilian (哈肉联) brand as its flagship brand, complemented by the Yurun (雨潤) branded low-temperature meat products which hold the #1 market position nationally for 11 consecutive years, and Yurun high-temperature meat products including luncheon meat and ham sausages. The company also operates the Wangrun (旺潤) sub-brand for ham sausages. All products are manufactured with stringent quality control including HACCP certification and comprehensive inspection procedures for livestock and raw materials.

Differentiator

Problem solved

Functional benefit

Brands

• 哈肉聯: Core brand and century-old (established 1913) Chinese time-honored brand, designated as a Chinese famous trademark by the State Administration for Industry and Commerce. Harbin Dazhong Roulian's predecessor was the Harbin Meat Joint Processing Factory founded by British merchant Ma Qianshi in 1913. Products include pig slaughtering, fresh meat products, and processed meat products. The red sausage-making craft is recognized as Heilongjiang Province intangible cultural heritage.
• 旺潤
• Beretta (百樂得)

Products and services

• Hachilian / Harachan (哈肉聯) time-honored meat products Century-old Chinese time-honored brand of processed meat products including Harbin red sausage (intangible cultural heritage), fresh pork, and processed pork products, operated by Harbin Dazhong Roulian Food Co., Ltd. for sale through Yurun's nationwide distribution network to Chinese consumers.
• Yurun Chilled Fresh Pork (雨潤牌冷鮮肉) Chilled fresh pork produced via Yurun's advanced cold chain logistics and sold through retail and distribution channels to Chinese consumers, with market-leading presence in the Jiangsu and Shanghai Yangtze River Delta region exceeding 30% market share.
• Yurun Low-Temperature Meat Products (雨潤牌低溫肉製品) Low-temperature processed meat products including bacon, ham, and sausages with extended refrigerated shelf life. These products have held the #1 market position in China for 11 consecutive years and command 70% market share in domestic 4-5 star hotels.
• Yurun High-Temperature Meat Products (雨潤牌高溫肉製品) High-temperature processed meat products including luncheon meat, ham sausages, and canned meat processed at high temperatures for extended shelf stability and sold to Chinese consumers through nationwide distribution and retail channels.
• Wangrun Ham Sausage (旺潤牌火腿腸) Branded high-temperature ham sausage and bacon products that achieved top 3 market share in ham sausage and #1 in bacon sales in 2005, sold through Yurun's nationwide distribution network to Chinese consumers.
• Beretta Italian-Style Meat Products (百樂得) Italian-style processed meat products manufactured via the Yurun-Beretta joint venture (百樂得), targeting premium hotels and retail channels in Shanghai, Beijing, and Guangzhou and filling the domestic gap in authentic Italian-style fermented meat products.

Quantifiable outcome

• 11 consecutive years of #1 market share in low-temperature meat products in China
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Italian Beretta (百乐得)coreStrategic or Co-development Partner · 12 February 2007Yurun entered into a cooperation agreement with Italian Beretta (百乐得) in February 2007 to jointly establish an Italian-flavored meat product production base. This is the second cooperation between the two companies, following initial collaboration on Italian traditional flavor meat products that received positive reviews from consumers in Shanghai, Beijing, and Guangzhou hotels. Yurun introduced fermented meat product production technology to fill the domestic market gap.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Others

• Beretta (Fratelli Beretta): Italian cured meat specialist and Yurun's joint venture partner since 2007. While a partner rather than direct competitor, Beretta operates in the same Italian-style and premium processed meat category that Yurun's premium Western-style low-temperature products target.

Direct peers

• Tangrenshen Group (唐人神): Tangrenshen is a Chinese pig farming, feed and processed meat producer that competes with Yurun in pork slaughtering and downstream processed meat products, particularly in central and southern China.
• WH Group (万洲国际): WH Group is the world's largest pork company, owner of Smithfield Foods and Henan Shuanghui (Shineway). It competes directly with Yurun in Chinese pork slaughtering, processed meats, and chilled/fresh pork, with a comparable vertically integrated model and a stronger international footprint.
• Jinluo Meat (金锣肉业): Jinluo is a major Chinese pork processor competing with Yurun across chilled pork, processed meat products and ham sausages. Both companies target urban Chinese consumers with mass-market processed meats through supermarket and traditional retail channels.
• COFCO Joycome Meat (中粮肉食): COFCO Joycome is a state-backed Chinese pork producer operating pig farming, slaughtering and processed meat businesses, directly overlapping with Yurun's vertically integrated upstream-downstream model and competing for premium retail and foodservice accounts.
• Shuanghui Development / Shineway (双汇发展): Shineway is China's largest processed meat (ham sausage) brand and a direct competitor to Yurun in high-temperature and low-temperature meat products. Comparable product portfolio (ham, sausage, luncheon meat) and overlapping distribution in supermarket and foodservice channels make it Yurun's closest domestic competitor.
• Shandong Delisi Food (得利斯): Delisi is a Chinese processed meat manufacturer specializing in low-temperature meat products and Western-style cured meats, directly competing with Yurun's low-temperature meat segment and Italian-style product lines.

Broad incumbents

• Tyson Foods: Tyson Foods is a global meat protein incumbent operating across beef, pork, chicken and prepared foods. While not focused on the Chinese market to the same depth as Yurun, Tyson is a comparable large-scale protein processor with overlapping capabilities in processed and value-added meat products.
• New Hope Liuhe (新希望六和): New Hope Liuhe is one of China's largest agribusiness groups spanning animal feed, pig farming, poultry and food processing. It overlaps with Yurun in pork slaughtering and processed meats but operates at much broader scale and across multiple protein categories.
• Hormel Foods: Hormel is a US-based branded processed foods company (luncheon meat, ham, sausages, refrigerated meals). It is comparable to Yurun in product format and category — particularly high-temperature processed meats and deli meats — though Hormel focuses on the North American market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/china-yurun-food-group-ltd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Yurun Food Group