Modi Furniture
Modi Furniture is a privately held, Jaipur-based manufacturer of office and institutional furniture, producing workstations, desks, seating, and storage in-house using German-machined processes for SMBs, enterprises, and educational institutions across India via e-commerce, showroom, and direct sales.
- Company typePrivate
- Founded1990
- HeadquartersJaipur, India
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Modi Furniture does
Modi Furniture is a privately held, vertically integrated office and institutional furniture manufacturer headquartered in Jaipur, Rajasthan, India. The company produces workstations, desks, seating, storage solutions, and institutional furniture (classroom, library, hostel, auditorium, laboratory, canteen, and healthcare) for sale to small, mid-size, and large offices as well as educational institutions across India. Manufacturing is conducted in-house at the Jaipur facility using 100% machine-based processing and advanced German technology, supporting both made-to-order custom production and a broad standardized catalog across roughly 50+ SKUs in named product lines such as MIRAGE, INFINI, BRACE EX, CANVAS EX, FLOWER, and MERIT.
The company's go-to-market combines a direct-to-consumer e-commerce storefront (modifurniture.com) with WhatsApp Business and phone-based quoting, a physical showroom in Jaipur, and dedicated direct sales for enterprise accounts. Pricing is quote-based across all channels, with no public list pricing or subscription component; revenue is generated entirely through one-time hardware sales bundled with installation services. Documented enterprise customers include NCube&Planning (300 workstations in Gurugram), CarDekho (300 + 225 workstations), and MattsenKumar (250 workstations), alongside an unnamed long tail of SMB and institutional buyers. The company claims 30+ years of industry presence and nationwide delivery reach.
There is no disclosed external funding, no parent company, and no evidence of partnerships, acquisitions, awards, or AI/ML capabilities. The ownership structure is described as family-owned and founder-operated, and the company operates as a single legal entity ("Modi Furniture Business") with no subsidiaries.
Modi Furniture firmographics
Firmographics- Name
- Modi Furniture
- Legal name
- Modi Furniture Business
- Website
- https://modifurniture.in
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Modi Furniture is a privately held, Jaipur-based manufacturer of office and institutional furniture, producing workstations, desks, seating, and storage in-house using German-machined processes for SMBs, enterprises, and educational institutions across India via e-commerce, showroom, and direct sales.
- Ownership category
- akta.pro rank
Modi Furniture industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520), Office Furniture (No Wood) (2522), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
Keywords
Where Modi Furniture is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Modi Furniture business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Office Furniture Sales: One-time sale of manufactured office furniture products including workstations, desks, seating, storage, and institutional furniture. Products are sold as finished goods with installation services included. Revenue is generated per order with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Modi Furniture product offering
Product offeringCore offering
Modi Furniture designs, manufactures, and supplies office and institutional furniture from its Jaipur facility using 100% in-house machine-based processing with German technology. Its product portfolio spans workstations (linear, cluster, height-adjustable), desks (executive, operational, study, meeting, reception), seating (executive, ergonomic, visitor, training, lounge chairs, office sofas), storage (wooden and metal units, pedestals, cupboards, lockers, compactors), and institutional furniture for classrooms, libraries, hostels, auditoriums, laboratories, canteens, and healthcare settings. The company sells directly to offices, institutions, and consumers via its e-commerce site, physical Jaipur showroom, and dedicated enterprise sales, offering made-to-order customization with space planning and installation services.
Product overview
Modi Furniture is an office furniture manufacturer based in Jaipur, India, with over 30 years of experience. The company operates as a single unified product line (not a modular platform) offering a comprehensive portfolio of office and institutional furniture. The core product categories include Workstation (linear, cluster, height-adjustable workstations with partitions and panels), Desk (premium, executive, operational, study, meeting, reception, and height-adjustable desks), Seating (global series, premium, executive, ergonomic, visitor, training, cafe/dining/lounge chairs, and office sofas), Storage (wooden, metal, steel almirah, pedestal drawers, cupboards, side storage, steel racks, lockers, and compactors), and Institutional furniture (classroom, library, hostel, auditorium, laboratory, canteen, and healthcare). Named product lines include MIRAGE, INFINI, BRACE EX, CANVAS EX, FLOWER, and MERIT. The company emphasizes in-house manufacturing with 100% machine-based processing and German technology for precision, offering made-to-order solutions with end-to-end services from space planning to delivery and installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Workstations
Companies that use Modi Furniture
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Modi Furniture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Modi Furniture partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Modi Furniture competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Global office furniture leader (US) with operations in India serving enterprise and GCC fit-outs. Comparable to Modi as a global incumbent targeting the same enterprise B2B workstation and seating buyer profiles.
- Haworth: Global office furniture manufacturer with Asia-Pacific operations, focused on modular workstations and seating for enterprise customers. Comparable as a global incumbent in the same product category.
- Godrej Interio: India's largest home and office furniture brand, part of the Godrej Group, with extensive metro retail and institutional presence. Comparable as a broad incumbent whose office furniture segment directly overlaps with Modi's core offering.
- MillerKnoll (Herman Miller): Premium global office furniture manufacturer (Herman Miller, now MillerKnoll) with premium ergonomic seating and workstations. Comparable as the upper-premium global benchmark competing for the same enterprise specification-driven projects that Modi bids on.
- HNI Corporation: US office furniture and hearth products conglomerate whose Allsteel and HBF brands compete in modular workstations and seating globally. Comparable as a broad incumbent in the same enterprise office furniture category.
Emerging players
- Wakefit: Indian D2C furniture brand that has expanded from mattresses into office chairs, desks, and workstations with online-first direct purchasing. Comparable as an emerging Indian competitor targeting similar SMB and home-office buyers with instant online pricing.
- Urban Ladder: Indian online furniture retailer with a growing office furniture assortment. Comparable as an emerging D2C player competing for the same online office furniture shopper with transparent pricing and instant checkout.
Direct peers
- Nilkamal Limited: Indian-listed furniture and plastics manufacturer with a strong office and institutional furniture portfolio. Comparable to Modi across workstations, institutional furniture, and pan-India B2B delivery.
- Featherlite Furniture: Established Indian office furniture manufacturer headquartered in Bangalore with nationwide dealer distribution. Closely comparable to Modi as a direct competitor in B2B office workstations, desks, seating, and storage made-to-order.
- Wipro Furniture: Indian office furniture manufacturer (Wipro Enterprises) specializing in modular office furniture, chairs, and storage with national sales reach. Directly comparable to Modi's workstation and seating portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Modi Furniture social profiles
Digital presenceModi Furniture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modi Furniture leadership team
Management profileNumber of profiles
Modi Furniture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modi Furniture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modi Furniture
What does Modi Furniture do?
Modi Furniture designs, manufactures, and supplies office and institutional furniture from its Jaipur facility using 100% in-house machine-based processing with German technology. Its product portfolio spans workstations (linear, cluster, height-adjustable), desks (executive, operational, study, meeting, reception), seating (executive, ergonomic, visitor, training, lounge chairs, office sofas), storage (wooden and metal units, pedestals, cupboards, lockers, compactors), and institutional furniture for classrooms, libraries, hostels, auditoriums, laboratories, canteens, and healthcare settings. The company sells directly to offices, institutions, and consumers via its e-commerce site, physical Jaipur showroom, and dedicated enterprise sales, offering made-to-order customization with space planning and installation services.
Is Modi Furniture a public or private company?
Modi Furniture is a private company. It is classified as family owned and is currently operating.
When was Modi Furniture founded?
Modi Furniture was founded in 1990. It employs 251 to 500 people.
Where is Modi Furniture based?
Modi Furniture is headquartered in Jaipur, India, in the Asia region.
How does Modi Furniture make money?
One revenue line is on record: office Furniture Sales.
Who are Modi Furniture's main competitors?
Broad incumbents on record are Steelcase, Haworth, Godrej Interio, MillerKnoll (Herman Miller) and HNI Corporation. Emerging players are Wakefit and Urban Ladder. Direct peers are Nilkamal Limited, Featherlite Furniture and Wipro Furniture.
Does Modi Furniture have an API?
No public API is recorded for Modi Furniture.
What industry is Modi Furniture in?
Modi Furniture's product category is Office Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of CRALABAE, Office Furniture & Workspace Accessories Retail. Its NAICS code is 3372 and its SIC code is 2520.