Keong Hong Holdings Ltd.

What Keong Hong Holdings Ltd. does

Keong Hong Holdings Limited is a Singapore-based builder and property developer established in 1983 and listed on the Catalist Board of the Singapore Exchange (SGX:5TT) since 16 December 2011. The company operates three integrated business segments: Building Construction (commercial, residential, and healthcare projects such as Raffles Hospital and Sky Eden@Bedok), Property Development and Investment (including Seaside Residences), and Hotel Development and Investment (the Pullman Maldives Maamutaa Resort and Mercure Maldives Kooddoo). It serves enterprise clients — property developers, hotel operators, healthcare institutions, and government agencies — primarily through competitive tenders and direct project engagements in Singapore and the Maldives.

The company employs 101-250 people and operates from a single corporate headquarters in Singapore, with regional execution capability in the Maldives. Its underlying technology is conventional construction and development services; the 2017 acquisition of Hansin Timber Specialist and Trading provides partial vertical integration into timber supply. GTM motion is enterprise field sales targeting large developers and institutions through tenders and direct negotiations, with no disclosed pricing model beyond project-by-project negotiation. Revenue streams include one-time construction contracts, transaction-based property sales, and hotel operations cash flow.

Financially, the company shows a clear turnaround profile: FY2025 returned to positive gross profit and net income after multiple years of operating losses, though governance signals are mixed — the firm is on the SGX watchlist, received a qualified audit opinion on FY2025 financials, and required an extension to release full-year results. In May 2026, Keong Hong appointed a new CEO and new independent director, and won a tender at Bassein Road, while senior leadership conducted a delegation visit to Shaanxi Construction in China, signaling exploration of geographic expansion.

Name

Keong Hong Holdings Ltd.

Legal name

Keong Hong Holdings Limited

Website

https://keonghong.com

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Singapore-based construction and property developer (founded 1983, SGX Catalist-listed) serving enterprise clients across building construction, property development, and hotel investment in Singapore and the Maldives, currently in a turnaround phase.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Building Construction: General building construction services for commercial, residential, healthcare, and mixed-use developments. Revenue generated through project-based construction contracts.
2. Property Development and Investment: Development and sale of residential and commercial properties. Revenue from property sales and investments.
3. Hotel Development and Investment: Development and ownership of hotel properties in the Maldives, including Pullman Maldives Maamutaa Resort and Mercure Maldives Kooddoo. Revenue from hotel operations and potential appreciation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Keong Hong Holdings Limited delivers three integrated lines of business: building construction for commercial, residential, and healthcare projects (including Raffles Hospital); property development and investment in residential and mixed-use developments (including Seaside Residences and Sky Eden@Bedok); and hotel development and investment in the Maldives (including Pullman Maldives Maamutaa Resort and Mercure Maldives Kooddoo). The company secures projects through direct tenders and enterprise engagements and operates its developed hotel assets.

Product overview

Keong Hong Holdings Limited is a Singapore-based construction and real estate development company established in 1983 and listed on the Singapore Exchange Catalist Board. The company operates three core business segments: Building Construction (undertaking commercial, residential, and healthcare construction projects), Property Development and Investment (developing residential properties), and Hotel Development and Investment (owning and operating hotel properties). Key projects include Sky Eden@Bedok, Raffles Hospital, Seaside Residences, Pullman Maldives Maamutaa Resort, and Mercure Maldives Kooddoo. The company operates as a single unified offering across these integrated construction and property investment services rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Sky Eden@Bedok: A landmark mixed-use development built by Keong Hong
• Pullman Maldives Maamutaa Resort
• Mercure Maldives Kooddoo
• Seaside Residences
• Raffles Hospital

Products and services

• Building Construction General building construction services for commercial, residential, and healthcare developments, including projects such as Raffles Hospital. Targeted at property developers, government agencies, and institutional clients seeking a contractor for building projects.
• Property Development and Investment Development and investment in residential and mixed-use properties in Singapore and the region, including the Seaside Residences project. Targeted at real estate investors and buyers seeking developed residential assets.
• Hotel Development and Investment Development, ownership, and operation of hotel and resort properties in the Maldives, including the Pullman Maldives Maamutaa Resort (Luxury New Hotel Award 2020, Indian Ocean) and Mercure Maldives Kooddoo. Generates revenue from hotel operations and long-term asset appreciation.

Quantifiable outcome

• Luxury New Hotel Award 2020 (Indian Ocean) for Pullman Maldives Maamutaa Resort

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Hiap Hoe Limited: Singapore-based property development and construction group with exposure to residential, commercial and hospitality projects in Singapore and the region, comparable in size and customer base.
• Lum Chang Holdings Limited: Long-established Singapore construction and property development group with a similar profile of building construction, civil engineering and real estate activities across Singapore and the region.
• Tiong Seng Holdings Limited: Singapore-based construction contractor listed on SGX with a comparable mix of building construction and property development, targeting similar commercial, residential and institutional clients in Singapore.
• Oxley Holdings Limited: Singapore property developer with diversified residential, commercial and mixed-use developments across the region, comparable in customer base and project types to Keong Hong's Singapore property work.
• Chip Eng Seng Corporation Ltd: Singapore-listed construction and property developer operating across building construction, property development and hospitality investments — a near-direct analogue to Keong Hong's three-segment model.
• Ho Bee Land Limited: Singapore-focused real estate developer with premium residential and commercial developments, sharing customer profiles and Singapore-centric delivery model with Keong Hong.
• Heeton Holdings Limited: SGX-listed Singapore group with property development and hospitality operations, including hotel ownership, overlapping directly with Keong Hong's hotel investment and property development segments.

Broad incumbents

• Frasers Property Limited: Much larger Singapore-listed diversified real estate group with residential, commercial, hospitality and industrial assets across multiple geographies — a broad incumbent in the same end markets Keong Hong serves.
• City Developments Limited: Major Singapore-listed real estate developer and hotel owner (Millennium & Copthorne hotels globally) operating across residential, commercial and hospitality, broader but overlapping with Keong Hong's integrated model.

Emerging players

• Aspial Corporation Limited: Singapore-listed property developer focused on residential and mixed-use projects, with overlapping Singapore customer base but smaller scale and narrower hospitality exposure than Keong Hong.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keong-hong-holdings-ltd-khhl-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keong Hong Holdings Ltd.