united everything

What united everything does

United Everything e.u. is a Vienna-based multidisciplinary art and design studio founded in 2006 (firmographics also list 2011) by Fernanda Reiss, Georg Kettele, and Xaver Kettele. The studio conceives and communicates brand experiences across architecture, interiors, graphic design, event planning, image production, online media, and strategic marketing, delivering integrated design services to enterprise corporations, cultural institutions, and government/municipal clients. It has no proprietary technology platform; its product is a portfolio of multidisciplinary design services delivered directly to clients. Anchor engagements include the ÖBB Headquarters Vienna (a 30,000 m2 graphic installation across 23 floors developed with INNOCAD), Samsung HQ Vienna (Anamorphy installation), retail concept work for SPAR's Die Dorfgreißlerei, urban projects for the City of Graz, and cultural programming for Designmonat Graz and the UK National Trust.

The studio derives revenue from two streams: professional services (project-based design fees for multidisciplinary brand experience work) and hardware/product sales (iTree iPhone docking station launched 2009; HOLT sustainable furniture and home accessories label launched 2016 in partnership with Kornberg Design Tischler and OpenDesk London). Customers are acquired through portfolio-driven sales motion, international design competitions, and referrals from cultural institutions and architecture partners; pricing is quote-based and project-specific with no public pricing available. Distribution is direct (B2B services for enterprise work; selected design retail and exhibitions for product lines such as Milan Design Week, ICFF New York, Index Fair Dubai, Museum für Kunst und Gewerbe Hamburg).

United Everything is a privately held, founder-controlled boutique operating at 1–10 employees across Austria, the UK, Portugal, and Slovenia, with exhibition presence in Italy, the USA, the UAE, Russia, France, Spain, and Finland. Strategic moats center on an award-dense portfolio (LEAF, ICONIC, German Design Award, Vulkanland, Best Architects), multidisciplinary in-house talent, and embedded partnerships (notably with architecture firm INNOCAD). No external funding, M&A activity, or AI/ML capabilities are disclosed, and the legal entity is united everything e.u., an Austrian eingetragenes Unternehmen.

Name

united everything

Legal name

united everything e.u.

Website

https://unitedeverything.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

United Everything is a Vienna-based multidisciplinary design studio founded in 2006 that conceives and delivers integrated brand experiences across architecture, interiors, graphic design, exhibitions and media installations for enterprise, cultural, and government clients, with the proprietary iTree and HOLT product sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Wiener Neustadt

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Design consulting and creative services: Project-based fees for conceiving and communicating brand experiences across architecture, interiors, graphic design, event planning, image production, online media and strategic marketing.
2. Product sales (iTree, HOLT): Design and creation of proprietary products including the award-winning iTree iPhone docking station and HOLT sustainable furniture and home accessories line.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

united everything is a multidisciplinary art and design studio based in Vienna, Austria that conceives and communicates brand experiences across multiple disciplines including architecture, interiors, graphic design, event planning, image production, online media, and strategical marketing. The studio also designs and sells proprietary physical products such as the iTree iPhone docking station and the HOLT sustainable furniture label.

Product overview

UNITED EVERYTHING is a multidisciplinary art and design studio based in Vienna, Austria, offering a unified portfolio of integrated design services across physical and digital disciplines. The studio's core offering spans architecture and interiors, exhibition design and curation, branding and graphic design, and media installations. The portfolio includes two proprietary product lines: the iTree (award-winning iPhone docking station launched 2009) and HOLT (sustainable furniture and home accessories label launched 2016, developed with Kornberg Design Tischler). Projects include major corporate installations such as ÖBB Headquarters Vienna and Samsung HQ Vienna, as well as cultural exhibitions for Designmonat Graz. The studio integrates media, visual, and physical design to create singular experiences for exhibitions, museums, and branded architecture.

Differentiator

Problem solved

Functional benefit

Brands

• HOLT: Sustainable and locally produced furniture and home accessories line developed with Kornberg Design Tischler and OpenDesk London, exhibited at Milan Design Week
• iTree

Products and services

• iTree Award-winning iPhone docking station carved from an entire tree trunk; a proprietary studio product exhibited internationally at design fairs and sold through high-level retail design shops.
• HOLT design label Sustainable furniture and home accessories line, locally produced in Austria, developed in collaboration with Kornberg Design Tischler and OpenDesk London; exhibited at Milan Design Week and Design Forum Graz.
• V-Collection Flatpack shelf system designed for efficient packaging and shipping; a modular furniture piece developed under the HOLT design label.
• Architecture & Interiors Multi-disciplinary design services spanning architecture, interiors, and branded environments for corporate and cultural clients including Samsung HQ Vienna and ÖBB Headquarters Vienna.
• Exhibition Design & Curation Design and curation of international exhibitions including the Designmonat Graz festival center, Selected contemporary design exhibitions, and cultural installations.
• Branding & Graphic Design Brand experience design, corporate identity, and visual communication across multiple touchpoints including retail environments, printed materials, and digital media.
• Media & Installation Media installations, light installations, and interactive spatial experiences combining physical design with digital elements, sound, and custom software applications.

Quantifiable outcome

• OEBB project won multiple awards including Contract Interior Design Award 2015, LEAF Awards 2015 International Interior Design of the Year, Best Architects 2016

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• INNOCADcoreStrategic or Co-development PartnerArchitecture firm collaborator on flagship projects including OEBB Headquarters Vienna and Rolling Stones/Kanonenhalle in Graz. Multidisciplinary team approach combining architecture, graphic design, and media design.
• KMKG StudiocoreStrategic or Co-development PartnerCollaborators on projects including iTree, Dilde performance, and Black Bars light installation. Studio partners in multidisciplinary design work.
• OpenDesk LondonminorStrategic or Co-development PartnerCollaboration on HOLT sustainable furniture label, developed with Kornberg Design Tischler and OpenDesk London.
• Kornberg Design TischlerminorStrategic or Co-development PartnerPartnership for HOLT furniture line - sustainable and locally produced furniture and home accessories.
• Designmonat GrazcoreStrategic or Co-development PartnerOngoing collaboration on Designmonat Graz festival - Austria's largest International Exhibition of Contemporary Design and UNESCO City of Design program.
• Creative Industries StyriaminorStrategic or Co-development PartnerClient and partner for DMG Festival Center 2013 and other design festival projects.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IDEO: Much larger established design consultancy with global offices delivering integrated design, branding and innovation services to enterprises. Represents the scaled end of the same market United Everything targets, and the primary competitive threat on enterprise mandates where scale and multi-region delivery matter.
• BIG (Bjarke Ingels Group): Global architecture and design practice integrating architecture, product design, urbanism and research. Comparable in its cross-discipline design approach and high-profile enterprise / cultural client roster, but operates at much larger scale than United Everything's boutique model.
• Snøhetta: International architecture, landscape, interior and graphic design practice operating as a multidisciplinary studio for cultural and enterprise clients. Comparable in its cross-discipline integration (architecture + graphic + brand) but operates at significantly larger scale than United Everything.

Direct peers

• INNOCAD: Graz/Austria-based architecture firm and United Everything's named strategic partner on flagship projects (ÖBB Headquarters, Rolling Stones/Kanonenhalle Graz). Operates in the same Austrian market, same enterprise/cultural client base, and shares United Everything's multidisciplinary design + architecture integration positioning.
• Pentagram: Multidisciplinary design firm with partner-led studios spanning graphic design, branding, architecture, interiors, and digital — the canonical model that United Everything's structure mirrors. Both operate as independent, founder-controlled studios without a proprietary technology platform, competing for the same enterprise brand-experience mandates.
• Universal Design Studio: London-based multidisciplinary design studio delivering integrated brand, interior, digital and product design for enterprise clients. Closely comparable to United Everything in combining spatial, graphic and digital disciplines for corporate and cultural clients.
• &Walsh: New York-based design studio (formerly Sagmeister & Walsh) operating as an independent, founder-led practice spanning graphic design, branding, exhibition design and art direction. Comparable as a small, founder-controlled, project-based studio chasing the same enterprise and cultural clients.
• Heatherwick Studio: London-based multidisciplinary design and architecture studio working across architecture, installations, branding and product design. Comparable in its integrated-disciplines model and award-winning signature installations (e.g., Coal Drops Yard, Google's Bay View) mirroring United Everything's ÖBB and Samsung HQ work.

Emerging players

• Studio Drift: Amsterdam-based art and design studio creating installations, sculptures and spatial experiences that combine physical design with digital/media elements. Comparable in its installation and media-design work for cultural and corporate clients (e.g., United Everything's Kanonenhalle, Black Bars, Dilde).
• Form Design Studio: Australian multidisciplinary design studio working across exhibition design, branding, interiors and digital for cultural institutions and enterprise clients. Comparable in its exhibition-design focus and cross-discipline studio model for cultural and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/united-everything
• Instagraminstagram.com/unitedeverything
• Facebookfacebook.com/unitedeverything

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about united everything