Houben Souren

What Houben Souren does

Houben Souren Verhuur B.V. is a Dutch private audiovisual (AV) solutions provider headquartered in Roermond, Netherlands, with additional offices in Maastricht (inside MECC convention center) and Sittard-Geleen (Brightlands Chemelot Campus). The firm, founded in 1997 and operating under its current name since 2013 when Etienne Souren acquired the activities of Houben Mediaverhuur, delivers an integrated AV stack spanning rental, sale, lease, and AV-as-a-Service models, alongside professional services (advisory, installation, maintenance, training, and staff detachment). Its customer base spans four primary segments: congresses and events, corporate and enterprise, government and public institutions, and exhibition organizers, with named clients including MECC Maastricht, Brightlands, Provincie Limburg, Gemeente Beekdaelen, TEFAF, and Heuschen & Schrouff.

The company's product and technology portfolio is built on a mix of partner hardware and proprietary integration services. Core technologies include Aluvision HI-LED 55 modular LED tiles (2.5mm pixel pitch) for seamless video walls, Yealink MeetingBar-certified hybrid meeting rooms for Microsoft Teams and Zoom, Bosch Dicentis discussion systems for council chambers, Sennheiser Tourguide 2020D wireless tour and translation systems, ISO-compliant interpreter booths, and the LeftClick platform for digital signage (narrowcasting) and room reservation (Roomguide). Complementing these are in-house offerings such as a webcast greenscreen studio in Roermond, hologram displays, projection and table mapping, and a 3D visualization and lighting design service. Embedded AI features (auto-framing, speaker tracking, noise cancellation) are sourced from Yealink hardware rather than developed in-house.

Houben Souren monetizes through a hybrid revenue model: short-term rental transactions for events, one-time sales of equipment for permanent installations, multi-year leasing with tax advantages, an AV-as-a-Service subscription tier (with hardware retained as the firm's property), and project-based professional services for advisory, installation, and maintenance. The go-to-market motion is consulting-led enterprise field sales, anchored by direct sales managers and rental consultants, with demand generation driven by case studies, industry news content, event presence (TEFAF, MECC congresses, Rowwen Hèze), and free demo or whitepaper offers. The company is founder-owned with no external institutional investors or disclosed funding, employs a team of 15+ (firm size 11-50), and currently lists seven open positions indicating active scaling.

Name

Houben Souren

Legal name

HOUBEN SOUREN VERHUUR B.V.

Website

https://houbensouren.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Houben Souren Verhuur B.V. is a Dutch private audiovisual solutions provider based in Roermond, delivering AV rental, sales, lease, AV-as-a-Service, and professional services to congresses, corporate enterprises, government, and exhibition clients across Limburg and beyond.

Ownership category

akta.pro rank

Product category

Audiovisual Integration & Event Production Services

NAICS

Administrative and Support Services (561)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Audiovisual equipment rental
• AV integration services
• Event production technology
• Videoconferencing solutions
• Digital signage systems

Headquarters

HQ city

Roermond

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental (Verhuur): Short-term rental of audiovisual equipment including lighting, sound, LED walls, projectors, cameras, and conference systems for events, congresses, and corporate functions.
2. Equipment Sales (Verkoop): Direct sale of audiovisual equipment including narrowcasting systems, omroepinstallaties, videoconferencing setups, and presentation systems for permanent installation.
3. Equipment Leasing (Lease): Lease financing for audiovisual equipment and ICT systems with fixed monthly payments, tax advantages, and full service coverage. Multi-year programs available.
4. AV as a Service (AVaaS): Flexible subscription model where clients pay for AV equipment and services as a monthly fee, including maintenance and updates, with hardware remaining the company's property.
5. Professional Services: Advisory, project management, installation, maintenance, repair, staff detachment, and training services supporting the equipment business.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Houben Souren is an audiovisual solutions provider offering rental, sale, lease, and AV-as-a-Service of professional AV equipment combined with consultancy, installation, and technical support. The portfolio spans hybrid meeting rooms, LED walls, projection, sound, lighting, video production, webcasting, voting systems, council chamber AV, digital signage, and room reservation platforms for corporate, government, and event clients in the Netherlands.

Product overview

Houben Souren is an audiovisual (AV) solutions provider offering a comprehensive portfolio of products and services across entertainment, meeting, presentation, and information categories. The product portfolio includes modular LED displays (Aluvision HI-LED 55), Yealink MeetingBar videoconferencing systems, LED walls, projectors, cameras, professional microphones, tour guide systems (Sennheiser Tourguide 2020D), interpreter booths, voting systems, wireless presentation tools, Bosch Dicentis discussion systems, hologram displays, greenscreen studios, and LeftClick narrowcasting/Roomguide digital signage and room reservation platforms. Service offerings encompass video registration, webcasting/livestreaming, video/projection mapping, tablemapping, funeral livestreaming, online congress platforms, hybrid events, meeting room installation, council chambers, hybrid meeting solutions, modular LED installation, AV-interior integration, AV-as-a-Service, staffing/detachment, and training programs. The company operates from three locations in Roermond (head office), Maastricht (MECC building), and Sittard-Geleen (Chemelot Campus), serving clients throughout Limburg and beyond since 1997.

Differentiator

Problem solved

Functional benefit

Brands

• AV-Academy: Training program for AV professionals offered by Houben Souren, providing technical training for both internal staff and external AV technicians.

Products and services

• AV Equipment Rental (Verhuur) Short-term rental of audiovisual equipment for events, congresses, and corporate functions, including delivery, setup, operation, and breakdown services. Targets event organizers, conference producers, and enterprises with temporary AV needs.
• AV Equipment Sales (Verkoop) Direct sale of audiovisual equipment including narrowcasting systems, omroepinstallaties, videoconferencing setups, and presentation systems for permanent installation. Targets enterprises and government customers seeking outright ownership.
• AV Equipment Leasing (Lease) Lease financing for audiovisual equipment and ICT systems with fixed monthly payments, tax advantages, and full service coverage; multi-year programs available. Targets organizations preferring financed acquisition over capital outlay.
• AV as a Service (AVaaS) Flexible subscription model where clients pay monthly fees for AV equipment and services, including maintenance and updates, with hardware remaining company property. Targets enterprises seeking scalable AV without large capital investments.
• Hybrid Meeting Room (Hybride Vergaderen) Complete hybrid meeting room solutions combining Yealink conference hardware with professional displays and room automation, certified for Microsoft Teams and Zoom. Includes installation and ongoing support for online/offline collaboration. Starting from €1,532 one-time or €75 per month.
• Yealink MeetingBar Videoconferencing System All-in-one videoconferencing system certified for Microsoft Teams and Zoom with 20MP AI camera, Auto Framing, Speaker Tracking, 8 MEMS microphones, and surround speaker. From €1,899 or €75 per month.
• Modular LED Installation (Aluvision HI-LED 55) Rental and installation of Aluvision modular LED tiles with ultra-fine 2.5mm pixel pitch that connect seamlessly into video walls for exhibition stands and events. Targets exhibition builders, trade show organizers, and event producers.
• LED Walls (LED-schermen) Large-format LED display walls for events and permanent installations, including modular LED tiles for seamless video walls. Targets event organizers and venues requiring high-impact visual displays.
• Professional Projectors Professional projectors for presentations, events, and projection mapping, including laser projectors such as Epson EB-L400U. Targets conference rooms, event venues, and projection mapping installations.
• Camera Control (Cameraregie) Camera control and video mixing systems for professional video registration and live production at events. Targets event producers and organizations requiring broadcast-quality event capture.
• Professional Microphones Professional microphones including wireless hand microphones, lavalier microphones, and discussion system microphones for events, meetings, and council chambers.
• Tour Guide System (Sennheiser Tourguide 2020D) Wireless tour guide system for guided tours and simultaneous translation, including bodypack transmitters, headset microphones, and chinstrap receivers with up to 80m outdoor range and 6 interference-free simultaneous systems.
• Interpreter Booths (Tolkencabine) Mobile, soundproof interpreter booths that comply with ISO and EG standards for simultaneous translation at international events.
• Voting Systems (Stemsystemen) Computer-controlled voting systems for 50 to 1000 guests, enabling interactive audience participation during presentations, congresses, and seminars.
• Wireless Presentation (Draadloos presenteren) Wireless presentation solutions including USB dongles for mirroring PCs, smartphones, or tablets to presentation screens, supporting multiple simultaneous users.
• Discussion Systems (Bosch Dicentis) IP-based conference and discussion systems with touchscreen discussion posts, NFC card readers for participant identification, and voting functionality for council chambers and meeting rooms.
• Hologram Display 3D hologram display systems using reflection techniques and specialized software to project three-dimensional animated content; available in various sizes as plug-and-play solutions for product presentations and special events.
• Webcast Greenscreen Studio In-house studio facility in Roermond with greenscreen for virtual backgrounds, professional cameras, control room, lighting, microphones, and streaming capabilities for webinars, video messages, and online events. Usage-based pricing with add-ons for virtual backgrounds, teleprompter, and custom streaming platform.
• LeftClick Narrowcasting Digital signage hardware and software platform for displaying internal communications, advertisements, and practical information on strategic screen locations. Includes ISO 27001-27002 NEN 7510 IT-Security certification and cloud-based content management accessible via web portal.
• LeftClick Roomguide Digital room reservation system that supports common digital calendars and integrates with building management systems, AV automation, and narrowcasting for real-time meeting room information.
• Video Registration (Videoregistratie) Professional video recording services for events with HD cameras, camera operators, vision mixers, and post-production editing to DVD, Blu-ray, or digital formats.
• Webcasting / Livestreaming Live broadcasting of events, congresses, and meetings via internet to worldwide audiences; includes webinars and custom online portals.
• Video Mapping (Videomapping) Projection mapping technology that projects video content onto building facades, walls, or objects to create immersive visual experiences for events and installations.
• Tablemapping Projection mapping onto tables and surfaces to create interactive dining experiences, meeting presentations, or event ambiance using light, color, and movement.
• Funeral Livestream (Uitvaart-livestream) Funeral and memorial live streaming services for remote attendance; includes private links for privacy, multi-camera setup, and post-event video delivery.
• Online Congress Platform Virtual congress platform enabling speakers to present live, with polling, Q&A, live chat, attendee registration, speaker preparation, and custom branding.
• Hybrid Events (Hybride evenementen) Hybrid event solutions combining physical and online attendance with live interaction between participants and speakers, including live quizzes and breakout sessions.
• Meeting Room Installation (Vergaderruimte inrichten) Complete meeting room AV installation services including displays, sound systems, lighting, and integration with building systems; tailored to room dimensions and acoustics.
• Council Chamber AV (Raadzalen) Council chamber AV solutions including discussion systems, camera tracking, projection, voting systems, live streaming, and room reservation integration for municipalities and public institutions.
• AV and Interior Integration (Integratie AV en interieur) AV and interior integration services ensuring clean cable management, seamless equipment installation, and aesthetic integration with corporate identity and workspace design.
• Staff Detachment (Detachering) Staffing services providing AV technicians, directors, and interpreters to client projects for events and installations.
• AV-Academy Training User training for AV equipment and professional development courses for AV technicians under the AV-Academy program. Targets internal staff and external AV professionals.

Quantifiable outcome

• More than 20,000 attendees supported at Rowwen Hèze slotconcerten over 20 years
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AluvisioncoreTechnology or IntegrationAluvision is the provider of HI-LED 55 modular indoor LED tiles (2.5mm pixel pitch) used by Houben Souren in rental and installation projects. Houben Souren is a certified partner offering both rental and sale of Aluvision LED solutions for exhibitions, congresses, and events.
• Loxo InternationalminorImplementation/ SI/ Consulting PartnerCollaboration for complete exhibition stand construction. Loxo handles the modular stand building while Houben Souren provides the audiovisual technique within the stand, offering clients integrated solutions.
• Soons InterieurbouwminorStrategic or Co-development PartnerPartnership for custom interior solutions. Soons Interieurbouw created a custom wall panel matching Houben Souren's client (Heuschen & Schrouff) existing meeting table color scheme for seamless AV-interior integration.
• YealinkcoreTechnology or IntegrationYealink is the primary conference equipment manufacturer for Houben Souren's hybrid meeting room solutions. The Yealink MeetingBar (certified for MS Teams & Zoom) is a core component of the hybrid meeting offering. Houben Souren recommends and installs Yealink hardware.
• MECC MaastrichtcoreStrategic or Co-development PartnerLong-standing AV partnership with MECC Maastricht convention center. Houben Souren serves as the designated AV partner for major international congresses held at the venue, including TEFAF, PNS Annual Meeting, WCCI, and hybrid congresses.
• Brightlands Chemelot CampuscoreStrategic or Co-development PartnerOngoing audiovisual partner for Brightlands Chemelot Campus in Sittard-Geleen. Houben Souren maintains an office on campus and provides the latest videoconference equipment for tenant companies, as well as general campus AV support.
• Provincie LimburgminorStrategic or Co-development PartnerHouben Souren is an audiovisual partner supporting events and meetings at Provincie Limburg locations, contributing to the province's recognition as one of the seven smartest regions in the world.
• Klinkhamer GroupminorImplementation/ SI/ Consulting PartnerEvent organization partnership for The Maastricht Debate. Klinkhamer Group organized the event and Houben Souren provided all technical audiovisual support including projection, live viewing party, and streaming.
• Foxx AVminorOthersFormer Houben Mediatechniek business sold in 2011, now operating as Foxx AV. Related through shared founder Pierre Houben who remains connected to Houben Souren.

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Synco: Dutch audio, video, and lighting rental and installation provider for events, conferences, and corporate clients; comparable in product range, target market, and Beneluz geographic focus.
• Showtec: Dutch event technology supplier offering lighting, sound, video, and rigging rentals for events and corporate clients; comparable in event rental model and LiveOps service orientation.
• Triple Audio: Dutch AV services company specializing in event rental, permanent installations, and live production; closely comparable in equipment rental model and corporate/event customer mix.
• Chain Group: Netherlands-based AV and event technology group providing audio, video, lighting, and stage solutions for events and permanent installations; comparable in equipment rental, event production, and hybrid event capabilities.
• Lichtenberg: Long-established Dutch AV integrator and rental company serving corporate, government, and event clients with a multi-region footprint; comparable in service portfolio (rental, sale, installation, service) and target segments.
• AVEX: Dutch audiovisual and event technology provider offering rental, installation, and live event services to corporate and government clients; directly comparable in product offering, customer base, and Dutch geographic focus.

Broad incumbents

• NEP Group: Worldwide outsourced technical production partner for broadcast, live events, and corporate AV; comparable in event AV and live streaming but much larger, broadcast-focused, and internationally diversified.
• Production Resource Group (PRG): Global leader in event production and AV services with broad portfolio across rental, integration, and live events; comparable in event technology and AV integration but operates at much larger scale and international scope.

Emerging players

• Rentman: Dutch-based software platform for AV and event rental companies, providing planning, crew, and inventory management; comparable as ecosystem enabler for the AV rental market Houben Souren operates in.

Others

• Bosch Security and Safety Systems (Dicentis): Manufacturer of conference and discussion systems (Bosch Dicentis) that Houben Souren installs and integrates; comparable as a vendor/partner in the council chamber and meeting room solutions segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/houben-souren-verhuur
• Facebookfacebook.com/HoubenSouren
• Xx.com/HoubenSouren

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houben Souren