Name

Durea

Legal name

Van Drunen Schoenfabriek BV

Website

https://durea.nl

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Comfort Footwear

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (31621)

SIC

Footwear, (No Rubber) (3140)

akta.pro primary industry

Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)

Keywords

• Comfort footwear
• Wide width shoes
• Custom-fit footwear
• Dutch shoe manufacturer
• Orthotic-compatible shoes

Headquarters

HQ city

Drunen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Footwear Sales: Durea generates revenue through direct sales of footwear products via their e-commerce platform (durea.nl) and through their network of physical retail dealers/service points. Products are sold as one-time purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Durea is a Dutch shoe manufacturer that designs and produces comfortable footwear in six width sizes (D to M) and multiple length sizes, with each length/width/fit/model combination developed using a unique proprietary last. All shoes are manufactured in the company's own factory in Drunen, Netherlands. Products are sold through the centralized e-commerce platform durea.nl (where multiple dealers list inventory), a national network of physical Durea service points and dealer stores, and a B2B dealer portal.

Product overview

Durea is a Dutch shoe manufacturer (Van Drunen Schoenfabriek BV) producing comfortable, well-fitting shoes for over 75 years. The company operates its own in-house factory and offers a comprehensive product portfolio centered around their core Durea Shoes line, supplemented by the FlowMotion sub-brand. They provide shoes in 6 different width sizes (D to M) and multiple length sizes, developed with unique lasts for each combination of length, width, fit, and style. Their product range includes Sandalen (sandals), Wandelschoenen (hiking shoes), Loafers & Instappers, Bandschoenen (strap shoes), Veterschoenen (lace-up shoes), and Veteran Boots (ankle boots), many featuring interchangeable footbeds and Durea GO technology. Durea sells through their own online webshop platform where customers can purchase directly from local Durea dealers, and also offers factory visits, a personal fit profile service (My Durea), and a B2B dealer portal.

Differentiator

Problem solved

Functional benefit

Brands

• FlowMotion: A sub-brand/product line by Durea featuring shoes with multiple width options and interchangeable footbeds for perfect fit

Products and services

• Durea Shoes (Core Footwear Collection) The core footwear collection offered across categories including sandals, sneakers, lace-ups, loafers, hiking shoes, strap shoes, and veteran boots. Each model is available in up to six width sizes (D to M) and multiple length sizes, featuring replaceable ergonomic footbeds, broken-last heel construction, and in some models Durea GO sole technology. Designed for individual consumers seeking comfortable, well-fitting everyday footwear.
• FlowMotion Sub-brand A sub-brand product line under Durea featuring shoes with multiple width sizes, interchangeable footbeds, and an emphasis on perfect fit and enhanced comfort for motion. Targeted at comfort-oriented consumers.
• My Durea Fit Profile (Customer Account Service) A registered-account service allowing individual customers to create a personal fit profile, store their length and width measurements, track orders, and manage returns through the durea.nl platform.
• Durea Factory Visits An experiential service allowing consumers to visit the Durea shoe factory in Drunen, Netherlands and observe the manufacturing process and craftsmanship behind the shoes.

Quantifiable outcome

• Shoes in 6 different width sizes (D to M), from extra narrow to extra wide, addressing the needs of customers with broader feet or foot conditions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Durea DealerscoreChannel Partner/ Reseller/ DistributorDurea operates through a network of independent dealers who sell Durea products both through their own physical stores and via the centralized Durea.nl platform. Each dealer maintains their own inventory on the platform, and customers can choose which dealer to purchase from when ordering online. This model allows for local presence while maintaining a unified e-commerce experience.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ECCO: Danish vertically integrated footwear manufacturer with own tanneries and factories. Comparable to Durea's in-house manufacturing model and comfort/casual positioning, but with global scale and DTC reach.
• Birkenstock: Global leader in contoured footbed comfort footwear. Increasingly competes with Durea for the orthotic-friendly comfort customer, though at significantly larger scale and broader product range.
• Gabor: Large German women's comfort footwear brand with broad width offerings and removable insoles. A scaled incumbent competing for the same wider-foot, comfort-oriented customer as Durea, but with significantly larger distribution.
• Clarks: British heritage footwear brand with broad comfort and casual lines. Overlaps with Durea in classic, comfort-oriented styles and dealer/distribution-led go-to-market, particularly in walking and casual categories.
• Josef Seibel: German comfort footwear manufacturer producing casual, walking, and orthopedic-friendly styles. Comparable in product profile to Durea, particularly hiking and walking categories, but operating at much larger scale.

Direct peers

• Sioux: Dutch heritage footwear brand with in-country production, dealer network, and emphasis on craftsmanship. Comparable to Durea in being a family-owned Dutch shoemaker selling through own-brand stores and dealers.
• Floris van Bommel: Dutch heritage men's footwear brand sold through its own stores and dealer network. Comparable to Durea in its Dutch craftsmanship positioning, multi-channel distribution, and family-owned heritage brand status.
• Hassia: German comfort footwear manufacturer focused on well-fitting, orthopedic-friendly shoes. Directly comparable to Durea's comfort-and-fit positioning, with similar width options and German/Dutch market overlap.
• Wolky: Dutch comfort footwear brand offering women's shoes with orthopedic-friendly fits and removable footbeds. Closest direct peer to Durea given shared Dutch heritage, comfort focus, and emphasis on fit customization.
• Romika: German comfort footwear brand emphasizing cushioning, fit, and removable footbeds. Closely aligned with Durea's value proposition around comfort, orthotic compatibility, and width customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Dureashoes
• Facebookfacebook.com/Durea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durea